Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging.

The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively. Inbound marketing automates the process of marketing and as a result, conversions happen quicker.

Many people only know what PR is from Mad Men. Most have a vague understanding of what public relations means. Some might even understand what PR firms and PR agencies do, and might even have a slight idea of what goes into it and the benefits it offers businesses. Very few, however, understand the true impact of an effective PR strategy.

Public relations is a critical component of any strategic communication process for organizations of all sizes and industries. At its core, public relations is the management of information distribution on behalf of businesses or individuals, with the goal of building strong relationships and positively shaping public perception. To efficiently achieve its goals, a PR professional can use a variety of media outlets to broadcast carefully produced messages, frequently in close conjunction with marketing, communications, and advertising teams.

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan.

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause.

Media kits are an excellent way to introduce the brand to people  who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

Public relations, as an industry itself, falls under the umbrella of marketing. PR is used to connect a business to a target audience, by communicating with that audience through media outlets, speaker opportunities, and influencer marketing.

It’s up to public relations professionals to spread the key messages from a business for their products and services, as a way to drive traffic to the business website, increase awareness or social media presence, or even change the behavior of the target audience.

AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. However, AI still has a long way to go before it’s fully able to replicate the thought patterns of humans.

This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage.

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 billion this year. It’s estimated that about a third of all US citizens regularly listen to podcasts, so this is money well spent.

Some of the top ad spenders on podcasts include Amazon, Comcast, Capital One, and State Farm, who are all looking to insert 30 to 60-second clips in various types of podcasts.

Recently, the popular social media platform Twitter announced a brand new feature that allows the paying Twitter Blue subscribers on iOS devices to officially link their non-fungible tokens (NFTs) to their profile pictures.

Once NFT owners link their tokens to their accounts, they can choose to display their NFT on their profile picture on the platform. Additionally, the platform will display the profile picture with a hexagonal border instead of the usual circle shape, and other users will also be able to click on the profile photo to get more information on the NFT.