portrait_AbancaSuejin Kim serves as a Senior Vice President within the Consumer division at 5W Public Relations, leading a team that works with both emerging and established brands within the food &beverage, nutrition and culinary space. Since joining 5W Public Relations more than 5 years ago, Suejin has represented brands including: Welch's Fruit Snacks, TOGGI Chocolate Wafers, KRUPS, Colman's Mustard (Unilever), T-fal, WearEver, IMUSA USA, Caffebene, Gaea Olive Oils and more.

Suejin and her team, which includes industry experts, food publicists, ex-journalists and social media experts, are responsible for developing and executing out-of-the box media, digital and consumer-facing campaigns for a diverse portfolio of brands. Her experience and relationships in the culinary world paired with her passion for driving campaigns with a purpose have resulted in the implementation of meaningful PR campaigns that act as key cogs in brands' comprehensive marketing strategies and brand visions. An expert in telling the lifestyle element behind each brand they represent, Suejin and her team craft and deploy integrated campaigns that sync together events, celebrity influencer programming, blogger engagement, on-the-ground marketing, content creation, and digital/social media campaigns along with traditional PR efforts.

Prior to joining 5W Public Relations, Suejin worked for a boutique, New York public relations agency that specialized in health and wellness brands.

Suejin holds a Bachelor of Arts degree in Sociology from The College of William & Mary.

 

Senior Leadership

 

AREAS OF FOCUS 

FOOD & BEVERAGE

FOOD & BEVERAGE

CONSUMER PRODUCTS AND BRANDS

CONSUMER PRODUCTS AND BRANDS