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Crisis Communications

Three Reasons A-Rod Fouled Off His Career

His sentence handed down, the one-time face of the Yankees addressed the media and, through them, his fans. Those whom he has left, anyway. Unlike […]

5WPR News, Crisis Communications, Entertainment & Sports Marketing/August 13th, 2013/

Don’t Let a PR Crisis Surprise You

When you are building a brand or making a name for yourself, eventually you will have a rough couple of weeks according to Ronn Torossian […]

5WPR News, Crisis Communications/July 12th, 2013/

Five Qualities of Newsworthy PR

In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked […]

Carnival Cruises: Don’t Look at Me… Blame the Agency!

It’s been a difficult few years for Carnival Cruise Line. Earlier this year, one of its ships, Triumph, got stranded at sea and eventually towed […]

5WPR News, Crisis Communications, Crisis PR/June 3rd, 2013/

Handling a Public Relations Crisis

Handling a crisis is partly about staying calm and somewhat removed from the situation at hand.  When a client calls with an issue that they believe to […]

Crisis Communications, Crisis PR/May 30th, 2013/

Lessons from PR Firms on handling public crisis

 

The recent public relations catastrophe, which took place aboard a Carnival cruise ship should have been a wakeup call for many brands – not just […]

Crisis Communications, Crisis PR, Litigation Communications/May 29th, 2013/

Mishandling Public Relations Crisis – A Report by NY Firm 5WPR

The worst nightmare of any Fortune 500 executive is to find a real giant killer on their front door, and a mishandled PR crisis is a […]

Crisis Communications, Crisis PR/May 20th, 2013/

5 Ways NOT to Handle Negative Press

Everyone from Facebook to Reddit, to the Washington Post and NY Daily News is talking about a Scottsdale, Arizona, restaurant, Amy’s Baking Company says Ronn […]