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Digital Media PR

Sentiment Analysis is an Important PR Tool

 

In developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote […]

Digital Media PR, Public Relations/March 18th, 2016/

Newsjacking Do’s and Don’t’s

Gather round the electronic camp fire, people. It’s time for the Super Bowl, perhaps the last TV network program that can attract a huge and […]

Digital Media PR, Media Relations/February 5th, 2016/

‘El Chapo’: A Master Of Social Media

Sean Penn’s interview with Mexican drug kingpin Joaquin “El Chapo” Guzman is a stark, albeit bizarre reminder about the power of “citizen journalism”—and getting your […]

Branding, Digital Media PR/January 11th, 2016/

Create Viral Campaigns with Measurable Results using the Ripple Marketing Effect

 

Any marketing director will admit that their primary focus is to consistently create content that will achieve viral status; however, far too many marketing campaigns […]

Digital Media PR, Public Relations/August 5th, 2015/

Quarter 3 Trends in Public Relations

 

Apologies to George Gershwin and DuBose Heyward for refuting lyrics to “Summertime,” the show tune from Broadway’s “Porgy and Bess.”

The livin’ may be easy […]

Digital Media PR, Industry News, Public Relations/July 6th, 2015/

What is a Press Release?

 

Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to […]

Digital Media PR, Public Relations/April 7th, 2015/

How to Grow, Foster and Maintain a Relationship with a Journalist in Public Relations

As a PR practitioner, you are probably aware that the success of the organization that you represent mainly depends on media relations. A journalist who […]

Agency Life, Branding, Digital Media PR, Public Relations/April 2nd, 2015/

Creating a Winning B2B Content Marketing Strategy

Implementing and managing a winning B2B content marketing strategy is a way to build clout of any business or brand you want to grow. Understanding […]

Branding, Digital Media PR/March 23rd, 2015/