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Branding

Facebook: Just because you can doesn’t mean you should

People call 5WPR all the time wanting to know if there’s a silver bullet to social media success. Not really, no. Building a solid reputation […]

Individual Targeting: The Future of PR

With today’s resources, it is much easier to microtarget a population for ads and news.  Facebook, Google, Yahoo, Twitter, YouTube, and hundreds of other sources […]

Branding, Media Relations, Social and Digital Media/August 7th, 2013/

Three Tips on Rebranding

Your brand is your identity. It is not just what people see when they shop for your product or service. It is who you are […]

Branding, Digital Media PR/July 9th, 2013/

Integrating SEO into Public Relations

The work we do as public relations professionals helps to build brands through earned media and at the core of this is content. Every day […]

Angelina Jolie and the Virtues of Star Power

Last week, Angelina Jolie opened up a conversation for healthcare and the media through her celebrity influence with her op-ed piece in The New York […]

Branding, Entertainment & Sports Marketing, Public Relations/May 28th, 2013/