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March 8, 2010 5W Public Relations Named One of 15 Largest Independent PR Firms in the U.S.
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March 8, 2010 5W Public Relations Adds PeekYou to Its Technology Client Roster
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February 15, 2010 5W Public Relations Adds Halo/Air Salt Rooms to Its Health & Wellness Client Roster
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January 25, 2010 5W PUBLIC RELATIONS ADDS PHILIP STEIN WATCHES TO ITS FASHION & LIFESTYLE CLIENT ROSTER
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January 20, 2010 5W PUBLIC RELATIONS ADDS KYMARO TO ITS FASHION RETAIL DIVISION
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January 8, 2010 5W Public Relations Signs SocialBuy
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December 7, 2009 5W PUBLIC RELATIONS ADDS BIDHERE.COM TO ITS TECHNOLOGY AND ECOMMERCE CLIENT ROSTER
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November 3, 2009 5W PUBLIC RELATIONS EXPANDS RETAIL DIVISION WITH MYJEWELRYBOX.COM
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October 29, 2009 Millennium Hotels & Resorts Names 5W Public Relations Agency of Record for US Destinations
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October 5, 2009 5W PUBLIC RELATIONS ADDS MICHAEL J. WILDES, WILDES & WEINBERG PC LAW OFFICES, TO ITS CORPORATE PRACTICE
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September 29, 2009 5W Public Relations Launches Media Training Department
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September 25, 2009 BornFree Leading BPA-Free Product Line Names 5W PR Agency of Record
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September 21, 2009
NETWORK MEDIA HOLDINGS SELECTS 5W PUBLIC RELATIONS AS AGENCY OF RECORD
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September 18, 2009
HYDRA ANNOUNCES 5W PUBLIC RELATIONS AS AGENCY OF RECORD
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September 10, 2009
EL AL Airlines hires 5W Public Relations
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August 21, 2009
The Social Media Rules Are A-Changin' by Ronn Torossian, CEO, 5WPR
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August 3, 2009
5W PUBLIC RELATIONS ANNOUNCES THE ADDITION OF TAGLIT BIRTHRIGHT ISRAEL TO ITS NON-PROFIT PRACTICE
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July 10, 2009
THE 12TH ANNUAL CHOCOLATE SHOW IN NEW YORK CITY ANNOUNCES 5W PUBLIC RELATIONS AS PR FIRM OF RECORD
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June 25, 2009
OYSTER HOTEL REVIEWS NAMES 5W PR AGENCY OF RECORD
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May 11, 2009
ALL AMERICAN PET COMPANY ADDS 5WPR
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April 27, 2009
PR WEEK RANKS 5W PUBLIC RELATIONS 23rd LARGEST PR FIRM IN US
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March 10, 2009
5W PUBLIC RELATIONS RANKED 21st LARGEST INDEPENDENT PR FIRM IN THE U.S.
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February 24, 2009
5W PUBLIC RELATIONS SECURES SEVERAL NEW CONSUMER PRODUCTS AND SERVICES CLIENTS
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February 9, 2009
THE HOLTORF MEDICAL GROUP AND YAN CENTER FOR CORRECTIVE & COSMETIC SURGERY TAP 5W PUBLIC RELATIONS
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January 5, 2009
5W PUBLIC RELATIONS SIGNS PING MOBILE
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November 12, 2008
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR LICENSING INTERNATIONAL EXPO 2009
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November 3, 2008
5W PUBLIC RELATIONS SIGNS JOONBUG PRODUCTIONS, DR. LESLIE SEPPINNI AND THE GLOBAL GRIND
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September 8, 2008
5W PUBLIC RELATIONS TODAY ANNOUNCED THE ADDITION OF THE ANIMAL MEDICAL CENTER, NEW YORK CITY'S LARGEST FACILITY FOR ANIMAL CARE, RESEARCH AND EDUCATION
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September 4, 2008
TANGENT SELECTS 5W PUBLIC RELATIONS TO RAISE PROFILE OF ITS DATACOVE BRAND OF EMAIL ARCHIVAL SOLUTIONS
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August 15, 2008
5W PR WINDS DOWN SUMMER 2008 WITH MULTIPLE ACCOUNT WINS
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June 24, 2008
TOY WISHES NAMES 5W PR AGENCY OF RECORD
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June 17, 2008
SMART ONLINE, SEEKING BUSINESS-BUILDING VISIBILITY, NAMES 5W PR AGENCY OF RECORD IN PRIVATE-LABEL SOFTWARE-AS-A-SERVICE ARENA
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June 16, 2008
5W PR ADDS SURE FIT AND BEVERLY HILLS RENT-A-CAR TO CLIENT ROSTER
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May 21, 2008
5W PR ADDS HARRAH'S ENTERTAINMENT, INC. TO CONSUMER ROSTER
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May 8, 2008
5W PUBLIC RELATIONS EXPANDS CORPORATE DIVISION WITH RAISECAPITAL.COM, INC.
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April 28, 2008
PR WEEK "AGENCY BUSINESS REPORT" - 5W PUBLIC RELATIONS
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April 7, 2008
5W PUBLIC RELATIONS & TRI-GLOBAL STRATEGIC VENTURES ANNOUNCE STRATEGIC PARTNERSHIP TO FOCUS ON RUSSIA, UKRAINE AND EASTERN EUROPE
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April 4, 2008
5W PR PRESENTS THE 2008 BODY BEAUTIFUL MEDIA SYMPOSIUM
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March 17, 2008
5W PUBLIC RELATIONS ENTERS "TOP 25" OF INDEPENDENT PR FIRMS IN THE U.S.
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March 10, 2008
5W PUBLIC RELATIONS SIGNS FOUR NEW ONLINE TECHNOLOGY & ENTERTAINMENT CLIENTS TO ROSTER
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March 3, 2008
5W PR SIGNS GEN ART, THE ARBITERS OF EMERGING TALENT IN FILM, FASHION, MUSIC AND ART
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February 21, 2008
5W PUBLIC RELATIONS SIGNS TWO NEW CLIENTS TO EXPANDING RESTAURANT & HOSPITALITY DIVISION
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February 18, 2008
5W PUBLIC RELATIONS HOSTS EXCLUSIVE BEAUTY & WELLNESS INDUSTRY EVENT 2008
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January 22, 2008
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR LICENSING INTERNATIONAL EXPO 2008
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December 12, 2007
5W PUBLIC RELATIONS SIGNS TOP COSMETICS ENTERPRISE
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October 29, 2007
5W PUBLIC RELATIONS SIGNS THREE EXCITING TECHNOLOGY COMPANIES
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October 5, 2007
5W PUBLIC RELATIONS EXPANDS CORPORATE DIVISION WITH URBAN RETAIL PROPERTIES CO., LLC
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September 17, 2007
5W PUBLIC RELATIONS EXPANDS ONLINE & TECHNOLOGY DIVISION WITH THREE NEW CLIENTS
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August 21, 2007
5W PUBLIC RELATIONS NAMED TO 2007 INC. MAGAZINE'S COVETED INC. 500 LIST
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July 19, 2007
5W PUBLIC RELATIONS' TECHNOLOGY DIVISION ADDS THREE NEW CLIENTS
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July 19, 2007
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR REGENT UNIVERSITY
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July 5, 2007
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS
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June 25, 2007
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR PASTOR JOHN HAGEE AND CHRISTIANS UNITED FOR ISRAEL
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June 5, 2007
5W PUBLIC RELATIONS CHOSEN BY JUICECASTER
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May 7, 2007
5W PUBLIC RELATIONS HOSTS EXCLUSIVE HEALTH & BEAUTY INDUSTRY MEDIA EVENT
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March 28, 2007
5W PUBLIC RELATIONS LOS ANGELES CONTIMUES RAPID GROWTH WITH FANNIE MAE FOUNDATION'S HELP THE HOMELESS EVENT
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March 26, 2007
5W PR SIGNS SEVEN NEW CLIENTS
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March 6, 2007
5W PR NAMED FASTEST GROWING INDEPENDENT PR FIRM IN THE U.S. BY O'DWYER'S
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March 5, 2007
5W PR LOS ANGELES SIGNS SIX NEW CLIENTS
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February 19, 2007
5W PUBLIC RELATIONS ADDS SPARTA SYSTEMS, ALMOST GOLF, FRANCKY L'OFFICIAL TO CLIENT ROSTER
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January 22, 2007
5W PUBLIC RELATIONS ADDS THREE CLIENTS TO GROWING ADVERTISING & MARKETING PRACTICE
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January 21, 2007
5W PUBLIC RELATIONS SUNDANCE ESCAPE 2007: A MECCA FOR GLOBAL BRANDS AND CELEBRITIES
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January 12, 2007
DEF JAM INTERACTIVE CHOOSES 5W
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January 11, 2007
5W PUBLIC RELATIONS PRESENTS SUNDANCE ESCAPE 2007
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January 3, 2007
5W PUBLIC RELATIONS SIGNS FIVE NEW CLIENTS IN THE NEW YEAR
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December 19, 2006
5w public relations announces emmy win for client wolfgang’s vault on cbs
sunday morning news
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November 30, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR MUSIC NATION
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November 1, 2006
5W Public Relations To Handle Martin Luther King, Jr. Memorial Project
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October 16, 2006
5W PUBLIC RELATIONS SIGNS FIVE NEW CLIENTS
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October 13, 2006
5W Public Relations Los Angeles Continues Rapid Growth with Three High Profile
Account Wins
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September 19,
2006
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS TO ENTERTAINMENT DIVISION
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September 5, 2006
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS
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August 7, 2006
RA/PATINA TAPS 5W PUBLIC RELATIONS AS AGENCY OF RECORD
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July 17, 2006
5W PUBLIC RELATIONS ANNOUNCES MOM & BABY DIVISION
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June 19,
2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE HEALTHCENTRAL NETWORK
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June 8, 2006
5W PUBLIC RELATIONS SECURES THE TOP CELEBRITY PRODUCT PLACEMENT IN THE WORLD
– SHILOH NOUVEL JOLIE PITT
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June 5, 2006
5W PUBLIC RELATIONS FEATURED IN BUSINESS WEEK
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May 19, 2006
5W PUBLIC RELATIONS SIGNS FIVE NEW ACCOUNTS
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May 3, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE WORLD’S MOST FAMOUS PET
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April 26, 2006
5W PUBLIC RELATIONS’ CONTINUES AMAZING GROWTH WITH NEW CLIENTS
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April 3, 2006
5W PUBLIC RELATIONS’ CONTINUES AMAZING GROWTH WITH NEW CONSUMER, ENTERTAINMENT
AND NON-PROFIT GROWTH
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March 20, 2006
5W PUBLIC RELATIONS’ CORPORATE, HEALTHCARE, LIFESTYLE AND TECHNOLOGY PRACTICES
ANNOUNCES FIVE NEW ACCOUNT SIGNINGS
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March 6, 2006
5W PUBLIC RELATIONS NAMED FASTEST GROWING INDEPENDENT PR FIRM IN US BY O’DWYERS
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March 1, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE PRITIKIN LONGEVITY CENTER
& SPA
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February 12, 2006
5W PUBLIC RELATIONS LOS ANGELES SIGNS TWO NEW CLIENTS – THE CHOPRA CENTER
AND LEARNFOREX
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January 23, 2006
5W PUBLIC RELATIONS ACQUIRES THE PINNACLE GROUP
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January 9, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR GIANT MAGAZINE, LEADING ENTERTAINMENT/POP
CULTURE MAGAZINE
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December 22, 2005
STEWART PARTNERS LLC SELECTS 5W PUBLIC RELATIONS LOS ANGELES AS AGENCY OF
RECORD
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December 12, 2005
5W PUBLIC RELATIONS SIGNS 2 NEW CLIENTS TO THE GROWING FASHION AND LIFESTYLE
DIVISION
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November 11, 2005
THE LAUGH FACTORY (NYC) HIRES 5W PUBLIC RELATIONS
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November 10, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR FAMILY TREE ENTERTAINMENT
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November 7, 2005
THE NEW YORK-BASED UNIVERSITY SETTLEMENT SIGNS 5W PUBLIC RELATIONS AS AGENCY
OF RECORD
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October 18, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR ZOGO – REVOLUTIONARY WIRELESS
DATING COMPANY
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September 15,
2005
deltathree (NASDAQ:DDDC) NAMES 5W PUBLIC RELATIONS AS AGENCY OF RECORD
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September 1, 2005
5W PUBLIC RELATIONS SIGNS 6 NEW CLIENTS
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August 18, 2005
MULTI -PLATINUM SUPERSTAR CIARA HIRES 5W PUBLIC RELATIONS AS AGENCY OF RECORD
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August 17, 2005
5W PUBLIC RELATIONS SIGNS INTERNATIONALLY RENOWNED PORCELAIN COMPANY, LLADRO
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August 3, 2005
ELITE MODEL MANAGEMENT HIRES 5W PUBLIC RELATIONS
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July 25, 2005
5W PUBLIC RELATIONS OPENS LOS ANGELES OFFICE
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July 6, 2005
5W PUBLIC RELATIONS SIGNS 5 NEW CLIENTS
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June 14, 2005
EMPIRE RESORTS INC., OWNER & OPERATOR OF THE MONTICELLO RACEWAY AND MIGHTY
M GAMING, SELECT 5W PUBLIC RELATIONS AS AGENCY OF RECORD
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May 16, 2005
SCANBUY CHOOSES 5W PUBLIC RELATIONS AS AGENCY OF RECORD
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May 9, 2005
MULTI-PLATINUM HIP-HOP SUPERSTAR, TWISTA HIRES 5W PUBLIC RELATIONS AS AGENCY
OF RECORD
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May 3, 2005
MULTI-PLATINUM SUPER PRODUCER, SWIZZ BEATZ HIRES 5W PUBLIC RELATIONS AS AGENCY
OF RECORD
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April 8, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR 3B UK UNLIMITED & VITAL MARKETING
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March 18, 2005
5W PUBLIC RELATIONS WINS 3 NEW ACCOUNTS: ROY JONES, JR. RECORD LABEL, AUTHOR
RASHEEDA ALI (MUHAMMAD ALI'S DAUGHTER) & LEADING DIRECT SELLER OF PET PRODUCTS
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March 8, 2005
ODWYERS NAMES 5W PUBLIC RELATIONS THE FASTEST GROWING INDEPENDENT PR FIRM
IN THE U.S.
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February 26, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR RUSS BERRIE
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February 24, 2005
5W PUBLIC RELATIONS MOVING OFFICE HEADQUARTERS 10,000 SQUARE FEET IN MIDTOWN
FOR FASTEST GROWING NYC PR AGENCY
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January 24, 2005
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH WITH THE ADDITION OF 4 NEW CLIENTS
TO THE LIFESTYLE & ENTERTAINMENT DIVISION
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January 21, 2005
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH
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December 18, 2004
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR AMERICAN CENTER FOR LAW & JUSTICE
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December 17, 2004
NetMusic Entertainment Engages 5W Public Relations
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December 8, 2004
5W Public Relations: Two New Fashion & Lifestyle Clients
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November 18, 2004
5W Public Relations Wins Brian Kilmeade of Fox & Friends For Personal Publicity
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October 27, 2004
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH, ADDS 5 NEW CLIENTS
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October 5, 2004
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS AGENCY OF RECORD FOR AKADEMIKS
& PLUMCHOICE
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September 28,
2004
STACIE J, JUST FIRED FROM THE APPRENTICE NAMES 5W PUBLIC RELATIONS AGENCY
OF RECORD
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September 22,
2004
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS AGENCY OF RECORD FOR UNITED
RETAIL GROUP
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September 7, 2004
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS AGENCY OF RECORD FOR THE SOURCE
AWARDS WEEKEND
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August 20, 2004
BLASTGARD INTERNATIONAL TAPS 5W PUBLIC RELATIONS TO LAUNCH REVOLUTIONARY EXPLOSION
MITIGATING TECHNOLOGY
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August 10, 2004
REGGIE DANCE AND ALYSHA CROUSE JOIN 5W PUBLIC RELATIONS
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August 9, 2004
GRAMMY WINNING, MULTI-PLATINUM RECORDING ARTIST LIL' KIM AND 5W PUBLIC RELATIONS
ANNOUNCE STRATEGIC PARTNERSHIP
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July 27, 2004
5W PUBLIC RELATIONS SIGNS 3 NEW CLIENTS:NBA SUPERSTAR JALEN ROSE, URBAN VISIONARY
EMIL WILBEKIN AND GAGE BABCOCK, LEADING FIRE PROTECTION COMPANY
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June 4, 2004
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR NOTED CRIMINAL DEFENSE ATTORNEY
BEN BRAFMAN
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May 5, 2004
5W Public Relations Named Agency of Record For Fishman & Tobin - Leading Boys
Licensee' 5w To Represent Sean John Boys', Izod, Claiborne & Van Heusen
more> |
March 23, 2004
5W Public Relations Signs 3 New Clients
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March 2, 2004
5W Public Relations Named Agency of Record For Leading Beverage Company, National
Council On Economic Education And Mutual Fund
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February 10, 2004
5W Public Relations Continues Rapid Growth With 3 New Clients
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January 12, 2004
Sms Pr To Merge With 5W Public Relations
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January 9, 2004
Israel Ministry of Tourism Names Mww Group And 5W Public Relations Co-lead
Agencies of Record
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October 9, 2003
5W Public Relations Continues Rapid Growth
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August 26, 2003
5W Public Relations Acquires Industree Pr
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August 11, 2003
5W Public Relations Wins 2 New Accounts
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June 25, 2003
5W Public Relations Forms Strategic Partnership With Israeli Based Pr Firm
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June 13, 2003
5W Public Relations Selected For Public Relations Counsel For Sean John Navigator
more> |
May 19, 2003
5W Public Relations Continues To Experience Growth
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April 1, 2003
Lebanese American Council For Democracy Selects 5W Public Relations For Public
Relations Counsel
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5W Public Relations Named One of 15 Largest Independent PR Firms in the U.S.
New York, New York – March 8, 2010 - 5W Public Relations has been named the 13th largest independent public relations agency in the U.S. in 2009 rankings of PR firms from Odwyer's, a leading public relations publication. 5W Public Relations, for their 7th full year of operations ranked 13th in the U.S., with over $11 Million in revenue for the calendar year 2009.
"Being recognized as the 13th largest independent public relations agency in the U.S. is very exciting, and credit is due to our hard working staff and our clients for believing in us and being great partners. As an entrepreneur who started this agency in a 400 square foot office, this is yet another accomplishment to be proud of. Our journey is just beginning, and we expect 2010 to be a growth year for the agency. Our creativity, energy, and enthusiasm allow us continued success," said Ronn Torossian, President & CEO, 5W Public Relations.
ABOUT 5W PUBLIC RELATIONS:
5W Public Relations ( www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 25 largest PR firms in the U.S., the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."
5W Public Relations Adds PeekYou to Its Technology Client Roster
New York, New York – March 8, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of PeekYou to its portfolio of technology clients.
PeekYou is a free people-search engine and data platform created by a fusion of public records and public web data for over 230 million people. Its primary goal is to create a single profile for every person in the public domain, summarizing his or her interests, work, schooling history, photos, physical address, e-mail addresses, websites, gender, age, and other biographical information. PeekYou also powers and enhances web applications by leveraging its deep people data. 5W has been tasked with growing the company’s recognition through an aggressive media relations campaign.
"Our team is thrilled to have the opportunity to work with the PeekYou team as the company realizes its leadership role in the social search marketplace,” said Ronn Torossian, President and CEO of 5W Public Relations. “Given the extensive experience of 5WPR in technology and social networking, we look forward to creating consistent and relevant results within key demographics.”
Just as Google searches for pages, PeekYou provides detailed information – from demographics to personal interests – on clients and competitors. Through this unique platform, businesses can take advantage of emerging social media tools to create targeted ads.
5W Public Relations Adds Halo/Air Salt Rooms to Its Health & Wellness Client Roster
New York, New York – February 15, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of Halo/Air Salt Rooms, the 1st "Salt Room" wellness facility in New York.
Halo/Air Salt Rooms is located at 133 W. 22nd Street (between 6th Ave. and 7th Ave.) and all the rooms are made completely out of salt from the salt caves of Europe. Further expanding the PR agency's successful Health & Wellness division, 5W Public Relations will be responsible for the publicity and branding of Halo/Air Salt Rooms.
"Halo/Air Salt Rooms is a truly unique health and wellness facility that makes a great addition to our growing beauty & wellness PR practice. We are thrilled to have Halo/Air Salt Rooms aboard, and work with the team to launch the Chelsea spa," said Ronn Torossian, CEO of 5W Public Relations. "We are thrilled to be chosen as Public Relations agency of record to launch this wellness facility in the US."
Twenty million years ago, an ocean covered what is now known as Eastern Europe. Once the sea dried up, salt was left 10 - 300 meters below ground. These became known as "salt caves" and the air in these environments were particularly clean since they were never exposed to the pollution above ground. The salt caves have a low humidity and salt particles are in the air at all times. This micro-climate is replicated in Owner/Founder Ron Rofe's Halo/Air Salt Rooms.
About Halo/Air Salt Rooms
Halo/Air Salt Rooms, located in Chelsea, is the first Salt Room facility in the United States. The Salt Rooms are made completely out of salt from the salt caves of Europe, and the patented HaloGenerator replicates the microclimate of salt caves. Salt Rooms are already popular in other parts of the world but this is the first facility of its kind in the United States. The Halo/Air Salt Room treatment uses unique proprietary equipment and room design which creates a dry salt aerosol microclimate. The patented HaloGenerator creates humidity, filters the air, and grinds and atomizes the salt into air particles for the rooms. All of the salt used at Salt Rooms is mined from European salt caves 300 meters below ground. The Halo/Air facility is equipped with two single rooms and two double rooms, with cable TV, radio, and dimming lights. The children's room is equipped with a plasma TV, toys, games, and comfortable couches/chairs.
5W PUBLIC RELATIONS ADDS PHILIP STEIN WATCHES TO ITS FASHION & LIFESTYLE CLIENT ROSTER
New York, New York – January 25, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of Philip Stein watches to its versatile roster of fashion and lifestyle clients. Launched in 2002, the luxury watch company has quickly grown to be a leader in watches and other lifestyle products using proprietary natural frequency technology.
“Philip Stein is at the forefront of bringing fashion to the health and wellness sphere and we are thrilled to have been selected as their PR agency of record. These watches make people look, and feel good and we look forward to continuing to build the brand,” said Ronn Torossian, CEO and President of 5W Public Relations
The brand’s natural frequency technology is duly noted to help an overwhelming amount of consumers sleep better, focus better due to less stress and maintain a general healthier well-being by coordinating with their body’s natural energy flow. This technology has caught the eye of celebrities and executives across the board, with Oprah saying it is “one of her favorite things” twice, Madonna, Rupert Murdoch, Jessica Alba, Samuel L. Jackson, Jason Alexander and a variety of others following suit.
5W PUBLIC RELATIONS ADDS KYMARO TO ITS FASHION RETAIL DIVISION
KYMARO BODY SHAPER TAKES OFF INCHES
New York, New York – January 20, 2010 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of KYMARO Intimate Apparel and Kymaro Body Shaper to its client roster. Further expanding the agency’s successful fashion retail divisions, 5W Public Relations will be responsible for the publicity and branding of the various brands under the Kymaro flagship. Kymaro is a leader in various health, beauty and spa brands.
“5WPR is thrilled to work with Kymaro and we expect to have tremendous success with the various products which they have available. The products offered make life easier and simpler for people, all necessities in today’s environment,” said Ronn Torossian, President and CEO of 5W Public Relations.
About Kymaro®:
KYMARO® A leader in heath, beauty, and spa essentials. Kymaro offers a variety of products, from shapewear to hair extensions and exercise equipment to bra inserts. Kymaro makes it their goal to provide quality products at affordable prices. Shop for all KYMARO® products at www.ubuyez.com or call Kymaro at 1-888-KYMARO1.
5W Public Relations Signs SocialBuy
New York, New York – January 8, 2010 - 5W Public Relations, one of the 25 largest PR firms in the US, is pleased to announce the addition of SocialBuy.com to its growing roster of technology and e-commerce clients. Launching this month, SocialBuy is a new online community for collective product and service vouchers for cities throughout the country, which offers exclusive “deal of the day” discounts in high-end shopping, dining, sporting events, cultural arts and more.
5WPR will work with SocialBuy.com on strategic planning, media relations and a full-scale marketing communications campaign for this brand.
“SocialBuy will instantly be recognized as one of the more compelling new e-tailers hitting now. We are thrilled to have the opportunity to be involved with the launch and expect to have tremendous success with the PR campaign of SocialBuy,” said Ronn Torossian, CEO and President of 5W Public Relations.
SocialBuy.com is the premier online community to collectively buy products and services from local businesses. SocialBuy.com provides the platform for users to purchase discounted services and products with a group of buyers once a specified benchmark is reached, and allowed businesses to pre-sell products and services to local users. SocialBuy.com serves a vast repository of deals in a variety of categories including: food and dining, health and fitness, cultural arts and services, sports, special events and outdoors recreation, nightclubs and bars, spas and beauty and much more.
5W PUBLIC RELATIONS ADDS BIDHERE.COM TO ITS TECHNOLOGY AND ECOMMERCE CLIENT ROSTER
New York, New York – December 7, 2009 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of BidHere.com to its growing roster of technology and ecommerce clients. Launch earlier this year, BidHere offers consumers an innovative online auction experience with brand name electronics and other items at an average of 60 to 90 percent below suggested retail prices.
"As one of the most compelling new online auction sites in the marketplace, we are delighted to have the opportunity to help create publicity and market awareness for the BidHere offerings. Given our extensive work creating successful public relations campaigns for consumer companies, and specifically auction sites, we believe the site will prove to be a perfect fit within our rapidly expanding technology practice," said Ronn Torossian, President and CEO of 5W Public Relations.
BidHere.com is a unique Internet auction website where brand new electronics and other luxury items are put up for sale and sell for prices that fall far below retail value. BidHere employs an innovative bidding system where bids are purchased as credits and each bid increases the price by a minimal amount, ensuring that the ending amount stays as low as possible. A variety of auction types, including Fixed Price auctions and 20 Second auctions, make for a more fun, exciting, and gratifying buying experience.
5W PUBLIC RELATIONS EXPANDS RETAIL DIVISION WITH MYJEWELRYBOX.COM
New York, New York – November 3, 2009 - 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of MyJewelryBox.com to its high-profile client roster. Further expanding the PR agency’s successful retail, fashion & jewelry division, 5W Public Relations will be responsible for the publicity, PR and branding of the premier online jewelry boutique.
“As e-commerce has taken over the shopping industry, we are thrilled to be representing the fast growing jewelry e-tailer, MyJewelryBox.com. Given our expertise in the technology, fashion and jewelry industries, this endeavor is a perfect fit with our quickly expanding fashion division,” said Ronn Torossian, President and CEO of 5W Public Relations.
“MyJewelryBox.com is proud to begin working with 5W Public Relations. With their given track record, we believe they can successfully raise our media attention and increase our position in the marketplace,” said David Mamane, CEO of MyJewelryBox.com.
MyJewelryBox.com is the leading online jewelry retailer in North America with the largest selection of fashion-forward jewelry. Leveraging their relationships with the industry’s leading manufacturers, MyJewelryBox.com is able to offer the finest quality at the most accessible and affordable prices
Millennium Hotels & Resorts Names 5W Public Relations Agency of Record for US Destinations
New York, New York – October 29, 2009 - Millennium Hotels & Resorts announced today that it has engaged 5W Public Relations, one of the nation's 25 largest public relations firms, as the PR agency of record for all 15 Millennium hotel and resort properties in the United States. 5WPR will work with Millennium on strategic planning, media relations, and a full-scale marketing communications campaign for the national brand, as well as for each of the individual properties.
