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Branding

Five Ways to Spot a Flaky Influencer

The rise of the Influencer cannot be overstated, and Influencer Marketing can be your firm’s best secret weapon. Still, as with any industry, the world […]

Branding, Digital Media PR, Public Relations, Social and Digital Media/October 15th, 2018/

Marketing Your Book Using PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also […]

Branding, Consumer Products, Digital Media PR, Inspiration, Media Relations/July 25th, 2018/

Defining Your Online Brand In 2018

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors, […]

Branding, Inspiration, Media Relations, Public Relations/July 17th, 2018/

The Complete Guide to PR Stunts

Top Publicity Stunts of 2017-2018
Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of […]

Branding, Inspiration, Public Relations/July 11th, 2018/

Using PR to Build your Brand

For companies looking to build their brand in 2018, there’s no better tool than a solid PR strategy. The right plan can help to nurture […]

Branding, Public Relations/July 2nd, 2018/

Why the WWE is a Multigenerational PR Success Story

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this […]

Branding, Public Relations/June 18th, 2018/

5 Ways PR Can Maximize Your Next Marketing Move

By Alise, Associate Vice President, Beauty & Wellness
The best approach to marketing is an integrated, 360-degree view.
Consumer brands often think their big sale, fundraiser or […]

Agency Life, Branding, Public Relations/September 27th, 2017/

All Hotels Need a PR Plan

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. […]

Branding, Travel & Hospitality/April 4th, 2017/