portrait_AbancaShane Russell is a Senior Vice President leading both the B2B and B2C Technology Practices at 5W Public Relations. With 15 years of senior public relations experience that includes both agency and in-house roles, Shane spearheads powerful media relations programs for some of the world’s fastest-growing startups across enterprise and cloud software, FinTech, AdTech, eCommerce, apps and platforms, consumer product, digital content, gaming, and more.

Currently, Shane and his team manage strategic campaigns for two Unicorn companies (Zeta Global and JetSmarter), as well as the former CEO of Apple Inc. (John Sculley) and America's fastest growing private company (Ultra Mobile), while helping craft the futures for a range of innovative early-stage companies.

Prior to joining 5WPR, Shane was head of global public relations for a public technology marketplace, Shutterstock, where he managed multiple external PR agencies and stakeholder relations programs while crafting the company's international media strategy.

Shane launched his career in his homeland of Australia where he operated his own PR agency before relocating to New York in 2012.

Shane holds a Bachelor of Journalism and Communication from James Cook University in Queensland, Australia.


Senior Leadership