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Social and Digital Media, Social Media Agency/May 13th, 2016/

Emerging Platforms on Social Media

From Facebook to Twitter to Snapchat, brands now have more ways than ever before to connect with their target audiences. With hundreds of apps being […]

Public Relations, Social and Digital Media/May 2nd, 2016/

What Brands Need to Know About Marketing to Generation Z

Today, many forward-looking marketers are shifting their focus from millennials to Generation Z. While experts disagree on what defines this next wave of young adult […]

Beauty & Fashion/April 19th, 2016/

5WPR Named 2016 Gold SABRE Finalist!

On Monday, the Holmes Report released the finalists for its 2016 SABRE Awards, honoring agencies for Superior Achievements in Branding, Reputation and Engagement.

We are thrilled […]

Beauty & Fashion, Public Relations/April 18th, 2016/

Getting Trendy with Fashion PR

For the chic and trendy public relations specialist, fashion PR can seem like the calling of a lifetime. However, for those with no special interest […]

Public Relations/April 14th, 2016/

Integrated Public Relations: When PR Meets Marketing

In the past, public relations and marketing existed in separate and very distinct spheres. Public relations specialists mostly entailed media relations and crafting press releases, […]

Public Relations/April 3rd, 2016/

Top Trends from SXSW

The SXSW Interactive Festival has long been a test bed for new trends that frequently capture global attention. The most anticipated subjects and hottest new […]

Digital Media PR, Public Relations/March 18th, 2016/

Sentiment Analysis is an Important PR Tool

 

In developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote […]

5WPR News, Corporate & Technology/March 17th, 2016/

Corporate Communications – How it Was v. How it is

Just taking a look at where we are today when a PR Agency arranges to have his client do an interview for publication. The interesting […]