Latest Post

Crisis Communications, Crisis PR/June 6th, 2017/

Regaining Public Trust After a Crisis

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing […]

5WPR News, Public Relations/May 16th, 2017/

PR Recap: International Home + Housewares Show – 2017

Back soreness, achy feet, jelly legs and 30,000 FitBit steps. Ran a half marathon, you ask? Nope! Just conquered The International Home + Housewares Show.

With […]

Branding, Travel & Hospitality/April 4th, 2017/

All Hotels Need a PR Plan

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. […]

Consumer Products, Media Relations, Technology Marketing/March 27th, 2017/

Why PR is so Important for Consumer Electronics

Electronics are applicable to all walks of life. With the emergence of influencer marketing, it’s vital that your brand is on point with its PR […]

Corporate & Technology, Public Relations/March 24th, 2017/

Data Science and Big Data Experts Wanted for Marketing and PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding […]

Food & Beverage/March 21st, 2017/

Kombucha, Probiotics, and Plant-based everything—Oh My!

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. The […]

5WPR Workplace, Agency Life/March 13th, 2017/

Making the Most of Company Culture

The purpose of your company culture is not entirely about having happy employees; it’s also about strategy, and happy employees is often a positive by-product.  […]

Branding, Social and Digital Media/February 7th, 2017/

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic

When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you […]