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Branding

Feel the Bern: Sanders Finds His Marketing Groove

For a self-avowed Democratic Socialist, presidential candidate Bernie Sanders sure seems to know a thing or two about how to capitalize on your brand.

Sanders, the […]

Branding, Public Affairs - Government Relations/February 4th, 2016/

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Branding, Media Relations, Public Relations/January 28th, 2016/

PR’s Role in the Public Apology

It happens all the time:  the public apology. The latest mea culpa comes from Michigan Gov. Rick Snyder, who during his State of the State […]

Branding, Public Relations/January 21st, 2016/

‘El Chapo’: A Master Of Social Media

Sean Penn’s interview with Mexican drug kingpin Joaquin “El Chapo” Guzman is a stark, albeit bizarre reminder about the power of “citizen journalism”—and getting your […]

Branding, Digital Media PR/January 11th, 2016/

Brick & Mortar: Dying Trend or a Necessity for Holiday Sales?

Many people have written off the brick and mortar stores, saying in effect that they aren’t relevant anymore. They cite the increase of online sales […]

Branding, Consumer Products/January 4th, 2016/

Creating Positive Results for Your Medical Doctor PR Campaign

Doctors, hospital professionals and anyone in the medical field spends a lot of time and energy learning their craft. PR pro’s do the same. As soon […]

Branding, Healthcare, Public Relations, Technology Marketing/June 8th, 2015/

Using PR to Increase Awareness of Travel and Hospitality Destinations

Keeping tourist destinations hot and relevant is the where tourism and hospitality meet public relations. PR can raise the profile of emerging destinations and enhance […]

Branding, Public Relations, Travel & Hospitality/May 8th, 2015/

What Can Public Relations Professionals Learn From Mad Men?

 

It’s insane to think that we are about to say goodbye to Mad Men forever. The show about a 1960s advertising agency completely revolutionized television […]

Agency Life, Branding, Public Relations/April 6th, 2015/