New York, New York – August 3, 2010 - 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of Cameo Stars, the first-ever application that enables celebrities to make virtual Cameo appearances in fans’ social network pages and mobile devices, to its social media roster. They will serve as PR firm of record for the brand.

“As the convergence between social media and branded entertainment continues at a breakneck pace, we are delighted to have the opportunity to play an active role in the promotion and growth of the revolutionary Cameo Stars concept," said Ronn Torossian, President and CEO of 5W Public Relations. “With the deep seeded roots of 5WPR in technology, music and entertainment, we are certain that we will be able to provide the brand building support Cameo Stars requires out of the gate and as their team continues to evolve their consumer and professional offerings.”

Making its official debut yesterday in a NY Times feature, Cameo Stars is the first-ever application that enables celebrities to make virtual cameo appearances in fans’ social network pages and mobile devices. The Cameo Stars application, currently in public Beta on Facebook, enables consumers to have top entertainers and athletes perform and deliver a variety of personal messages and ‘pokes’ directly in the individual’s, or their friend’s, Facebook pages. Carmen Electra, Drew Brees, Reggie Bush, and Tony Romo are among the celebrities whose social cameos are immediately available. Cameo Stars is currently in production with hundreds of other notable entertainers and athletes whose social cameos are scheduled to premier throughout 2010 and 2011.

About Cameo Stars
Launched in 2010, Cameo Stars is the first and only company that enables celebrities to make virtual cameo appearances in the everyday lives of fans online. Consumers can now collect or send top entertainers and athletes to perform and deliver a variety of personal messages directly in the consumer’s, or their friend’s, social network page or mobile device. Invented, created, and distributed by the company, the “social cameos” transform exclusive celebrity content into virtual goods designed expressly for the intimate stage that social media provides. For more information on Cameo Stars and its offerings, please visit www.cameostars.com.

New York, New York – July 12, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of Donald J. Pliner footwear and accessories to its versatile roster of fashion and lifestyle clients. Donald J. Pliner launched his line of luxury footwear and accessories in 1989, and the brand immediately achieved the reputation for innovative design and style among men and women.

“Donald J. Pliner is the epitome of luxury comfort footwear, creativity and entrepreneurial success and we are thrilled to have been chosen as the brand’s PR agency of record. The footwear and accessories brand has already proven a leader in the industry, and we look forward to continuing to build the brand exponentially,” said Ronn Torossian, CEO and President of 5W Public Relations.

“We are excited to partner with 5WPR, known to be an aggressive public relations firm that delivers implausible results,” said Donald Pliner, CEO of Donald J Pliner. “We are looking forward to further increasing recognition of the Donald J Pliner brand, launching the Lisa Pliner line, and making our mark in the footwear industry.”

This global brand, manufactured in both Italy and Spain, has stayed true to Pliner’s motto, “when the feet are uncomfortable, so is the mind, so is the body, so is the soul.” As a pioneer in the footwear industry, Donald J. Pliner brought unprecedented comfort, flexibility and lightness thanks to the use of new materials such as stretchable micro-fibers. Pliner’s commitment to style and comfort earned the brand a cult following among men and women who were originally attracted by the fashion-forward styles and return again and again for the comfort and craftsmanship.

New York, New York – May 24, 2010 - 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of Cavalia, the breathtaking multimedia equestrian spectacular from one of the founders of Cirque du Soleil, to its roster of entertainment and special events clients. The NYC based Public Relations firm will be responsible for publicity and branding surrounding the show's inaugural New York area performances taking place June 9th through 20th at the Meadowlands. "5WPR is thrilled to be working with the Cavalia team as they prepare to introduce their highly acclaimed show to the New York area. Created by the co-founder of Cirque du Soleil, Cavalia promises to captivate attendees of all ages and we look forward to helping to broaden awareness of this one-of-a-kind experience," said Ronn Torossian, President and CEO of 5W Public Relations. Cavalia is not just a show for horse-lovers, it is a lavish orchestration of multimedia, equestrian and performing arts designed to entertain people of all ages and backgrounds. Under the world's largest touring Big Top, which rises 100 feet above the ground and spans more than 26,264 feet, 60 of the most magnificent creatures on the planet will express themselves in all their beauty, grace and strength on a 160-foot wide stage. While the horses gallop and cavort and, at times, run free completely unbridled, the show incorporates acrobatics, original live music and stunning special and lighting effects to create a dreamlike setting.

