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Branding

Public Relations Tips for Fitness Brands

Although the term “public relations” means different things to different people, the general definition incorporates the idea of a company’s effort to maintain a favorable, […]

How Rumors Help You Make Decisions

Channing Tatum is a popular guy. So popular, in fact, that the mere rumor of him starring in a movie that isn’t even being cast […]

Food Chain PR: How To Look Amazing at 30

The world’s preeminent “wing joint” celebrates 30 years of success in 2013. No matter what you think of the “ambiance” at the premier chicken wing […]

Branding, Food & Beverage, Public Relations/October 14th, 2013/

Facebook: Just because you can doesn’t mean you should

People call 5WPR all the time wanting to know if there’s a silver bullet to social media success. Not really, no. Building a solid reputation […]

Individual Targeting: The Future of PR

With today’s resources, it is much easier to microtarget a population for ads and news.  Facebook, Google, Yahoo, Twitter, YouTube, and hundreds of other sources […]

Branding, Media Relations, Social and Digital Media/August 7th, 2013/

Three Tips on Rebranding

Your brand is your identity. It is not just what people see when they shop for your product or service. It is who you are […]

Branding, Digital Media PR/July 9th, 2013/

Integrating SEO into Public Relations

The work we do as public relations professionals helps to build brands through earned media and at the core of this is content. Every day […]

Angelina Jolie and the Virtues of Star Power

Last week, Angelina Jolie opened up a conversation for healthcare and the media through her celebrity influence with her op-ed piece in The New York […]

Branding, Entertainment & Sports Marketing, Public Relations/May 28th, 2013/