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Consumer Products, Digital Media PR, Public Relations/November 2nd, 2016/

Shopper PR: Using Public Relations to Target Customers

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and […]

Branding/October 17th, 2016/

How to Master Rebranding

Rebranding is a challenging and exciting point in a brand’s lifetime. It signals the beginning of a new chapter for the brand, but if not […]

Public Relations, Social and Digital Media/October 6th, 2016/

5 Ways Social Media has Changed Public Relations

Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to […]

Branding, Public Relations/September 24th, 2016/

How Community Management can Impact your Brand

Many people think of a community manager and social media manager as one and the same. However, there is a distinct difference between the two. […]

Branding, Consumer - Lifestyle, Public Relations/September 14th, 2016/

Luxury Public Relations Strategy

Marketing or creating public relations campaigns for luxury items almost always shares some common elements, and the top item to keep in mind is:
Exclusivity
Whether it’s […]

Branding, Public Relations/September 12th, 2016/

One Step Ahead: Keeping Your Brand Ahead of the Competition

Staying ahead in today’s market requires a proactive, rather than a reactive approach to business. Companies cannot merely watch and wait to see what happens, […]

Beauty & Fashion, Consumer - Lifestyle/August 29th, 2016/

Five PR Tips for Fashion Brands

Whether they’re backed by an Italian millionaire or an American trying to pay for college, all fashion brands have one thing in common: they want […]

Social and Digital Media, Social Media Agency/August 12th, 2016/

Developing your Brand Voice on Social Media

Developing a unique voice for a brand’s content helps set it apart from others in the media. It also helps inspire a sense of familiarity […]