New York, New York – April 19, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S. today announced the addition of Citibabes, a leading family lifestyle brand, to its roster of high-profile clients. The Public Relations agency will be responsible for publicity and branding surrounding the company's events, publications, and family membership clubs.

"5WPR is thrilled to be working with Citibabes. The club's philosophy of providing the best education and services for families made this a perfect match," said Ronn Torossian, President and CEO of 5W Public Relations. "We have extensive experience with family friendly brands, and a leading mom and baby division and are excited about this new campaign."

"Citibabes is excited to have 5WPR take our business to the next level," said Tracey Frost, Founder and CEO of Citibabes. "We've built a nurturing community for children and parents to flourish and we are looking forward to rapidly expanding that model."

New York, New York – April 5, 2010 - 5W Public Relations, 1 of the 15 largest independent PR firms in the U.S. will host the “New York City Top Doctors” event at their NYC headquarters on Thursday, April 15th at 6:30 PM. This is an exclusive networking event for top physicians and will feature guest-speaker, Dr. Keith Ablow, one of the leading psychiatrists in the U.S., and Fox News television personality.

Over 50 doctors are confirmed at this event, where executives of leading health, pharmaceutical, aesthetics and wellness companies will gather together with media representatives. This is an exclusive industry event and an opportunity for doctors to network among each other, especially for patient referrals, as well as to gain media exposure. 5WPR healthcare PR practice client experience includes brands such as Kinray, Cinergy Health, Doctors at Trump Place, PATH Medical, Pritikin Longevity Center, and others.

“With all of the changes occurring in the health and medical professional field today, we thought it would be beneficial to put doctors and brands together to discuss a variety of matters important to healthcare professionals,” said Ronn Torossian, CEO of 5W Public Relations. “We have tremendous experience in the medical space, and expect to be joined by many of the leading Tri-State doctors, as well as our special guest speaker Dr. Keith Ablow.”

The New York City’s Top Doctor’s event will start at 6:30 p.m. on April 15th at the Hippodrome Building located at 1120 Avenue of the Americas 7th Fl. Pre-registration is required.

New York, New York – March 29, 2010 - 5W Public Relations, one of the 20 largest independently owned PR firms in the US, is pleased to announce the addition of Camp Bow Wow to its growing roster of consumer brands. In 10 short years, Camp Bow Wow has become the nation’s largest pet services company, a $40 million business, comprised of Camp Bow Wow franchises, Home Buddies, Bow Wow Behavior Buddies and its non-profit component, The Bow Wow Buddies Foundation.

5WPR will work with Camp Bow Wow on strategic planning, media relations and a full-scale marketing communications campaign for the brand.

“We are thrilled to be working with Camp Bow Wow, the leading franchisor of dog care facilities,” said Ronn Torossian, president and CEO of 5W Public Relations. “Given our extensive experience creating successful public relations programs for other pet brands and franchises, we are confident 5WPR can deliver immediate results in generating media attention for the Camp Bow Wow brand.”

“Without a moment’s hesitation, 5WPR hit the ground running and delivered national media placements for Camp Bow Wow within days,” said Heidi Ganahl, founder of Camp Bow Wow. “We are excited to partner with this aggressive public relations agency as we strive to increase the Camp Bow Wow position in the marketplace.”

