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Public Relations

Data Science and Big Data Experts Wanted for Marketing and PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding […]

Corporate & Technology, Public Relations/March 24th, 2017/

How to Measure PR?

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, […]

Media Relations, Public Relations/January 17th, 2017/

How Social Media Changed Communication

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they […]

Public Relations, Social and Digital Media, Social Media Agency/December 19th, 2016/

Baby Product Marketing: How PR Can Make your Kid Product a Success

Selling baby products can be a tough market, but it can also be profitable. Keep this in mind: there will always be a need for […]

Public Relations/December 5th, 2016/

Persuasion in PR

Why is persuasion important?  When you are trying to influence people you need to not only sell yourself but help consumers understand how your product […]

Digital Media PR, Public Relations/November 28th, 2016/

How The Worlds Of PR and SEO Benefit Each Other

The world of marketing is rapidly changing. With the advent of digital communication and the explosion of social media, it is no surprise that things […]

Digital Media PR, Public Relations/November 16th, 2016/

Shopper PR: Using Public Relations to Target Customers

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and […]

Consumer Products, Digital Media PR, Public Relations/November 2nd, 2016/

5 Ways Social Media has Changed Public Relations

Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to […]

Public Relations, Social and Digital Media/October 6th, 2016/