Ilisa Wirgin is responsible for implementing product launches, philanthropic initiatives, media and consumer events, strategic partnerships, awards season activations, celebrity-driven initiatives, and social media strategic planning for both entrepreneurial startups and established brands including jane iredale, Dashing Diva, Rowenta Beauty, FragranceNet.com, Uni K Wax Centers, Sebamed, Supersmile, Amarte, Cold-EEZE, Jordin Sparks Fragrance, Glisodin Skin Nutrients and Suki Skincare.
She maintains strong relationships with key industry players across print, broadcast, and web outlets. Her media efforts have garnered features in all facets of top-tier media such as the New York Times, Wall Street Journal, Financial Times, Vogue, Vanity Fair, Harper's Bazaar, ELLE, W, Allure, Real Simple, Marie Claire, WWD, "Good Morning America," "The Today Show," and "Access Hollywood."
Prior to joining 5W, Ilisa worked at LaForce + Stevens on their Health & Beauty team for five years. She managed clients including Coty Fragrances, By Terry, Orly and SpaRitual, Kiss My Face and Scott Barnes.
Ilisa holds a Bachelor of Arts degree in Journalism from the University of Wisconsin, Madison. Outside of the office Ilisa loves to explore Manhattan, and try the latest workout trend and food genre in the city.