“We’ve had a great experience in working with Millennium locally, with New York properties,” said Ronn Torossian, President and CEO of 5W Public Relations. “We’re now thrilled to be engaged with the brand on a national level as their PR agency of record.”
Comprised of 15 properties in the US, Millennium Hotels & Resorts destinations include:
Millennium Alaskan Hotel Anchorage (Anchorage, AL)
Millennium Bostonian Hotel Boston (Boston, MA)
Millennium Harvest House Boulder (Boulder, CO)
Millennium Hotel Buffalo (Buffalo, NY)
Millennium Knickerbocker Hotel Chicago (Chicago, IL)
Millennium Hotel Cincinnati (Cincinnati, OH)
Millennium Hotel Durham (Durham, NC)
Millennium Biltmore Hotel Los Angeles (Los Angeles, CA)
Millennium Hotel Minneapolis (Minneapolis, MN)
Millennium Maxwell House Nashville (Nashville, TN)
Millennium Broadway Hotel New York (New York, NY)
Millennium UN Plaza Hotel New York (New York, NY)
The Premier Hotel (New York, NY)
Millennium Resort Scottsdale McCormick Ranch (Scottsdale, AZ)
Millennium Hotel St. Louis (St. Louis, MO)
“We were looking for a PR agency that demonstrated big thinking and a proven track record of achieving results, and 5WPR has truly distinguished themselves,” said Diane Sanker, Vice President Sales, North America. “We are looking forward to a continued, mutually rewarding partnership.”
5W PUBLIC RELATIONS ADDS MICHAEL J. WILDES, WILDES & WEINBERG PC LAW OFFICES, TO ITS CORPORATE PRACTICE
New York, New York – October 5, 2009 - 5W Public Relations is pleased to announce the addition of Michael Wildes, Managing Partner of Wildes & Weinberg PC Law Offices, the United States' premier law firm concentrating in the immigration and nationality field, with offices in New York and New Jersey, to its corporate client roster. Mr. Wildes, a former federal prosecutor, also serves as Mayor of Englewood, New Jersey and served on N.J. Governor Corzine’s Blue Ribbon Commission on Immigration Policy. 5WPR, one of the 25 largest PR agencies in the U.S. will work with Mr. Wildes and the firm on all public relations plans in an effort to further his role as a leading practitioner of immigration law.
“5W Public Relations is very eager to begin working with Michael Wildes, the premier immigration attorney in the U.S., and his firm, Wildes & Weinberg PC Law Offices,” said Ronn Torossian, President and CEO of 5WPR. “We have great experience in the legal sector and are confident in heightening success for him and the firm in such a competitive era.”
About Wildes & Weinberg PC Law Offices
Wildes & Weinberg, P.C., a law firm concentrating in the immigration and nationality field, grew out of the practice of Leon Wildes, Esq., a distinguished immigration practitioner in New York City who successfully represented John Lennon and Yoko Ono in deportation proceedings. Its original clientele consisted of individuals, rather than corporations, who had been placed in deportation or exclusion proceedings, lost their American citizenship, or were otherwise in jeopardy. Founded in 1960, the practice expanded steadily as word of its outstanding achievements in individual cases spread in the international corporate community, attracting clients from a broad range of nations.
Today the firm, which consists of thirteen attorneys, all experts in the field of immigration and nationality law, has a staff of 30 individuals handling the work of a distinguished and growing clientele, and is known for its prompt and efficient service. Despite its steady growth over the past 45 years, the hallmark of this law practice remains the individualized attention to its clients' problems.
5W Public Relations Launches Media Training Department
Princeton Public Speaking & 5WPR Form Strategic Partnership
New York, New York – September 29, 2009 - 5W Public Relations, one of the 25 largest PR firms in the U.S., and Princeton Public Speaking (PPS) announced today an exclusive strategic partnership for communications training, media and presentation training, and trial/witness preparation. Princeton Public Speaking will utilize 5WPR for clients' PR needs, and 5WPR clients will utilize PPS for communications and media training.
"We have worked together closely for a number of years, referring clients to one another, been involved in a number of crisis matters with confidential client trainings and have always had terrific results. We have decided that formalizing this partnership will mean better results for our clients and companies," said Matt Eventoff, President of Princeton Public Speaking.
"Training allows confidential, authentic communications practices which accentuates a client's strengths, mitigates weaknesses, and allows the client to deliver his or her message effectively, articulately and memorably," said Ronn Torossian, CEO of 5WPR. "From addressing body language to understanding the difference between speaking to broadcast, print or radio outlets, the most compelling message can get lost among verbal and non verbal 'tics' that remove the focus from the message."
Programs will specialize in private one-on-one sessions with individuals in leadership positions. Additional services will include customized designed, partial day, full day, and multi-day workshops for key personnel, teams, or small groups.
About Matt Eventoff:
Matt Eventoff helps leaders become great communicators. He has been intimately involved in all aspects of public speaking -- from crisis management and presentation skills training to message development and delivery for over 15 years. Matt is also well-versed in the world of new media and how to integrate social networking, viral video, and other online communications with traditional public speaking and messaging methods. Matt works as a communications strategist for senior executives at Fortune 100 institutions, litigators, entertainers, and political leaders throughout the U.S. and abroad.
BornFree Leading BPA-Free Product Line Names 5W PR Agency of Record
New York, New York – September 25, 2009 - 5W Public Relations, one of the 25 largest PR firms in the U.S. today announced the addition of Born Free, the leading BPA-free baby product brand, to its roster of high-profile clients. The Public Relations agency will be responsible for publicity and branding surrounding the launch of the companies’ new products and specialized doctors.
"5WPR is thrilled to be working with Born Free. The company's culture and propensity for big ideas made this a perfect match," said Ronn Torossian, President and CEO of 5W Public Relations.
“Born Free is excited to be working with 5W, to continue our support as the company that revolutionized the BPA-free feeding,” said Ron Vigdor Founder and President of BornFree Inc. (the USA company of BornFree holdings).
NETWORK MEDIA HOLDINGS SELECTS 5W Public Relations AS AGENCY OF RECORD
New York, New York – September 21, 2009 - Network Media Holdings announced today the selection of 5W Public Relations as its new PR agency of record. 5WPR will work with the company on all public relations initiatives, while broadening awareness for the various media properties under its umbrella including RaiseCapital.com, Raisecapitaltv.com, TechStartUps.com, GreatStartUps.com, Stockprofile.com, Sportslip.com and Stocklip.com, among others.
“We are delighted to have been selected by Network Media Holdings and look forward to working with their team in order to build additional brand recognition for the various web properties under its umbrella,” said Ronn Torossian, President and CEO of 5W PR.
“As the media world continues to evolve, we see tremendous opportunity for our brands to thrive. Our ability to provide content in various areas will continue to grow as our market awareness expands,” said Rick Singer, Chairman/CEO of Network Media Holdings.
HYDRA ANNOUNCES 5W Public Relations AS AGENCY OF RECORD
New York, New York – September 18, 2009 - Hydra, the largest pure performance-based advertising network, has hired 5W Public Relations as its new PR agency of record. 5W PR will work with Hydra on all public relations initiatives, while broadening brand awareness and continuing to build success for the brand.
“5W Public Relations is very excited to take on such a reputable and thriving advertising network,” said Ronn Torossian, President and CEO of 5WPR. “We foresee a lot of growth for Hydra and are enthusiastic about helping them to achieve their goals.”
About Hydra
Since 2003, Hydra has been delivering customers for advertisers including well-known household brands, online service providers, and hundreds of consumer product and service companies. A leading online advertising network where advertisers pay only for new customers, Hydra generates millions of customers or customer leads for advertisers every month through effective results-based campaigns distributed through banners, social media, email and search marketing. Learn more at www.hydranetwork.com.
EL AL Airlines hires 5W Public Relations
New York, New York – September 10, 2009 - EL AL Airlines announced today that 5W Public Relations, one of the nation’s 25 largest public relations firms has been hired as its new PR agency of record. 5WPR will work with EL AL Airlines on all public relations initiatives, leading with strategic and creative planning for the brand as well as spearhead a full scale media relations and communications campaign.
"5W Public Relations is thrilled to be named the agency of record for a huge important brand and leading airline," said Ronn Torossian, President and CEO of 5W PR, "EL AL is a major international carrier that we are very excited to be working with. We have tremendous experience with Jewish and Israel interests, ranging from The Israel Ministry of Tourism to The Mayor of Jerusalem, as well as many leading Christian ministries and American Jewish organizations and are confident and excited to do great work for EL AL.”
Widely acknowledged as the world’s most secure airline, EL AL is the national and leading carrier for Israel. Celebrating over 60 years of service, EL AL, offers the most nonstop flights between New York (JFK/Newark) and Israel as well as the only nonstop service from Los Angeles.
About EL AL:
Worldwide, EL AL flies to more than 40 destinations from Israel and serves dozens of other destinations throughout the world via partnerships with many other carriers (including 22 additional cities in the U.S.A.). Only EL AL has First Class service on nonstop flights between the U.S.A. and Israel. The airline has annual revenues of about $1.93 billion and carries more than 1.8 million passengers annually. EL AL embodies Israel’s values of innovation and caring and the promise of a genuine Israeli welcome. Your Israel experience begins with EL AL and warm Israeli hospitality. Israeli flight attendants will make you feel at home, the best trained Israeli pilots will take you to and from Israel and passengers enjoy enhanced in-flight dining with freshly prepared healthy meals.
5W PUBLIC RELATIONS ANNOUNCES THE ADDITION OF TAGLIT BIRTHRIGHT ISRAEL TO ITS NON-PROFIT PRACTICE
New York, New York - August 3, 2009 - Taglit- Birthright Israel announced today that 5W Public Relations, one of the nation's 25 largest PR agencies, has been appointed to proactively direct and implement their public relations programs. Taglit-Birthright Israel (www.birthrightisrael.com) provides the gift of first time, peer group, educational trips to Israel for Jewish young adults ages 18 to 26.
"We are thrilled to represent Taglit-Birthright Israel," said Ronn Torossian, CEO of 5W Public Relations. “Personally and professionally, we feel very strongly about the mission of Taglit-Birthright Israel and are excited about the challenge of continuing to build the organization’s profile. As a firm that has experience working with philanthropies and non profit-groups, we are uniquely qualified to work with Taglit- Birthright Israel and look forward to immediate success."
Taglit-Birthright Israel's founders created this program to send thousands of young Jewish adults from all over the world to Israel as a gift in order to: strengthen participants' personal Jewish identity and their connection to the Jewish communities; diminish the growing division between Israel and Jewish communities around the world; and to strengthen the sense of solidarity among world Jewry.
THE 12TH ANNUAL CHOCOLATE SHOW IN NEW YORK CITY ANNOUNCES 5W Public Relations AS PR FIRM OF RECORD
New York, New York - July 10, 2009 - Sylvie Douce and François Jeantet, founders and executive producers of the International Chocolate Show, have announced today that they have appointed 5W Public Relations, one of the nation's 25 largest public relations firms, to represent and build awareness for the 12th Annual Chocolate Show in New York. The Chocolate Show is the ultimate event for chocolate lovers where consumers, trade and media converge to celebrate chocolate in all of its forms. It is the largest consumer show in the United States entirely devoted to chocolate. Last year, nearly a million visitors attend each year to see the hundreds of thousands of square feet worth of chocolate featured in the exhibition series. The Chocolate Show will recommence on October 30, 2009 in New York City.
“5W Public Relations is thrilled to be a part of such an esteemed culinary and cultural event,” says Ronn Torossian, President & CEO, 5W Public Relations. “We are looking forward to using our expertise in this space to take the Chocolate Show in New York City to the next level.”
The 12th Annual Chocolate Show in New York will, as in years past, feature some of the most world renowned pastry chefs and chocolate makers from all over the world. As such, this show is one of the most exciting gastronomic events, enticing visitors from the entire United States to get a taste of their favorite sweet. Visit www.chocolateshow.com to learn more.
OYSTER HOTEL REVIEWS NAMES 5W PR AGENCY OF RECORD
New York, New York - June 25, 2009 - Oyster Hotel Reviews announced today that it has engaged 5W Public Relations, one of the nation’s 25 largest public relations firms, to support the site’s launch and to build long-term brand awareness. Unveiled earlier this week, Oyster Hotel Reviews brings clarity and authority to the difficult task of choosing the right hotel by offering hundreds of original reviews and more than 50,000 undoctored, original hotel photos. 5WPR will work with Oyster www.oyster.com on strategic planning, media relations, and a full scale marketing communications campaign.
In the first week of the company’s launch, Oyster was featured in The Wall Street Journal, The New York Times, BusinessWeek, AOL.com, Los Angeles Times, key travel trade publications, countless blogs and several top 50 market newspapers."5WPR is thrilled to be working with Oyster Hotel Reviews," said Ronn Torossian, President and CEO of 5W PR. "This online travel service is one which we believe will see tremendous success, and we are excited about working hard to build this brand.” Elie Seidman, founder and CEO of Oyster Hotel Reviews, stated, "We could think of no better partner than 5WPR as we look to introduce and grow the Oyster.com brand among hotel travelers worldwide. The PR agency added value from minute one, and we look forward to a long successful relationship with the firm.”
ALL AMERICAN PET COMPANY ADDS 5WPR
New York, New York - May 11, 2009 - All American Pet Company announced today that it has engaged 5W Public Relations, a successful bi-coastal public relations firm to support the launch of its new product line of super premium heart healthy dog foods. In 2007, All American Pet Company created a unique segment within the established dog food category when it launched its Bow Wow Breakfast(TM) Cereals brand -- the first breakfast food for dogs. Carried in over 7,500 supermarket locations across the US, the launch affirmed the emerging consumer trend; the "humanizing" of pets. Coincidently, the need for a breakfast feeding has been confirmed by recommendations of veterinarians. This summer, All American Pet is utilizing its experienced marketing team to launch its heart healthy natural Grrr-nola(TM) brand. Distribution is focused on big box retailers, pet specialty retailers and a targeted group of supermarkets as premier outlets.
Lisa Bershan, President of All American Pet and senior sales executive, offered, "5WPR and its President, Ronn Torossian, bring a new and very powerful dynamic to our marketing program that will accelerate our brand's recognition during the launch of our natural Grrr-nola product line." Ms. Bersahn added, "Our marketing campaign is designed to leverage the pet parents' emersion in digital media and viral marketing. Our communication platforms include multiple TV and radio talk show appearances, magazine editorial and an engaging online event calendar with our entertainment partners projected to reach as many as 20 million dog owners in a marketplace with close to 80 million dogs."
Barry Schwartz, CEO of All American Pet Company, shared, "Heart disease, obesity and type II diabetes threatens to shorten the life of one out of every five dogs. Our veterinarian recommended formula provides all of the nutrients dogs need to support general wellness, weight management and heart health. Our goal is to keep families together."
WELLSPRING NAMES 5W Public Relations AGENCY OF RECORD
New York, New York - April 29, 2009 - 5W Public Relations today announced the addition of Wellspring, a leading organization of weight loss programs for children, teenagers, and young adults, to its roster of high-profile health & wellness clients.
"5WPR is thrilled to be working with Wellspring. The brand is a perfect match for our growing healthcare practice,” said Ronn Torossian, President and CEO of 5W Public Relations.
“Wellspring is excited to partner with 5WPR. Together, we will help raise awareness about the need for treatment and the amazing success of thousands of our participants,” said John Gordon, Chief Marketing & Business Development Officer of Wellspring.
PR WEEK RANKS 5W Public Relations 23rd LARGEST PR FIRM IN US
New York, New York - April 27, 2009 - 5W Public Relations announced today that the agency was ranked as the 23rd largest PR firm in the U.S. in the just released 2009' PRWeek Agency Rankings, a public relations industry magazine. 5WPR, for their 6th full year of operations ranked 23rd in the U.S., with $11,919,546 in revenues.
"One of the 25 largest PR firms in the US, Inc. Magazine fastest growing companies, fastest growing PR firm in the US 3 years in a row - These are all accolades we have had in only our 1st 6 years of business. Despite the economy, we expect continued success for the agency. We are strategic, focused and the hardest working PR agency. Proud to rank as one of the 25 largest PR agencies in the U.S.," said Ronn Torossian, President & CEO, 5W Public Relations.
5W PUBLIC RELATIONS RANKED 21st LARGEST INDEPENDENT PR FIRM IN THE U.S.
New York, New York – March 10, 2009 - 5W Public Relations announced today that the agency was ranked as the 21st largest independent PR firm in the US of the largest independent PR firms in just released rankings from Odwyer’s, a leading PR newsletter. 5W Public Relations, for their 6th full year of operations ranked 21st in the U.S., with $11,919,546 in revenues.
“After only 6 full years of business, its very exciting to be one of the 25 largest PR agencies in the country. We are creative, hard-working and focused, which allows us continued success. We take this time to thank our employees, client partners and say onward and upward,” said Ronn Torossian, President & CEO, 5W Public Relations.
5W PUBLIC RELATIONS SECURES SEVERAL NEW CONSUMER PRODUCTS AND SERVICES CLIENTS
New York, New York – February 24, 2009 - 5W Public Relations, a Top 25 independent PR agency announced today the addition of several new consumer products and services clients to its diverse roster of clientele, including online promotional code aggregator PromotionalCodes.com, the innovative employment site TopJobLeads.com, and integrated multimedia agency pLot Multi. As part of their partnership, 5WPR will proactively direct and implement public relations programs designed to highlight their respective businesses.
"We are thrilled to add TopJobLeads.com, PromotionalCodes.com, and pLot Multi to our roster of consumer goods and services clients," said Ronn Torossian, CEO of 5W Public Relations. "We look forward to working closely with them to create compelling communications programs designed to further enhance their brand recognition."
About PromotionalCodes.com
Developed as an aggregator of online discounts and promotions, PromotionalCodes.com provides access to thousands of promotional codes from a variety of e-commerce sites. In addition, consumers visiting the site can both provide and benefit from user feedback including comments, voting and tips on how to save, making the site a fun and efficient way to maximize ones online shopping experience.
About TopJobLeads.com
www.TopJobLeads.com is revolutionizing the way job seekers look for work by allowing the unemployed to move to the front of the mass of applicants in order to bypass screeners and contact decision makers directly. TopJobLeads.com helps job seekers across industries in over 100,000 job leads nationwide.
About pLot Multi
Founded in 2002 by Yves Darbouze, pLot Multi began as the go-to web masters in the hip-hop urban world. Since then, the firm has blossomed into a fully integrated multimedia agency, working on behalf of such mainstream companies from Pepsi Co. to Mucinex, Toyota and Brita water, among others.
THE HOLTORF MEDICAL GROUP AND YAN CENTER FOR CORRECTIVE & COSMETIC SURGERY TAP 5W Public Relations
New York, New York – February 9, 2009 - 5W Public Relations, a Top 25 independent PR agency announced today the addition of Dr. Kent Holtorf, founder of the Holtorf Medical Group and the Yan Center for Corrective & Cosmetic Surgery, headed by Dr. Yan Trokel to its diverse roster of clientele. Both medical centers have tasked 5WPR to proactively direct and implement their public relations programs.
“We are delighted that Dr. Kent Holtorf and the Yan Center have selected 5W PR as their agency of record," said Ronn Torossian, President and CEO of 5W Public Relations. "The health and wellness arena is a sector that we continue to witness growth in, and we are confident we will take both of these brands to the next level.”
About Dr. Kent Holtorf & The Holtorf Medical Group
Kent Holtorf, M.D. is the Medical Director of the Holtorf Medical Group, Inc. Center for Hormone Imbalance, Hypothyroidism and Fatigue. With centers located in Los Angeles and San Francisco, Dr. Holtorf and his staff are experts in natural bioidentical hormone replacement and optimization for women and men, as well as chronic fatigue syndrome, fibromyalgia, adrenal insufficiency, thyroid dysfunction and complex endocrine dysfunction. www.HoltorfMed.com
About The Yan Center for Corrective & Cosmetic Surgery
The YAN Center for Corrective & Cosmetic Surgery represents the leading edge in cosmetic and reconstructive facial surgery, body contouring, and cosmetic laser skin treatments that Restore, Rejuvenate and Enhance the natural and best features of each individual. Each client is thoroughly assessed by our specialized team of Cosmetic, Plastic, and Maxillofacial Surgeons in a comfortable, elegant, and discreet setting. Through this comprehensive and customized approach, we combine the art of personalized beauty with precise science and apply the most advance techniques in the cosmetic industry. As a result, our clients receive the highest level of service and achieve their individual desired goals with minimal recovery time. www.ylift.com/yancenter.html
5W PUBLIC RELATIONS SIGNS PING MOBILE
New York, New York – January 5, 2009 - 5W Public Relations, a Top 25 independent PR agency announced today the addition of Ping Mobile to its diverse roster of clientele. Ping Mobile, an innovative mobile marketing agency, has tasked 5WPR to proactively direct and implement their public relations programs.
“We are delighted that Ping Mobile has selected 5WPR as their agency of record," said Ronn Torossian, President and CEO of 5W Public Relations. "The mobile space is an arena which will see considerable growth in 2009, and Ping Mobile is a company poised for great things. We continue to sign business and put forth incredible work for our clients and look forward to taking this brand to the next level."
Marc Bodner, CEO of Ping Mobile, states, “We were extremely impressed with 5W Public Relations’ expertise in the mobile marketing sector and we look forward to working with them in building our innovative brand.”
Ping Mobile is a leading mobile marketing company whose technology empowers its clients to deliver personalized mobile marketing messages and high-value content through leading-edge interactive technology. Ping’s platform utilizes advanced profiling capabilities that are inherent to the platform’s automated learning engine – meaning that the platform learns from previous customer interactions to automatically and organically build up profiles of users and their individual preferences. Each subsequent campaign is then automatically optimized in order to deliver additional personalized messages based on the user’s profile. Ping Mobile provides privacy and security to both client and user, while at the same time enabling a continuous, one-to-one channel of communication between both parties, and access to a broad spectrum of mobile marketing solutions.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR LICENSING INTERNATIONAL EXPO 2009
New York, New York – November 12, 2008 - The World's Leading Brand & Property Marketplace Turns to 5WPR for Strategic Communications. Now in its 29th year, Licensing International Expo is the leading trade show serving the estimated $191 Billion licensing industry. Advanstar Communications, Inc., owner of Licensing International Expo 2009, has tapped 5W Public Relations for the second consecutive year to direct and implement a media relations program for the show.
After 28 years based in New York, Licensing International Expo 2009 will be held at Las Vegas' MandalayBayConvention Center, from June 2-4, 2009. The new venue will enable expanded show-floor offerings such as new exhibitor categories and improved meeting space, as well as the potential for increased educational offerings, and greater convenience of entertainment and networking events. The 2009 show floor is already 20% larger than any prior event, and will feature over 500 exhibitors representing more than 6,000 brands and properties, including all of the major Hollywood movie studios, entertainment and TV companies, Fortune 500 firms, publishing giants, fashion labels and cutting-edge artists and designers. Three new exhibit categories will be also introduced at the 2009 Expo, showcasing the best of Sports, Fashion, and Interactive brands.
Confirmed exhibitors include: Warner Bros. Consumer Products, Disney Consumer Products, Hasbro, Inc., Mattel, Inc., Twentieth Century Fox, Nickelodeon and Viacom Consumer Products, Dreamworks Animation, Sony Pictures Consumer Products, Universal Studios, 4 Kids Entertainment, Cartoon Network, The Beanstalk Group, Marvel Entertainment, Inc., American Greetings Properties, MGM Consumer Products, Paramount Licensing, Chorion, Mars Retail Group, United Media, HIT Entertainment, Big Tent Entertainment, FremantleMedia Enterprises, CBS Consumer Products, Entertainment Rights, The Joester Loria Group, Lazytown Entertainment, BBC Worldwide, NASCAR, Inc., and Sesame Workshop.
"We are thrilled to once again represent Licensing International Expo," said Ronn Torossian, CEO of 5W Public Relations. "Based on the tremendous success of last year's show and the excitement surrounding this year's move to Las Vegas, we believe 2009 will prove to be a milestone year for the world's premier licensing event."
For questions regarding Licensing International Expo 2008, media can email expo2009@5wpr.com
5W PUBLIC RELATIONS SIGNS JOONBUG PRODUCTIONS, DR. LESLIE SEPPINNI AND THE GLOBAL GRIND
New York, New York – November 3, 2008 - 5W Public Relations announced today the addition of three accounts to its diverse roster of clientele. JoonBug Productions, Dr. Leslie Seppinni and the Global Grind have all tasked 5WPR, the award-winning PR firm to proactively direct and implement their public relations programs.
“We are delighted that JoonBug Productions, Dr. Seppinni and the Global Grind have selected 5WPR as their agency of record," said Ronn Torossian, President and CEO of 5W Public Relations. "We continue to sign business and do great work for our clients, and very much look forward to taking each of these brands to the next level."
Global Grind (globalgrind.com) delivers “Your Web Filtered Fresh” as the online epicenter for the hip-hop community. Global Grind provides rich and dynamic integration of all types of content, which are of interest to the every growing hip-hop community.
Joonbug.com is the premier online guide to city life for young professionals, identifying the hottest local events, music, food, culture, nightlife, gossip, news, and fashion, while simultaneously providing social networking tools. Recently acquired by SkyNet Media, Joonbug.com is a one-stop destination to help to fill social calendars.
Dr. Leslie Seppinni is a Licensed Marriage Family Therapist and Doctor of Clinical Psychology practicing in Beverly Hills, CA. She specializes in weight loss coaching, solution-focused therapy, and psychodynamic therapy for families, couples, individuals and adolescents. Dr. Seppinni is also the founder of Excuse Free, Inc., which utilizes her no-nonsense approach to counseling psychology, crisis intervention and life coaching to work through life’s challenges.
5W PUBLIC RELATIONS TODAY ANNOUNCED THE ADDITION OF THE ANIMAL MEDICAL CENTER, NEW YORK CITY'S LARGEST FACILITY FOR ANIMAL CARE, RESEARCH AND EDUCATION
New York, New York – September 8, 2008 – 5W Public Relations today announced the addition of the Animal Medical Center, New York City's largest - facility for animal care, research and education.
"The Animal Medical Center is excited to be working with 5WPR bring its unique core competencies to represent the AMC," said Dr. Jeffrey Klausner, President and CEO of The Animal Medical Center. "We are looking forward to the support of 5W PR in helping build out AMC's reputation as a not-for-profit leadership that is dedicated to animal care, research, and education."
With nearly 50,000 patient visits per year, the Animal Medical Center offers medical, surgical and emergency services available 24/7, 365 days a year. Founded in 1910, the not-for-profit AMC has nearly 90 veterinarians on staff, and more than 30 of them board-certified. The Animal Medical Center additionally pioneers research in animal health, and provides coveted educational opportunities. In March, the USDA approved conditional licensure for a canine melanoma vaccine co-developed by Memorial-Sloan Kettering Cancer Center, The Animal Medical Center, and Merial. The same month, The AMC opened a center for New York City's first-ever Rehabilitation and Fitness Service.