New York, New York – March 16, 2010 - 5W Public Relations, one of the 15 largest independent PR firms in the U.S., today announced the addition of Rent2Buy.com to its client roster. Rent2Buy is the premiere provider of rent-to-own solutions for business owners in a variety of industries, including electronics, real estate, furniture and other soon to be announced arenas.

"The potential for the rent to own business is truly limitless and we expect Rent2Buy.com to experience rapid growth and success. This of course will allow consumers to “try it before you buy it”,” said Moti Kahana, Founder of Rent2Buy. "The team of 5W Public Relations is aggressive, strategic and smart and we look forward to working closely with them as our PR agency of record.”

"In today’s economically challenging environment, the ability for consumers to rent to own is a welcomed offering,” said Ronn Torossian, President and CEO of 5W Public Relations. “Having done a significant amount of work in the consumer services industry, we believe that we will play an instrumental role in helping to raise awareness of the Rent2Buy offering within key vertical channels as well as among its targeted clientele.”

New York, New York – March 8, 2010 - 5W Public Relations has been named the 13th largest independent public relations agency in the U.S. in 2009 rankings of PR firms from Odwyer's, a leading public relations publication. 5W Public Relations, for their 7th full year of operations ranked 13th in the U.S., with over $11 Million in revenue for the calendar year 2009.

"Being recognized as the 13th largest independent public relations agency in the U.S. is very exciting, and credit is due to our hard working staff and our clients for believing in us and being great partners. As an entrepreneur who started this agency in a 400 square foot office, this is yet another accomplishment to be proud of. Our journey is just beginning, and we expect 2010 to be a growth year for the agency. Our creativity, energy, and enthusiasm allow us continued success," said Ronn Torossian, President & CEO, 5W Public Relations.

ABOUT 5W PUBLIC RELATIONS:
5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 25 largest PR firms in the U.S., the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

New York, New York – March 8, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of PeekYou to its portfolio of technology clients.

PeekYou is a free people-search engine and data platform created by a fusion of public records and public web data for over 230 million people. Its primary goal is to create a single profile for every person in the public domain, summarizing his or her interests, work, schooling history, photos, physical address, e-mail addresses, websites, gender, age, and other biographical information. PeekYou also powers and enhances web applications by leveraging its deep people data. 5W has been tasked with growing the company’s recognition through an aggressive media relations campaign.

"Our team is thrilled to have the opportunity to work with the PeekYou team as the company realizes its leadership role in the social search marketplace,” said Ronn Torossian, President and CEO of 5W Public Relations. “Given the extensive experience of 5WPR in technology and social networking, we look forward to creating consistent and relevant results within key demographics.”

Just as Google searches for pages, PeekYou provides detailed information – from demographics to personal interests – on clients and competitors. Through this unique platform, businesses can take advantage of emerging social media tools to create targeted ads.

New York, New York – February 15, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of Halo/Air Salt Rooms, the 1st "Salt Room" wellness facility in New York.

Halo/Air Salt Rooms is located at 133 W. 22nd Street (between 6th Ave. and 7th Ave.) and all the rooms are made completely out of salt from the salt caves of Europe. Further expanding the PR agency's successful Health & Wellness division, 5W Public Relations will be responsible for the publicity and branding of Halo/Air Salt Rooms.

"Halo/Air Salt Rooms is a truly unique health and wellness facility that makes a great addition to our growing beauty & wellness PR practice. We are thrilled to have Halo/Air Salt Rooms aboard, and work with the team to launch the Chelsea spa," said Ronn Torossian, CEO of 5W Public Relations. "We are thrilled to be chosen as Public Relations agency of record to launch this wellness facility in the US."

Twenty million years ago, an ocean covered what is now known as Eastern Europe. Once the sea dried up, salt was left 10 - 300 meters below ground. These became known as "salt caves" and the air in these environments were particularly clean since they were never exposed to the pollution above ground. The salt caves have a low humidity and salt particles are in the air at all times. This micro-climate is replicated in Owner/Founder Ron Rofe's Halo/Air Salt Rooms.

