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Consumer Products, Public Relations/January 29th, 2016/

Convenience and Efficiency Cater to Changes in Home and Housewares Market

Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing […]

Branding, Media Relations, Public Relations/January 28th, 2016/

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Media Relations, Public Relations/January 25th, 2016/

What PR Pros (Should) Talk About When They Talk About Measurement

PR measurement is the business communicator’s equivalent to Groundhog Day. PR pros could be forgiven if they feel like they are the living the same […]

Branding, Public Relations/January 21st, 2016/

PR’s Role in the Public Apology

It happens all the time:  the public apology. The latest mea culpa comes from Michigan Gov. Rick Snyder, who during his State of the State […]

Crisis Communications, Media Relations/January 14th, 2016/

What Communicators Can Learn From Martin Luther King, Jr.

This weekend kicks off a series of events throughout the nation celebrating Martin Luther King, Jr., culminating with a federal holiday Monday marking the civil […]

Media Relations, Public Affairs - Government Relations/January 12th, 2016/

3 Ways for PR Pros to Brace the Boss for a Major Speech

President Obama delivers his final State of the Union Address Tuesday night, with the fight against international terrorism expected to take center stage.  A lot […]

Branding, Digital Media PR/January 11th, 2016/

‘El Chapo’: A Master Of Social Media

Sean Penn’s interview with Mexican drug kingpin Joaquin “El Chapo” Guzman is a stark, albeit bizarre reminder about the power of “citizen journalism”—and getting your […]

Branding, Consumer Products/January 4th, 2016/

Brick & Mortar: Dying Trend or a Necessity for Holiday Sales?

Many people have written off the brick and mortar stores, saying in effect that they aren’t relevant anymore. They cite the increase of online sales […]