"5WPR is thrilled to be working with the AMC," said Ronn Torossian, President and CEO of 5W Public Relations. "We appreciate that the AMC believes that it so important to choose a PR firm that is dedicated to driving results."
TANGENT SELECTS 5W Public Relations TO RAISE PROFILE OF ITS DATACOVE BRAND OF EMAIL ARCHIVAL SOLUTIONS
New York, New York – September 4, 2008 – Tangent Inc., one of the largest providers of innovative computing solutions for the education, healthcare, government and business markets, has selected 5W Public Relations to handle its DataCove brand of email archival solutions.
"Every business needs to comply with these regulations, yet most don't know they exist, let alone are mandated by law," said Edward Alexei, Tangent's vice president of IT Solutions. "5WPR demonstrated to us they have a strong grasp the multifaceted nature of this marketing and communications challenge. After a competitive review process we chose 5W PR for DataCove, a critically important line of Email and IM archival solutions for Tangent. No sooner did we award 5WPR our account, they inserted DataCove into the email archiving discussion with swift and sure actions that resulted in meaningful media exposure."
"Tangent is a strong brand in IT systems, one that is poised to grow, especially in the strategically important - yet highly competitive - email archival category," said Ronn Torossian, President & CEO of 5W Public Relations. "To do that, the DataCove message must be exposed to several different kinds of audiences with clarity and impact. 5W is pleased to be partnering with Tangent to meet this exciting challenge."
5W's Technology Marketing practice is providing counseling, media and analyst relations, local market support and managing executive communications and awards programs.
5W PR WINDS DOWN SUMMER 2008 WITH MULTIPLE ACCOUNT WINS
New York, New York – June 24, 2008 – 5W Public Relations, honored as an INC. 500 company in 2007, announced today the addition of several new and diverse brands to its portfolio. The firm has witnessed exceptional expansion and continued growth across all practices and sectors, and new clients include but are not limited to:
WEbook.Com: A revolutionary online book publishing company, which does for the industry what American Idol did for music. (Modestly speaking, of course.) Welcome to the home of groundbreaking User-Generated Books. WEbook believes there are millions of talented writers whose work is ignored by the staid and exclusive world of book publishing.
M3X Media: A cutting edge digital entertainment & multimedia company with its core focus on portable multimedia solutions.
"We are very pleased with Summer 2008, and now more than ever it so important for a PR firm to drive results… not talk," states 5W Public Relations CEO & Founder, Ronn Torossian. Torossian adds, "Even in a tough economy, corporate America isn't shutting down and companies across the globe are even more focused on securing high-impact, cost-effective marketing programs; we believe the 5W style PR is the real key to any successful awareness campaign."
TOY WISHES NAMES 5W PR AGENCY OF RECORD
New York, New York – June 24, 2008 – New York, New York - June 24, 2008 - 5W Public Relations today announced the addition of Toy Wishes, the leader in toy and family entertainment media, to its roster of high-profile clients. The agency will be responsible for publicity and branding surrounding the 2008 Holiday Preview event and Toy Wishes' bi-annual magazines. "5WPR is thrilled to be working with Toy Wishes. The company's culture and propensity for big ideas made this a perfect match," said Ronn Torossian, President and CEO of 5W Public Relations.
"Toy Wishes is excited to be working with 5W to continue our tradition as the go-to resource in the toy industry," said Toy Wishes publisher Gareb Shamus. "We have seen results from 5W from day one and are looking forward to the success of our 2008 Holiday Preview event."
About Toy Wishes:
Toy Wishes is the preeminent guide for toy shopping, children's entertainment and parenting tips. This one-of-a-kind publication previews and reviews the hottest new toys throughout the year in their semi-annual issues. The Toy Wishes "Hot Dozen"-the 12 toys predicted to be the most in demand-has been the most consistently cited hot toy list since the magazine's debut in 1999. The magazine is published by entertainment guru Gareb Shamus and edited by former Nick Jr. Magazine editor Wendy Smolen.
SMART ONLINE, SEEKING BUSINESS-BUILDING VISIBILITY, NAMES 5W PR AGENCY OF RECORD IN PRIVATE-LABEL SOFTWARE-AS-A-SERVICE ARENA
New York, New York – June 17, 2008 – 5W Public Relations today announced Smart Online, Inc. (OTCBB: SOLN) has named it agency of record for its corporate branding and service marketing needs.
"In 5W we found a PR firm whose collective smarts, entrepreneurial attitude and focus on driving results distinguishes it from all others," said Tom Furr, Smart Online's Chief Strategy Officer. "We were impressed with the speed with which the 5W team grasped the challenges we face and engaged us with the media. They've boosted our visibility, literally from Day One."
Smart Online is the leader in private label software-as-a-service (SaaS) for small businesses. The company markets its on-demand business, sales and customer management applications to organizations that represent or serve small business operators.
"This company is a leader that won't rest on its laurels. Smart Online wants to grow and is looking to 5W to help accelerate its rate of growth," said Ronn Torossian, 5WPR's president and CEO. "We are thrilled to add this dynamic company to our roster of clients in 5W's Technology Practice."
5W PR ADDS SURE FIT AND BEVERLY HILLS RENT-A-CAR TO CLIENT ROSTER
New York, New York – June 16, 2008 – 5W Public Relations announced today the addition of two premium lifestyle brands to its diverse roster of clients. Sure Fit Furniture Covers and Beverly Hills Rent-A-Car have tasked the award-winning PR firm to manage publicity, sponsorships and events for each brand.
"Both Sure Fit and Beverly Hills Rent-A-Car strive to provide their consumers with the best product possible, much like 5W's commitment to our clients," said Ronn Torossian, President and CEO of 5W Public Relations. "Our likeminded mentalities are a perfect match and 5W looks forward to taking each of these brands to the next level of success."
Sure Fit is the nation's leading provider of ready-made slipcovers and related accessories. Its product line includes slipcovers for sofas, loveseats, ottomans and a variety of chairs, as well as furniture throws. Sure Fit's design team takes its fabric direction from the upholstery market, offering the latest styles in machine-washable. The brand also has a number of patents and patents pending, covering its innovations in slipcover fit and function. Sure Fit is also the home of the Ten Minute Makeover®, which provides an attractive and affordable solution for consumers who need to protect furniture from children, pets and general wear or want to quickly and cost-effectively enhance the appearance of a room.
Since its inception, Beverly Hills Rent-A-Car has been one of the primary providers of luxury and exotic vehicles in Southern California, Arizona and Las Vegas- and is now branching out to New York City. Quality customer service and a wide-ranging selection of the finest and most prestigious automobiles in the world have given Beverly Hills Rent-A-Car a well-developed and international reputation. Beverly Hills Rent-A-Car has been honored to serve the needs of the world's most renowned personalities, corporate leaders, and members of numerous royal families.
5W PR ADDS HARRAH'S ENTERTAINMENT, INC. TO CONSUMER ROSTER
New York, New York – May 21, 2008 – 5W Public Relations is pleased to announce the addition of Harrah's Entertainment, Inc. to its roster of high-profile consumer clients. The firm will be responsible for managing publicity and events surrounding the Jackie Collins Total Rewards Access Lifestyle Event, sponsored by Harrah's Entertainment, throughout summer 2008.
"5WPR is thrilled to be working with Harrah's Entertainment. The company's dynamic culture and propensity for big ideas made this a perfect match, and we look forward to the tour's ultimate success," said Ronn Torossian, President and CEO of 5W Public Relations.
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesar's® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®.
This is Harrah's Entertainment's first ever bus tour, a collaboration with bestselling author Jackie Collins and St. Martin's Press. Harrah's is pulling out all the stops with the literary icon, ensuring her latest novel, Married Lovers (St. Martin's Press, June 10, 2008), hits the best-sellers list in high style and helping her legions of fans engage in this summer's hottest affair. Jackie Collins will be traveling across the country in a state-of-the-art tour bus to more than a dozen Harrah's Entertainment casinos and other locations, introducing readers to her most seductive characters to date.
5W Public Relations EXPANDS CORPORATE DIVISION WITH RAISECAPITAL.COM, INC.
Agency's Corporate Division Continues Steady Growth
New York, NY - May 8, 2008 - 5W Public Relations announced today that the firm has been named agency of record for RaiseCapital.com, Inc., further expanding the agency's successful Corporate division. RaiseCapital.com is a free online community where entrepreneurs can display business ideas and capital needs to a vast array of investors. Whether the venture is a start-up or existing business, RaiseCapital.com provides an ideal forum for entrepreneurs seeking capital.
"We are very pleased to be chosen by RaiseCapital.com whose ideals align with 5W's commitment to promoting the entrepreneurial spirit and ingenuity," said Ronn Torossian, President and CEO of 5W Public Relations. "We are confident that our team will be able to successfully increase RaiseCapital.com's brand recognition and position the company as a go-to resource to business owners and entrepreneurs."
"5W's extensive experience and track record for developing successful PR programs for entrepreneurial companies makes the firm an ideal fit for promoting our business," commented Richard Singer, co-founder and CEO of RaiseCapital.com, Inc. "We look forward to working with 5W to raise awareness of our company's innovative networking platform as the solution for aspiring and current business owners' funding issues."
PR WEEK "AGENCY BUSINESS REPORT" - 5W Public Relations
Outlook
5W boasts high employee-retention rates. President and CEO Ronn Torossian made PRWeek's 2007 40 Under 40 list. The firm was included on Inc.'s 500 list, and was profiled in Business Week, Gotham, and the New York Post.
"We need to adapt in terms of working with bigger RFPs and need to grow into more of an AOR for larger brands," he says. "I expect that we will continue to grow, and as a five-year-old agency, we need to continue to mature."
Staff
The firm added 25 staffers. Headcount is now 85. 5W reported 6% turnover. Senior hires included VP Clint Cantwell. No senior departures were reported.
Practice areas
Eight: Corporate communications, consumer goods, technology, lifestyle and entertainment, public affairs, crisis communications, healthcare, and nonprofit. Consumer goods, corporate communications, and technology have shown the most growth; entertainment, the least.
Corporate communications and consumer goods each accounts for a quarter of 5W's business. Tech brings in 22.5%; lifestyle and entertainment, 10%; public affairs, healthcare, and crisis communications, 5%; and nonprofits, 2.5%.
5W has a diverse portfolio, including Evian Natural Spring Water, IHOP, Anheuser-Busch, NICE Systems, Phillips-Van Heusen, Urban Retail Properties, Lifestyles, The Ice Rink at Rockefeller Center, Loews Regency, Vail Resorts, Weatherproof Garment, stars Snoop Dogg and Ice Cube, The Pritikin Longevity Center and Spa, and Philipe Chow.
Accounts
Key wins included Phillips-Van Heusen, Spinvox, Ahava, and United Retail Properties. The firm is also doing more global outreach with NICE Systems.
Financial performance
5W disclosed a global revenue of $11.5 million, a 23% increase in global revenue, and a 33% global profit margin, all representative of its US business. While 60% of the company's growth was organic, 40% came from new business.
Key facts
Principal: Ronn Torossian, president and CEO
Ownership: Independent
Offices: Two - New York and LA
5W Public Relations & TRI-GLOBAL STRATEGIC VENTURES ANNOUNCE STRATEGIC PARTNERSHIP TO FOCUS ON RUSSIA, UKRAINE AND EASTERN EUROPE
NEW YORK, NY – April 7, 2008 – 5W Public Relations & Tri-Global Strategic Ventures (TGSV) announced today a strategic partnership to focus on the communications needs of prominent Russian & Ukrainian companies and individuals.
Initial clients of the joint venture include some of the largest industrial groups and influential political and business leaders, including a number of members of the Forbes 500 list. The companies have jointly served many different business leaders in the countries, including individuals referred to by the media as oligarchs, and publicly traded entities.
"This is the ideal time for us to focus on this market, as Russian and Ukrainian companies are looking west for their business opportunities," said Vitaly Pruss, a principal of TriGlobal Strategic Ventures. "This market is one we know quite well, and with offices in Kiev and Moscow, we are confident our success will be tremendous. We will have tailor made, special approaches for every single client, depending on their focus and objectives. We have worked closely with 5WPR on a number of major initiatives and are confident we will have joint success."
"5WPR is proud to partner with Triglobal and excited about this burgeoning market. We understand the intricacies of communications for Ukrainian and Russian companies and individuals entering the U.S. and welcome the unique challenges. We have worked extensively with clients from the region and expect the market to only continue to rapidly grow," said Ronn Torossian, 5W Public Relations President & CEO.
5W PR PRESENTS THE 2008 BODY BEAUTIFUL MEDIA SYMPOSIUM
Exclusive educational portal to highlight top beauty and wellness corporations committed to making a difference
NEW YORK, NY – April 4, 2008 – 5W Public Relations will host the 2008 Body Beautiful Media Symposium, an educational conference for media and industry insiders in the beauty and wellness world and will be highlighting The Skin Cancer Foundation's first public awareness campaign, "Go With Your Own Glow."
On Earth Day, April 22nd, brands including Clarins, Physicians Formula, Bliss, La Prairie, Ahava, Cargo, Ted Gibson, June Jacobs, 3Lab and Conair will come together at Providence on West 57th Street to showcase new initiatives as part of an industry-wide movement to become more socially and environmentally conscious.
Additionally, the event will present The Skin Cancer Foundation's "Go With Your Own Glow" campaign which highlights how tanning as a lifestyle is over. It features skin wisdom from Coco Chanel, O, The Oprah Magazine Beauty Director Valerie Monroe and More Beauty Director Lois Joy Johnson. To support this initiative, an exclusive collection of four innovative products called "Body Beautiful Care" will be offered at an exclusive price with all proceeds benefiting The Skin Cancer Foundation.
"This is the ideal venue for us to feature our Glow campaign," said Perry Robins, MD, President, The Skin Cancer Foundation. "This is the very audience we need to help us spread the word about the campaign. We truly appreciate 5WPR's support and that of the companies that are participating in the event."
"5WPR is proud to host this essential initiative to change the way people think. Movements begin within an industry, which is why we're providing these primary circles with education that's essential to making a difference," says Ronn Torossian, 5W Public Relations President and CEO.
The Body Beautiful Symposium is being held on Earth Day, Tuesday, April 22nd from 10 a.m. to 2 p.m. at Providence, located at 311 West 57th Street, across from the Hearst Tower and near the Time Warner Center.

5W PUBLIC RELATIONS ENTERS "TOP 25" OF INDEPENDENT PR FIRMS IN THE U.S.
NEW YORK, NY - March 17, 2008 - 5W Public Relations, the fastest growing public relations agency in the U.S., announced this March that leading public relations industry newsletter O'Dwyer's has named 5W as the 21st largest independent PR firm in the U.S. in their recently released rankings.
This is 5W Public Relations' 5th full year of operations and second time being ranked among the top 25 largest independent firms in the U.S., with $11,581,939 in revenues and 24% growth. 5W has garnered numerous accolades from O'Dwyer's since launching in 2003, including fastest growing public relations agency in the U.S. for three consecutive years.
"It is quite exciting to be the 21st largest firm in the U.S. in such a relatively short period of time. We expect to continue our growth in 2008 and hope to be ranked within the top 15 in next year's survey," said Ronn Torossian, President & CEO of 5W Public Relations. "Our creativity, energy and enthusiasm allow us continued success."
5W PUBLIC RELATIONS SIGNS FOUR NEW ONLINE TECHNOLOGY & ENTERTAINMENT CLIENTS TO ROSTER
New York, NY – March 10, 2008 – 5W Public Relations today announced the addition of four new online technology clients to their growing client roster. The clients, an online video networking company for content delivery of video, music, movies and other multimedia, a leading operator of some of the Internet's premier destinations for music videos, movie reviews and original shows, a digital entertainment entity and the premier online auction gateway represent emerging players in the online space turning to 5W for strategic communications.
New clients include:
ViDeOnline Communications, Ltd (www.videonline.com): A leader in aggregating digital media content for distribution over its secured O8 Media network to Internet Service Providers, broadband carriers, IPTV and Digital TV providers and mobile phone carriers. ViDeOnline's initial market focus is Asia, specifically China. The Company secures the content by enhancing industry standard Digital Rights Management technologies for delivery to PCs, set top boxes, mobile phones and DRM supported portable players.
Blastro Networks: Operator of three of the most popular online music sites on the Internet. Genre specific, Blastro Networks allow advertisers such as Pfizer, Proctor & Gamble, Ford and Toyota / Scion to reach a targeted audience before and after the sites' tremendous library of music video content. The company's three sites are Blastro.com (major label and independent hip-hop, R&B and Latin artists), Roxwel.com (major label and independent rock and pop artists) and Yallwire.com (major label and independent country, bluegrass, alternative country and Christian artists).
M3X (www.mthreex.com): A cutting edge digital entertainment & multimedia company with a core focus on portable and mobile multimedia solutions. The company's entities include its GRUV ME multimedia portal and its GRUV Music Group digital music label.
Live Auctioneers (www.liveauctioneers.com): The premier gateway linking bidders to traditional auction events broadcast in real-time via the Internet. The company's exclusive technology and services suite connect auction houses and bidders worldwide through eBayLiveAuctions.com. LiveAuctioneers provides bidders with unprecedented levels of access to hundreds of auctions and remote saleroom floors the world over, while substantially expanding the potential bidding audience for auction houses.
"Our experience in the digital media space both from a business to business perspective and from a consumer entertainment stance has made us the choice for brands looking to stand out in this crowded industry," said 5W President and CEO Ronn Torossian. "At the speed at which the Internet media & marketing sector is moving, companies simply cannot afford to be passive in their communications and that is why we have continued to win these types of accounts."
5W PR SIGNS GEN ART, THE ARBITERS OF EMERGING TALENT IN FILM, FASHION, MUSIC AND ART
New York, NY – March 3, 2008 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced this month that it signed Gen Art as the newest client in the firm's expanding roster of fashion and entertainment clients.
Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago Gen Art produces over 100 events annually, ranging from a week-long film festival to massive star-studded fashion shows, live music performances, art exhibitions, multi-media events and much, much more.
"Gen Art is very excited to begin working with 5W Public Relations. We have seen what they have been able to do for other clients and believe that their creativity, energy and enthusiasm will help take recognition of Gen Art and its programming to a new level," said Ian Gerard, CEO/Founder, Gen Art.
"5W Public Relations is thrilled to forge this relationship with such a forward-thinking brand," said Ronn Torossian, President & CEO, 5W Public Relations. "For the highly-anticipated film festivals and fashion shows throughout the year, we will, as always, think out of the box, to maximize awareness for this truly unique company."
The Gen Art mission is to provide access to the film, fashion, art and music worlds for those that are interested in these areas, but often are intimidated and made to feel unwelcomed by the exclusive nature of these art and entertainment realms. Gen Art is closely supported by the peer group of the artistic talent it showcases. It has cultivated a loyal following of people who want to keep in touch with new developments in the arts and who strive to be in-the-know about new happenings in their city.
Gen Art consists of three companies. Gen Art and Gen Art Media and the Gen Art Foundation, which is a not-for-profit charity. The mission of the Gen Art Foundation is to provide support and services to emerging talent. Each year it supplies grants and awards to such talent. Gen Art is a production company which seeks out corporate partners and produces the events for the Gen Art Foundation, as well as other events. All of the ticket fees raised through such Gen Art branded events go to the Gen Art Foundation.
5W PUBLIC RELATIONS SIGNS TWO NEW CLIENTS TO EXPANDING RESTAURANT & HOSPITALITY DIVISION
New York, NY – February 21, 2008 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced this month that it signed IHOP and Loews Regency as the newest clients in the firm's expanding roster of top-tier restaurant & hospitality clients, which includes The Rink at Rockefeller Center, The Patina Restaurant Group, Philippe and Strip House, among others.
IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, has served people of all ages its world-famous pancakes for 50 years. The 1,344 IHOP restaurants throughout the U.S. offer guests an affordable, everyday dining experience with warm and friendly service.
The Loews Regency, the flagship property of Loews Hotels, has been host to some of New York City's most elite visitors for more than 45 years. Its central Manhattan location is optimal for conducting business or taking advantage of the city's best shopping, culture and dining. Loews Regency is a recipient of the Mobil Four Star and AAA Four Diamond honors.
"5W Public Relations continues to be the choice for restaurant and hospitality organizations looking to build their brand through strategic public relations," said Ronn Torossian, President & CEO, 5W Public Relations. "From The Rink at Rockefeller Center to Strip House, the trendsetting New York City steakhouse, we are excited to use our experience, commitment and deep understanding of the media to maximize awareness and build reputations for these premier properties."
5W PUBLIC RELATIONS HOSTS EXCLUSIVE BEAUTY & WELLNESS INDUSTRY EVENT 2008
New York, NY – February 18, 2008 – 5W Public Relations, named the fastest growing PR agency in the U.S., announced today that it will host its annual "Body Beautiful Media Symposium", showcasing exclusive consumer brands from 5W's Health & Beauty Division and beyond. The event is being held on Tuesday, April 22nd from 10 a.m. to 2 p.m. at Providence, located at 311 West 57th Street, across from the Hearst building and near the Time Warner Center.
This invitation only educational portal will give the industry elite an inside look of what's to be expected in the beauty and wellness realm as we enter the most body conscious season of the year, summer 2008. The morning and afternoon at Providence will feature editors, producers, marketing executives, buyers and celebrities perusing the best in health & beauty products and services. Media attending will range from news magazines to celebrity weeklies and high-end glossy publications, to top-tier daily papers focusing on beauty, health, and consumer interests.
"The health & beauty market is combined the biggest interest among consumers and 5W has a strong foothold in servicing this market information to the media and key marketing decision makers," says Ronn Torossian, 5W Public Relations Founder, President and CEO. "5W has had its finger on the pulse of what's new - from the latest trends in plastic surgery to over the top spa treatments; the media looks to us for tomorrow's news in health and beauty."
5W Public Relations successfully launched Body Beautiful Media Symposium in 2007 at Rockefeller Center due to the increasing demand for brands to access editors, celebrities and influencers. The event boasted attendees including Avon, Cornelia Day Resort, La Prairie, The Pritikin Longevity Center & Spa, Arrojo Studio, Chefs Diet, Borghese, Alaur Skin Sollutions, Sephora, New London Pharmacy, among many others; as well as media coverage from People Magazine, Elle, The Today Show, Vogue, Cosmopolitan, The New York Times, New York Magazine, US Weekly, Glamour, Harper's Bazaar, Food & Wine, Maxim, Men's Journal and Woman's Day.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR LICENSING INTERNATIONAL EXPO 2008
The World's Leading Brand & Property Marketplace Turns to 5W for Strategic Communications
New York, NY - January 22, 2008 - Now in its 28th year, Licensing International Expo 2008 is the leading trade show serving the estimated $187 Billion licensing industry. Licensing International Expo 2008 looks to heighten awareness on a national and international scale for the many properties, brands and characters that have made the show the industry's premier global event. Advanstar Communications, Inc., owner of Licensing International Expo 2008, has contracted 5W Public Relations to increase media exposure and awareness for this global event.
Licensing International Expo has served as the springboard for some of the most successful consumer product launches with leaders in the entertainment, lifestyle, sports, and Art & Design sectors all descending upon the Jacob Javits Center in New York City on June 10-12. Confirmed exhibitors to the show include BBC Worldwide, Cartoon Network, Crayola, General Mills, Mattel, MGM Consumer Products, Nintendo, NASCAR and Sketchers. In addition to showcasing more than 6,000 brands, the three-day Licensing International Expo 2008 will also play host to over 25,000 attendees from 82 countries representing the world's leading retailers, manufacturers, agents and brand owners.
"5W Public Relations will help our customers gain global media exposure before, during and after the show to spotlight their innovative products" said Georgiann DeCenzo, Vice President, Licensing Group, Advanstar Communications.
"We are thrilled to be representing Licensing International Expo 2008," said Ronn Torossian, CEO of 5W Public Relations. "As a firm that has experience working with both major entertainment and corporate entities, we feel we are uniquely qualified for this assignment and look forward to a successful engagement."
For questions regarding Licensing International Expo 2008, media can email expo2008@5wpr.com.
5W PUBLIC RELATIONS SIGNS TOP COSMETICS ENTERPRISE
Addition of AHAVA Expands Agency's Diverse Wellness & Beauty Practice
New York, NY - December 12, 2007 - 5W Public Relations today announced the addition of international skincare brand, AHAVA, to their steadily growing Wellness & Beauty practice. AHAVA, the creative innovators of luxurious skin and body products and the only company indigenous to the Dead Sea region, further reinforces the agency's strength and proficiency in the health and beauty industry.
"The addition of AHAVA to our client roster solidifies our presence as a leader in the luxury health and beauty market," said 5W President and CEO, Ronn Torossian. "We are thrilled to be working with a company like AHAVA who has a truly unique vision."
"We're really looking forward to this partnership with 5W Public Relations," said AHAVA CEO Michael Etedgi. "Their passion and media expertise is in line with our strategy to take the brand to the next level."
AHAVA is the Hebrew word for "love," and harnesses the essence of vitality, health, and beauty that delivers the nourishing benefits of the Dead Sea. The brand leverages the inherent purity of Dead Sea minerals, salts, and botanicals in the creation of products that pamper the skin with a natural, effortless glow. Appealing to consumers internationally, the company recently signed on actress Kristin Davis as its new international face for the brand. The beautifully designed ad campaign is set to launch in January 2008.
5W PUBLIC RELATIONS SIGNS THREE EXCITING TECHNOLOGY COMPANIES
Additions Expand Agency's Burgeoning Online & Technology Practice
New York, NY – October 29, 2007 - 5W Public Relations today announced the addition of three leading technology clients to their steadily growing Online & Technology Practice. The clients, a social networking site, a next-generation high-definition web video provider and a voice-to-text technology, further reinforce the agency's strength and proficiency in the social networking, online and telecommunication spaces. As a result of the new additions, the 5W online & technology team recently added a number of new employees to accommodate the expanded client load.
"These additions further round out our proficiency in the online and technology spaces," said 5W President and CEO, Ronn Torossian. "Clients often come to us unsolicited based on our prior work. We are in a good position."
New clients include:
Capazoo.com - a new and unique social network and entertainment site that combines the industry's most popular elements of video, photos, music and blogging with a wide range of entertainment, celebrities, personal services and the ability to meet and connect with friends in a single destination. Capazoo.com is the first online community with its own Member-driven economy, empowering Members to gain both personal recognition and to generate real money through their participation in site features.
Vividas - a developer and provider of video streaming technology and related products. Vividas enables straightforward playback on personal computers of full screen, high-definition video via discs or over networks, including the Internet, without requiring software installations.
SpinVox - combines the two most popular methods of communication - voice and text - to create a new category of messaging called Voice-to-Screen™. Its award-winning service makes everyday communication simpler and more powerful, creating new recurring revenues for wireless, landline, cable and VOIP carriers as well as service providers and web partners. At the heart of SpinVox is its Voice Message Conversion System™ (VMCS), which works by combining state-of-the-art speech technologies with a live-learning language process. VMCS is being rolled-out across four continents in four languages - English, French, Spanish and German.
5W PUBLIC RELATIONS EXPANDS CORPORATE DIVISION WITH URBAN RETAIL PROPERTIES CO., LLC
Agency's Corporate Division Continues Steady Growth
New York, NY – October 5, 2007 – 5W Public Relations today has been named agency of record for Urban Retail Properties Co.,LLC, further expanding the agency's successful Corporate Division. Urban Retail Properties Co., LLC is an independent, privately held company, and has been the developer for more than 75 projects, which include premier shopping destinations and mixed-use products. Headquartered in Chicago, Illinois and with offices in Florida, Massachusetts, Washington, DC, New Jersey, Iowa and Texas, Urban Retail is also the nation's leading third-party real estate manager, managing over 40 million square feet of space in 21 states and the District of Columbia as well as providing consulting services for clients worldwide. The company was formed more than 30 years ago and manages a diverse portfolio that includes retail, office, residential and government projects.
