portrait_AbancaAnnette Banca is a Senior Vice President leading the Health & Wellness and Parenting Practice at 5W Public Relations. Annette works with established as well as up and coming brands in the Health & Wellness and Mom & Baby categories, including Medifast, The Cookie Diet, Pritikin Longevity Center & Spa, Promises Treatment Center, Rainbow Light, ColdEEZE, USANA, BornFree, Maty’s Healthy Products, Diono USA and The Moodsters to name a few. Annette has also worked for a wide array of beauty brands such as AHAVA Skin Care, DECLEOR Paris, CARITA Paris, Merle Norman Cosmetics, Supersmile Smile Care, Jordin Sparks Fragrance, as well as top medical professionals in the plastic surgery, aesthetic and dental industries including Dr. Anthony Griffin from ABC's "Extreme Makeover", Dr. Michael Fiorillo from The Real Housewives of New Jersey, Dr. Oz Garcia, and the Father of Aesthetic Dentistry Dr.

Irwin Smigel.

With her extensive public relations and marketing background in health, beauty, skin care and parenting, Annette has coordinated and executed several major product launches, celebrity and media-driven events, working with celebrities such as Kristin Davis, Giuliana Rancic, Jenny McCarthy, Russell Simmons, Jordin Sparks, Lorna Luft and Nicole "Snooki" Polizzi to name a few. She has created key celebrity partnerships that have garnered brand awareness and national media features for her clients.

She maintains strong relationships with key industry players across print, broadcast, and web outlets which have allowed her to secure top-tier features and profiles for her clients on a consistent basis. Her media efforts have garnered features in all facets of top-tier media such as the Cover of People Magazine, New York Times, Wall Street Journal, Forbes, Financial Times, WWD, Good Morning America, The Today Show, The View, Access Hollywood, etc.

Previously, Annette had worked at Shiseido Skin Care heading the PR campaigns for their men’s skin care line, ZIRH International. There she was responsible for helping to launch the ZIRH brand as well as its licensees, the FCUK (French Connection) Fragrances and the John Varvatos Fragrances. She was instrumental in landing ZIRH in the top 3 men’s skincare companies in the U.S.

Annette holds a Bachelor of Arts degree in Communications from Bernard Baruch College in New York City. Annette is also a proud mom of two little ones, Sienna and Matteo, who keep her very busy when she is not working.


Senior Leadership



Consumer Products




Mom & Baby