Marketing Skincare Products on Instagram
Marketing Skincare Products on Instagram

Marketing Skincare Products on Instagram

Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram.

Given below are tips to elevate the Instagram profiles of skincare products.

Social media plays a very important role in elevating the popularity of...

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publicity-stunt
publicity-stunt

Complete Guide to PR Stunts

When trying to come up with ideas for a PR stunt, referring to some that have been successful in the past is a good starting point. The more recent they are, the greater the chance that they appeal to today’s audience. In 2017 and 2018, there were some innovative creations in PR that can offer inspiration to companies looking to stage their own stunts. Here are some of them.

There have been a number of companies in the last few years trying to make a name for themselves in digital spaces and grab the attention of the target audience. Given the vast amount of brands that are trying to compete for the attention of audiences all over the world, the market has become more and more crowded. To effectively reach audiences, some of the companies inside and outside of the ice cream space decided to pull some interesting publicity stunts.

A PR or publicity stunt is a large and coordinated professional or amateur...

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cannabis public relations
cannabis public relations

Cannabis Tech Public Relations Strategy

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas.

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

The cannabis industry is constantly changing and while there are many things...

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Brands and the Metaverse
Brands and the Metaverse

Brands and the Metaverse

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as  in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse.

A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.

While companies are trying to find new ways to engage with their audiences in...

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campaign brief
campaign brief

How to Create an Influencer Campaign Brief

Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.

Businesses that are looking to connect with their target audience in an authentic and genuine way can work with influencers on promotional campaigns to help make those connections easier. However, when developing an influencer campaign, it’s important that businesses also create their campaign brief with certain essential elements.

Most of the time these days, the word influencer gets thrown around and is...

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b2b brands
b2b brands

Digital Storytelling for B2B Brands

Companies in the B2B industry can bring new life to their content with the help of digital storytelling.

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Companies in the B2B industry can bring new life to their content with the...

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future proof marketing
future proof marketing

Future-Proofing Content Marketing Efforts

AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. However, AI still has a long way to go before it’s fully able to replicate the thought patterns of humans.

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

AI writing tools can easily simulate human writing in a way that's both a...

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purpose based marketing
purpose based marketing

Purpose-Based Marketing in B2B Industries

In the last few years, one of the most popular business trends has been purpose-driven business operations and promotional efforts. Back in 2019, there was a Harvard Business School study published that linked the positive performance of companies on the stock market to their purpose.

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. The pandemic gave companies in the B2B industry the opportunity to join in on that trend and promote themselves as being purpose-driven.

In the last few years, one of the most popular business trends has been...

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Branding