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Public Relations

You Earned that Media — Now what?

For far too many brands, getting the headline is the goal. They may not “say” that, but the way they operate their communications efforts proves […]

Media Relations, Public Relations/June 12th, 2018/

Building a Balanced and Impactful Integrated PR Campaign

Sometimes, when a brand or personality wants to get a message out, they start by asking the wrong questions. In today’s fast-paced, internet-saturated world, it’s […]

5WPR Workplace, Inspiration, Media Relations, Public Relations/June 6th, 2018/

Persona Public Relations: How Personas Are Shaping the Future Of PR

These days, companies need to know exactly what their customers want if they hope to stand a chance of competing in a cluttered marketplace. Modern […]

Public Relations/June 1st, 2018/

5 Reasons to Start Using Instagram Influencer Marketing

Want a million followers on a social media network? The simplest solution could be to turn to influencer marketing. Brands and influencers all over the […]

How Experiential Marketing Could Benefit your Company

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything […]

Digital Media PR, Media Relations, Public Relations/May 18th, 2018/

What Is Public Relations and Why Is It Important?

While everyone seems to know the term public relations, not everyone understands what it means. Though many organizations understand that PR is a great way […]

Public Relations/April 25th, 2018/

Growing a PR Career at 5W Public Relations

By: Cassie, HR & Talent Supervisor

Joining the 5W team a year and a half ago, I never could have anticipated the growth and opportunities that […]

Public Relations/February 21st, 2018/

5 Ways PR Can Maximize Your Next Marketing Move

By Alise, Associate Vice President, Beauty & Wellness
The best approach to marketing is an integrated, 360-degree view.
Consumer brands often think their big sale, fundraiser or […]

Agency Life, Branding, Public Relations/September 27th, 2017/