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Social and Digital Media

Why Social Advertising Matters

Social media has experienced explosive growth over the past few years. As of July 2015, there are 2.3 billion active social media users. With 1 […]

Social and Digital Media, Social Media Agency/July 13th, 2016/

Facebook Live vs. Periscope

In a world where everyone is constantly connected to each other, the demand for instant communication has never been greater. As video content becomes king, […]

Social and Digital Media/June 17th, 2016/

5W PR Social Media Trend Report

Instagram Video Ads Continue Surge in Q1
Video ads have certainly proven their power on Instagram according to a report released by Brand Networks from a […]

Social and Digital Media, Social Media Agency/June 2nd, 2016/

What is Social Listening?

Social listening is the process of using digital tools to monitor what people are saying about brands online. Marketers who perform social listening are able […]

Social and Digital Media/May 31st, 2016/

Emerging Platforms on Social Media

From Facebook to Twitter to Snapchat, brands now have more ways than ever before to connect with their target audiences. With hundreds of apps being […]

Social and Digital Media, Social Media Agency/May 13th, 2016/

What Brands Need to Know About Marketing to Generation Z

Today, many forward-looking marketers are shifting their focus from millennials to Generation Z. While experts disagree on what defines this next wave of young adult […]

Public Relations, Social and Digital Media/May 2nd, 2016/

Power PR on Instagram

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post […]

Public Relations, Social and Digital Media, Social Media Agency/March 1st, 2016/

Quarter 4 Trends in PR, Social Media and Marketing

The worlds of social media, online marketing and public relations are fast paced and constantly evolving. In order to stay competitive in these fields, it’s […]