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Media Relations

Lycored Campaign Spotlight: #rethinkbeautiful

By: Jacolyn, Account Director

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one […]

Media Relations/March 12th, 2018/

Media Training is Vital to Your Brand’s Success

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR […]

Media Relations/November 29th, 2017/

Why PR is so Important for Consumer Electronics

Electronics are applicable to all walks of life. With the emergence of influencer marketing, it’s vital that your brand is on point with its PR […]

Consumer Products, Media Relations, Technology Marketing/March 27th, 2017/

How to Measure PR?

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, […]

Media Relations, Public Relations/January 17th, 2017/

How Marketing Helps Drive Sales for your Business

Smart companies recognize that aligning sales with marketing is a sure-fire way to ensure business growth. Marketing helps keep the brand as a premier choice […]

Media Relations, Public Relations/March 2nd, 2016/

Newsjacking Do’s and Don’t’s

Gather round the electronic camp fire, people. It’s time for the Super Bowl, perhaps the last TV network program that can attract a huge and […]

Digital Media PR, Media Relations/February 5th, 2016/

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Branding, Media Relations, Public Relations/January 28th, 2016/

What PR Pros (Should) Talk About When They Talk About Measurement

PR measurement is the business communicator’s equivalent to Groundhog Day. PR pros could be forgiven if they feel like they are the living the same […]

Media Relations, Public Relations/January 25th, 2016/