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Public Relations

5 Ways PR Can Maximize Your Next Marketing Move

By Alise, Associate Vice President, Beauty & Wellness
The best approach to marketing is an integrated, 360-degree view.
Consumer brands often think their big sale, fundraiser or […]

Agency Life, Branding, Public Relations/September 27th, 2017/

Putting Together A Public Relations Plan

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. Not just your customers, but […]

Public Relations/September 26th, 2017/

Influencer PR: Where Public Relations and Social Media Intersect

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least […]

Digital Media PR, Public Relations, Social and Digital Media/June 27th, 2017/

PR Recap: International Home + Housewares Show – 2017

Back soreness, achy feet, jelly legs and 30,000 FitBit steps. Ran a half marathon, you ask? Nope! Just conquered The International Home + Housewares Show.

With […]

5WPR News, Public Relations/May 16th, 2017/

Data Science and Big Data Experts Wanted for Marketing and PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding […]

Corporate & Technology, Public Relations/March 24th, 2017/

How to Measure PR?

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, […]

Media Relations, Public Relations/January 17th, 2017/

How Social Media Changed Communication

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they […]

Public Relations, Social and Digital Media, Social Media Agency/December 19th, 2016/

Baby Product Marketing: How PR Can Make your Kid Product a Success

Selling baby products can be a tough market, but it can also be profitable. Keep this in mind: there will always be a need for […]

Public Relations/December 5th, 2016/