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Branding

What Can Public Relations Professionals Learn From Mad Men?

 

It’s insane to think that we are about to say goodbye to Mad Men forever. The show about a 1960s advertising agency completely revolutionized television […]

Agency Life, Branding, Public Relations/April 6th, 2015/

How to Grow, Foster and Maintain a Relationship with a Journalist in Public Relations

As a PR practitioner, you are probably aware that the success of the organization that you represent mainly depends on media relations. A journalist who […]

Agency Life, Branding, Digital Media PR, Public Relations/April 2nd, 2015/

Creating a Winning B2B Content Marketing Strategy

Implementing and managing a winning B2B content marketing strategy is a way to build clout of any business or brand you want to grow. Understanding […]

Branding, Digital Media PR/March 23rd, 2015/

What is Necessary For PR in 2015

Many public relations specialists are realizing that they need to update their skill set and services to remain competitive in an intense, crowded market. Here […]

How PR Can Help You REALLY Launch Your Product or Idea

If you are planning to launch a new product or business, you need an effective  public relations strategy to tell the world about your endeavor. […]

Branding, Public Relations, Social and Digital Media, Startups/December 18th, 2014/

5W Insights: December 2014 – Rebranding your Company

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December 2014

Kellogg’s Is Positioning Itself For a Re-branding Win

With a faster-moving, eat-on-the-go culture and digital streaming entertainment, the two staples of Kellogg’s breakfast domination are fading into memory. Kellogg’s […]

5WPR News, Agency Life, Branding/December 8th, 2014/

Public Relations Campaign to Lead your Organic Search Strategy

These days, more and more business owners are using the internet to sell their goods and services. Yet in many cases, these company leaders are […]

Branding, Digital Media PR, Industry News, Technology PR/November 19th, 2014/

When Strategy Meets Sales: 6 PR Tips for Driving Sales

Someone once said, “it’s not your customer’s job to remember you, it’s your obligation to make sure they don’t have the chance to forget you”.  […]