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Social and Digital Media/October 9th, 2017/

Best Practices in Social Media Content

By: Pola, Director of Digital Marketing

Launching a new social media channel for your business or brand? The first step to a successful social media […]

Beauty & Fashion/October 4th, 2017/

5W Knows Men’s Grooming

5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. […]

Agency Life, Branding, Public Relations/September 27th, 2017/

5 Ways PR Can Maximize Your Next Marketing Move

By Alise, Associate Vice President, Beauty & Wellness
The best approach to marketing is an integrated, 360-degree view.
Consumer brands often think their big sale, fundraiser or […]

Public Relations/September 26th, 2017/

Putting Together A Public Relations Plan

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. Not just your customers, but […]

Social and Digital Media, Social Media Agency/September 7th, 2017/

Trends in Social: Authenticity

By: Kaia, Social Media Manager

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to […]

5WPR News/August 31st, 2017/

PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo

By: 5W Beauty Division
As our beauty, wellness and grooming team stepped foot into this this year’s Indie Beauty Expo in NYC we experienced immediate […]

Digital Media PR, Social and Digital Media, Social Media Agency/August 22nd, 2017/

Three FTC Social Media Disclosures You Should Know

By: Kelsea, Social Media Director
Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. […]

5WPR News/July 10th, 2017/

6 Reasons Why Every Company Should Work With Influencers

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover […]