travel marketing
travel marketing

Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. 

The answer lies in understanding the evolved traveler. They’re a digital native with a thirst for authentic experiences, unique adventures, and responsible journeys. They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears.

Consumer spending is taking flight, and travelers are eager to rediscover the...

Learn More

5WPR Shares Insights from Axios BFD Miami: Key Trends for 2024

Earlier this month Carolina Gartenberg, 5WPR Senior Vice President and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. The discussions centered around identifying the hottest topics for 2024 and addressing the most pressing challenges facing the Miami business community. Here are her three key takeaways from the event:

Florida business is booming:

Earlier this month Carolina Gartenberg, 5WPR Senior Vice President and General...

Learn More

5WPR Unveils the Top Trends and Insights from KBIS 2024

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention. Let’s delve into some of the highlights from the show floor:

AI & Smart Home Integration

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage...

Learn More
SXSW
SXSW

What is SXSW and How to Prepare Your Brand to Attend

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. While it’s exhilarating, navigating this beast requires strategizing like a seasoned astronaut. 

Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. 

SXSW 2024 isn't just a music festival, it's a cultural vortex taking everyone...

Learn More
beauty products
beauty products

With Shoppers Spending More on Beauty Products, Here Are 3 PR Strategies to Take Your Brand to the Next Level

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. 

The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

While beauty trends come and go, the industry is here to stay and making its...

Learn More
shopping
shopping

Strategies to Compel Consumers to Splurge on Your Products

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape, simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. There is a way to navigate this balance and influence consumer buying behavior.

To have a lasting impact on customer purchasing behavior, don’t rely on tricks to increase consumer spending. Instead, focus on offering genuine value, building trust, and creating a brand experience they appreciate. This will lead to thoughtful splurges and loyal customers who advocate for the brand. 

Brands strive to entice consumers to spend with them, and spend more. However,...

Learn More
digital media
digital media

A Beginner’s Guide to Digital Media

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities. 

But for anyone new to it, this intricate world can feel more than overwhelming. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Then, think about what sparks passion and the stories that haven’t been shared to figure out a niche and let it guide the content creation journey.

Digital media has become an integral part of people's lives, shaping how...

Learn More
sustainable brands
sustainable brands

What Sustainable And Mission-Driven Branding Means for Consumer Brands

Consumers are no longer swayed by catchy jingles and flashy products. They now seek purposeful brands that create a meaningful impact. This shift in the business world is not temporary; it’s a substantial change. Companies must adapt and embrace sustainable brands and mission-driven branding. Profit is no longer the primary focus. 

Consumers now make purchasing decisions based on a brand’s values and impact on the world. A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. Doing good is simply good for business. However, many companies struggle with what it truly means to embrace this approach. 

Consumers are no longer swayed by catchy jingles and flashy products. They now...

Learn More
Load More
5WPR News