Latest Post

Beauty & Fashion, Public Relations/April 18th, 2016/

Getting Trendy with Fashion PR

For the chic and trendy public relations specialist, fashion PR can seem like the calling of a lifetime. However, for those with no special interest […]

Public Relations/April 14th, 2016/

Integrated Public Relations: When PR Meets Marketing

In the past, public relations and marketing existed in separate and very distinct spheres. Public relations specialists mostly entailed media relations and crafting press releases, […]

Public Relations/April 3rd, 2016/

Top Trends from SXSW

The SXSW Interactive Festival has long been a test bed for new trends that frequently capture global attention. The most anticipated subjects and hottest new […]

Digital Media PR, Public Relations/March 18th, 2016/

Sentiment Analysis is an Important PR Tool

 

In developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote […]

5WPR News, Corporate & Technology/March 17th, 2016/

Corporate Communications – How it Was v. How it is

Just taking a look at where we are today when a PR Agency arranges to have his client do an interview for publication. The interesting […]

Branding, Industry News/March 17th, 2016/

Top Trends from Expo West 2016

Expo West if a trade show for those who are passionate about healthful living, sustainable food sources, non-GMO, and other environmentally responsible foods, and the […]

5WPR Workplace, Agency Life, Public Relations/March 11th, 2016/

The Agency Life: Get to Know the 5W Culture

PR isn’t easy.

If you’re anything like most public relations professionals, in the early stage of your career you may have had a romanticized notion of […]

Corporate & Technology, Crisis Communications, Public Relations/March 8th, 2016/

Preparing for a Crisis to Your Business’ Reputation

There are many ways to prepare for when your business faces a nightmare about company products, services, or maybe somebody in the organization just happened […]