The New York Times recently published an article stating that the FCC has advanced its plans for faster in-flight WiFi service. This has business travelers shouting hallelujah from all across the country. As the CEO of a New York public relations firm, this is a very exciting announcement. Now our PR firm need not suffer a lapse in communication with our valued clients simply due to substandard connections.

After all, “making connections” is what public relations is really all about. With that truth as our foundation, here are three reasons why I believe corporate public relations will benefit from faster WiFi in the sky.

More access is always better

My job as a PR professional is to develop, distribute and nurture exactly the right message at exactly the right time for all of my clients. With this job description, more access is always better. Faster communication – no matter what form it takes – increases access. Faster multimedia communication would allow me to keep up the pace of my work in the air. For me, and for anyone who works at, for or with a PR firm, slowing the pace means losing control of the message, at least for a time. And that is never acceptable. Faster speeds will allow public relations professionals to stay on top of the message no matter where they’re flying.

News travels fast and changes even faster

Another reason speed is key in the PR business is simply because circumstances can change dramatically in no time at all. Consider all the recent reversals in news reporting. Something that is verified fact one day is categorically false another day. What changed? Well, that can differ in every single scenario. This principle, though, is that things can – and will – change. If you cannot keep up you – and your client – will end up off message.

Changes can be made (literally) on the fly

Sorry about the bad pun, but you get the meaning. Sometimes you receive new information about a situation (literally) on the ground that changes while you are in the air. Sure you can talk about it over the phone, but with in-flight WiFi you can actually DO something about it in real time. No delays, no dropped calls and no frustrating misunderstandings. Clear, concise messages in a multimedia format. You no longer have to play the telephone game with your public relations messages.

 These are just three of the reasons I am looking forward to the day when the FAA follows through and turns this faster WiFi speed into a traveling reality