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Corporate & Technology

The Art of the Comeback: How These Companies Returned to Prominence

In business, you may be down, but that doesn’t mean you’re out. Plenty of brands have been in trouble, then fought their way back to […]

5 Things to Know About Corporate Communications

The world of communication is constantly evolving, thanks to ever-more innovative technology.

Today, people have more than one way to communicate with their friends, family, and […]

Corporate & Technology/May 7th, 2018/

Data Science and Big Data Experts Wanted for Marketing and PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding […]

Corporate & Technology, Public Relations/March 24th, 2017/

Corporate Communications – How it Was v. How it is

Just taking a look at where we are today when a PR Agency arranges to have his client do an interview for publication. The interesting […]

5WPR News, Corporate & Technology/March 17th, 2016/

Preparing for a Crisis to Your Business’ Reputation

There are many ways to prepare for when your business faces a nightmare about company products, services, or maybe somebody in the organization just happened […]

Corporate & Technology, Crisis Communications, Public Relations/March 8th, 2016/

The Value of Public Relations in Education

The importance of public relations is perhaps best illustrated in one simple fact. Not only do more colleges offer public relations courses than before, but […]

Corporate & Technology, Public Relations/December 8th, 2015/

Biggest Challenges to the Communications Industry Today

The communications industry is one of the greatest and most susceptible to large challenges such as integrating corporate, social responsibility, balancing truth with public interest […]

Duane Reade: Leading the Way in Content Marketing

When most people think about Duane Reade, the image that comes to mind is its ubiquitous presence on the streets of New York. What people […]