remarketing retargeting
remarketing retargeting

The Difference Between Remarketing and Retargeting

According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: both tactics are designed to help businesses reach back to customers who have shown interest in their brand.

That said, it’s easy to confuse the two when devising a digital marketing strategy. Here is a guide to understanding the difference between the two, and advice on how to use these tactics to re-engage with site visitors.

According to some digital media pundits, less than 2% of customers actually...

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twitter calculator
twitter calculator

Twitter Calculator: How Much Are Tweets Worth?

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing is also possible on Twitter, as every single account, hashtag, and tweet has an economic market value that anyone is able to calculate.

However, it’s a lot easier to make these calculations for people or accounts that are considered influencers, as they tend to have a higher number of followers, as well as better engagement. As with other social media platforms, the more popular an influencer is, the higher their potential social media-related wages are going to be.

Many people seem to be unaware of the fact that it’s not just Instagram and...

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How Has Social Media Disrupted Public Relations
How Has Social Media Disrupted Public Relations

How Has Social Media Disrupted Public Relations

For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time.

All of this is due to the rapid development and increased popularity of social media and has led to traditional media outlets no longer having a monopoly on news and stories. This is especially important for public relations professionals, who used to rely on creating and maintaining relationships with media networks as a way to gain valuable newspaper and primetime TV space. This is no longer the case.

For several years now, the mainstream news channels, including newspapers and...

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traditional journalism
traditional journalism

Traditional Journalism’s Role in Social Influencer Marketing

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

But what is the role of traditional journalists in the modern age of digital marketing and social media influencers? It’s a strong, vital role, to begin with.

Traditional journalism is dead, just ask the Internet. Except, of course, we...

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How Social Media Changed Communication
How Social Media Changed Communication

How Social Media Changed Communication

Social media communications has changed the world.

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible.

Social media communications has changed the world. Social media has not...

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Travel Diaries
Travel Diaries

A Dummies Guide to Digital PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization,  influencer outreach, content marketing, and social media.

Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

In the world of public relations, digital PR refers to the online marketing...

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Chasing that elusive skyline_ (2)
Chasing that elusive skyline_ (2)

Understanding and Cracking YouTube’s Algorithm

Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This simply isn’t the case: the YouTube algorithm can be understood, and used to benefit your marketing goals.

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Today, more than 70% of YouTube views come through this very same engine.

Many video creators regard the YouTube algorithm as a complete mystery, like...

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e-commerce
e-commerce

How to Make Your E-Commerce Business a Success

The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds.

For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections.

The second decade of the twenty-first century will soon come to a close, and...

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