word of mouth marketing
word of mouth marketing

Power of WOM: 3 reliable word-of-mouth marketing strategies

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions.
Social media platforms

While some form of word-of-mouth marketing has always been around, in the last...

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pets pr
pets pr

Marketing for National Pet Day

Holidays and days celebrating pets are great ways to reach pet-loving communities.

Pets are becoming extremely popular among millennials.

Holidays and days celebrating pets are great ways to reach pet-loving...

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tech food marketing
tech food marketing

Tech is Shaping the Future of Food

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced.

A lot of people are making a shift towards sustainable food choices.

New technologies are being used in the food industry not only to improve the...

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campaign brief
campaign brief

How to Create an Influencer Campaign Brief

Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.

Businesses that are looking to connect with their target audience in an authentic and genuine way can work with influencers on promotional campaigns to help make those connections easier. However, when developing an influencer campaign, it’s important that businesses also create their campaign brief with certain essential elements.

Most of the time these days, the word influencer gets thrown around and is...

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pr vs advertising
pr vs advertising

PR vs. Advertising: What’s the difference?

When most people hear about PR and advertising, they assume it’s roughly the same thing.

The reality, in fact, is that there’s a big difference between them.

When most people hear about PR and advertising, they assume it’s roughly the...

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b2b brands
b2b brands

Digital Storytelling for B2B Brands

Companies in the B2B industry can bring new life to their content with the help of digital storytelling.

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Companies in the B2B industry can bring new life to their content with the...

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Preparing for a Media Interview
Preparing for a Media Interview

Preparing for a Media Interview

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves.

When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. There’s a need to think about what people will remember after reading or watching the interview. This will help with the development of a list of talking points, and will ensure that the company stays on message throughout the interview.

Those companies in the habit of turning down every request for an interview...

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Influencer Marketing
Influencer Marketing

Components of Inbound Marketing Strategy

Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging.

The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively. Inbound marketing automates the process of marketing and as a result, conversions happen quicker.

Inbound marketing aims to create content that is relevant to target audiences....

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Public Relations