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Digital Media PR, Media Relations/February 5th, 2016/

Newsjacking Do’s and Don’t’s

Gather round the electronic camp fire, people. It’s time for the Super Bowl, perhaps the last TV network program that can attract a huge and […]

Branding, Public Affairs - Government Relations/February 4th, 2016/

Feel the Bern: Sanders Finds His Marketing Groove

For a self-avowed Democratic Socialist, presidential candidate Bernie Sanders sure seems to know a thing or two about how to capitalize on your brand.

Sanders, the […]

Crisis Communications, Public Relations/February 3rd, 2016/

W.H.O.’s Response to Zika Outbreak Sends Mixed Messages

The Zika virus has spread to more than 20 countries, including the U.S., causing the World Health Organization (W.H.O.) on Monday to declare the disease […]

Entertainment & Sports Marketing, Public Relations/February 1st, 2016/

Different PR Playbook for Representing Sports Celebrities

Super Bowl 50 officially kicks off Monday night, with the obligatory Media Day.  Starting this year the NFL will move Media Day from its traditional […]

Consumer Products, Public Relations/January 29th, 2016/

Convenience and Efficiency Cater to Changes in Home and Housewares Market

Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing […]

Branding, Media Relations, Public Relations/January 28th, 2016/

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Media Relations, Public Relations/January 25th, 2016/

What PR Pros (Should) Talk About When They Talk About Measurement

PR measurement is the business communicator’s equivalent to Groundhog Day. PR pros could be forgiven if they feel like they are the living the same […]

Branding, Public Relations/January 21st, 2016/

PR’s Role in the Public Apology

It happens all the time:  the public apology. The latest mea culpa comes from Michigan Gov. Rick Snyder, who during his State of the State […]