A woman owned company, founded in 1999 by veterans in the natural products industry. Striving to develop a complete skin care line specifically for pregnant women, the company spent over a year testing formulas with a variety of focus groups comprised of pregnant women. Bella Mama's final products take into consideration the special needs and challenges of pregnancy and motherhood using all natural ingredients in all of its products. The scents are derived from essential oils - not chemical fragrances. Bella Mama products are made with the careful thought of soon-to-be-moms' and new moms' needs in mind.