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Branding

The Changing Face of the Public Relations Agency

Traditional public relations was perhaps much easier than digital PR in the modern age. PR specialists wrote press releases, made connections and fought for placement […]

Branding, Public Relations/August 9th, 2016/

Key Habits of Highly Successful Brands

Highly successful brands don’t just stumble upon success. They develop great habits that propel their success. From defining their vision, mission and values to crafting […]

Branding, Public Relations/July 5th, 2016/

Top Trends from Expo West 2016

Expo West if a trade show for those who are passionate about healthful living, sustainable food sources, non-GMO, and other environmentally responsible foods, and the […]

Branding, Industry News/March 17th, 2016/

Feel the Bern: Sanders Finds His Marketing Groove

For a self-avowed Democratic Socialist, presidential candidate Bernie Sanders sure seems to know a thing or two about how to capitalize on your brand.

Sanders, the […]

Branding, Public Affairs - Government Relations/February 4th, 2016/

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Branding, Media Relations, Public Relations/January 28th, 2016/

PR’s Role in the Public Apology

It happens all the time:  the public apology. The latest mea culpa comes from Michigan Gov. Rick Snyder, who during his State of the State […]

Branding, Public Relations/January 21st, 2016/

‘El Chapo’: A Master Of Social Media

Sean Penn’s interview with Mexican drug kingpin Joaquin “El Chapo” Guzman is a stark, albeit bizarre reminder about the power of “citizen journalism”—and getting your […]

Branding, Digital Media PR/January 11th, 2016/

Brick & Mortar: Dying Trend or a Necessity for Holiday Sales?

Many people have written off the brick and mortar stores, saying in effect that they aren’t relevant anymore. They cite the increase of online sales […]

Branding, Consumer Products/January 4th, 2016/