"We are very pleased to be chosen by Urban Retail who has had over thirty years of experience in shopping center management, leasing and ground up development and to help them enhance their position as a global industry leader," said Ronn Torossian, President and CEO of 5W Public Relations. "We are confident that we will help Urban continue to be enormously successful in the commercial retail real estate industry."
5W PUBLIC RELATIONS EXPANDS ONLINE & TECHNOLOGY DIVISION WITH THREE NEW CLIENTS
Agency's O&T Division Continues Steady Growth
New York, NY - September 17, 2007 – 5W Public Relations today announced the addition of two wireless technologies and one online video client, further expanding the agency's successful Online & Technology (O&T) Division. 5W Public Relations was recently named to the Inc. 500 list as one of the fastest growing companies in the US and has been recognized by O'Dwyer's PR as "fastest growing PR agency" for the past three years.
"These latest client additions round out the agency's expertise in wireless communications as well as online video and entertainment," said Ronn Torossian, president and CEO of 5W Public Relations. "We're the go-to agency for tech companies looking to rise above a cluttered market."
New Clients Include:
Vividas Group
Vividas technology enables content owners to distribute full-screen broadcast or high definition quality video over the internet or corporate networks quickly and simply with no delivery restrictions across corporate networks, firewalls or virus-checking systems. Additionally, Vividas requires no installed software on viewers' machines and requires 20-30% less bandwidth than competing video player formats.
Already successful in Europe, Vividas looks to 5W PR to position them as a strategic alternative to Windows Media, Adobe and other competitors.
Vumber
A provider of anonymous, disposable phone numbers, Vumber's service appeals to Internet daters, small businesses and a variety of other interests who require privacy or additional phone numbers. Vumber allows users to send and receive calls from their "Vumbers," thus ensuring a two-way anonymous calling service. Vumber enlisted 5W PR to launch their service among businesses as well as to raise awareness among targeted youth markets throughout the Country.
SendUDirect & SendUMobile
SendUDirect offers mobile solutions to both advertisers and consumers via a mobile community that allows consumers to create their own private online network to share music, video and photos under one easy-to-use application. Built upon the SendUMobile community, this web 2.0 application allows for free two-way SMS, allowing users to send alerts of new and updated content to their community of friends at no cost.
SendUDirect's mobile solutions for advertisers offers a new way of communicating to target markets with their application called Campaign Wizard. Offering companies the ability to tailor individual outreach, SendUDirect offers tools such as branded alert communications, targeted permission based messages in audio, text, flash, animation and video. This content can be distributed directly to the person or to a group and on several devices, all coordinated via an easy to use online application.
5W will launch SendUMobile at the upcoming College Fest in Boston MA, followed by an extensive outreach campaign geared toward business and advertising markets.
5W PUBLIC RELATIONS NAMED TO 2007 INC. MAGAZINE'S COVETED INC. 500 LIST
New York, NY - August 21st, 2007 – 5W Public Relations, the nation's fastest growing public relations firm for three consecutive years, announced today its debut on the 2007 Inc. 500 list of fastest-growing private companies in America. The firm, which was founded in December 2002, maintains practice areas in consumer products and services, corporate relations, technology, public affairs, marketing communications, entertainment, sports, health and wellness and crisis management.
5W Public Relations appeared at #153 on the INC. 2007 list. "Thus far, this is the proudest moment for 5W Public Relations since the creation of the firm," said Ronn Torossian, President & CEO of 5W Public Relations. "We work hard to deliver unparalleled results for our clients, and it is that tenacity and commitment to excellence that has enabled us to rapidly expand our brand. I am delighted to see our growth recognized outside of the PR industry and this honor clearly proves that our philosophy - strategic, aggressive and proactive public relations - is what companies are demanding and we are the only firm which can deliver these values. As has been noted previously, we are the only Top 50 independent PR firm in the U.S. owned by anyone under the age of 45. The world has changed, and we will continue to achieve success. Onward and upward," added Torossian.
5W PUBLIC RELATIONS' TECHNOLOGY DIVISION ADDS THREE NEW CLIENTS
New York, NY – July 19, 2007 – In a development that further reinforces their position as the fastest growing independent PR firm in the U.S., 5W Public Relations today announced the addition of three new accounts to their steadily expanding Online & Technology Division.
The three new clients, InferX, Shoplet and Shvoong, each stand among the vanguard in their respective fields and join the agency's distinguished list of online and technology clients.
"Clients choose to work with us because we deliver results from day one," said Ronn Torossian, President and CEO of 5W Public Relations. "Start-ups as well as established corporations demand an immediate return on their PR investment; meeting that demand helps make us an industry leader."
The latest additions to the 5W PR client roster appear below.
InferX is a Virginia-based predictive analytics firm whose technology was originally developed for the Department of Defense. InferX offers a suite of commercialized data analytical risk and threat assessment solutions that deliver secure intelligence and tactical decision-making support for government agencies and commercial enterprises.
Shoplet is a ten-year-old e-procurement provider with over two million subscribed customers. Their seven specialty stores provide office supplies, computer hardware, software, networking equipment, office furniture, and IT supplies to tens of thousands of businesses throughout the U.S.
Shvoong web properties focus on the premise of education through the sharing of knowledge. Their flagship website, Shvoong.com compiles user-generated content concerning human history and provides a broad spectrum of perspectives from academic institutions, publishers, intellectuals as well as common web users. Content providers receive a portion of the site's revenue in exchange for their contributions.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR REGENT UNIVERSITY
New York, NY – July 19, 2007 – 5W Public Relations, the fastest growing PR agency in the U.S. for the third year in a row, announced today that Regent University has hired the firm to promote its innovative online learning programs, distinguished faculty, and lauded academic programs. Regent University, one of the nation's premier Christian educational institutions, was founded by Dr. Pat Robertson and offers students unprecedented access to today's political environment unlike any other university. Their distinguished faculty includes the likes of former Attorney General John Ashcroft, Supreme Court lawyer Jay Sekulow, and two Fulbright Scholars.
Regent University is proud to be the alma mater of members of the President Bush's administration, Judicial and Congressional wings of government; on the national, regional and local level. However, Regent's leading role in conservative politics is not limited to the current presidential administration.
As the 2007 winner of American Bar Association's Negotiation Competition, previously won by Harvard; the 2006 winner of American Bar Association's National Moot Court Championship, previously won by Yale and after their law school was ranked 2nd out of 117 ('05) and 4th out of 170 ('06,07) in the nation for the Best Quality of Life by The Princeton Review; there is no argument against the quality of a Regent University Law education, or the pride and commitment to its student body and acclaimed faculty.
"We are extremely honored that Regent University has chosen 5W as the agency of record," said Ronn Torossian, President & CEO, 5W Public Relations. "Given our breadth of experience in the political and religious arenas, we think this is a match made in heaven."
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS
NEW YORK, NY – July 5, 2007 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced today that it has signed four new clients to its growing roster.
Duggal Dimensions: Founded by Baldev Duggal who has been at the forefront of technology and creative innovation in the photo and computer imaging field for over 35 years, Duggal Dimensions is the driving force behind numerous technology and Internet ventures.
Dr. Stephen T. Greenberg, MD: A nationally renowned Cosmetic Plastic Surgeon based in Manhattan and Woodbury, Long Island, New York. Dr. Greenberg is well-known for his expertise in the field of cosmetic plastic surgery. He recently released his newest book "A Little Nip, A Little Tuck" in May and his cosmetic line Cosmetic Surgeon in a Jar, will follow this fall.
WatchIndia: WatchIndia is partnering with top rated networks in India to provide breaking news, hit series and entertainment specials, fascinating documentaries, thrilling sports events, cricket matches, exclusive commentary, and the best of Bollywood movies to those residing outside of the country. The site is the first for Live Asia TV, a media company that was founded in early 2006.
The Second Annual Michael Strahan / Dreier LLP Charity Golf Tournament: Bringing together a star-studded array of sports and entertainment personalities for a weekend of action-packed activities with New York style and sophistication. Co-sponsored by Dreier LLP, one of New York's top law firms, 5W will handle publicity for the weekend's festivities.
"5W Public Relations continues to be the choice for entrepreneurs looking to build their brand through strategic public relations," said Ronn Torossian, President & CEO, 5W Public Relations. "From Baldev Duggal, one of the world's true visionaries in photo and computer imaging to Dr. Stephen Greenberg, MD, a leader in cosmetic surgery, to WatchIndia, a breakthrough online venture that will connect the world's Indian community with the country's finest in news and entertainment, to Dreier LLP, one of the country's leading law firms, we are excited to maximize each's exposure through successful media campaigns."
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR PASTOR JOHN HAGEE AND CHRISTIANS UNITED FOR ISRAEL
NEW YORK, NY – June 25, 2007 – 5W Public Relations, the fastest growing PR agency in the U.S., announced today that Past John Hagee, founder of Christians United for Israel (www.cufi.org), has retained the firm to handle its general media and its upcoming second annual Washington Israel Summit this July 16-19. CUFI, created in 2006, is the organization bringing together the millions of Christians across America with a deep love for Israel and the Jewish people to stand together during these difficult days.
Pastor Hagee has developed an impressive and constantly growing following of both Christians and Jews worldwide. His devotion to the cause made him a featured speaker at the American Israel Public Affairs Committee policy conference in March 2007, where he was included among the ranks of such prominent leaders as former CIA director James Woolsey, Ambassador Dore Gold, and Vice President Dick Cheney. It is that same dedication that will be a key factor in making this year's Washington Israel Summit the biggest yet with an expected 5,000 people in attendance.
"We are very excited to be working with the premiere pro-Israel Christian organization in the world," said Ronn Torossian, President & CEO, 5W Public Relations. "Christians United For Israel has a profound effect on the U.S./Israel relationship and will continue to do so when supported through a successful media campaign."
5W PUBLIC RELATIONS CHOSEN BY JUICECASTER
NEW YORK, NY – June 5, 2007 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced today that the world's first multimedia personal broadcast network, JuiceCaster (www.juicecaster.com), has hired the firm as agency of record.
With this next-generation social network, members can create "JuiceCasts" and share video, audio, photos and text on phones and virtually anywhere on the Internet. With a single click, you can post JuiceCasts directly to blogs, photo-sharing sites like Flickr, and personal sites like MySpace. With JuiceCaster, members can browse one another's profiles, add friends, and use the JuiceCaster Network to share content on a collection of interconnected but independent websites. Users can also post a JuiceCaster MediaBox - a free mini-application used to display JuiceCasts - on any web page such as MySpace, Xanga or Blogger and insert them into as many web pages as desired. The JuiceCaster MediaBoxes will all be updated simultaneously as new JuiceCasts are created.
"We are extremely honored that JuiceCaster has chosen 5W Public Relations," said Ronn Torossian, President & CEO, 5W Public Relations. "Given our breadth and depth of experience in the online arena, entertainment and technology, we think this is a perfect match."
"5W Public Relations is a firm with unmatched experience in harnessing the force behind interactive Internet culture and speaking the language of the online world," said Nick Desai, chief executive officer of JuiceCaster. "Combined with extensive expertise in business and entertainment, 5W Public Relations is uniquely qualified to handle this innovative account."
5W PUBLIC RELATIONS HOSTS EXCLUSIVE HEALTH & BEAUTY INDUSTRY MEDIA EVENT
Mainstream and Luxury Brands Congregate for Exclusive Press Preview,
5W Public Relations Body Beautiful Media Symposium
NEW YORK, NY- May 7, 2007 – 5W Public Relations, named the nation's fastest growing PR firm three years in a row by O'Dwyers, announced today that it will host its annual "Body Beautiful Media Symposium", showcasing exclusive consumer brands from 5W's Health & Beauty Division and beyond. The event is being held on Tuesday, May 22nd from 8am to 12pm at Rockefeller Center's landmark ice rink and Sea Grill.
This by-invitation-only learning annex will give journalists from the most well regarded consumer and business media in the country an inside look of what's to be expected in the health and beauty realm as we enter the most body conscious season of the year, summer 2007. The morning and afternoon at Rockefeller Center will feature editors, marketing executives and celebrities perusing the best in health & beauty products and services. Media attending will range from news magazines to celebrity weeklies and high-end glossy publications, to top-tier daily papers focusing on beauty, health, and consumer interests.
5W's health and beauty division has grown steadily and is already the firm to beat with top tier clients and results. The Health & Beauty Division roster and event includes the following brands: Evian Natural Spring Water, Greenhouse Spa, Cornelia Spa, Nick Arrojo, AVON, The Pritikin Longevity Center & Spa, Bella Lucce, Therapy Systems, David Ryan Salon, C Wat're Skincare, Complexions by Dr. David Watts, Kiss Balance Integration, SmileSpa, LeMetric, Tozzi Skincare, Sabon, Just For Redheads, The Good Home Co., ChefsDiet, , CM3, Dr. David Watts (Plastic Surgeon), Dr. Zachary Gerut (Plastic Surgeon), Dr. Anthony Griffin (Plastic Surgeon), Dr. Holly Phillips (General Internist), Borghese, Jonathan Product, Bombilla & Gourd, Twist New.Brand.Ventures - Tina Hedges & Beth Ann Catalano (Beauty Industry), Marlo Mittler, MS RD (Nutritionist), Dr. Tracy Pfeifer (Plastic Surgeon), Dr. Deirdre Habermehl (Obstetrician/Gynecologist), Dr. Pia Lieb - SexySmile (Dentist), Dr. Johnny Benjamin (Orthopedic Surgeon), the HealthCentralNetwork, Francky L'Official, Oz Garcia Longevity Pak, , Sheila Stotts - Los Angeles and Bella Mama.
"The health & beauty market is combined the biggest interest among consumers and 5W has a strong foothold in servicing this market information to the media and key marketing decision makers," says Ronn Torossian, 5W Public Relations, President & CEO. "5W has had its finger on the pulse of what's new - from the obesity explosion to the plastic surgery boom; the media looks to us for what's news tomorrow in the health & beauty spaces and we provide."
5W Public Relations LOS ANGELES CONTIMUES RAPID GROWTH WITH FANNIE MAE FOUNDATION'S HELP THE HOMELESS EVENT
Foundation's 20th Anniversary Help the Homeless Walkathon Taps 5W Los Angeles to Steer Celebrity Program
Los Angeles, CA - March 28, 2007 - 5W Public Relations Los Angeles continues its rapid expansion as the Fannie Mae Foundation's Help the Homeless Walkathon has retained the agency. 5W will coordinate the celebrity program and participation for the foundation's 20th Anniversary Walkathon, taking place on Saturday, November 17, 2007 in Washington, D.C. 5W led Fannie Mae's celebrity program in 2006, securing Jewel as the event's honorary chair.
Jewel's connection to homelessness was the perfect match for the event, raising the awareness surrounding the walkathon and the foundation's mission statement. For the 20th Anniversary, 5W will again lead the celebrity program and secure both an honorary chairperson and performer to attend and perform for the tens of thousands of supporters. 5W has also been tasked with handling all celebrity and media relations relating to the talent initiative.
In 1988, Fannie Mae created the Help the Homeless Program to respond to the growing needs of homeless people in the Washington metropolitan area. The program, a fund-raising and awareness-raising effort, culminates each year in the Help the Homeless Walkathon on the National Mall in Washington, D.C., the Saturday before Thanksgiving. In 2007, the Help the Homeless Program, which has become the largest funding collaborative focused on homelessness in the nation, marks its 20th year. To date, the effort has raised more than $62.5 million for local nonprofit organizations that serve homeless people and those at risk of becoming homeless.
This high profile assignment follows 5W's tremendously successful work surrounding the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc., for the groundbreaking and gala in honor of Dr. Martin Luther King Jr.'s legacy on Monday, November 13, 2006.
"We are thrilled to once again collaborate with the Fannie Mae Foundation and develop the celebrity program for this amazing event," said Ronn Torossian, Founder and CEO of 5W Public Relations. "We have developed a core understanding of the non-profit world, and are confident we will deliver top tier results for the Fannie Mae Foundation's event, and we look forward to developing yet another successful event."
5W PR SIGNS SEVEN NEW CLIENTS
NEW YORK, NY - March 26, 2007 – 5W Public Relations today announced the addition of seven new clients to their client roster for full scale public relations campaigns.
New Clients include:
Stewart Lane's Let's Put On A Show!: An entertaining "how-to" guide for anyone who wants to put on a show at any level, and includes several of Mr. Lane's own personal accounts of his experiences in the theater business. Mr. Lane is the three-time Tony Award winning producer of Thoroughly Modern Millie, The Will Rogers Follies, La Cage Aux Follies, and is currently producing Broadway's Legally Blonde at the Palace Theater. Mr. Lane's Tony nominations include Fiddler on the Roof (Alfred Molina), Gypsy (Revival)", 1776 (Revival), The Goodbye Girl, and Woman of the Year.
Keith Ablow: Keith Ablow, M.D., New York Times bestselling author, frequent Today show contributor, repeat Oprah guest and host of his own daily talk show, The Dr. Keith Ablow Show. Dr. Ablow is one of the leading healing voices in America, with a core message that no one has a perfect life, that all of us have pain we must overcome and that when we face our conflicts head-on we become more powerful than ever before. His strategies have been the driving force behind his daily television program and are incisively presented in Living the Truth: Transform Your Life Through the Power of Insight and Honesty, one of the most highly anticipated books of 2007 (May, 2007, Little, Brown).
AnswersMedia: AnswersMedia provides a full range of media communications services to the marketplace, including award winning creative and production services as well as leading post production services. AnswersMedia is a leader in broadband and cross platform video distribution strategies.
TravelWorm: For over a decade, TravelWorm.com has been a leading online provider of hotel reservations, flight bookings, car rentals, tour reservations and show tickets at premiere casino resorts and leisure destinations nationwide. Hotel reservations booked through TravelWorm.com are guaranteed to be the lowest rate you can find amongst any of their competitors (excluding all individual hotel properties).
We Are Family Foundation: The "We Are Family Project" began in response to the tragic events of September 11th. Legendary songwriter/producer Nile Rodgers and Tommy Boy Music president, Tom Silverman gathered 200 celebrities on the weekend of September 22nd to re-record Nile's world renowned hit song "We Are Family" to commence the healing process. The recording sessions that weekend again proved the song's power to give hope and allow people to feel better through an uplifting beat and a message of unity. The event was captured on film as a documentary by director Danny Schechter entitled The Making and Meaning of We Are Family and a music video by director Spike Lee. Nile had no idea that the hit song he and his late music partner Bernard Edwards wrote for Sister Sledge in 1979 would be a part of history again by helping to bring people together and give hope that we can live together in a peaceful world.
PURE Bioscience: PURE Bioscience (PURE) develops and markets technology-based bioscience products that provide solutions to numerous global health challenges. PURE's proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety.
Shalom TV: A mainstream cultural Jewish television network. While the video service does not represent any specific religious movement or organization in the Jewish community, Shalom TV reflects and addresses the diversity and pluralism of Jewish life. The network is also programmed for anyone with a passion for learning and a desire to gain a greater understanding of the Jewish tradition, Jewish life, and the land of Israel.
"Each of these accounts are tremendously exciting for us -from a Broadway legend to the leading TV psychiatrist to a premier online travel site, the diversity of these new additions to our roster reflects the results that we generate for our clients across the board. We are confident that we will continue to do the type of tremendous work that has enabled us to grow and consistently attract new business for the firm," said Ronn Torossian, President & CEO, 5W Public Relations.
5W PR NAMED FASTEST GROWING INDEPENDENT PR FIRM IN THE U.S. BY O'DWYER'S
Leading PR Industry Magazine Names 5W Fastest Growing Agency 3 Years in a Row
NEW YORK, NY - March 6, 2007 - 5W Public Relations announced today they were named the fastest growing independent PR firm in the U.S. for the 3rd year in a row, with 85% growth for 2006 as reported by O'Dwyer's, a leading industry trade publication. This is a back-to-back-to-back achievement for 5W, having been named the fastest growing PR firm in the U.S. every year since 2004. The firm was named the 21st largest independent in the U.S. for 2006.
"The unprecedented achievement of 5W being named the fastest growing independent firm in the U.S for a third year in a row is a tremendous feat and one I am amazingly proud of. 5W wins business and delivers results for our clients because of our aggressive and focused culture that is unmatched in the industry. We love what we do, and are just getting started in growing our business," said Ronn Torossian, President & CEO of 5W. "We build our business because of our client referrals and the great work we do. We expect 2007 to be another tremendous year for 5W."
5W PR LOS ANGELES SIGNS SIX NEW CLIENTS
Los Angeles Office Continues Rapid Expansion with Entertainment, Lifestyle and Corporate Account Wins for Strategic Communications and Media Relations
Los Angeles, CA - March 5, 2007 - 5W Public Relations Los Angeles (www.5wpr.com) announced today the signing of six new clients for the agency's West Coast presence. Joining the already diverse roster of clients and practices areas, including talent, consumer products, lifestyle, fashion, entertainment, business, technology, environment and transportation -- the rapidly growing office has developed into one of Los Angeles' most diverse and successful firms.
Newly signed clients include:
Helinet: The Helinet Group of companies includes Helinet Aviation Services and Cineflex. Helinet Aviation Services, a globally operated company, routinely transports heads of state, celebrities, Fortune 500 executives, critical care patients and transplant organs. Helinet is recognized as a premier aerial photography firm for electronic newsgathering (ENG), feature films and commercials. Cineflex specializes in high definition gyro-stabilized cameras for a variety of commercial and law enforcement applications.
Twin Spin Music: Independent label Twin Spin Music has selected 5W PR for the launch of the hottest new pop/rock duo sensation, Carmen and Camille. Carmen and Camille are touring domestically and internationally as they prepare for wide release of their debut album "Two" later in 2007; their CD is currently available on iTunes.
Jaded Entertainment: Jaded Entertainment artists include Eastwood and The Board Bangers. 10 year rap veteran Eastwood, has been affiliated with two major labels, The Row Records (formerly Death Row) and Black Wall Street, and will be releasing his first single "Self Made" later this month, with his debut album "Making History" following in the summer. The Board Bangers are poised to take the world by storm with the release of their first two albums in the first half of '07, and are making history already by launching their debut with 24 music videos.
MakeMeHeal: Make Me Heal is the consumer gateway to all cosmetic surgery and anti-aging needs backed by board certified plastic surgeons. It is one of the web's largest information and social networking hubs in addition to the largest online shopping division with more than 35,000 products, including leading brands of recovery and preparation products for every type of plastic surgery and non-surgical cosmetic procedures.
Babylicious: Babylicious is the leading affordable luxury line of baby essentials and nursery items designed by expert nursery stylist and mom, Tina Barkley. Babylicious is perfect for the minimalist and modern family who appreciates fashion but doesn't want to spend hundreds of dollars on their little tot's style.
C'Watre: Founded in 2004, C'watre is a luxurious oceanic skin care line designed to heal and firm the skin and protect against aging, acne and other skin and beauty challenges. The nutrient rich products protect, detoxify, and defend the delicate balance of the skin, allowing for accelerated transfer of minerals and restoring its vitality.
"5W's Los Angeles office is expanding quickly in the West Coast market with a diverse account load of terrific companies, and an unbeatable team of professionals," said Ronn Torossian, President & CEO of 5W Public Relations. "The LA market has proven itself to be in need of an aggressive, New York style firm that knows how to navigate the media landscape and secure top tier results for our clients."
5W Public Relations ADDS SPARTA SYSTEMS, ALMOST GOLF, FRANCKY L'OFFICIAL TO CLIENT ROSTER
New York, NY - February 19, 2007 – 5W Public Relations, the fastest growing PR firm in the U.S., today announced the addition of three new clients to their client roster.
Earlier this week, 5W Public Relations' technology practice signed on to be the North American agency of record for Sparta Systems, Inc., the leading provider of enterprise process management software in the US and Europe. Sparta's vision is to provide business organizations with versatile, powerful and configurable management tracking and reporting systems.
In addition, almostGOLF selected 5W Public Relations to prepare golf players around the U.S. for the upcoming season. almostGOLF is the creator of Point3 golf ball - the first solid core, limited distance, internal pressure practice ball that provides players with on-course performance in an off-course golf ball.
5W Public Relations continues to grow its luxury sector with the signing of hair pro Francky L'Official. Located on Madison Avenue, Francky L'Official haute coiffure salon defines avant-garde styling while exuding Parisian elegance and timeless sophistication. Creative Director Francky L'Official's immeasurable experience in both styling and color delivers a divine dimension to couture hair.
"We continue to grow in terms of staff and new clients because we adhere to a simple formula: treat your staff right and foster an environment where great work is rewarded," said Ronn Torossian, CEO of 5W Public Relations. "A large part of our new business is a result of referrals from existing clients."
5W PUBLIC RELATIONS ADDS THREE CLIENTS TO GROWING ADVERTISING & MARKETING PRACTICE
David & Goliath, EMAK and The Sawtooth Group Turn to Industry Leader for Strategic Communication
New York, NY - January 22, 2007 - 5W Public Relations (www.5wpr.com), the fastest growing PR agency in the U.S., announced today the signing of three new clients for its growing bi-coastal Advertising & Marketing Practice.
Newly signed clients include:
davidandgoliath advertising (www.dng.com): davidandgoliath (dng) advertising is a leading national full-service independent agency of hand-selected professionals with outstanding creative, media, integrated marketing, account planning, account management, TV and print production capabilities. Based in Los Angeles, with field offices in New York, Chicago and Atlanta, davidandgoliath advertising is the agency of record for consumer powerhouses such as Kia Motors America, Inc., Universal Hollywood, Outback Steakhouse, DishTV and Re/Max.
EMAK (www.emak.com): EMAK Worldwide is a family of three highly successful marketing agencies: Equity Marketing, which uses entertainment as social currency to activate clients' brands, Upshot, which challenges consumer indifference with non-traditional marketing, and Logistix, which develops ingenious promotional products and programs to touch consumers. The EMAK family is proud to include household names like Burger King and Kellogg's on their diverse client roster.
The Sawtooth Group (www.sawtoothgroup.com): Founded in 1988, The Sawtooth Group is a leading New Jersey based advertising agency which helps their clients increase sales and raise brand awareness through inventive print and broadcast campaigns. The agency's roster includes such clients as McCormick & Company, The Hartz Mountain Corporation and Pabst Blue Ribbon.
The three agencies join the ranks of advertising & marketing agencies that have worked with 5W Public Relations. Past and current clients include Access 360 Media, Alloy Media + Marketing, Blue Flame Marketing & Advertising, Bradley and Montgomery, Iris and Vital Marketing.
"As the advertising & marketing sector gets increasingly competitive with the rise of interactive, non-traditional and niche marketing, agencies need to be aggressive to stand out from the pack in order to get the attention of today's brands," said Ronn Torossian, President and CEO of 5W Public Relations. "The focus of 5W Public Relations has always been about generating real results that will move the needle for these companies and that has been why we have been so successful in this space. We are thrilled to be working with David and Goliath, EMAK and The Sawtooth Group and look forward to continuing to be the agency that advertising & marketing firms are tapping to maximize their visibility in the marketplace."
