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Public Relations

W.H.O.’s Response to Zika Outbreak Sends Mixed Messages

The Zika virus has spread to more than 20 countries, including the U.S., causing the World Health Organization (W.H.O.) on Monday to declare the disease […]

Crisis Communications, Public Relations/February 3rd, 2016/

Different PR Playbook for Representing Sports Celebrities

Super Bowl 50 officially kicks off Monday night, with the obligatory Media Day.  Starting this year the NFL will move Media Day from its traditional […]

Entertainment & Sports Marketing, Public Relations/February 1st, 2016/

Convenience and Efficiency Cater to Changes in Home and Housewares Market

Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing […]

Consumer Products, Public Relations/January 29th, 2016/

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Branding, Media Relations, Public Relations/January 28th, 2016/

What PR Pros (Should) Talk About When They Talk About Measurement

PR measurement is the business communicator’s equivalent to Groundhog Day. PR pros could be forgiven if they feel like they are the living the same […]

Media Relations, Public Relations/January 25th, 2016/

PR’s Role in the Public Apology

It happens all the time:  the public apology. The latest mea culpa comes from Michigan Gov. Rick Snyder, who during his State of the State […]

Branding, Public Relations/January 21st, 2016/

The Value of Public Relations in Education

The importance of public relations is perhaps best illustrated in one simple fact. Not only do more colleges offer public relations courses than before, but […]

Corporate & Technology, Public Relations/December 8th, 2015/

Quarter 4 Trends in PR, Social Media and Marketing

The worlds of social media, online marketing and public relations are fast paced and constantly evolving. In order to stay competitive in these fields, it’s […]