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Inspiration

Proactive Responses to a PR Crisis

Sometimes, a PR crisis happens when you least expect it. Something you say, do, or publish that you feel is perfectly innocuous sets off a […]

5WPR Workplace, Agency Life, Inspiration, Public Relations/September 6th, 2018/

The PR Power of an Authentic Story

Yes, there can be a lot of flash and redirection in the course of a public relations campaign, but, at the heart of every campaign, […]

Crisis Communications, Inspiration, Media Relations, Public Relations/August 23rd, 2018/

How to Craft a Contagious PR Message

For many people, sharing their message is easy. The real hurdle is how to get people to listen. The fact is, that can be a […]

Digital Media PR, Inspiration, Media Relations, Public Relations/August 19th, 2018/

The Best Way to Handle a Bad Media Interview

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. However, while good interviews have the […]

Marketing Your Book Using PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also […]

Branding, Consumer Products, Digital Media PR, Inspiration, Media Relations/July 25th, 2018/

Defining Your Online Brand In 2018

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors, […]

Branding, Inspiration, Media Relations, Public Relations/July 17th, 2018/

The Complete Guide to PR Stunts

Top Publicity Stunts of 2017-2018
Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of […]

Branding, Inspiration, Public Relations/July 11th, 2018/

Six Tips for Generating a Content Plan to Boost your PR Efforts

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation […]

Digital Media PR, Inspiration, Media Relations, Public Relations/June 25th, 2018/