5W Public Relations SUNDANCE ESCAPE 2007: A MECCA FOR GLOBAL BRANDS AND CELEBRITIES
Sean "Diddy" Combs, Josh Hartnett, Sienna Miller, and Harvey Weinstein Join Evian And Budweiser Select at 5W Sundance Mansion
New York, NY, January 21, 2007 – 5W Public Relations (www.5wpr.com), the fastest growing PR firm in the U.S. 2 years in a row, created and hosted a series of exclusive events at a private residence, dubbed the "Sundance Escape Mansion," at this year's Sundance Film Festival. Making an indelible imprint at the festival, 5W created a unique experience for festival-goers, celebrities, influencers and brands alike. Sundance Escape 2007 was created to provide a comfortable, but exciting environment where business and pleasure could equally co-exist. Despite competing with major brands like MySpace and Motorola, 5W turned their inaugural Sundance venture into THE destination of choice during the prestigious annual festival. From Sean "Diddy" Combs to Harvey Weinstein, Sienna Miller to Josh Hartnett, the 5W Sundance Escape proved to be the most exclusive private event at Sundance, bar none.
In order to create the ultimate atmosphere, 5W worked day and night, handling everything from event production and branding to celebrity outreach and media attendance. The four day event series included gifting suites and spa services as well as private dinners. By day, the Sundance Escape was a gifting lounge and spa hosted by celebrity hairstylist Sheila Stotts. By night, the house transformed into a hotspot where celebrities, industry leaders and tastemakers all came together in celebration of the festival.
Schedule Of Events and Highlights:
Thursday PM: Welcome to Sundance Dinner Hosted By Nick Cannon.
Friday PM: The after party for Independent film: Weapons', where attendees Sean "Diddy" Combs, Harvey Weinstein, Marc Ecko and MTV's SuChin Pak all danced till the early morning to the tunes of DJ Nick Cannon
Saturday PM: Boost Mobile presented a private dinner with Celebrity Blogger Perez Hilton, attended by Nick Cannon and a number of high profile agents and managers.
Saturday PM: Celebrity attendees included Josh Hartnett, Sienna Miller, Harvey Weinstein, Sean "Diddy" Combs, Jamie-Lynn Sigler, Jamie Kennedy, Damon Dash, Mathew St. Patrick, Aubrey from Danity Kane, Marc Ecko, Ron Burkle and Perez Hilton dancing to the tunes of DJ Nick Cannon.
Sunday afternoon: Todd Brunson hosted a celebrity poker tournament where $10,000 was raised for Operation Smile. Arriving together were Lance Bass and on again beau Reichen Lehmkuhl who played against Danny Masterson, Nick Cannon, David Moscow, David Denman, World Series of Poker Champion Jamie Gold and Todd Brunson, who were all beat by SAG President Alan Rosenberg.
Sponsors included Boost Mobile, Evian, Budweiser Select, Screenvision, Stickam.com, Luggage Express and PM Lounge.
"We created a brand presence for our sponsors at Sundance that was unmatched, with celebrities and brands able to come together and have a great time. Our events were intended for people to spend hours at a time, as they did and return time and time again," said Ronn Torossian, President & CEO of 5W Public Relations. "Literally, bar none the 5W Sundance experience was the highest profile private event at Sundance and created longlasting brand awareness for our clients."
DEF JAM INTERACTIVE CHOOSES 5W
NEW YORK –January 11th, 2007 – 5W Public Relations, the fastest growing PR agency in the U.S., announced today that urban lifestyle powerhouse Def Jam Interactive has hired the firm to promote new initiatives. Def Jam Interactive, a division of Def Jam Enterprises, is a preeminent force in the digital industry, providing an authentic hip hop experience through gameplay, cultural nuances, strategic partnerships, talent and executive direction. For more than 20 years, the executive team behind Def Jam Enterprises has helped guide the most successful careers in entertainment, including Jay Z, Mariah Carey, Ludacris, T.I., Kanye West, Bon Jovi, The Killers and many more.
The company is partnered with gaming giant Electronic Arts to bring innovative content to the next generation of gaming. This will be the third title created under the Def Jam Interactive/Electronic Arts partnership.
"We are extremely honored that Def Jam Interactive has chosen 5W Public Relations," said Ronn Torossian, President & CEO, 5W Public Relations. "Given our breadth and depth of experience in hip hop entertainment as well as leading edge technology, we think this is a perfect match."
5W Public Relations has worked with a who's who of celebrity recording artists including Sean "Diddy" Combs, Snoop Dogg, Lil' Kim, Ciara, Ice Cube, Nas, Scott Storch, Swizz Beatz and Chamillionaire.
"5W Public Relations is a firm with unmatched experience in harnessing the force behind hip hop culture and speaking the language of the music world," said Lauren Wirtzer, Vice President, Marketing. "Combined with extensive expertise in business and technology, 5W Public Relations is uniquely qualified to handle this innovative account."
5W Public Relations PRESENTS SUNDANCE ESCAPE 2007
Sundance Film Festival a Mecca for Brands to Align with Celebrities
NEW YORK, NY – January 11, 2007 – 5W Public Relations, named the nation's fastest growing public relations firm two years in a row, announced today a partnership with PM Lounge NYC, a leading NYC nightclub, at the 2007 Sundance Film Festival, in Park City, UT. The Sundance Escape 2007 will be hosted by 5W clients Evian Natural Spring Water, Budweiser Select, Boost Mobile and legendary poker player Doyle Brunson, and will take place from January 18th- 22nd.
5W Public Relations and PM Lounge NYC will be hosting a series of private events, parties and an exclusive celebrity poker tournament for the VIP attendees of the Sundance Film Festival at a private residence in Park City. For those who cannot be a part of the festivities, they will be simulcast live provided through 5W client Stickam's website, www.stickam.com. Music at all events will be provided by renowned DJ Ruckus.
"Every year, the Sundance Film Festival attracts the top celebrities and trendsetters. We believe the festival is a great networking opportunity for our agency and our clients, as access to these influencers becomes increasingly necessary to a brand," said Ronn Torossian, President & CEO of 5W Public Relations. "We are thrilled to have a presence this year, and to have our clients Evian, Anheuser-Busch and Doyle Brunson, joining. Much as with our Hamptons estate this past summer, 5W is one of the few mainstream PR firms at the epicenter of today's cultural events."
5W Public Relations SIGNS FIVE NEW CLIENTS IN THE NEW YEAR
FreeSell, Hanger Network, MyRatePlan, Gershwin Hotel and Track Couture Choose the Agency
New York, NY – January 3, 2007 – 5W Public Relations, named the nation's fastest growing public relations firm two years in a row, announced today the signing of five new clients to its New York consumer, lifestyle and corporate divisions.
5W Public Relations' newly signed clients include:
FreeSell: FreeSell.com (www.freesell.com) is a bustling, 24-hour online community where buyers and sellers from around the globe meet, create relationships and do business. Members hold auctions without charge, and pay a flat 1 percent success fee after an item is sold. Buyers can research, compare and choose the item they want, the best price, and the most reputable dealer. >From individuals that sell just a few personal items to businesses that conduct millions in sales volume every year, FreeSell is the one Web site that can satisfy the most acute commerce needs.
Hanger Network: Hanger Network (www.hangernetwork.com) is an innovative in-home marketing platform that mergers businesses with consumers via environmentally friendly Eco-hangers. Produced in the U.S. from 100 percent recycled paper products, Eco-hangers are a captivating marketing solution that dramatically reduces the environmental impact caused by over 3.5 billion wire hangers. By partnering with brands like AirTran, Bose and Gillette amongst others, the hangers are offered directly to drycleaners at no cost, and advertising is sold on a per DMA basis. The hangers' sturdy surface empowers companies with the perfect means to reach consumers during their coveted morning routines, and consumers also benefit from special offers, trial products and coupons just by choosing drycleaners that offer these Eco-friendly hangers.
My Rate Plan: MyRatePlan (www.myrateplan.com) is the most sophisticated and comprehensive rate plan calculator on the Internet, making it easier for consumers to find the best online service providers in a variety of industries, including wireless, long distance and satellite TV. The site saves shoppers hours of time by offering the widest possible choice of carriers, plans and phones to compare. MyRatePlan helps consumers find the optimal selection without ever having to leave the comfort of home.
TrackCouture: TrackCouture (www.trackcouture.com) is a lifestyle brand, based in Memphis, Tenn. that focuses on creating, producing, distributing, promoting, and selling NASCAR licensed merchandise. Founders Lisa Heros and Kathleen Smith have created a lifestyle brand that takes female race fan apparel up several notches with flattering cuts, popular styles and fun designs thus far unseen in the world of NASCAR. Designed by women to meet the needs of female NASCAR fans, TrackCouture is the chicest way to say "Vroom!"
The Gershwin Hotel: The Gershwin Hotel: (www.gershwinhotel.com) Located in the middle of Manhattan on East 27th Street and Fifth Avenue, The Gershwin Hotel is adorned with the artwork of famous artists from Andy Warhol to Stefan Lindfors to Banks Clayton with a mission to keep the work of artists alive. The hotel offers a wide range of accommodations and services appealing to travelers from families to the low budget wanderers.
"Each of these brands are unique market leaders we are pleased to be in business with. Freesell is a direct competitor to Ebay allowing cheaper rates, The Hanger Network offers unique in-home marketing solutions for advertisers, and Myrateplan.com makes it easy for consumers to find the best online service providers," said Ronn Torossian, President & CEO of 5W Public Relations. "TrackCouture is focused on the needs of female NASCAR fans - An overlooked market that needs to be better served. We look forward to helping them to continue to expand their growth."
5W Public Relations ANNOUNCES EMMY WIN FOR CLIENT WOLFGANG’S VAULT ON CBS SUNDAY MORNING NEWS
NEW YORK, NY – December 19, 2006 – 5W Public Relations, named the nation’s fastest growing PR firm two years in a row, announced today their success of having booked an in depth feature segment for client, Wolfgang’s Vault on CBS Sunday Morning News earlier this year, which just received an Emmy for “Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast”.
Last February, Wolfgang’s Vault, the premier online shop for legendary music impresario, Bill Graham’s rock memorabilia, launched “Vault Radio” which streams previously unreleased audio recordings for the first time in history. 5W Public Relations strategically capitalized on this momentous occasion to secure the first-ever walking tour of the 20,000 square foot “Vault” located in San Francisco, to one of the highest rated programs in the nation, CBS News Sunday Morning. The ten minute feature included the history of Bill Graham dating back to the 1960’s up to the evolution of Bill Sagan, CEO of Wolfgang’s Vault who acquired Graham’s archives in 2003. Interwoven was commentary from Sagan, about the history and business of creating the largest online collection of rock, a walking tour highlighting some of the rarest documents, posters, prints and apparel from the archive, combined with authentic and previously unreleased audio and video clips, from renowned rockers such as Peter Frampton, Bob Marley, Led Zeppelin, Sex Pistols and Red Hot Chili Peppers, to name a few.
“It’s creating brand awareness at its finest. It’s a perfect reflection of our work. Securing in-depth television features on one of the most coveted television programs nationwide, such as CBS Sunday Morning News, is a huge component of any clients’ public relations outreach. We are extremely proud of our entire consumer team who works tirelessly; making sure our clients’ message make it into the right hands and that it resonates nationwide,” said Ronn Torossian, President & CEO of 5W Public Relations.
Wolfgang’s Vault is one of the many lifestyle clients achieving marketable recognition under 5W Public Relations Lifestyle / Consumer division of New York and Los Angeles. Other successful lifestyle campaigns include Evian, Anheuser-Busch, Music Nation, and Stickam.
5W Public Relations NAMED AGENCY OF RECORD FOR MUSIC NATION
New York, NY – November 30, 2006 – 5W Public Relations, the fastest growing PR agency in the U.S., announced today that Music Nation (www.MusicNation.com), the artist development company, has hired the firm to promote its innovative multi-genre online video music competition. The U.S. competition officially begins January 15th, 2007, looking to find the best musical talent across the rock, pop and urban genres during a 15-week online contest, with an artist or band in each category winning a recording contract with Epic Records. The site launched in beta on November 16th and has already been flooded with submissions from emerging acts across the competition’s genres.
Additionally, Clear Channel Radio will promote the contest on their radio networks throughout the United States, as well as online through their local sites. One of the three winners will also be showcased on STRIPPED, Clear Channel Radio’s exclusive in-studio performance series. Music Nation also plans to roll out competitions internationally throughout 2007, with winners receiving recording contracts with Mercury Records (in Europe and Latin America) and Typhoon/EMI (in Asia).
Music Nation was founded in April 2006, aiming to empower musicians by creating an online, video-based music competition designed to also be a service for artists, helping to break down the barriers associated with being discovered. The company’s founders are some of the leading entrepreneurs in the music and digital arenas:
Daniel Klaus (CEO): Klaus founded the indie record company and music publisher Passion Music Group at age 18 before selling their catalog to BMG Music in 1998. An expert on digital content strategy, Klaus has also consulted with music companies like Yahoo! Music, Bertelsmann, MusicMatch, Comverse Technologies, and Sony Pictures Mobile as president of the Fabric Group, a media advisory firm.
Lucas Mann (CMO): As President of Clique, Inc. (Sparkart LLC), Mann developed new revenue streams through cutting edge technology and design for artists and labels like Eminem, Faith Hill, 50 Cent, Linkin Park, UMG, EMI and WMG. During his career, Mann has also managed Platinum Recording artists Dishwalla.
Kevin P. Ryan (Chairman): Former President and later CEO of DoubleClick, Ryan is one of the most well known Internet entrepreneurs. Under his leadership, DoubleClick grew from a startup of 20 people to a global leader of over 1,500 employees, culminating in the company’s sale for $1.1 billion to Hellman and Friedman. Ryan is also currently CEO of ShopWiki, the shopping search engine, and Panther Express, the content delivery network.
Peter Read (Managing Director UK & Europe): Prior to Music Nation, Read served as President of VNU/Nielsen Entertainment Information Group -comprised of NRG (National Research Group), BDS (Broadcast Data Systems), EMS (Entertainment Marketing Solutions) and SoundScan.
“5W Public Relations is a firm that speaks the language of the music world as well as the business and technology sectors, making them uniquely qualified to handle our account,” said Lucas Mann, Co-Founder and CMO of Music Nation. “As the competition gears up, we are confident that they can get our message out and make Music Nation a groundbreaking force in the entertainment community.”
5W Public Relations To Handle Martin Luther King, Jr. Memorial Project
LOS ANGELES / WASHINGTON, DC (November 1, 2006) – 5W Public Relations Los Angeles announced today their office has been selected to execute strategic public relations for the historical Martin Luther King, Jr. National Memorial Project Foundation’s Groundbreaking Ceremony and Gala in Washington, DC on Monday, November 13th, 2006. The Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc. – a non-profit organization dedicated to the creation of a Memorial in honor of Dr. Martin Luther King Jr.’s legacy – has tapped 5W Los Angeles to participate in the pre-event and on site media relations and celebrity participation for the Memorial’s Ceremonial Groundbreaking and Gala. The four-acre tribute will be the first major Memorial on the National Mall to honor a man of color.
“It is such a great honor to be working with the Foundation on this historical and momentous event,” said Ronn Torossian, CEO of 5W Public Relations. “Helping to bring this dream to fruition with the Foundation and finally making this Memorial a reality is important not only to 5W, but to an entire generation who supported Dr. King’s dream.”
5W Public Relations SIGNS FIVE NEW CLIENTS
Agency Positioned To Secure Fastest Growing Firm In U.S. Honors For An Incredible 3rd Year In A Row
New York, NY – Monday, October 16, 2006 – 5W Public Relations, named the nation’s fastest growing PR firm for the past two years, announced today the signing of five new clients for Public Relations, marketing communications and general media outreach. The new accounts represent growth in several of the company’s practice areas: Corporate, Non-Profit, Online, Food & Beverage and Consumer Product.
New Clients Include:
CJM Fiscal Management: CJM’s wealth management approach is defined by the individual’s life parameters and is adjusted as life changes. The company believes it is important to manage both one’s destiny and legacy. The company’s experience has helped them to understand and create the strategies needed to address the thirteen core wealth management issues facing affluent families. The foundation of CJM’s work is based on the concepts developed by a team of Nobel Prize recipients in Economics in 1990. Collectively known as Modern Portfolio Theory; the ideas are the basis for building an investment portfolio utilizing Asset Class Investing.
Fever Stimulation Beverage: This all-natural herbal beverage enhances both male and female pleasure and contributes to countless health benefits provided by its herbs and ingredients.
Milkscreen: Is the first ever at-home breast milk test that analyzes for the presence of alcohol in less than two-minutes and provides mothers with a clear positive or negative reading. The product is sold in packs of six strips per box for a suggested retail price of $19.95 per box.
Hotenough.org: This exclusive online dating site is designed for attractive and fit singles to meet other attractive and fit singles. Unlike traditional dating sites, HotEnough does not utilize an open door policy and will not cater to the masses. To gain access to this exclusive dating site, both male and female singles must audition for membership.
Friends of the Orphans: Friends of the Orphans support the orphanages of Nuestros Peque?os Hermanos (NPH; Spanish for "Our Little Brothers and Sisters") with over 3,000 children in Bolivia, the Dominican Republic, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, and Peru. NPH Children are raised in group homes, in their home countries so that they grow healthy and able to add constructively to help build within their own environment.
5W Public Relations Los Angeles Continues Rapid Growth with Three High Profile Account Wins
LOS ANGELES (October 13, 2006) – 5W Public Relations Los Angeles continues its rapid expansion winning three high profile accounts: Fannie Mae Foundation, QD3 Entertainment and ACCESS 360 Media. Joining the already diverse roster of clients and practice areas, including technology and new media, hospitality, television and film, corporate finance, sports, talent, non-profit, consumer products, fashion, lifestyle and entertainment – the growing office has developed into one of Los Angeles’ most diverse and successful firms.
Fannie Mae Foundation: 5W has been selected to steer Fannie Mae Foundation’s 19th Annual Help the Homeless Walkathon celebrity program and participation to take place Saturday, November 18 in Washington, D.C. The program raises awareness and funds both for national and Washington metropolitan area organizations to prevent and end homelessness, with an emphasis on programs that help homeless people return to independent living.
QD3 Entertainment: Founded in 2002, QD3 is led by Quincy Jones III and former Microsoft executive Paul Campbell, and is the leader in creation, aggregation, and distribution of original urban content. QD3 owns over 1,500 hours authentic “never before seen” urban content, which is distributed through multi-media platforms including online, mobile, video and film. Through strategic partnerships with BET, Amp’D Mobile, Comcast, iTunes and Helio, the company is “celebrating, honoring and magnifying” the hip-hop culture.
ACCESS 360 Media: Founded in 2003 by in-store TV and media pioneer Roman Tsunder, ACCESS 360 Media connects with more than 50MM Generation Y consumers (ages 12-24) each month where they are: in-store, online and via mobile. The premier multi-platform youth media network allows advertisers and retailers to fully integrate with young consumers by allowing youth to participate in the marketing process. Led by an experienced executive team, the company maintains partnerships with leading brands including Cingular, Genesco Inc., (Journey’s and Underground Station), Macy’s, FYE, Quiksilver, among many others to successfully target the Gen Y market.
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS TO ENTERTAINMENT DIVISION
Hip Hop Superstar Snoop Dogg; Platinum Rapper Chamillionaire; Singer/Style Icon Kelis and Beauty Icon/Actress Pamela Anderson each choose 5W
New York, NY – September 19, 2006 – 5W Public Relations announced today the signing of 4 new clients to the Entertainment & Lifestyle division:
Snoop Dogg A musical and cultural icon, hip-hop Renaissance man, entrepreneur, and Hollywood’s newest leading man, Snoop Dogg is one of the hottest commodities in the world of entertainment. This Long Beach rapper became an instant household name when he made his debut in 1992 on Dr. Dre’s hit song “Deep Cover” and the classic album “The Chronic.” After releasing a string of hit records and 7 solo albums, this superstar rapper shows no sign of slowing down. His eighth solo effort, “Tha Blue Carpet Treatment” is due November 21st. Snoop’s long time publicist Meredith O’Sullivan at BWR Public Relations continues to represent the star. 5W will provide media relations support for the highly anticipated release of the new album.
Chamillionaire Within the last year, Houston Rapper Chamillionaire has become a prominent force on the music scene with the release of his debut, Platinum selling album, Sound of Revenge which produced 2 top singles, “Turn It Up” featuring Lil’ Flip and “Ridin’” featuring Krayzie Bone. With over 4 million profile views on MySpace.com, over 1.4 million in digital sales, the highest selling ring tone in history, with over 3 million in sales for “Ridin,’” and a recent MTV VMA win for Best Rap Video, Chamillionaire’s incredible success is commanding everyone’s attention, proving that he is a force to be reckoned with. The one-time regional rapper, who used to sell his mix-tapes out of the trunk of his car, has not only proven that he has arrived, but that he is here to stay. 5W will oversee the star’s overall media campaign; along with his long time publicist Nancy Byron from OG Public Relations.
Kelis Singer Kelis, recently released her highly anticipated fourth album, titled “Kelis Was Here” through Jive Records, which produced the hit single, "Bossy” featuring Too Short and recently released second single “Blindfold Me” featuring Nas. Since her debut onto the scene in 1999, the Harlem native has received notary with hit singles such as “Caught Out There” and “Milkshake.” Recognized around the world as a trendsetting, style icon, the superstar entertainer is gearing up for a national tour to promote her new album, writing a cookbook and developing her own line of cosmetics and accessories.
Pamela Anderson Pneumatic blonde Pamela Anderson is an American icon, born and raised in a small town in Canada called, Ladysmith where she has graced the covers of Playboy eleven times. After making a couple of sitcom appearances in the early part of her career, Pam landed a regular role on the hit ABC sitcom “Home Improvement.” Two seasons later she decided to take a role on the hit syndicated show “Baywatch.” Anderson also produced and starred in her own FOX sit-com, the aptly titled “Stacked.” Most recently she has launched her own online gambling website, PamelaPoker.com with the legendary Doyle Brunson. Throughout her career, Pamela has been an outspoken advocate for PETA (People for the Ethical Treatment of Animals) and raised the amount of awareness worldwide. Pamela has, for the last ten years, been the most down-loaded woman on the internet. She is a dedicated mother who has raised her children on her own. Often described as “Supermom” the future is always luminescent for the omnipresent Canadian superstar.
“We are thrilled to have the opportunity to work with entertainment icons such as Snoop Dogg, Pamela Anderson and Kelis as well as one of the most successful artists to emerge this year, Chamillionaire,” says Tracy Nguyen, Vice President and Group Director for 5W Public Relations. “We are huge fans of their talents and look forward to working closely with these individuals and their respectable business partners to take their brands to the next level through a strategic media campaign.”
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS
Firm Expected To Be Named Fastest Growing Firm In U.S. 3rd Year In A Row
New York, NY – September 5, 2006 – 5W Public Relations, the nation’s fastest growing PR firm for the past two years, announced today the signing of four new clients for Public Relations, marketing communications and general media outreach.
New Clients Include:
Mega Media Group: A leading Russian and mainstream entertainment media company for public and investor relations. Mega Media Group’s holdings offer a broad range of services, including talent management, music publishing, recording, music production and distribution, video production, radio broadcasting, and Russian ethnic programming, including Radio VSE, the most listened to Russian radio station outside of Russia and New York’s 88.7 FM. With the explosion of the Russian American marketplace over the last decade, Mega Media Group’s expertise in that space has made them the leader in helping corporate America reach this market.
Broadband Enterprises: The world’s largest online video syndication network. Broadband Enterprises is made up of 450+ publishers delivering over 400 million monthly video streams. Broadband Enterprises vSyndicate service offers publishers a revenue-generating, full-service, fully-managed broadband video content and advertising solution.
LoHo Realty: Founded in 1999, LoHo Realty is one of the largest boutique real estate houses on the Lower East Side of Manhattan. Specializing in buying and selling apartments in lower Manhattan, LoHo Realty has been a major part of the revitalization of the Lower East Side. New York Magazine named its CEO one of its “Neighborhood Changers” in its 2006 “Influential” issue.
Prince Marketing Group: Established in 1998, PMG has quickly become one of the fastest growing and most efficient sports and entertainment-marketing firms in the industry. Star studded celebrity roster is led by Earvin “Magic” Johnson, Smokin’ Joe Frazier, Evel Knievel, Dennis Rodman, Carmen Electra, and Anna Nicole Smith.
“This will be the 3rd year in a row we are the fastest growing PR firm in the U.S. – All of this without a new business department, never having made a sales call. We grow simply because we do great work. Each of these four new clients are very exciting to us and we are excited to be working with,” said Ronn Torossian, President & CEO of 5W Public Relations.
RA/PATINA TAPS 5W Public Relations AS AGENCY OF RECORD
The Nation’s Premier Restaurant Group Selects The Nation’s Fastest Growing PR Firm To Put Forth A Comprehensive Communications and Media Relations Program.
NEW YORK, August 7, 2006 – 5W Public Relations, the nation’s fastest growing PR agency for two years running, today announced that RA/Patina, one of the nation’s leading multi-concept restaurant groups, has selected the firm as its Agency of Record.
"With the competitive landscape of the restaurant industry, and the many new ventures that lie ahead for RA/Patina, we are looking forward to 5W's support in expanding our reach," added Joachim Splichal, Chef and Co-Founder of RA/Patina. "5W's ability to consistently build and maintain brands will be essential in keeping our properties top of mind for our guests."
About RA/Patina
The recent formation of RA/Patina (www.rapatina.com) in partnership with the Shidax Corporation has created one of the nation’s premier restaurant groups. The joint venture of industry luminaries Joachim Splichal and Nick Valenti delivers an array of award-winning restaurants and world-class catering across America. In Manhattan the company’s portfolio includes the world-famous Ice Rink, The Sea Grill and Rock Center Caf? at Rockefeller Center; Caf? Centro, Naples 45 and Tropica at the MetLife Building; Brasserie; Brasserie 8 1/2 ; and Nick and Stef’s Steakhouse at Madison Square Garden. On the West Coast, the portfolio includes the renown flagship Patina Restaurant at the Walt Disney Concert Hall; Nick & Stef’s, Caf? Pinot, Kendall’s Brasserie and Zucca Ristorante in downtown LA; four restaurants in the Disneyland Resort; Julia’s kitchen at COPIA; bistro-style Pinot restaurants and cafes in cultural centers throughout Los Angeles and Orange County, and Pinot Brasserie at The Venetian in Las Vegas.
5W Public Relations ANNOUNCES MOM & BABY DIVISION
Organically Grown Division to Exclusively Service Hot Mom and Baby Market with Celebrity Outreach, Product Placement, and Strategic Media Relations
NEW YORK, NY / LOS ANGELES, CA - July 17, 2006 – 5W Public Relations, named the nation’s fastest growing PR firm two years in a row, announced today the development of a new fashion lifestyle division for Mom and Baby -- exclusively servicing the hot mom market with celebrity outreach, product placement and strategic media relations. Starting with its first baby client over two years ago, 5W’s new division has organically grown and is already sizzling with top tier clients and results.
“Having been in the mom market for awhile now, it only makes sense to launch a special division devoted to Mom and Baby,” said Ronn Torossian, President & CEO, 5W Public Relations. “Our results with celebrity outreach and product placement, such as the Belly Maternity / Kingsley Tee on Shiloh Jolie Pitt, is just one example of how we work – and how effective PR can increase sales and the bottom line.”
