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Branding

Marketing Your Book Using PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also […]

Branding, Consumer Products, Digital Media PR, Inspiration, Media Relations/July 25th, 2018/

Defining Your Online Brand In 2018

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors, […]

Branding, Inspiration, Media Relations, Public Relations/July 17th, 2018/

The Complete Guide to PR Stunts

Top Publicity Stunts of 2017-2018
Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of […]

Branding, Inspiration, Public Relations/July 11th, 2018/

Using PR to Build your Brand

For companies looking to build their brand in 2018, there’s no better tool than a solid PR strategy. The right plan can help to nurture […]

Branding, Public Relations/July 2nd, 2018/

Why the WWE is a Multigenerational PR Success Story

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this […]

Branding, Public Relations/June 18th, 2018/

5 Ways PR Can Maximize Your Next Marketing Move

By Alise, Associate Vice President, Beauty & Wellness
The best approach to marketing is an integrated, 360-degree view.
Consumer brands often think their big sale, fundraiser or […]

Agency Life, Branding, Public Relations/September 27th, 2017/

All Hotels Need a PR Plan

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. […]

Branding, Travel & Hospitality/April 4th, 2017/

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic

When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you […]

Branding, Social and Digital Media/February 7th, 2017/