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Digital Media PR

Shopper PR: Using Public Relations to Target Customers

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and […]

Consumer Products, Digital Media PR, Public Relations/November 2nd, 2016/

Child Public Relations: Getting Toy Products in Eye of The Media

There are many tried and true ways of getting any product out there and shared by the media, but a lot of it first has […]

Digital Media PR, Public Relations/July 20th, 2016/

The Power of the Hashtag

The power of the hashtag has taken the social media world by storm. Once known as the “pound sign” or being synonymous with a game of tic tac toe, the […]

Digital Media PR, Social Media Agency/June 8th, 2016/

Sentiment Analysis is an Important PR Tool

 

In developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote […]

Digital Media PR, Public Relations/March 18th, 2016/

Newsjacking Do’s and Don’t’s

Gather round the electronic camp fire, people. It’s time for the Super Bowl, perhaps the last TV network program that can attract a huge and […]

Digital Media PR, Media Relations/February 5th, 2016/

‘El Chapo’: A Master Of Social Media

Sean Penn’s interview with Mexican drug kingpin Joaquin “El Chapo” Guzman is a stark, albeit bizarre reminder about the power of “citizen journalism”—and getting your […]

Branding, Digital Media PR/January 11th, 2016/

Create Viral Campaigns with Measurable Results using the Ripple Marketing Effect

 

Any marketing director will admit that their primary focus is to consistently create content that will achieve viral status; however, far too many marketing campaigns […]

Digital Media PR, Public Relations/August 5th, 2015/

Quarter 3 Trends in Public Relations

 

Apologies to George Gershwin and DuBose Heyward for refuting lyrics to “Summertime,” the show tune from Broadway’s “Porgy and Bess.”

The livin’ may be easy […]

Digital Media PR, Industry News, Public Relations/July 6th, 2015/