According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: both tactics are designed to help businesses reach back to customers who have shown interest in their brand.

That said, it’s easy to confuse the two when devising a digital marketing strategy. Here is a guide to understanding the difference between the two, and advice on how to use these tactics to re-engage with site visitors.

A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy.

In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press. All the PR in the world won’t do any good unless people get to see it. Here are the five most important traits in ensuring that your PR efforts are reported far and wide

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing is also possible on Twitter, as every single account, hashtag, and tweet has an economic market value that anyone is able to calculate.

However, it’s a lot easier to make these calculations for people or accounts that are considered influencers, as they tend to have a higher number of followers, as well as better engagement. As with other social media platforms, the more popular an influencer is, the higher their potential social media-related wages are going to be.

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time.

All of this is due to the rapid development and increased popularity of social media and has led to traditional media outlets no longer having a monopoly on news and stories. This is especially important for public relations professionals, who used to rely on creating and maintaining relationships with media networks as a way to gain valuable newspaper and primetime TV space. This is no longer the case.

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

But what is the role of traditional journalists in the modern age of digital marketing and social media influencers? It’s a strong, vital role, to begin with.

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts is newsjacking. This is a method of marketing that essentially involves companies or brands maximizing the buzz of current news stories and events in order to raise awareness about their own company or brand. It is generally relatively affordable or even free, and it can create a considerable amount of interest in the brand when it is done effectively.

Many of today’s news stories and current events have some negative aspect to them. It is not necessary to focus efforts on a negative news story to add your real-time spin. For example, we all remember the now-classic Oreo Superbowl Ad. Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice.

Social media communications has changed the world.

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible.

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization,  influencer outreach, content marketing, and social media.

Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.