The Mom & Baby division joins 5W Public Relations’ areas of expertise including Corporate Communications, Technology Marketing, Consumer Goods, Lifestyle and Entertainment, Sports, and Marketing, Public Affairs/Government Relations, Crisis Communications, Non-Profit, and Event Marketing.
5W Public Relations NAMED AGENCY OF RECORD FOR THE HEALTHCENTRAL NETWORK
The Premier Online Destination For Real World Health Wellness Information Taps 5W Public Relations To Create And Implement Strategic Media Program
New York, NY – June 19, 2006 – 5W Public Relations, the nation’s fastest growing PR firm for the past two years, announced today the signing of The HealthCentral Network (www.thehealthcentralnetwork.com), a leading consumer health web company which owns and operates dozens of web sites including Dr.Koop.com, HealthSquare.com, HealthScout.com and HealthCentral.com, and recently launched a suite of twenty-five specialty health and wellness sites, such as mydepression.com. The HealthCentral Network has retained a talented new management team and top-notch venture capital funding. 5WPR will provide full service PR campaigns, including media relations, strategic communications counsel and marketing communications support.
The HealthCentral Network has recently been acquired by a team of blue-chip investors who have brought on new leadership to build upon, enhance and revitalize its presence and help health-information seekers worldwide. The company’s distinguished financial backers include Sequoia Capital, Allen & Company, Polaris Venture Partners and The Carlyle Group.
“We are very excited to be working with one of the largest online health information resources in the world,” said Ronn Torossian, President & CEO, 5W Public Relations. “The HealthCentral Network will change the way consumers search for health information and therefore, we’re looking forward to driving this message through a successful media campaign.”
5W Public Relations SECURES THE TOP CELEBRITY PRODUCT PLACEMENT IN THE WORLD – SHILOH NOUVEL JOLIE PITT
Product Placement at its Finest - Los Angeles Celebrity Product Placement Division of 5W Successfully Places Belly Maternity Product in the Most Anticipated Baby Photo of All Time
LOS ANGELES / NEW YORK – June 8, 2006 – 5W Public Relations, named the nation’s fastest growing PR firm two years in a row, announced today their success of one of the most important product placement opportunities in the world – securing client Belly Maternity product to be worn in the first image published of the most anticipated baby of all time, Shiloh Nouvel Jolie Pitt.
According to New York Magazine, “Not since Jesus has a baby been so eagerly anticipated” and publications across the world are in agreement. Prices have gone through the roof in the past two or three years, and Alan Williams, head of celebrity agency Big Pictures, told Reuters: "The first pictures of Brad and Angelina with the baby are a massive opportunity." The new born “T”, hand picked by 5W Public Relations for Shiloh from the collection at Belly Maternity (www.bellymaternity.com) and designed by Los Angeles designer Kingsley, is a model of strategy, speed and persistence – and an example of PR done right. It was delivered to Africa.
“It’s product placement at it’s finest. I am very proud. It’s a perfect reflection of our work. Consumer product placement is a huge component of any clients’ public relations outreach. We are extremely proud of our entire consumer team who works tirelessly; making sure our clients products make it into the right hands,” said Ronn Torossian, President & CEO of 5W Public Relations.
Belly Maternity is one of several clients achieving marketable success under 5W Public Relations Celebrity Product Placement and Mom and Baby Divisions of New York and Los Angeles. Other successful placements and celebrity product affiliations have included leading names such as Jennifer Garner, Gwen Stefani, Gwyneth Paltrow, Britney Spears, Heidi Klum, Melania Trump and Angelina Jolie; among many others.
5W PUBLIC RELATIONS FEATURED IN BUSINESS WEEK
NETWORKING
A (Marketing) House In The Hamptons
Networking has always been part of summer in the Hamptons. But this season, the schmoozing at the posh Long Island beach community will be a bit more formal -- and corporate -- thanks to a marketing-and-PR duo who will be holding events at a "summer marketing house" to bring together company leaders, celebrities, media types, and just plain wealthy weekenders. If it's successful, the "cocktails and discussion" series, featuring corporate speakers, may lead to similar programs in Los Angeles, Vail, and Sundance.
This summer's series, dubbed the Hamptons Roundtable, is the brainchild of Joseph Anthony, who heads Vital Marketing, and Ronn Torossian, who runs 5W Public Relations, both based in New York. Anthony (whose clients include JLO by Jennifer Lopez) and Torossian (who represents Anthony's agency, among others) will host the series every other Saturday from June 10 to Labor Day at an East Hampton house they've rented. The idea is to invite 75 to 100 "tastemakers and influencers" in business, media, entertainment, and sports to discuss topics such as mass media's future and the success secrets of young millionaires. "This will give brands, companies, and celebrities access to each other," Torossian says, adding that friends and clients like MTV host Nick Cannon and New York Knicks guard/forward Jalen Rose will drop by to build buzz.
Top brass from Motorola (MOT ) and Evian (a 5W client) have signed on to speak. Will eastern Long Island's upscale summer people welcome a marketing house in their midst? Anthony thinks they will, because the series is "social and selective" -- like most of the Hamptons.
By Elizabeth Woyke
5W PUBLIC RELATIONS SIGNS FIVE NEW ACCOUNTS
Agency Expects To Be The Fastest Growing PR Firm In The U.S. For An Unprecedented Three Years In A Row
NEW YORK, NY May 19, 2006 – 5W Public Relations, the fastest growing PR agency in the U.S. announced today the addition of five new clients to its consumer and technology practices. The new accounts are Plum Organics, an organic frozen baby food company, Kickapps, an innovative web-based technology company, Golfbuzz.com, the world’s first golf based social networking portal, Echoworx, a leader in secure email technologies, and Waddajuice, a premium blend of juices and natural spring water designed for children. The firm will implement media relations, strategic communications and marketing communications for each of the above mentioned clients. These new additions to the 5W brand represent approximately $500,000 in annual billings for the firm.
Echoworx: Echoworx is a provider of security solutions for enhancing privacy and trust in electronic communications. Echoworx security products are designed for service providers seeking a branded encrypted email service to businesses, consumers and enterprises. The system incorporates standard PKI and S/MIME technologies for strong encryption and digital signatures, and is built on the Echoworx Security Services Platform. Echoworx Secure Mail providers include: BellSouth, IBM Canada, North Rock Communications, Sun Microsystems, USA.NET, and Verizon.
Plum Organics: Created by a mom, the product is organic frozen baby food just like homemade. Starting with a desire to give moms an alternative to jarred food, Plum Organics has grown to embrace a larger vision to positively influence infant and child nutrition.
KickApps: KickApps provides any Web site with the kind of “sticky.viral.cool” programming typically available only at the largest Web portals and enables sites to deploy a full-featured social networking platform, including video-enabled personal spaces. KickApps is a free service that increases ad inventory and revenue by enabling online properties to harness the power of user-generated content and social networking.
Waddajuice: A product which sets itself apart by offering a diluted juice alternative for kids with fewer calories, 50% less sugar, fewer carbohydrates and less sodium, with the added benefits of 100% vitamin C and an easy-to-handle and spill resistant package. Waddajuice is currently available in three different flavors, Apple, Wild Berry and White Grape in 8oz re-closable bottles (pictured below).
Golfbuzz.com: This fully interactive social networking website is designed for the golf enthusiast, and offers a wide array of services including, travel guidance, member based product reviews, a course finder, a detailed and personalized analysis of their game, and it offers the ability to play customized fantasy golf with friends. Golfbuzz, available in five languages, is redefining the online golf experience.
“With each new account that selects 5W over the other PR firms, we are further energized and it proves that our commitment to excellence is being rewarded,” said Ronn Torossian, President & CEO of 5W Public Relations. “2006 has already been beyond our expectations in developing new business, retaining existing clients and growing our staff to almost seventy people between New York and Los Angeles. We are confident that we will again put forth exceptional results for our clientele and that 2006 will earn us ‘Fastest Growing Firm’ honors for an unprecedented 3rd year in a row.”
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE WORLD’S MOST FAMOUS PET
New York, NY – May 3, 2006 – 5W Public Relations, the fastest growing PR agency in the U.S., announced today that Classic TV Media, which owns and manages some of the world’s most recognizable family properties across all media, has hired the firm to promote the world’s most famous dog, Lassie. 5WPR will provide full service PR campaigns, including media relations, strategic communications counsel and marketing communications support of Lassie, her celebrity pet vet Dr. Jeff Werber and her new dog food line, Lassie Natural Way™.
Since Lassie’s theatrical film debut in 1943, along side Hollywood legend Elizabeth Taylor, no other animal has established such an emotional bond with generations of children and families. With eleven movies and 691 TV episodes to her credit, Lassie is one of the most enduring figures in entertainment history, and has come to symbolize classic American values of trust, loyalty and friendship. Lassie’s two-time Emmy Award–winning TV series is one of the longest running programs in television history and has been seen in more than 100 countries around the world.
5W PUBLIC RELATIONS’ CONTINUES AMAZING GROWTH WITH NEW CLIENTS
New York, NY – April 26, 2006 – 5W Public Relations, named the nations’ fastest growing PR firm two years in a row, today announced four new clients. 5W will handle Public Relations, Financial Relations, and strategic communications for the following companies.
New clients include:
Titan Global Entertainment: One of the fastest growing entertainment companies in the world, a multi-faceted hybrid music entertainment company that specializes in artist management, record production, traditional record distribution, digital distribution, music consulting, publishing, television & multi-media, marketing, promotion and new emerging technologies of music by talented artists of various backgrounds on a global level. The management team is comprised of accomplished music industry veterans and technology experts. For more information on Titan Global Entertainment, click to www.titan-entertainment.net.
Farmstead Telephone Group: A Platinum level member of Avaya's BusinessPartner program, selling, installing and maintaining both new and refurbished Avaya business communications products nationwide.
AlphaTrade.com: Regarded as a leader for its high-performance stock market application called E-Gate. Since its inception in 1999, AlphaTrade has been dedicated to helping clients achieve their financial goals - from those seeking short-term gains or those wanting to plan for their retirement. We are one of the most progressive financial data providers in the country.
The Church Report: A national business news magazine that is distributed to over 40,000 senior pastors and Christian leaders from across the United States.
The success of The Church Report is directly related to the editorial product. In each issue, the magazine offers four distinct components: news, interviews, operations information and columns. In every issue, the reader can find columns from some of the most high-profile Evangelical leaders in the country.
“We are very pleased to add these exciting brands to our client roster and look forward to growing with each of these clients,” said Ronn Torossian, President & CEO, 5W Public Relations.
5W PUBLIC RELATIONS’ CONTINUES AMAZING GROWTH WITH NEW CONSUMER, ENTERTAINMENT AND NON-PROFIT GROWTH
New York, NY – April 3, 2006 – 5W Public Relations, named the nations’ fastest growing PR firm two years in a row, today announced four new clients in different market sectors. 5W will handle Public Relations, Media Relations, and strategic communications for the following companies.
New clients include:
GroupieTunes: The first company to offer independent and unsigned bands the ability to sell their music as ringtones & bill directly on their fans' cell phone bills - no credit cards, no micropayments. The brainchild of tech vet Todd McGee and entertainment industry professional Bryce Graves, GroupieTunes was formed in late 2004 and recently launched their 2.0 MCNE (mobile community network enabler) platform. With an ever-growing catalog that features independent, unsigned, and signed bands & artists, GroupieTunes offers top-notch mobile content.
PROSHADE: Leading consumer eyewear company which offers three products in one - stylish visor, protective case, adjustable lanyard. No more uncomfortable visors or bulky eyewear cases! Protects lenses. Multi-function lanyard keeps PROSHADE available when you need it . Half the cost of visor case lanyard purchased separately.
Pepperface.com - Giving personal safety the attention it deserves, Pepperface.com is reinventing people’s ability to make a fashion statement with self-defense. The company offers the Pepperface.com™ Edition Palm Defender® - a sleek, stylish, compact defense spray that is both an awareness symbol and an effective self-defense device. Today’s modern woman leads a fast-paced lifestyle full of travel, late nights, and unfamiliar destinations. 1.8 ounces of preventative measure is more than feasible - even for a Louie Vuitton clutch.
Facing The Mirror With Cancer: When facing the daunting challenge of fighting cancer, half the battle is addressing the physical ailment while the other half is gaining the courage to face each day. Lori Ovitz, along with Joanne Kabak, wrote a revolutionary new book “Facing the Mirror with Cancer: A Guide to Using Makeup to Make a Difference.” This beautifully photographed, 200 page book provides cancer patients and survivors with illustrated step by step tips and techniques for dealing with appearance issues during cancer treatment and beyond.
“We are very pleased to add these 4 tremendous brands to our client roster, and are very confident this will be the 3rd year in a row we will be the fastest growing PR firm. Both of our offices are experiencing tremendous growth, for clients, employees and all aspects of business,” said Ronn Torossian, President & CEO, 5W Public Relations.
5W PUBLIC RELATIONS’ CORPORATE, HEALTHCARE,
LIFESTYLE AND TECHNOLOGY PRACTICES ANNOUNCES
FIVE NEW ACCOUNT SIGNINGS
New York, NY – March 20, 2006 – 5W Public Relations, named the nations’ fastest growing
PR firm two years in a row, today announced
five additions to the firms’ technology, healthcare,
lifestyle and corporate communications’ practices.
The new signings, Norsat International, Metacafe.com,
Opera Solutions, ChoiceShirts.com and eHealth
Solutions further demonstrates the Firms’
ability to impact multiple markets and sectors
with its’ aggressive media relations philosophy.
Norsat International Inc.,
founded in 1977, is a leading provider of
intelligent satellite solutions that enable
the transmission of data, audio and video
via satellite in even the most challenging
environments. The company impacts several
key markets including the media, the military,
tele-healthcare, business continuity and disaster
relief by empowering municipalities and businesses
to rapidly get online and communicate times
when all forms of communication have been
severed. www.Metacafe.com
has rapidly established itself as a unique
leader in internet entertainment. Through
its’ web site and desktop application, the
company now serves more than 75 million video
streams a month. Metacafe prides itself in
being the most advanced video sharing community
on the internet. Users upload and share hundreds
of new videos every month, and because the
community filters out the noise and leaves
only the best, Metacafe is now the fastest
updating, most relevant video portal in the
world. Metacafe is one of the most viral sites
on the net. Opera Solutions
mission is to drive near to medium term profit
impact for clients. The company’s pragmatic
approach to problem solving and focus on hands-on
implementation support results in sustainable
impact, and our deep commitment to client
service permeates everything we do. When appropriate,
we leverage our global network of seasoned
executives, industry specialists and best-in-class
providers to provide the right expertise at
the right time. By doing these things we build
lasting relationships with clients. Opera
Solutions is built around five distinctive
Practice Areas, each of which provides unique
capabilities driven by a combination of proprietary
know-how and implementation focus.
eHealth Solutions develops
and markets innovative mobile, point-of-care
solutions for physician practices, hospitals,
and long term care facilities that enable
physicians and other medical professionals
to improve treatment outcomes, avert preventable
medication errors, and significantly reduce
administrative burdens. The company's mission
is consistent with the federal government
health information technology initiatives
calling for the universal deployment of electronic
medical records systems and e-prescribing
within 10 years. The vision is to develop
a nationwide HIT infrastructure that ensures
appropriate information is available at the
time and place of care, resulting in improved
health care quality, fewer medical errors
and may even reduce health care costs.
ChoiceShirts™ (www.choiceshirts.com)
is the largest online retailer of printed
T-shirts, including novelty, vintage style,
custom designed shirts, sweatshirts and more.
5W PUBLIC RELATIONS NAMED FASTEST GROWING INDEPENDENT PR FIRM IN US BY O’DWYERS
NEW YORK, NY March 6, 2006 - 5W Public Relations,
the fastest growing PR agency in the US, announced
today they were named the fastest growing
independent PR firm in the U.S., with 85%
growth for 2005 by O’Dwyers, a leading industry
trade publication. This is a back-to-back
achievement for 5W, having been named the
fastest growing PR firm in the U.S. in 2004.
"To be named America’s fastest growing
independent firm two years running is a major
achievement for our firm. We win business
and deliver results to our clients because
of our aggressive and focused culture that
is unmatched in the industry. We love what
we do, and expect to be the fastest growing
PR firm in 2006 as well – We are just getting
started in building our business,” said Ronn Torossian, President & CEO of 5W.
“We are also especially proud that we don’t
have a new business or marketing department
as all of our business is word of mouth and
referral based. We have next to zero client
(or staff) turnover and expect 2006 to bring
5W continued growth and industry accolades,”
added Torossian. “Two years in a row, 5W is
the fastest growing… We are very proud.”
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE PRITIKIN LONGEVITY CENTER & SPA
NEW YORK, NY March 1, 2005 - 5W Public Relations,
the fastest growing PR agency in the US, announced
today they were named agency of record for
the world renowned Pritikin Longevity Center
& Spa. 5W will manage media relations and
corporate communications for the resort located
in Aventura, Florida.
Guests come from all over the world to achieve
unparalleled health and weight-loss results
at Pritikin. Nearly 50 years ago, its founder
Nathan Pritikin, just 42 years old and suffering
from severe heart disease, created the Pritikin
Program – and reversed his own heart disease.
The Pritikin Program launched a revolution.
Since 1975, millions have read Pritikin’s
nine best-selling books. More than 75,000
have attended the one- and two-week lifestyle-change
programs at the Pritikin Longevity Center
& Spa. The Pritikin Program, simple yet stunningly
remarkable in its benefits, focuses on daily
exercise and an eating plan based on natural,
whole foods like fruits, vegetables, whole
grains, seafood rich in omega 3s, and limited
lean meat. "Pritikin Center is such
a vital institution at a time that America’s
health crisis is in such a horrific state.
From America’s obsession with fast foods to
heart disease, overweight kids to not exercising
enough, Pritikin is an answer for so many
different health issues, and we very much
look forward to building their profile via
the media,” said Ronn Torossian, President & CEO of 5W Public Relations. “We are quite
pleased to have been chosen as their agency
of record.”
5W PUBLIC RELATIONS LOS ANGELES SIGNS TWO NEW CLIENTS – THE CHOPRA CENTER AND LEARNFOREX
(LOS ANGELES, CA) – February 12, 2006 – 5W Public Relations, the fastest growing PR agency
in the US, announced today the addition of
two new clients including world renowned healing
center founded by Deepak Chopra M.D. and David
Simon M.D., The Chopra Center for Well Being;
and LearnFOREX, the principal school for mastering
the foreign exchange market. 5W Public Relations
has been retained to implement multi-tiered
communications programs for each of these
clients from its rapidly expanding Los Angeles
office. “We are thrilled to have
been chosen to represent The Chopra Center,
which is located in the midst of the world
famous La Costa Resort & Spa,” says Katy Saeger,
Vice President and General Manager of 5W Public Relations Los Angeles. “The Center draws together
the talents of numerous conventional and complementary
medical professionals With an “East meets
West” philosophy to modern health care and
holistic healing, and an emphasis on achieving
optimum health – the Center is an ideal place
to heal, recharge and re-connect with your
body, mind and soul. 5W Public Relations will
be involved in promoting and publicizing all
aspects of the organization, including key
thought leaders including Dr. David Simon,
the many programs and services the Center
offers, as well as the release of the Chopra
brand new and innovative product lines.”
Saeger adds, “LearnFOREX is America's oldest
and most respected online currency trading
institute, dedicated to helping people around
the world achieve financial independence.
The Company’s honest and straight forward
approach to educating about the Foreign Exchange
market can help every day people achieve financial
independence.
5W PUBLIC RELATIONS ACQUIRES THE PINNACLE
GROUP
FASTEST GROWING PR FIRM IN US LAUNCHES FINANCIAL
COMMUNICATIONS PRACTICE
NEW YORK, NY - JANUARY 23, 2006 - 5W Public Relations, the fastest growing PR firm in
the U.S. announced today the acquisition of
The Pinnacle Group, a boutique financial communications
firm specializing in emerging growth publicly-traded
companies. The acquisition will serve to establish
5W's Financial Communications practice, which
will blend traditional Investor Relations
with a mainstream media relations approach.
A number of clients will join 5W as a result
of the acquisition.
Mark Cohen, the former CEO of Long Island
based The Pinnacle Group, joins 5W Public Relations as Vice President of the Financial
Communications practice. Mr. Cohen will be
responsible for growing the business, as well
as providing 5W's existing accounts with a
unique service that is designed to gain market
awareness for companies via a blended IR/PR
program. Mr. Cohen has over twenty-five years
of investor relations and public relations
experience in the industry. Prior to being
the Founder and CEO of The Pinnacle Group,
he was a Managing Partner of KCSA Public Relations
and Vice President of Cameron Associates of
New York City.
Commenting on the acquisition, Ronn Torossian, President & CEO of 5W Public Relations, said,
“We are very excited about the opportunities
this practice will offer both our existing
clients, as well as both small and large cap
publicly-traded companies. We continue to
negotiate a number of other acquisitions for
both our NY & LA offices and expect to finalize
at least 2 further agreements by the end of
Q2, and will continue to achieve organic growth
as well.”
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD
FOR GIANT MAGAZINE, LEADING ENTERTAINMENT/POP
CULTURE MAGAZINE
NEW YORK, NY - JANUARY 9, 2006 - 5W Public Relations, the fastest growing PR agency in
the US, announced today Giant Magazine had
named the firm Public Relations agency of
record, and 5W will provide full service PR
campaigns, including media relations, strategic
communications counsel and marketing communications
support for the magazine.
Giant Magazine is the ultimate entertainment
magazine for America’s growing and thriving
culture of 20- and 30-something pop-culture
enthusiasts people for whom movies, music,
TV, games and books, both new and classic,
are the most important thing in their lives.
Giant shares a common passion for these subjects
with its readers through a fun, humorous tone,
exciting photography and graphics and an intense
attention to editorial detail and fact. Giant
provides information and a unique point of
view on current entertainment and pop culture
trends, so readers feel smart and excited
to tell their friends what they’ve read. The
Publication’s website is available at www.giantmag.com
“We are thrilled to be named agency
of record for Giant Magazine and look forward
to getting the magazine tremendous results
and exposure via a targeted, aggressive PR
campaign. Giant reached the young, pop culture
enthusiasts and we are confident we have the
right DNA to help them continue to grow their
business, and awareness,” said Ronn Torossian, President & CEO of 5W Public Relations.
STEWART PARTNERS LLC SELECTS 5W Public Relations
LOS ANGELES AS AGENCY OF RECORD
Top Government and Public Affairs Firm Chooses
5W to Assist in Company Expansion and Launch
of New Los Angeles Office
LOS ANGELES, CA - December 22, 2005 - 5W Public Relations Los Angeles, the West Coast office
of the fastest growing PR agency in the U.S.,
announced today the addition of Stewart Partners
LLC to its growing roster of clients. Founded
by top legislative and public affairs strategist,
Jarvis C. Stewart, the firm represents major
business and industry leaders such as Wal-Mart,
Toyota and Fed-Ex. The former chief of staff
to United States Representative Harold Ford,
Jr. of Tennessee, Stewart is a nationally
recognized corporate communications, diversity
and legislative advisor with a specialty in
financial services, homeland security, entertainment,
international trade, transportation/infrastructure
and philanthropy.
In addition to its core business of government
and public affairs, Stewart Partners LLC provides
a wide array of strategic advisory services,
in the areas of strategic corporate management,
communications, diversity and new business
development. The firm aligns with each member
of its diverse client base, which includes
Fortune 500 corporations, small and medium
sized businesses, large and national non-profit
organizations, to assist them in reaching
their short and long term business objectives,
enhancing their effectiveness and competitive
advantage. “I like what I see at
5W LA,” said Jarvis C. Stewart, Managing Partner
of Stewart Partners LLC. “In the short time
we’ve worked together, they have demonstrated
not only that they know their business, but
have taken the time to learn ours…and that’s
important as we move forward.”
5W Los Angeles will manage the day-to-day
PR needs of Stewart Partners as well as assist
the firm in the launch of its recently opened
Los Angeles office and its new Celebrity/Artist,
Political and Philanthropic Consulting practice.
This practice is meant to counsel entertainment
clients on their political participation,
such as contributing to and endorsing candidates.
The firm will also assist clients in developing
and articulating their philanthropic interests.
5W PUBLIC RELATIONS SIGNS 2 NEW CLIENTS TO
THE GROWING FASHION AND LIFESTYLE DIVISION
IN NEW YORK & LOS ANGELES OFFICES
The Natural Colored Diamond Association and
Celebrity Plastic Surgeon, Dr. Anthony C.
Griffin from ABC’s hit show, Extreme Makeover
Hire 5W Public Relations as Agency of Record
New York, NY & Los Angeles, CA - December
12, 2005 - 5W Public Relations, the fastest
growing PR agency in the US, announced today
the addition of two new clients to their client
roster in the fashion and lifestyle division
in both the New York and LA offices:
Natural Color Diamond Association:
Established in August 2003 by founding members
Rosy Blue NV and Michael Werdiger Inc, the
NCDIA is an association with leading members
drawn from the world's most prominent rough
diamond producers, diamond and jewelry manufacturers
and retailers with an established network
and access to Natural Color Diamonds. The
NCDIA is the # 1 spokesperson for natural
and natural color diamonds in the world; with
a mission and key objective to change consumers'
perception and rightfully introduce color
diamonds in the market. Natural color diamonds
are not merely exotic products, but are objects
of beauty and desire that are rare and valuable.
5W Public Relations will provide full service
PR campaigns, including media relations, strategic
communications counsel and marketing communications
support for the NCDIA’s Red Carpet Causes
Oscar Award Program, which will be serviced
by the New York and LA offices. 5W will also
handle extensive celebrity product placement.
The firm will work in conjunction with Velocity
Sports & Entertainment, NCDIA’s branding and
marketing agency of record. Dr.
Anthony C. Griffin MD: Dr. Anthony
C. Griffin MD: As seen on ABC’s hit show,
Extreme Makeover, and director of the Beverly
Hills Cosmetic Surgery Institute, Dr. Griffin
personally guarantees that he will maintain
the highest standards of professional excellence.
As author of "Surgery Without Scars: A Worry-Free,
Multi-Cultural Guide to Plastic Surgery Today,"
Dr. Griffin specializes in minimally invasive
procedures that minimize scars and emphasizes
procedures that result in a natural appearance.
Dr. Griffin considers himself as much artist
as medical doctor when approaching any cosmetic
procedure and maintains a sterling reputation.
Performing some of the most complicated procedures
on ABC's Extreme Makeover, Dr. Griffin has
also been featured on CNN's Larry King Live,
The Wayne Brady Show, The Donny Deutsch Show,
The 700 Club, CNN Headline News, The Learning
Channel (TLC), The Discovery Health Channel,
E! Entertainment, Access Hollywood and more.
Dr. Griffin is a diplomat of the American
Board of Plastic Surgery and has more than
17 years of training and experience in plastic
surgery. He is board certified and an active
member of the American Society of Plastic
and Reconstructive Surgeons and a fellow of
the American College of Surgeons. Dr. Griffin
has published many scientific articles and
has made numerous presentations throughout
the United States and abroad. Dr. Griffin
is currently writing a new book "Extreme Satisfaction"
that will explore the trend of plastic surgery
and offer tips and advice for those seeking
these procedures. 5W Public Relations will
provide full service PR campaigns, including
media relations, strategic communications
counsel and marketing communications support
for Dr. Anthony C. Griffin.