About Halo/Air Salt Rooms
Halo/Air Salt Rooms, located in Chelsea, is the first Salt Room facility in the United States. The Salt Rooms are made completely out of salt from the salt caves of Europe, and the patented HaloGenerator replicates the microclimate of salt caves. Salt Rooms are already popular in other parts of the world but this is the first facility of its kind in the United States. The Halo/Air Salt Room treatment uses unique proprietary equipment and room design which creates a dry salt aerosol microclimate. The patented HaloGenerator creates humidity, filters the air, and grinds and atomizes the salt into air particles for the rooms. All of the salt used at Salt Rooms is mined from European salt caves 300 meters below ground. The Halo/Air facility is equipped with two single rooms and two double rooms, with cable TV, radio, and dimming lights. The children's room is equipped with a plasma TV, toys, games, and comfortable couches/chairs.

New York, New York – January 25, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of Philip Stein watches to its versatile roster of fashion and lifestyle clients. Launched in 2002, the luxury watch company has quickly grown to be a leader in watches and other lifestyle products using proprietary natural frequency technology.

“Philip Stein is at the forefront of bringing fashion to the health and wellness sphere and we are thrilled to have been selected as their PR agency of record. These watches make people look, and feel good and we look forward to continuing to build the brand,” said Ronn Torossian, CEO and President of 5W Public Relations

The brand’s natural frequency technology is duly noted to help an overwhelming amount of consumers sleep better, focus better due to less stress and maintain a general healthier well-being by coordinating with their body’s natural energy flow. This technology has caught the eye of celebrities and executives across the board, with Oprah saying it is “one of her favorite things” twice, Madonna, Rupert Murdoch, Jessica Alba, Samuel L. Jackson, Jason Alexander and a variety of others following suit.

New York, New York – January 20, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of KYMARO Intimate Apparel and Kymaro Body Shaper to its client roster. Further expanding the agency’s successful fashion retail divisions, 5W Public Relations will be responsible for the publicity and branding of the various brands under the Kymaro flagship. Kymaro is a leader in various health, beauty and spa brands.

“5WPR is thrilled to work with Kymaro and we expect to have tremendous success with the various products which they have available. The products offered make life easier and simpler for people, all necessities in today’s environment,” said Ronn Torossian, President and CEO of 5W Public Relations.

About Kymaro®:
KYMARO® A leader in heath, beauty, and spa essentials. Kymaro offers a variety of products, from shapewear to hair extensions and exercise equipment to bra inserts. Kymaro makes it their goal to provide quality products at affordable prices. Shop for all KYMARO® products at www.ubuyez.com or call Kymaro at 1-888-KYMARO1.

New York, New York – January 8, 2010 - 5W Public Relations, one of the 25 largest PR firms in the US, is pleased to announce the addition of SocialBuy.com to its growing roster of technology and e-commerce clients. Launching this month, SocialBuy is a new online community for collective product and service vouchers for cities throughout the country, which offers exclusive “deal of the day” discounts in high-end shopping, dining, sporting events, cultural arts and more.

5WPR will work with SocialBuy.com on strategic planning, media relations and a full-scale marketing communications campaign for this brand.

“SocialBuy will instantly be recognized as one of the more compelling new e-tailers hitting now. We are thrilled to have the opportunity to be involved with the launch and expect to have tremendous success with the PR campaign of SocialBuy,” said Ronn Torossian, CEO and President of 5W Public Relations.

SocialBuy.com is the premier online community to collectively buy products and services from local businesses. SocialBuy.com provides the platform for users to purchase discounted services and products with a group of buyers once a specified benchmark is reached, and allowed businesses to pre-sell products and services to local users. SocialBuy.com serves a vast repository of deals in a variety of categories including: food and dining, health and fitness, cultural arts and services, sports, special events and outdoors recreation, nightclubs and bars, spas and beauty and much more.