Luxury Public Relations Strategy
Marketing or creating public relations campaigns for luxury items almost always shares some common elements, and the top item to keep in mind is:
Exclusivity
Whether it’s […]
Marketing or creating public relations campaigns for luxury items almost always shares some common elements, and the top item to keep in mind is:
Exclusivity
Whether it’s […]
Staying ahead in today’s market requires a proactive, rather than a reactive approach to business. Companies cannot merely watch and wait to see what happens, […]
Whether they’re backed by an Italian millionaire or an American trying to pay for college, all fashion brands have one thing in common: they want […]
Developing a unique voice for a brand’s content helps set it apart from others in the media. It also helps inspire a sense of familiarity […]
Traditional public relations was perhaps much easier than digital PR in the modern age. PR specialists wrote press releases, made connections and fought for placement […]
There are many tried and true ways of getting any product out there and shared by the media, but a lot of it first has […]
Social media has experienced explosive growth over the past few years. As of July 2015, there are 2.3 billion active social media users. With 1 […]
Highly successful brands don’t just stumble upon success. They develop great habits that propel their success. From defining their vision, mission and values to crafting […]