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Social and Digital Media

Boost Brand Awareness and Increase Sales with National Holidays

If you’re designing marketing campaigns to increase brand awareness during the holidays like the 4th of July, you could be missing out on gaining new […]

Public Relations, Social and Digital Media/July 8th, 2014/

Does your Facebook Strategy make your Brand look like Gargamel?

As any true child of the 80s knows, Gargamel is far from a friendly face. Bent on capturing Smurfs to turn them into gold, eat […]

The State of Public Relations

The technology revolution has turned the marketing and public relations world upside-down. In today’s world, traditional PR strategies and models no longer gain the traction […]

How to get Away with Taking Art from the Metropolitan Museum of Art

In an unprecedented move, the Metropolitan Museum of Art has recently released almost 400,000 iconic works, in the form of high-resolution computer images, to the […]

PR Agencies Produce Value through Online Marketing Efforts

 

Generally speaking, behind every successful business, you will find a great PR team. Now in the digital age, it’s even more important than ever to […]

Hollywood Hashtaggers Infographic: Celebrity Moms and Personal Branding on Twitter

The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood […]

Public Relations Tips for Fitness Brands

Although the term “public relations” means different things to different people, the general definition incorporates the idea of a company’s effort to maintain a favorable, […]

4 Practical Reasons Why your E-mail PR isn’t Getting Through

Sometimes, when sending out public relations messages, it can be the basic things that trip you up. There you are, creating excellent public relations messages, […]