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5WPR News/March 4th, 2016/

Why Corporate Communications Always Matter

The corporation has always been a legal entity, but today, new technologies have changed the way corporations communicate in many areas of their activities. Instead […]

Media Relations, Public Relations/March 2nd, 2016/

How Marketing Helps Drive Sales for your Business

Smart companies recognize that aligning sales with marketing is a sure-fire way to ensure business growth. Marketing helps keep the brand as a premier choice […]

Public Relations, Social and Digital Media, Social Media Agency/March 1st, 2016/

Power PR on Instagram

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post […]

Digital Media PR, Media Relations/February 5th, 2016/

Newsjacking Do’s and Don’t’s

Gather round the electronic camp fire, people. It’s time for the Super Bowl, perhaps the last TV network program that can attract a huge and […]

Branding, Public Affairs - Government Relations/February 4th, 2016/

Feel the Bern: Sanders Finds His Marketing Groove

For a self-avowed Democratic Socialist, presidential candidate Bernie Sanders sure seems to know a thing or two about how to capitalize on your brand.

Sanders, the […]

Crisis Communications, Public Relations/February 3rd, 2016/

W.H.O.’s Response to Zika Outbreak Sends Mixed Messages

The Zika virus has spread to more than 20 countries, including the U.S., causing the World Health Organization (W.H.O.) on Monday to declare the disease […]

Entertainment & Sports Marketing, Public Relations/February 1st, 2016/

Different PR Playbook for Representing Sports Celebrities

Super Bowl 50 officially kicks off Monday night, with the obligatory Media Day.  Starting this year the NFL will move Media Day from its traditional […]

Consumer Products, Public Relations/January 29th, 2016/

Convenience and Efficiency Cater to Changes in Home and Housewares Market

Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing […]