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Consumer Products

Why PR is so Important for Consumer Electronics

Electronics are applicable to all walks of life. With the emergence of influencer marketing, it’s vital that your brand is on point with its PR […]

Consumer Products, Media Relations, Technology Marketing/March 27th, 2017/

Shopper PR: Using Public Relations to Target Customers

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and […]

Consumer Products, Digital Media PR, Public Relations/November 2nd, 2016/

Convenience and Efficiency Cater to Changes in Home and Housewares Market

Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing […]

Consumer Products, Public Relations/January 29th, 2016/

Brick & Mortar: Dying Trend or a Necessity for Holiday Sales?

Many people have written off the brick and mortar stores, saying in effect that they aren’t relevant anymore. They cite the increase of online sales […]

Branding, Consumer Products/January 4th, 2016/

How to Build Strong Rapport with Your Customer Base

For many consumer facing companies, customers are the lifeblood of their success. They’re what keeps a business thriving and successful, so it would only make […]

Consumer - Lifestyle, Consumer Products/October 21st, 2015/

Consumer PR: The Buying Behavior of Female Shoppers

Research consistently shows that the majority of purchasing decisions are made by women. More accurately, 85 percent which comprises a $14 trillion market. However, the […]

Consumer - Lifestyle, Consumer Products/October 14th, 2015/

Doing Back to School Marketing the Right Way

The back to school season is one of the biggest shopping seasons of the year, second only to Black Friday. This year, in particular, the […]

Duane Reade: Leading the Way in Content Marketing

When most people think about Duane Reade, the image that comes to mind is its ubiquitous presence on the streets of New York. What people […]