March 18, 2013

New York, NY – March 18, 2013 – Beauty Public Relations is not simply looking great. As any worthy PR firm will tell you, projecting appropriate beauty, in every situation, is a valuable public relations win.

Beauty is said to be in the eye of the beholder; our concept of what is beautiful is relative. Even the most fashionable and attractive among us have different sides they would like to show to the folks at the grocery store or our family and friends when on vacation. But, while you don’t need to be ready for a fashion show 24/7, image will always be important to your reputation.

Whether you work in entertainment, sports, politics, or fashion, when you make your living based on your presence, your daily presentation will either reinforce or undermine the collective image you present to your fans.

This is not to say that you must always have your “face on.” In fact, you can add tremendous value to your career and your public image if you intentionally present yourself in a multi-dimensional way. Be the star you are, but also a regular person with family, friends, and personal interests.

Last season on American Idol, Jennifer Lopez managed this delicate balance very well. She played her role of judge with empathy – “Jenny from the Block” in the flesh. She was gracious, helpful, approachable, and attentive to star-struck up-and-comers. However, when the time came to promote her new album with a live performance on the show, suddenly Jenny was gone and J-Lo was on the stage in all her glory.

This event provided a terrific object lesson in how to successfully display drastically different aspects of beauty and personality in order to capture new fans and reconnect with old ones. An experienced NY public relations firm can help you develop and execute a strategy of when and where to present particular aspects of your beauty to the world.