Jocelyn Kahn serves as Senior Vice President in the Consumer Division of 5W. She works with entrepreneurs, established brands, and global entities across the consumer space, with a specific focus on lifestyle and consumer products. Jocelyn is responsible for implementing creative and customized programs designed to impact her clients’ overall brand awareness and bottom line.
Jocelyn has vast experience practicing in all areas of lifestyle and consumer products communications and brand development, with current and past clients including, but not limited to: The Westminster Kennel Club, The Jackie Robinson Foundation, Camp Bow Wow, AEROSOLES, All-Clad Metalcrafters, Micro Cotton, Rowenta, SMEG, The Legacy Companies, Ellery Homestyles, Hayneedle, Inc., and Coyuchi. Jocelyn’s work with both luxury brands and mass market products has led to a broad communications background, allowing her to strategically develop a wide range of media contacts and gain universal perspective on the space.
Specific areas of expertise include: strategy development of integrated PR/Marketing programs, crisis communications, educational campaign implementation, event activation, spokesperson management, product launch, trade show execution, Social Media influencer engagement, and more.
Prior to joining 5W Public Relations, Jocelyn worked in consumer fashion, retail and luxury goods communications. She holds a Bachelor of Arts degree in Political Science from the University of Michigan and is an active member of the University of Michigan Alumni Association.
Outside of the office, Jocelyn is an avid runner, spinning enthusiast, travel junkie, self-proclaimed book critic, and pet parent to a puppy named Arya.