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Social and Digital Media

5 Ways Social Media has Changed Public Relations

Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to […]

Public Relations, Social and Digital Media/October 6th, 2016/

Developing your Brand Voice on Social Media

Developing a unique voice for a brand’s content helps set it apart from others in the media. It also helps inspire a sense of familiarity […]

Social and Digital Media, Social Media Agency/August 12th, 2016/

Why Social Advertising Matters

Social media has experienced explosive growth over the past few years. As of July 2015, there are 2.3 billion active social media users. With 1 […]

Social and Digital Media, Social Media Agency/July 13th, 2016/

Facebook Live vs. Periscope

In a world where everyone is constantly connected to each other, the demand for instant communication has never been greater. As video content becomes king, […]

Social and Digital Media/June 17th, 2016/

5W PR Social Media Trend Report

Instagram Video Ads Continue Surge in Q1
Video ads have certainly proven their power on Instagram according to a report released by Brand Networks from a […]

Social and Digital Media, Social Media Agency/June 2nd, 2016/

What is Social Listening?

Social listening is the process of using digital tools to monitor what people are saying about brands online. Marketers who perform social listening are able […]

Social and Digital Media/May 31st, 2016/

Emerging Platforms on Social Media

From Facebook to Twitter to Snapchat, brands now have more ways than ever before to connect with their target audiences. With hundreds of apps being […]

Social and Digital Media, Social Media Agency/May 13th, 2016/

What Brands Need to Know About Marketing to Generation Z

Today, many forward-looking marketers are shifting their focus from millennials to Generation Z. While experts disagree on what defines this next wave of young adult […]

Public Relations, Social and Digital Media/May 2nd, 2016/