THE LAUGH FACTORY (NYC) HIRES 5W Public Relations
NEW YORK, NY November 11, 2005 - 5W Public Relations, the fastest growing PR agency in
the US, announced today the addition of The
Laugh Factory’s New York City location to
its ever growing roster of clientele in their
Entertainment division.
The Laugh Factory is widely regarded as one
of the world's first and most successful clubs
in the comedy circuit. The names of the comedians
who have entertained Laugh Factory audiences
over the years reads like a who’s who of modern
hilarity: Richard Pryor, Jim Carrey, Damon
Wayans, Adam Sandler and many, many others.
"We are very pleased to be chosen
by The Laugh Factory to launch their brand
in New York City," said Ronn Torossian, President
and CEO of 5W Public Relations. "Few comedy
clubs have the immediate name recognition,
and reputation of The Laugh Factory. We’re
confident that we will help Jamie Masada and
his Laugh Factory to be as enormously successful
in NYC, as they are in LA.”
Jamie Masada, the club’s owner and CEO opened
the Laugh factory on Sunset strip in 1979,
after years of successfully making the city
of LA a funnier place to live, Masada set
his sights on the big apple and decided to
bring The Laugh Factory brand of humor to
NYC. He launched the New York City Laugh Factory
on 8th Avenue and 43rd Street with packed
houses for performances by Andrew Dice Clay,
Kathy Griffin and Paul Rodriguez.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD
FOR FAMILY TREE ENTERTAINMENT
NEW YORK, NY November 10, 2005 - 5W Public Relations announced today that it has been
hired as agency of record for Family Tree
Entertainment and company President, Michael
"Blue" Williams. As the manager for Grammy
award winning artists such as Outkast, Williams
has moved to the forefront of the music and
entertainment world. It is a testament to
Blue's calm leadership style and diverse experience
that he most relishes the methodology of Outkast's
triumphs. Blue's enduring passion for his
artists and unwavering commitment to their
careers makes him one of the most successful
managers of the millennium. His longtime list
of clients under the branches of Family Tree
Entertainment includes Outkast, Case, Lyfe,
Nick Cannon, Jagged Edge and Scarface.
With new ventures into the film world, Family
Tree Entertainment is growing new branches
with their first film that positions Outkast
with MOSAIC MEDIA GROUP and HBO. The movie
will also feature a new Outkast album in the
form of a soundtrack. In addition, Blue's
experience includes consulting for various
artists and labels including Def Jam.
"We are thrilled to have been chosen
as agency of record for Family Tree Entertainment
and look forward to working closely with Michael
"Blue" Williams to announce the exciting new
projects that he has taken on, from music,
film, television and exciting new business
ventures," says Ronn Torossian, CEO of 5W Public Relations.
THE NEW YORK-BASED UNIVERSITY SETTLEMENT SIGNS 5W Public Relations AS AGENCY OF RECORD
NEW YORK, NY November 7, 2005 - 5W Public Relations announced today that it has been
hired as agency of record to the New York-based
social service organization, University Settlement.
As the first settlement house in the United
States, founded in 1886, University Settlement
works from within the community to buoy the
lives of individuals, families and the collective
whole. Its historic headquarters is located
on the corner of Rivington and Eldridge Streets
in the Lower East Side neighborhood of Manhattan.
In January 2006, University Settlement, in
collaboration with the Chinatown YMCA, will
expand its existing programs with the opening
of the state-of-the-art 42,000 square-foot
community center located at the corner of
The Bowery and Houston. Built and donated
by the developer AvalonBay Communities with
significant public resources, the center is
the culmination of a thirty-five-year urban
renewal process and is one of the richest
community-minded real estate agreements in
lower Manhattan in generations. With state-of-the-art
recreational and educational facilities, and
ample flexible space, this center promises
to be a unique and fully accessible neighborhood
crossroad for years to come. “We
are thrilled to have been chosen as agency
of record for the University Settlement and
look forward to raising national awareness
for the wonderful work that they do to help
enrich and improve the quality of life for
those in need,” says Ronn Torossian, CEO of 5W Public Relations.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD
FOR ZOGO – REVOLUTIONARY WIRELESS DATING COMPANY
NEW YORK, NY October 18, 2005 - 5W Public Relations, the fastest growing PR agency in
the US, announced today they were named agency
of record for Zogo (www.zogo.com), a new wireless
platform for finding love and companionship.
Now, and for the first time ever, New York
singles can connect while they are out on
the town – right from their cell phone. Using
the latest wireless communication technology,
ZOGO empowers any web-enabled cell phone to
connect, instantaneously and anonymously to
other members in real-time.
5W has been named agency of record, and will
provide a full service PR campaign, including
media relations, strategic communications
counsel and marketing communications support.
ABOUT ZOGO: ZOGO’s breakthrough “Prowling”
feature allows singles to search for other
singles that are also out on the town and
in their immediate vicinity. This permits
instant dating on the go: no running back
to the desktop. Prowling lets members know
who is out and about and ready to talk and,
possibly, hook up. A star on a member's profile
lets others know that the member is “on the
prowl”. Singles are connected through the
ZOGO network that enables users to chat freely,
while still remaining anonymous. Caller ID’s
are masked so members never have to give out
their phone number until they are ready to.
ZOGO is also developing other breakthrough
applications for the technology, including
allowing buyers and sellers of online auctions
to talk to each other anonymously in the critical
last hour of an auction without giving out
their actual phone numbers. “Our
technology practice continues to grow by leaps
and bounds and we are very excited about launching
this revolutionary idea,” said Ronn Torossian, President & CEO of 5W Public Relations.
deltathree (NASDAQ:DDDC) NAMES 5W Public Relations
AS AGENCY OF RECORD
NEW YORK, NY September 15, 2005 - 5W Public Relations, the nation’s fastest growing PR
agency, announced today that it was selected
as the agency of record for deltathree, (NASDAQ:DDDC),
a leading provider of hosted, Session Initiation
Protocol (SIP)-based VoIP products, services
and infrastructure. deltathree offers service
providers and resellers worldwide a broad
range of private label VoIP products such
as PC-to-Phone and Broadband Phone, as well
as a robust back-office suite of services
such as billing, operations management, web
development, and network management.
5W has been hired to provide full service
PR campaigns, including media relations, strategic
communications counsel and marketing communications
support.
Paul White, CFO, of deltathree said, “5W maintains
the industry expertise and aggressive media
approach that we were seeking in a PR agency.”
"Over the past year, 5W’s technology
practice has witnessed exceptional growth
in the VoIP, wireless and telecom sectors.
We are confident that our intensive media
driven branding program will be successful
in taking deltathree’s B2B and consumer offerings
to the next level,” said Adam Handelsman,
SVP & General Manager, of 5W Public Relations.
5W PUBLIC RELATIONS SIGNS 6 NEW CLIENTS
NEW YORK, NY September 1, 2005 - 5W Public Relations, the fastest growing PR agency in
the US, announced today the addition of six
new clients to their client roster, for whom
they will provide full service PR campaigns,
including media relations, strategic communications
counsel and marketing communications support:
New clients for the NY & LA offices include:
Bradley and Montgomery (BaM): An advertising
agency founded in 1999, BaM is an independent
firm focusing on unconventional projects
for large and mid-sized brands. Initially
a regional creative shop, BaM quickly became
a national player, securing JP Morgan Chase
as a client and assisting in the re-branding
of the iconic Chase brand. Additional clients
include Simon Property and Delphi.
Access Retail Entertainment: California
headquartered, one of the leaders in the
growing field of Point-of-Purchase (POP)
Advertising, specializing in the young adult
marketplace. Their media solutions reach
more than 15 million Generation Y consumers
each month.
TestQuest Inc.: Provides private and
individualized instruction to more than
3,000 New York kids. The company strives
to create a secure learning environment
that helps children stay on the academic
track and accelerate learning.
Oxford Media Corp.: A California based
digital solutions company concentrating
on the secure high quality distribution
of digital video content. Oxford's teams
are pioneers in the field of Video-on-Demand
(VOD) and hotel PPV.
iSkoot: An Internet phone company, which
transfers PC calls to wireless phones.
Stacy Blackman: Los Angeles headquartered,
for the past five years, Stacy Blackman
has helped clients gain admission to every
top business school in the world. Her approach,
based on developing and implementing a winning
marketing strategy, makes the application
process less stressful and more successful.
With a 97% success rate of her clients getting
into one of their top four business school’s
of choice, Stacy Blackman Consulting is
an ideal solution for business school candidates
seeking admission to the best schools in
the country.
"From technology companies to education
consultants, consumer brands to advertising
& marketing companies, we do great work and
continually succeed for our clients. We expect
to be named the fastest growing PR firm in
the U.S. for the 2nd straight year and are
very excited at our growth in both our NY
and LA offices,” said Ronn Torossian, President & CEO of 5W Public Relations.
MULTI -PLATINUM SUPERSTAR CIARA HIRES 5W Public Relations AS AGENCY OF RECORD
NEW YORK, NY August 18, 2005 - 5W Public Relations,
the fastest growing PR agency in the US announced
today, the addition of Multi-Platinum Superstar
Ciara to its growing roster of celebrity clientele
in the Entertainment division. The 19-year-old
beauty from Atlanta is the latest multi-talented
scene-stealer to nudge her way to center stage
with attention-grabbing vocals, irresistible
songwriting and killer dance moves. After
making a breakthrough debut last year with
her album, titled "Goodies," Ciara quickly
rose to the top of the charts, selling over
2 million albums to date, which produced top
singles, "Goodies", "1,2 Step" and "Oh." Ciara
his since gone on to win 2 Teen Choice Awards
(Choice Summer Song & Best R & B Hip Hop Track),
a BET Award for Best Collaboration (1,2 Step
w/Missy Elliot), "Entertainer of the Year"
award at the Soul Train Awards, in addition
to 9 nominations total for the upcoming 2005
MTV Video Music Awards.
5W PUBLIC RELATIONS SIGNS INTERNATIONALLY
RENOWNED PORCELAIN COMPANY, LLADRO
NEW YORK, NY August 17, 2005 - 5W Public Relations,
the fastest growing PR agency in the US, announced
today the addition of Lladro to its growing
roster of clientele in the Consumer & Lifestyle
division. 5W will provide Public Relations
services, including media relations, celebrity
branding and consumer product placement.
Lladr? creates some of the most beautiful
and innovative porcelain works of art in the
world and was established by the brothers
Juan, Jos? and Vicente Lladr? in 1953, and
currently holds a presence in over 120 countries.
Lladr? has proprietary shops in the most important
commercial centers in the world: Paris, London,
New York, Beverly Hills, Singapore, Hong Kong,
Tokyo, Sydney, Tampa, Orlando, Miami, Las
Vegas, Troy, Paramus, Santa Clara, St. Louis,
Madrid, Barcelona, and Valencia, the company's
home city. "We are thrilled to be
hired as agency of record for such an internationally
respected brand, such as Lladro,” said Tracy
Nguyen, Assoc. Vice President & Group Director.
"5W is looking forward to raising the bar
of awareness for both loyal collectors and
non-collectors, for not only the newest works
of art, but also for the numerous philanthropic
causes that Lladro supports through special
charity events.
ELITE MODEL MANAGEMENT HIRES 5W Public Relations
NEW YORK, NY August 3, 2005 - 5W Public Relations,
the fastest growing PR agency in the US, announced
today the addition of Elite Model Management
to its growing roster of clientele in the
Fashion & Entertainment division.
Thirty-three years after being launched, Elite
is widely viewed as the world's largest and
best-known agency in the fashion model business.
Some of the most recognizable names and faces
to ever grace the modeling industry began
their careers in the Elite family. From current
cover girls Maggie Rizer, Oluchi, Adriana
Lima, and Josie Maran, to industry icons Paulina
Porizkova, Iman, Linda Evangelista, Naomi
Campbell, Claudia Schiffer, Tyra Banks and
a never-ending list of others, Elite has launched
the careers of more industry superstars than
any other agency in the world. "We
are very pleased to be chosen by Elite," said
Ronn Torossian, President and CEO of 5W Public Relations. "Few agencies have the recognition,
respect and reputation of Elite Model Management,
and we’re confident that we will help Elite
to continue to redefine the modeling industry.”
The first order of business for the agency
will be to promote the Elite Model Look competition,
an international model search launched in
1983 by Elite Founder and Chairman John Casablancas
that is widely known as a glamorous, high
profile fashion media event that has helped
launch the careers of top supermodels Gisele
Bundchen, Cindy Crawford, and Stephanie Seymour.
5W PUBLIC RELATIONS OPENS LOS ANGELES OFFICE
New York, NY, July 25, 2005 -- 5W Public Relations,
named Boutique Agency of the Year and The
Fastest Growing Firm in the Nation by a leading
PR Trade, announced today the opening of a
Los Angeles office. The office will be located
at 1639 Eleventh Street (corner of Colorado
& 11th) in Santa Monica; Los Angeles is the
company’s 1st branch office. 5W LA will serve
corporate, consumer, technology and entertainment
clients.
Katy Saeger who has served as Vice President/Group
Director for 5W Public Relations for over
2 years will relocate to Los Angeles and serve
as General Manager for 5W LA. She will continue
to oversee the agency’s consumer group that
services Evian North America, RUSS Berrie
and AVENUE Retail. “We are very
excited about potential business which exists
in Los Angeles and have a number of clients
onboard with us already. We find the Los Angeles
PR market to be lacking in full-service independent,
creative and hungry PR firms and believe our
New York attitude will bring a breath of fresh
air to the West Coast market. We are confident
we will experience tremendous success in California,”
said Ronn Torossian, President & CEO of 5W Public Relations. “As a Californian
who has lived in NY 2 years, the 5W DNA is
one which we believe will resonate very well
in the West Coast PR scene. We expect to grow
very quickly in all sectors and I am very
excited about the opportunity,” said Katy
Saeger, General Manager/Los Angeles - 5W Public Relations.
5W PUBLIC RELATIONS SIGNS 5 NEW CLIENTS
New York, NY, July 6, 2005 - 5W Public Relations
(www.5wpr.com), the fastest growing public
relations agency in the United States, and
boutique PR firm of the year announced 5 new
clients today. The firm will provide Public
Relations services, including media relations,
marketing communications and consumer product
placement for the clients.
New clients include:
James Allen Diamonds (www.jamesallen.com ):
One of the largest and most successful online
diamond retailers, the company is synonymous
with the highest quality diamonds. Boasting
the best possible value, personal advice and
expert education services, free overnight
shipping in the United States and an unbeatable
return policy, the site is the destination
of choice for shoppers seeking quality diamonds.
Wolfgang's Vault: Wolfgang's Vault is dedicated
to preserving, celebrating and sharing the
incredible art that has exploded from the
live rock music experience, and has the widest
collection of recorded material and associated
with some of the most memorable artists and
performances from the 1960s to today. Wolfgang
was Bill Graham, the man whose genius for
bringing performer and audience together shaped
the rock concert as we have come to know it.
Graham's creative vision led him to commission
true works of art to promote his shows and,
fortunately for the modern collector, his
entrepreneurial instincts led him to overprint
and preserve the exceptional art, photography
and recordings that came from these shows.
For over 30 years, his company accumulated
and stored this material in newly minted condition.
Until Wolfgang's Vault, if you could even
find a Bill Graham Presents poster, it was
frequently in less than mint condition because
it was torn from walls or telephone poles
as a concert souvenir. The vast majority of
material in Wolfgang's Vault comes from the
exquisitely preserved, original archives of
Bill Graham Presents, which we now own and
manage.
Dr. Holly Phillips: A NYC based general Internist,
with a private practice on the Upper East
Side, focused on women's health and adult
medicine. As a former model and spokeswoman
managing her own private practice in Manhattan,
Phillips is a regular commentator on national
television. Her medical philosophy incorporates
sustainable health through the ongoing evolution
of treatments and technology to deliver patients
the most comprehensive health care possible.
Phillips received her M.D. from Columbia University
and has extensive experience as a featured
medical expert on CNN, Fox News and The Today
Show.
Ontra Presentations: A NYC based software
company, Ontra takes the art of presentation
to the next level, and is designed for any
company that desires the ability to create,
manage and automate multimedia presentations
on a single pc or across an entire organization.
With Ontra Presentation software, you can
include an infinite amount of video, animation,
audio, pictures, charts, graphs, text and
whatever additional data is needed to create
captivating and engaging presentations.
Bella Mama: A complete 100% natural skin care
line, consisting of safe and clean essential
oils & remedies that are created for the specific
needs of pregnant women. The sleek packaged
line is a must-have for expecting mothers,
including celebrities like Britney Spears
who is head over heals for the "Belly Oil",
"Face & Body Spritzer" and "Foot Salts". A
luxury product at an affordable price, the
products range from $11 - $22 and can be purchased
online at www.bellamama.com and select boutiques
in the U.S. Pure, simple and useful, Bella
Mama products are designed specifically with
pregnant women in mind. "We are
excited about each of our new clients, a leading
online diamond site, a great software company
who is revolutionizing the advertising world,
Wolfgang's Vault which has the premier collection
of music memorabilia, a natural skin care
line and Dr. Phillips, a renowned medical
expert," said Ronn Torossian, President/CEO
of 5W Public Relations.
EMPIRE RESORTS INC., OWNER & OPERATOR OF THE
MONTICELLO RACEWAY AND MIGHTY M GAMING, SELECT 5W Public Relations AS AGENCY OF RECORD
Located Only One Hour From New York City The
Famed Sullivan County Landmark Hires Aggressive
NY PR Firm To Impact The Present And Prepare
For A Promising Future
New York, NY, June 14, 2005 - Empire Resorts,
Inc (Nasdaq SC:NYNY), owner and operator of
the Monticello Raceway, the Mighty M and prospective
manager and developer of Native American casinos
in the Catskills, today announced that it
has selected 5W Public Relations as the Company’s
agency of record. 5W Public Relations, recently
named Boutique Agency of the Year and The
Fastest Growing Firm in the Nation, will implement
a diverse program including, media relations,
public affairs, community outreach and promotions
- all designed to increase the overall awareness
and branding for gaming fun and excitement
just ninety minutes north of New York City.
“After a lengthy review of several
agencies, we chose 5W for their aggressive
approach to media outreach, their knowledge
of promotions, gaming and entertainment --
and their creativity,” said Dave Hanlon, CEO
of Empire Resorts. “We are honored
to have been selected to represent Empire
Resorts. This is a tremendous opportunity
and we are up for this multifaceted assignment,"
stated 5W Public Relations’ CEO, Ronn Torossian.
“We look forward to playing a significant
role in helping Mighty M gaming evolve into
something really special and to assisting
the company as it moves forward with its Native
American casino plans in the Catskills."
About Empire Resorts, Inc.
Empire operates the Monticello Raceway and
is involved in the development of other legal
gaming venues in New York. Empire opened Mighty
M Gaming at the Raceway site on June 30, 2004.
The facility features 1,718 video gaming machines
and amenities such as a 350-seat buffet and
live nightly entertainment. Together with
the Cayuga Nation, Empire has announced plans
to develop a $500 million "Class III" Native
American casino and resort on a site adjacent
to the Raceway and is also working to develop
other gaming and non-gaming resort projects
in the Catskill's region.
SCANBUY CHOOSES 5W Public Relations AS AGENCY
OF RECORD Technology Company Merges Camera
Phones With Barcode Scanners To Offer A Unique
Mobile Consumer and B2B Platform
New York, NY, May 16, 2005 - 5W Public Relations
(www.5wpr.com), named the Boutique Agency
of the Year (Holmes Report) and the fastest
growing PR firm in the nation (O'Dwyer's),
today announced that it was chosen as agency
of record by Scanbuy, Inc. Scanbuy, Inc. is
a New York based software technology company
dedicated to developing solutions that link
the physical world and the online environment
using personal barcode scanners. The company's
core product is designed to facilitate online
sales of independent supplies dealers. The
company was just named to Fortune Magazine's
Top 25 Breakout Companies of 2005.
5W has also recently unveiled a new corporate
website. Olivier Attia, CEO of Scanbuy states,
"After interviewing several New York based
PR firms, we chose 5W Public Relations for
two reasons; they maintained in depth technology
experience and possess the aggressive drive
to properly impact the media."
Adam Handelsman, Sr. Vice President, of 5W Public Relations enthuses, "We are delighted
to have been chosen by Scanbuy as their agency
of record. This is truly next level technology;
which will empower a wide range of end users.
To be involved with a technology company this
hot, ready to take the world by storm, is
just an incredible opportunity."
MULTI-PLATINUM HIP-HOP SUPERSTAR, TWISTA HIRES 5W Public Relations AS AGENCY OF RECORD
New York, NY, May 9, 2005 - 5W Public Relations,
the fastest growing PR agency in the US announced
today, the addition of Atlantic Records, Hip-Hop
Superstar Twista to its growing roster of
celebrity clientele in the Entertainment division.
After making a breakthrough comeback last
year from a 7-year hiatus, Chicago's greatest
MC sold over 2 million copies of his smash
hit album, "Kamikaze," which produced two
#1 singles, "Slow Jamz" and "Overnight Celebrity"
in addition to a top 10 hit "So Sexy." Twista
will make headlines once again in the fall,
with the release of his highly anticipated
new album, titled "The Next Day" which will
include collaborations with Award Winning
Producers such as Scott Storch, Timbaland,
The Neptunes and Kanye West.
Regarded as one of the most important figures
in rap history, Twista first captured the
world's attention over a decade ago when he
was named "the world's fastest rapper" by
the Guinness Book of World Records. Famed
for his rapid-fire flow, Twista has long been
among hip-hop's most in-demand MCs, lending
his revolutionary technique to records by
such stars as Ludacris, P. Diddy, Mariah Carey
and Timbaland to name a few. "We
are thrilled to be chosen as agency of record
for Twista," said Tracy Nguyen, Assoc. Vice
President of 5W Public Relations. "He has
not only made history with his groundbreaking
talents, but is a Multi-Platinum selling artist
who is highly respected worldwide. We very
much look forward to a successful partnership
with Twista, while sharing his ongoing successes
through the media
MULTI-PLATINUM SUPER PRODUCER, SWIZZ BEATZ
HIRES 5W Public Relations AS AGENCY OF RECORD
New York, NY, May 3, 2005 - 5W Public Relations,
the fastest growing PR agency in the US announced
today, the addition of Multi-Platinum Super
Producer Swizz Beatz to its impressive roster
of clients. At only 26-years old, Swizz has
sold over 80 million records to date, having
produced chart topping records for mega-watt
superstars such as Jay-Z, Eve, DMX, Mary J.
Blige, Nas, Lil' Kim and many others since
rapidly breaking onto the charts 10 years
ago.
In addition to creating hit songs, the
Bronx native is the CEO of Full Surface
Records, a Joint Venture with J. Records.
Rising stars such as Rapper Cassidy and
singer Moshanda are both signed artists
under the label. Swizz also owns the largest
luxury car dealership in Las Vegas, located
in Caeser's Palace, and the top rated nightclub
in Arizona.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD
FOR 3B UK UNLIMITED & VITAL MARKETING
NEW YORK, NY April 8, 2005 -- 5W Public Relations,
the fastest growing PR firm in the U.S., announced
today they have won two new accounts, 3B UK
Unlimited, a London and South African based
virtual Internet technology firm, and Vital
Marketing, a full service NYC marketing agency.
5W will develop strategic communications and
media relations for the clients. Both were
competitive pitches against other agencies.
New staffers include Kellie Brown
as an Account Supervisor in the consumer
group. Brown had her own boutique agency,
and previously served as Public Relations
Director for Fusion Publicity. Alysha Crouse,
previous SAE at 5W was promoted to Account
Supervisor, and Scott Baldwin joins the
agency as an Account Coordinator for the
agency's technology group from Peppercom.
New clients include:
* 3B UK Unlimited: A privately held company
implementing next-level virtual technologies
to power web-based communities. The company's
initial product suite, the 3B browser, simulates
shopping and a host of community based applications
in a virtual 3-D world. This revolutionary
type of graphical user interface (GUI) for
browsing web content takes the online experience
to new heights. Furthermore, this unique
approach to web browsing benefits everyone
involved: users, advertisers, content providers
and both brick & mortar and online businesses.
* Vital Marketing: A full service marketing
agency, specializing in Event Marketing,
Sports and Entertainment Marketing, Promotions,
Direct and Grassroots marketing tactics.
Their expertise is sought out by companies
looking to reach the crucial Multicultural
& Youth marketplace. Vital's clients
include US Army, Coca-Cola, Motorola and
Nintendo.
"We are very excited about our continued
growth. 3B has amazing, unique technology,
which we look forward to generating the
media coverage this type of application
warrants. Vital Marketing is also a very
exciting company, in a space we know a lot
about. They are one of the fastest growing
marketing companies in the US, with an amazing
client base and have very little media exposure.
We look forward to working closely with
them to build their business," said
Ronn Torossian, President & CEO of 5W Public Relations.
5W Public Relations WINS 3 NEW ACCOUNTS: ROY
JONES, JR. RECORD LABEL, AUTHOR RASHEEDA ALI
(MUHAMMAD ALI'S DAUGHTER) & LEADING DIRECT
SELLER OF PET PRODUCTS
NEW YORK, NY March 18, 2005 -- 5W Public Relations,
the fastest growing PR firm in the U.S., announced
today they have won three new accounts. 5W
will develop strategic communications and
media relations for the clients.
New clients include:
* Shure Pets: Founded in 2002, Shure Pets
is the innovator in the pet supply sales
category which generates nearly $35 billion
in the United States annually. The company
offers its unique product line exclusively
through a growing network of more than 425
Pet Consultants throughout the country who
host home pet parties and conduct personalized
outreach through one on one initiatives.
* Body Head Entertainment: An independent
record label owned by Roy Jones Jr., renowned
boxing superstar. Based in Florida, the
label has various artists from different
genres including hip-hop, R & B, and
gospel.
* Rasheeda Ali: Ali's just released non-fiction
book "I'll Hold Your Hand So You Won't
Fall: A Child's Guide to Parkinson's Disease"
is a very personal account of living with
a family member who suffers from Parkinson's'
disease, to coincide with World Parkinson's
Day. Ms. Ali's own story of her families'
struggle to understand and cope with her
father, Muhammad Ali's, very public battle
with the disease. Inspired by her father,
Muhammad Ali and his interaction with her
children, Rasheeda Ali addresses 16 of the
most common Parkinson's disease symptoms,
which most frequently concern children who
may not understand why their loved ones
with the disease behave in certain ways.
"We are very excited about our continued
growth. Shure Pets is a dynamic company
in the pets product industry, one of the
fastest growing industries in the country
and we are confident we can raise their
brand exposure. We also look forward to
working closely with Roy Jones, Jr. who
has succeeded in the ring on so many occassions
and will also succeed in the entertainment
space. Working with Muhammad Ali's daughter
is also a high-profile project and we are
confident we will help her sell many books
and raise the profile around the Parkinson's
issue. We remain the leader in branded entertainment
in the Public Relations world and will continue
to work hard for aggressive, focused results
for our clients," said Ronn Torossian,
President & CEO of 5W Public Relations.
ODWYERS NAMES 5W Public Relations THE FASTEST
GROWING INDEPENDENT PR FIRM IN THE U.S.
70th Largest PR Firm In U.S.
According to PR Trade Magazine - Growth of
311.7% NEW YORK, March 8, 2005
- 5W Public Relations announced today that
Odwyers PR, one the leading PR Trade magazines
has named 5W Public Relations the fastest
growing independent PR firm in the U.S.,
with growth of 311.7%. The firm was also
named the 70th largest independent firm
in the U.S. These rankings came after the
magazine reviewed the books of all independent
PR firms in the U.S.
