portrait_AbancaRob Ford serves as Senior Vice President within 5W's Corporate division, helping to lead the Corporate team in representing clients across a range of industries including real estate, finance, legal services, politics, and healthcare. He serves as the primary engine for strategic direction and campaign management and specializes in high-level media relations for clients including SAP NS2, Amsterdam & Partners, Duane Reade, Magnum Real Estate Group and SpringOwl Asset Management. Additionally, he advises an array of major brands on crisis preparedness and crisis response both crafting response strategy and serving as spokesperson for the company.

Since joining 5W, Rob has successfully led the communications strategy and execution around two major proxy fights - both domestic and abroad - which resulted in wins for the client. He also directed a PR campaign that resulted in the awarding of a city-owned building to an African American developer - the first such major project awarded to a black real estate developer in New York City's history.

Prior to 5W, he worked in Public Affairs in Washington, D.C. where he coordinated national grassroots and grasstops advocacy campaigns on behalf of Fortune 500 companies and their executives as well as trade associations and non-profit organizations. His advocacy efforts spanned many industries including telecom, agriculture, food safety, biotech, retail, and defense. Rob's forte was directing real-time crisis response and management and shaping public opinion at both the local and national levels.

Rob holds a Bachelor of Science in Business Administration from the University of Delaware's Lerner School of Business.

 

Senior Leadership

 

AREAS OF FOCUS 

corporate communications

CORPORATE COMMUNICATIONS

CRISIS COMMUNICATIONS

CRISIS COMMUNICATIONS

PUBLIC AFFAIRS / GOVERNMENT RELATIONS

PUBLIC AFFAIRS / GOVERNMENT RELATIONS

NOT FOR PROFIT

NOT FOR PROFIT