public opinion
public opinion

How Can Public Relations Pros Monitor Public Opinion

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

When it comes to social media, aside from the fact that it’s an excellent tool for publicity, and free publicity at that, it allows brands to directly communicate with a target audience without going through intermediaries, such as the media. It’s also important to keep track of what that audience is saying when a brand isn’t directly promoting a product or a service.

One of the fundamentals of public relations is tracking and monitoring the...

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Crisis Communications for Coronavirus / COVID-19
Crisis Communications for Coronavirus / COVID-19

Crisis Communications for Coronavirus / COVID-19

For almost every organization dealing with a pandemic such as coronavirus its...

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Video Interview Etiquette to Avoid PR Mistake
Video Interview Etiquette to Avoid PR Mistake

Video Interview Etiquette to Avoid PR Mistake

There’s an old adage that you only get one shot to make a first impression. That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control.

The rules for a successful TV or online video interview go all the way back to the first televised U.S. Presidential debate, when candidates Kennedy and Nixon squared on in prime time. Kennedy looked cool and poised, while Nixon appeared sweaty and nervous. The impressions of those watching at home were solidified, and Kennedy beat Nixon handily. 

There’s an old adage that you only get one shot to make a first impression....

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trust
trust

Can Time Reverse the “Crisis” of Trust?

Any casual observer can say there’s a building trust issue with the media at large. Most consumers will say that they trust a few outlets but greatly distrust the others, mostly along partisan lines. It’s a touchy subject in some circles, but one that requires some reconciling, especially since people still get their perspectives and messaging through media sources.

Recently, the head of one powerful media brand described this issue as “a crisis of trust.” Speaking to CNN’s “Reliable Sources,” Time Magazine owner Marc Benioff said he sees a “crisis of trust,” not just in the media, but in the world at large. Time, he hopes, will be part of the solution to this emerging problem.

Any casual observer can say there’s a building trust issue with the media at...

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crisis communication
crisis communication

Crisis Communications: How to Navigate without Losing Support

Many businesses inevitably undergo some sort of mishap or crisis that requires professional handling. This could be as simple as an unhappy customer or as large as a massive product recall.

Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it.

Many businesses inevitably undergo some sort of mishap or crisis that requires...

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protest crisis pr
protest crisis pr

Essential Rules for Preventing a PR Crisis

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. But wouldn’t it be better to avoid them in the first place?

With the right preparation and planning, there are a number of ways to minimize the likelihood that your brand will be forced to tackle a PR crisis head-on. Here are a few suggestions for keeping your business on the right side of publicity.

The modern-day news cycle means that industry stories don’t stay under wraps...

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comback public relations
comback public relations

Art of the Comeback: Top Company Comeback Stories

In business, you may be down, but that doesn’t mean you’re out. Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. Here are some standout examples of businesses who “made it back” and the lessons their journeys can teach us.

It really wasn’t that long ago that one of the Big 3 automakers in the United States was looking liked a stalled-out shell on the side of the highway. A bankruptcy filing in the late 2000s and a massive layoff has even die-hard GM customers looking for other options. Then, insult to injury. A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. Then, a combination of smart business moves and some prominent PR campaigns, including a star turn in the blockbuster Transformer movies, put GM back in the fast lane. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand.

In business, you may be down, but that doesn’t mean you’re out. Plenty of...

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public relations story
public relations story

The PR Power of an Authentic Story

Yes, there can be a lot of flash and redirection in the course of a public relations campaign, but, at the heart of every campaign, there should be a fundamental sense of authenticity. Your audience should understand that you are coming from a place of honesty and commitment to your core message.

Sure, you might be starting from a place of pain. You may even be in a PR crisis unlike anything you have ever experienced. You may have made a big mistake, or you make be the victim of someone else’s big mistake. Whatever your starting point is, your PR response should feel authentic, connective, and relational.

Yes, there can be a lot of flash and redirection in the course of a public...

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Crisis Communications