Overview
Foxwoods Resort Casino celebrated its 30th anniversary by introducing a variety of new features and updates to the property, including a brand new Great Wolf Lodge, a High Stakes Bingo Hall, a casino expansion, and exciting new dining options. 5W was tasked with amplifying awareness and visibility for the resort casino's ongoing announcements throughout the year of celebration.
Strategy
5W executed a comprehensive media relations strategy that spanned both regional and national media outlets, highlighting the exciting new offerings and expansion plans and utilizing CEO Jason Guyot for interviews to discuss Foxwoods' pioneering approach within the resort-destination space. 5W was also on hand to staff the 30th-anniversary cake-cutting ceremony and continued to update media with various expansion announcements throughout the year utilizing press releases, media alerts and media stays.
Results
5W secured both regional and national media placements in outlets such as New York Post, The Street, CT Insider, Yahoo! Finance, The Day, Fox 61 CT, and many more, totaling over 787.7M+ media impressions across 196 media placements.
