How PR Can Help You REALLY Launch Your
How PR Can Help You REALLY Launch Your

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success.

A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. A product launch strategy should include a plan to continue to generate news coverage and excitement around the product to keep the momentum going after the launch.

If you are planning to launch a new product or business, you need an effective...

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What Is Public Relations and Why Is It Important?
What Is Public Relations and Why Is It Important?

What Is Public Relations and Why Is PR Important?

Many people only know what PR is from Mad Men. Most have a vague understanding of what public relations means, very few understand what PR firms and PR agencies do, and many even have a slight idea of what goes into it and the benefits it offers businesses. Very few, however, understand the true impact it has.

Every company needs to do some kind of PR, whether it’s creating a brand identity, maintaining corporate relationships, media relations or any of the other tasks that fall under the category of public relations. So, what is PR and what do PR professionals really do? Public relations is the process of sharing information on behalf of a company or person in order to build relationships and influence public perception. Public relations specialists will use a variety of mediums to create and disseminate information for a person or company. They often work hand in hand with marketing, communications, or advertising departments to accomplish their goals. 
PR can also be used as a tool to complete many kinds of business goals and tasks such as creating brand awareness, crisis management, product integration, event management, and more.

Many people only know what PR is from Mad Men. Most have a vague...

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campaign plan
campaign plan

What is the Difference between a PR Campaign and a PR Plan

Public relations, as an industry itself, falls under the umbrella of marketing. PR is used to connect a business to a target audience, by communicating with that audience through media outlets, speaker opportunities, and influencer marketing.

It’s up to public relations professionals to spread the key messages from a business for their products and services, as a way to drive traffic to the business website, increase awareness or social media presence, or even change the behavior of the target audience.

Public relations, as an industry itself, falls under the umbrella of...

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pr podcast
pr podcast

Top Public Relations Podcasts for PR Professionals

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. With podcasts, there’s the benefit of hearing other industry professionals sum up events and tactics in podcasts – and here are some of the best of them.

Professionals striving for relevance in the world of public relations...

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book marketing
book marketing

Marketing Your Book Using PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy.

Companies and politicians aren't the only people who need PR to help them...

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public relations
public relations

What Makes Good PR coverage?

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience.

Good PR is more than press releases – it’s about providing value for your audience, building strong relationships, engaging your audience and telling the story of a brand. So what are the ingredients to creating coverage that will have journalists and customers sit up and pay attention?

Knowing what makes good PR coverage is key to key good storytelling and...

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media coverage
media coverage

How to Earn and Amplify PR Media Coverage

There used to be a time, not too long ago, when the only way that brands and corporations could get any media coverage was to go through news outlets and their journalists. The only way to get a good headline used to be to pitch to the news outlets directly with an excellent press release or an intriguing press conference.

However, those days are long gone, and the public relations industry, as well as the best ways for brands and corporations to get media coverage, has drastically changed. These days, brands have a lot more opportunities for exposure as well as influence, as journalists aren’t the gatekeepers to publicity. Now, there is a variety of tools and strategies that are available to anyone who needs them.

There used to be a time, not too long ago, when the only way that brands and...

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5 w's public relations
5 w's public relations

What Are the 5 W’s of Public Relations?

Plenty of people have already heard about the five W’s before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, and where, are usually used in research, from police investigations to research papers in school.

While these questions might seem simple to some people, they are part of a formula when it comes to getting detailed information about any given subject.

Plenty of people have already heard about the five W’s before, mainly used...

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