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Media Relations

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Branding, Media Relations, Public Relations/January 28th, 2016/

What PR Pros (Should) Talk About When They Talk About Measurement

PR measurement is the business communicator’s equivalent to Groundhog Day. PR pros could be forgiven if they feel like they are the living the same […]

Media Relations, Public Relations/January 25th, 2016/

What Communicators Can Learn From Martin Luther King, Jr.

This weekend kicks off a series of events throughout the nation celebrating Martin Luther King, Jr., culminating with a federal holiday Monday marking the civil […]

Crisis Communications, Media Relations/January 14th, 2016/

3 Ways for PR Pros to Brace the Boss for a Major Speech

President Obama delivers his final State of the Union Address Tuesday night, with the fight against international terrorism expected to take center stage.  A lot […]

Media Relations, Public Affairs - Government Relations/January 12th, 2016/

5 Reasons Media Relations Are More Relevant Than Ever

Every year, the argument of how “PR firms are overrated” or “you don’t need a PR” firm float about due to an influencer who doesn’t […]

Media Relations, Public Relations/January 3rd, 2014/

Individual Targeting: The Future of PR

With today’s resources, it is much easier to microtarget a population for ads and news.  Facebook, Google, Yahoo, Twitter, YouTube, and hundreds of other sources […]

Branding, Media Relations, Social and Digital Media/August 7th, 2013/

An Interesting Spin by TIME Magazine

 

I’m not a doctor. I’m a former TV lackey turned public relations professional.  And while I appreciate that there is a world of difference between […]

Industry News, Media Relations/April 29th, 2013/