"We are proud to have been recognized
as the fastest growing independently owned
PR firm in the U.S., and will continue to
be the smartest, hardest-working and most
results oriented agency in the U.S. We plan
to grow with our clients once again this
year and we expect 2005 yet again will be
a banner year for 5W Public Relations. We
recently occupied a new office, have more
than doubled staff and are excited about
the year to come," said Ronn Torossian,
President & CEO of 5W Public Relations.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD
FOR RUSS BERRIE
Leading
Gift and Toy Company for Over 40 Years Taps
Agency to Increase Consumer & Brand Awareness
NEW YORK, NY February 26, 2005
- 5W Public Relations, the fastest growing
PR firm in the U.S., announced today they
have been selected as Agency of Record for
the forty (40) year old gift and toy company,
Russ Berrie (also known as RUSS). 5W will
develop strategic communications, media
relations, product placement and event planning
for the company, and their associated products
and philanthropic efforts.
Russ Berrie and Company, Inc. (NYSE: RUS)
a leader in the toy and gift industry, (and
its wholly owned subsidiaries), designs,
develops, and distributes a variety of innovative
gift and juvenile products to specialty
and mass market retailers worldwide. Known
for its teddy bears and other plush animals,
the Company's gift, baby and children's
products are comprised of a diverse range
of everyday, seasonal, and special occasion
items that help every day people celebrate
the milestones in their lives. Founded in
1963 by the late Russ Berrie from a rented
garage in New Jersey, the Company operates
offices, showrooms, and distribution centers
throughout the world and trades on the NYSE
under the symbol RUS.
"We are very excited to be working
with Russ Berrie, a corporation with a high
quality and diverse suite of products in
the toy and gift industry for so many years.
The company is focused on making a difference
in people's lives, and we look forward to
raising the bar on the media coverage the
company receives both for their products
and the corporate brand," said Ronn Torossian, President & CEO of 5W Public Relations.
5W Public Relations MOVING OFFICE HEADQUARTERS
10,000 SQUARE FEET IN MIDTOWN FOR FASTEST
GROWING NYC PR AGENCY
NEW YORK, February 24, 2005 - 5W Public Relations,
the fastest growing NYC PR agency announced
today they have occupied nearly 10,000 square
feet in office space at 45 West 45th Street,
5th Floor effective February 21, 2005. Ronn Torossian, the President & CEO of the
agency was also featured in a 2-page spread
in this past Sunday's NY Times.
"Being featured in this week's NY
Times was an honor and has resulted in tremendous
brand awareness and mindshare for our agency.
Being referred to as "scrappy",
"aggressive", and the "consummate
NY practitioners" is quite impressive,
and very reflective of our business,"
said Ronn Torossian, President & CEO
of 5W Public Relations. "We continue
to grow for a very simple reason - We do
what we say we will do and are no-nonsense,
brash and honest PR professionals. We expect
a banner year in 2005 for 5W, as we will
grow from 50 accounts and 35 staffers."
Telephone number for the agency will remain
212-999-5585, and fax number will remain
646-328-1711.
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH
WITH THE ADDITION OF 4 NEW CLIENTS TO THE
LIFESTYLE & ENTERTAINMENT DIVISION
Table 50, The Corner Shop, The Artist Empowerment
Coalition and The Door Select 5W Public Relations
for PR Services
New York, NY, January 24, 2005 - 5W Public Relations announced today the addition of
four new clients to the firm's lifestyle
and entertainment division. New clients
include:
Table 50, aptly named for legendary gossip
reporter Walter Winchell's table in the
exclusive Stork Club, is a sexy underground
lounge space reminiscent of a 1920s speakeasy
located in Soho on Bleeker & Broadway.
With cutting-edge design and a state-of-the-art
audio and lighting system to create an aura
of relaxed luxury, Table 50 is one of Manhattan's
hottest nightspots.
The Corner Shop is all about simple straightforward
New York, offering an appetizing choice
of good food around the clock & private
catering service. The aptly named café,
located above Table 50 on Bleeker &
Broadway is a no-fuss, nod to classic downtown.
The interior's exposed brick walls and a
reclaimed tin pressed ceiling are complimented
with black and white walls. Comfortable
leather booths are framed with portraits
of those who made this city so New York
and the big wraparound windows offer a view
of the bustling Soho corner's street activity.
Artist Empowerment Coalition (AEC), a not-for-profit
coalition formed to provide a supportive
environment where the creation of music,
art and culture can flourish. Founded in
2002, the AEC was initiated and inspired
through the efforts of artists such as Stevie
Wonder, Prince, Doug E. Fresh, Chaka Khan,
Roberta Flack, Najee and the law firm of
L. Londell McMillan, P.C. The AEC works
to improve the quality of life for artists,
performers, musicians, songwriters and others
in the business of entertainment and for
all people by preserving artistic freedoms
and empowerment within our communities.
The Door is New York City's premier youth
development agency, offering unique and
highly effective programs for young people.
Since 1972 The Door has practiced a holistic
and human approach that helps each individual
member to dismantle the complex barriers
that often stand in the way of success.
The Door's comprehensive youth development
services empower young people, encouraging
them to reach their potential in a caring
and diverse environment.
"5W is very excited about the continued
growth of our lifestyle & entertainment
division," states Tracy Nguyen, Assoc.
Vice President and Group Director at 5W Public Relations. "Our rapid expansion
in this space is a testament to the work
that we do for our clients. We very much
look forward to working with the hottest
lounge -- Table 50 and café, The
Corner shop in downtown New York City; in
addition to raising the awareness and support
for two very notable non-profit organizations,
The Artist Empowerment Coalition and The
Door."
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH
Technology Division Continues To Add Market
Leaders
New York, NY, January 21, 2005 - 5W Public Relations, the fastest growing public relations
agency in the United States announced today
the addition of two new clients for the
firm's technology division. New clients
include:
* GoldMoney: (www.goldmoney.com): One of
the best ways to buy and sell gold - it's
easy and inexpensive, plus users have the
convenience of transacting online. Member's
gold is safely stored in a vault insured
by Lloyd's of London. Members have 24/7
online access to their gold, which can be
sold at any time or transferred instantly
to anyone.
* Zone4Play Inc. (OTCBB: ZFPI): develops
interactive game technology that provides
an end-to-end solution, allowing service
providers to deliver games to their subscribers
over multiple network platforms such as
interactive TV, wireless networks and the
Internet, internally run, by the provider,
or accessed from Zone 4 Play hosting environment.
Zone 4 Play's cross-platform technology
enables a subscriber to play a game on different
platforms, with the same virtual account
balance and user information, allows games
to be played across service providers and
allows their subscribers to interact with
other subscribers from different service
providers. For further information, please
visit:
""We are very excited about the
continued growth of our technology practice.
Everyday we are seeing publicly traded and
entrepreneurial technology start-ups turn
to us to address their media relations,
strategic counsel and marcom needs,"
states Ronn Torossian, President & CEO
of 5W Public Relations. "We are delighted
to announce that GoldMoney and Zone4Play
have chosen 5W for our aggressive, results
oriented style."
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD
FOR AMERICAN CENTER FOR LAW & JUSTICE
New York, NY, January 18, 2005 - 5W Public Relations, the fastest growing public relations
agency in the United States announced they
were named agency of record for The American
Center for Law and Justice (ACLJ), which specializes
in constitutional law and is based in Washington,
D.C. Through work in the courts and the legislative
arena, the ACLJ is dedicated to protecting
religious and constitutional freedoms. 5W
will provide media relations and strategic
communications services for ACLJ.
The organization is headed by Jay Sekulow,
who serves as faculty member in the Office
of Legal Education for the U.S. Department
of Justice where he provides legal expertise
to federal prosecutors on the issue of obscenity,
and regularly argues before the Supreme
Court.
"The American Center for Law &
Justice is a very important organization
which protects religious and constitutional
freedoms, and we look forward to working
with the organization to raise their profile
in the national media," said Ronn Torossian,
President & CEO of 5W Public Relations.
NetMusic Entertainment Engages 5W Public Relations
New York, December 17, 2004 - NetMusic Entertainment
today announced that it has engaged 5W Public Relations (http://www.5wpr.com) for an extensive
public relations campaign.
"We have been looking for the right
PR firm for our organization for several
months," said Glen Starchman, NetMusic
Entertainment's CEO. "When we saw the
proposal that 5W Public Relations had prepared
for us we were blown away. They completely
understand what NetMusic Entertainment is
all about: a combination of hip entertainment
company and global corporation. We are extremely
excited about what 5W Public Relations will
do for our corporate image and look forward
to a long and prosperous partnership together."
"We are very excited about a long,
prosperous future with Netmusic, and look
forward to telling their corporate, entertainment
and consumer story to the world," said
Ronn Torossian, President & CEO of 5W Public Relations.
5W Public Relations: Two New Fashion &
Lifestyle Clients
New York, December 8, 2004 - 5W Public Relations
(www.5wpr.com) announced today the addition
of two new clients to the firm's fashion,
lifestyle and entertainment division. New
clients include:
* Temple: Located in New York City's Theater
District, with more than 15,000 square feet
for up to 1,000 club goers, Temple prides
itself on establishing an environment that
will create the ultimate nightlife experience
- Music provided by the best DJ's from around
the world, combined with VIP service for
all guests. The club is scheduled for a
grand opening in Mid-January and occupies
the space where Float was formerly located,
which has since received a 2.5 million dollar
overhaul.
* J Shoes USA, Inc: A leading footwear
company for men and women, dedicated to
providing a truly unique experience in style
and comfort. Founded by artists, managed
by optimist, with a sole purpose: Giving
style, service and selection back to you.
The company's birthmark is it's subtle attention
to detail.
"We are very excited about the signing
of Temple and J Shoes, as well as our leading
position in the fashion, lifestyle and entertainment
space. The city does not need another celebrity
driven lounge where the socialite in the
corner is more important than the DJ and
experience. We look forward to launching
Temple as the ultimate nightlife experience
in New York City," said Tracy Nguyen,
Associate Vice President & Group Director
at 5W Public Relations. "J. Shoes has
been a huge success in the UK market with
leading trendsetters and we look forward
to introducing a new, fresh and unique face
to the footwear business in the states,
where we will allow the product to speak
for itself. We will continue to do great
work for our clients as we grow."
5W Public Relations Wins Brian Kilmeade of
Fox & Friends For Personal Publicity
New York, November 18, 2004 - 5W Public Relations
(www.5wpr.com), the fastest growing public
relations agency in the United States, announced
today the addition of:
* Brian Kilmeade, co-host of Fox News Channel's
top-rated Fox & Friends for book publicity
on his best-selling: The Games Do Count:
America's Best & Brightest on the Power
of Sports, as well as personal publicity.
Prior to joining Fox News Channel, Brian
worked as a feature reporter/anchor for
NEWSPORT TV where he hosted "Newsport
Journal," a daily magazine show for
the national sports network as well as anchoring
"Scoreboard Central," a live 30-minute
general sports program. Earlier in his career,
Brian served as a sports anchor/director
at WLIG-TV in New York.
5W Public Relations CONTINUES RAPID GROWTH,
ADDS 5 NEW CLIENTS
New York, NY, October 27, 2004 - 5W Public Relations (www.5wpr.com), the fastest growing
PR firm in the U.S. announced today the addition
of five new clients for whom they will perform
strategic communications and media relations
outreach. New clients include:
* Eureka Networks: Offers businesses in
the New York metropolitan area a single
source for reliable voice communications
services, high-speed Internet, dedicated
private lines, managed security services
and data networking solutions. With a world-class
voice switching platform and a robust, high-speed
data network deployed in over 450 commercial
office buildings, Eureka Networks services
small and mid-sized companies, large financial
institutions and trading operations, and
a variety of telecommunications service
providers.
* Fine Foods from Israel: Launched two
years ago by the Israel Export & International
Cooperation Institute, to better promote
Israeli food and beverage exports to the
United States and elsewhere.
* OTI: Established in 1990, (NASDAQ: OTIV,
Prime Standard: OT5) designs, develops and
markets secure contactless microprocessor-based
smart card technology to address the needs
of a wide variety of markets. Applications
developed by OTI include product solutions
for petroleum payment systems, homeland
security solutions, electronic passports
and IDs, micro payments, mass transit ticketing,
parking, loyalty programs and secure campuses.
OTI has a global network of regional offices
to market and support its products. Major
clients include: MasterCard International,
Atmel, BP, Scheidt & Bachmann, EDS,
Repsol, and the Government of Israel.
* Paint the Town Red: A special event planning,
and location consulting company in New York
City. The company's event professionals
have worked with social, corporate and non-profit
clients to plan premieres, launches, fundraisers
and other events. Paint the Town Red's services
include design and décor; lighting
and special effects; staging, audio/visual
and business presentations; entertainment;
catering; and location management.
* Top Swing Leasing: The first company
to offer a national leasing program for
golf clubs. The company's mission is to
provide golfers the latest technology at
an affordable price. The company offers
equipment from today's leading club manufacturers
including Adams, Callaway, Cleveland, Cobra,
Mizuno, Nike, Ping, TaylorMade and Tommy
Armour.
"We are very pleased with our continued
growth and expect a tremendous close to
2004. We get it and clients recognize the
value we add to their companies, which accounts
for our close working client relationships,"
said Ronn Torossian, President/CEO of 5W Public Relations.
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS
AGENCY OF RECORD FOR AKADEMIKS & PLUMCHOICE
New York, NY, October 5, 2004 - 5W Public Relations (www.5wpr.com), the fastest growing
PR firm in the U.S. announced today they have
been hired as agency of record for Akademiks
JeaniusLevelProducts, which include Stadium
Division (active), akdmks ladies, Akademiks
Kids, and PRPS, their men's premium denim
line. The Akademiks brands, regularly seen
on celebrities and fashion conscious individuals
throughout the world dare to offer original,
stand-alone clothing that is ahead of its
time and yet right on target. 5W Public Relations
will manage corporate communication, product
& editorial placement and celebrity branding
for all Akademiks brands. 5W's technology
practice also announced that PlumChoice, the
leading online computer support company for
the home and small business, which offers
both virtual on-site (online) and physical
on-site computer support had selected the
agency for media and analyst relations.
"Our continued growth is testament
to our ability to service a very diverse
clientele - We love what we do and are great
at it, and it shows in our client results.
We look forward to doing great work for
akademiks, one of America's most well recognized
clothing lines, and PlumChoice, an innovative
technology company," said Ronn Torossian,
President/CEO of 5W Public Relations.
STACIE J, JUST FIRED FROM THE APPRENTICE NAMES 5W Public Relations AGENCY OF RECORD
New York, NY, September 28, 2004 - Stacie
J, recently fired from The Apprentice announced
today 5W Public Relations as agency of record,
responsible for publicity and media outreach.
Ronn Torossian, President & CEO of 5W Public Relations will personally serve as
spokesperson for Stacie J.
Initial plans include a media event next
week at Stacie's Subway store in Harlem,
and a NYC "Meet Stacie J" event
for marketing and promotions executives.
From the modeling runways in New York to
the sets of TV daytime dramas to her own
fast food franchise in Harlem and finally
to the Trump boardroom, Stacie has had a
colorful career in media and business.
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS
AGENCY OF RECORD FOR UNITED RETAIL GROUP
3 New Clients Join 5W's Continually Growing
Client Roster
New York, NY, September 22, 2004 - 5W Public Relations (www.5wpr.com), the fastest growing
PR firm in the U.S. announced today three
new clients had joined their continually
growing client roster.
5W was selected as agency of record for
United Retail Group, a specialty retailer
of large size women's fashion apparel, footwear
and accessories featuring AVENUE brand merchandise.
The company operates over 500 Avenue retail
stores, as well as Avenue.com. United Retail,
Inc. is a publicly traded company (Ticker:
NASDAQ-NMS: URGI). 5W will provide public
relations and consumer media relations services
for the company.
Additionally, 5W was selected by Multiply
and The Foundation for Jewish Camping to
provide public relations services, strategic
communications and marketing communications.
* Multiply, a Florida-based company, is
a convergent technology that combines social
networking with Web publishing and multi-messaging.
Members create their own networks among
friends, family and business associates
to share data and send customized communications.
* The Foundation for Jewish Camping is
headed by Jerry Silverman, Former President
of the Stride Rite Children's Group and
the Keds Corporation, and serves as the
umbrella organization for more 120 Jewish
sleep-away camps across North America.
"United Retail Group, which has over
500 Avenue stores throughout the country
is a very major win for us, and a client
we are very excited about working with.
We will work closely with Avenue executives
so the stores are seen as the premier fashion-forward
plus-sized woman's clothing brand: comfortable,
fashionable, sexy, high quality, affordable,"
said Ronn Torossian, President/CEO of 5W Public Relations. "Multiply is a unique
company which offers a wonderful technology
and we expect to significantly raise the
bar on awareness of their product. The Foundation
for Jewish Camping provides a very important
service to the Jewish community, and as
thousands of parents nationwide know, overnight
camp provides a life changing experience
which we intend to publicize extensively."
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS
AGENCY OF RECORD FOR THE SOURCE AWARDS WEEKEND
New York, NY, September 7, 2004 - 5W Public Relations (www.5wpr.com), the fastest growing
PR firm in the U.S. announced today they were
selected as agency of record for the 7th Annual
The Source Awards and Source Awards weekend,
produced annually by The Source Magazine.
Created by THE SOURCE Magazine in 1991, The
Source Awards generates an excitement, energy
and anticipation that attracts the broadest
array of talent from every corner of the entertainment/pop-culture
worlds: athletes, musicians, comedians, actors,
politicians, models, etc.
The Source is the second most read publication
in the U.S. among young males 18-24, surpassing
readership of Rolling Stone, Sports Illustrated,
Vibe and many others.
5W Public Relations will manage all media
relations efforts prior to, during and after
the awards weekend, red carpet media, and
provide The Source with marketing assistance.
The Source Awards weekend consists of a
celebrity basketball game at the Miami Arena,
The Source Youth Foundation's Hip-Hop Image
Awards brunch, a series of official artist
showcases on Thursday through Saturday nights,
The Source Hip-Hop City new product expo,
The Source Unsigned Hype National Championship
MC Battle, a charity golf tournament and
the main event-The Source Awards show at
the James L. Knight Center. The Source Awards
TV Special will air primetime, 8-10 pm,
on Tuesday, November 30 on BET. There is
a 30-minute Red Carpet Pre-Show that will
air from 7:30-8:00pm on Tuesday, November
30. There will be a minimum of 3 repeat
airings of the Pre-Show and Awards Special
scheduled during the months of December
2004 and January 2005. Last year's premiere
airing of The Source Awards on BET was the
second most-watched program in BET's 2003-2004
season.
"We are thrilled that the bible of
the hop-hop media, The Source has chosen
us to represent their PR needs for their
upcoming awards show. Hip-Hop music continues
to grow as big business, and we look forward
to working closely with The Source to allow
their brand to continue to experience success,"
said Ronn Torossian, President & CEO
of 5W Public Relations.
BLASTGARD INTERNATIONAL TAPS 5W Public Relations
TO LAUNCH REVOLUTIONARY EXPLOSION MITIGATING
TECHNOLOGY
August 20, 2004 -- New York, NY - 5W Public Relations, the nation's fastest growing public
relations firm, announced today it has signed
BlastGard International (OTC BB: BLGA) to
its client roster. BlastGard is a creator
and manufacturer of proprietary blast mitigation
materials. The patent pending material maintains
numerous Homeland Security, corporate, military
and law enforcement applications. Even before
9-11-2001 a product of this nature has been
needed, yet, given the current state of America
and the World's war on terror, the need has
quickly become a necessity.
The company's explosion mitigating properties
absorb the explosive force of a detonating
explosive charge. The product has application
against landmines, Improvised Explosive
Devices (IEDs) and other threats commonly
found in terrorist hotspots such as Iraq.
All this is accomplished whilst extinguishing
the fireball, reducing damaging shock driven
acceleration and saving lives.
REGGIE DANCE AND ALYSHA CROUSE JOIN 5W Public Relations
New York, NY, August 10, 2004 - 5W Public Relations (www.5wpr.com), the fastest growing
public relations agency in the United States
announced today the addition of Account Supervisor,
Reggie Dance and Senior Account Executive,
Alysha Crouse.
Reggie Dance, who will work in the firm's
Entertainment and Sports practice joins
5W from Manning Selvage & Lee (MS &
L), where he serviced accounts including
Philips, Mr. Clean Auto Dry and Capital
One accounts. Prior to MS&L, Reggie
worked at The MWW Group on accounts such
as McDonalds and Bally Total Fitness. Reggie
started his public relations career at WeberShandwick
where he worked on the Sharp Electronics
business. Alysha Crouse joins 5W's technology
practice as a Senior Account Executive,
and joins the firm from Miller Consulting
in Boston where she began her career in
high-tech PR. She has worked with such clients
as Geac, eCredit, Bitpipe, and most notably
Arthur D. Little, where she worked on-site
providing the company with lead generation
support.
"Reggie and Alysha are excellent new
additions to our team as we continue to
grow, in clients, staff, success and most
importantly, results. They are both Type
A plus personalities, join us from leading
agencies and are hungry results oriented
individuals who have benefited our clients
from day one," said Ronn Torossian,
President & CEO of 5W Public Relations.
GRAMMY WINNING, MULTI-PLATINUM RECORDING ARTIST
LIL' KIM AND 5W Public Relations ANNOUNCE
STRATEGIC PARTNERSHIP
5W TO SERVE AS AGENCY OF RECORD, PROVIDING
CRISIS COMMUNICATIONS, SPOKESPERSON SERVICES,
MARKETING COMMUNICATIONS AND FASHION &
LIFESTYLE PR FOR LIL' KIM BRAND
New York, NY, August 9, 2004 - 5W Public Relations (www.5wpr.com), and Queen Bee
Entertainment, Lil' Kim's recording company,
and partner Hillary Weston announced a strategic
partnership today for 5W Public Relations
to provide marketing communications support,
crisis communications and full service fashion
public relations for the launch of Lil Kim's
new watch, to be distributed by Jacob The
Jeweler, and forthcoming yet to be announced
deals. Ronn Torossian, President & CEO
of 5W Public Relations will personally serve
as spokesperson for multi-platinum recording
artist Kimberly Jones, a.k.a. Lil' Kim,
and her partner Hillary Weston.
"Lil' Kim is one of the most successful,
dynamic young artists, entrepreneurs and
brands in the country, and her best years
are still ahead of her. We look forward
to working very intimately with her to allow
her fans, corporate America and the world
to get to know the true Lil' Kim - A smart,
self-made, self-started woman. She gives
to her community, and is loved worldwide,"
said Ronn D. Torossian. "Immediate
plans include developing an online community
for fans to speak directly to Kim in the
days leading up to her trial, and support
Kim in her public response to the many allegations
and untruths which the media is telling
during these times."
"For far too long, I have stood silently
as the world's media has indicted me for
a crime which I didn't commit. I am in the
studio every day recording, have just launched
a gorgeous new luxury watch line, and am
busier than I have ever been advancing my
career. We expect to speak to the media
very regularly and make them very aware
of the many projects which I am involved
with," said Lil' Kim. "I look
forward to working closely with Ronn Torossian,
Tracy Nguyen and the 5W Public Relations
team to aggressively tell my story and ensure
that I am heard. From watches to marketing
opportunities, upcoming charity and celebrity
events to our many planned venues throughout
the U.S. in weeks to come, I am just getting
started."
5W PUBLIC RELATIONS SIGNS 3 NEW CLIENTS:NBA
SUPERSTAR JALEN ROSE, URBAN VISIONARY EMIL
WILBEKIN AND GAGE BABCOCK, LEADING FIRE PROTECTION
COMPANY
New York, NY, July 26, 2004 - 5W Public Relations
(www.5wpr.com), the fastest growing public
relations agency in the United States announced
today three new clients: Jalen Rose, an NBA
Professional basketball player with the Toronto
Raptors, Emil Wilbekin, former Editor in Chief
and 12 year veteran of VIBE who recently announced
his resignation to take on a stint as VP of
Development for Marc Ecko Collection, and
Gage-Babcock & Associates, one of the
most respected, independent fire protection
engineering firms in the U.S.
Jalen Rose has hired 5W for personal publicity
and to manage press for The Jalen Rose Foundation.
Rose, one of the NBA's most versatile players
has developed into a devastating scorer
after playing point guard, shooting guard
and small forward throughout his 10-year
career. 5W is also responsible for lifestyle
and general media relations on behalf of
Emil Wilbekin, who is widely regarded as
one of America's leading urban visionaries.
Gage-Babcock & Associates, one of the
most respected; independent fire protection
engineering firms in the U.S. hired 5W Public Relations for corporate communications and
general media relations.
"Working with Jalen Rose is an excellent
opportunity for us and we look forward to
heightening awareness about Jalen as much
more than a great ballplayer - He is a successful
entrepreneur, giving philanthropist and
is by far - the best dressed player in the
NBA. We look forward to working with him
and expect to be active with many other
professional basketball players this year.
Emil Wilbekin, who is regularly in the media
is widely regarded as one of America's leading
urban visionaries, and we also look forward
to managing his brand," said Ronn Torossian,
President & CEO of 5W Public Relations.
"Due to our tremendous work in the
security division, we have also signed Gage
Babcock and look forward to a successful
program with them as well."
5W Public Relations NAMED AGENCY OF RECORD
FOR NOTED CRIMINAL DEFENSE ATTORNEY BEN BRAFMAN
Ronn Torossian, Recently Named As "One
Of 15 To Watch" By PR Magazine To Serve
As Spokesperson For Brafman -- Additional
New Clients Include MadSoul Clothing Company
And Westin Rinehart.
New York, NY, June 2, 2004 - 5W Public Relations (www.5wpr.com), the fastest growing
public relations agency in the United States
announced today they were named agency of
record for noted criminal defense attorney,
Ben Brafman, principal of New York based
Brafman & + Ross, a criminal lawyer
firm. Ronn Torossian, President & CEO
of 5W Public Relations will serve as a spokesperson
for Brafman, and provide strategic communications
services, and media relations services.
Mr. Brafman, together with Johnnie Cochran
successfully represented Sean "P.Diddy"
Combs on bribery and weapons charges in
New York. Mr. Brafman also won an acquittal
on Federal Racketeering charges for Peter
Gatien, who at the time was New York's "king"
of nightclubs, owning the Tunnel, Limelight,
Palladium and Club USA. Mr. Brafman recently
represented Michael Jackson on child molestation
charges in California.
Additional new clients include:
Madsoul Clothing company, a leading NYC
based hip-hop clothing company.
5W will manage strategic communications
services, media relations services and event
management for Westin Rinehart, a leading
strategic communications consulting firm
serving Fortune 500 companies and large
organizations. Westin Rinehart devises strategies
for safeguarding clients' corporate profiles,
establishing relationships with federal,
state and local leaders, meeting market
challenges and a host of other activities
aimed at increasing the bottom-line.
Ronn Torossian was named in the June edition
of PR News, a leading PR trade magazine
as "One of 15 To Watch", as a
rising PR powerhouse.
5W Public Relations Named Agency of Record
For Fishman & Tobin - Leading Boys Licensee'
5w To Represent Sean John Boys', Izod, Claiborne
& Van Heusen
New York, NY, May 5, 2004 - 5W Public Relations,
the fastest growing public relations agency
in the United States announced today they
were named agency of record for the largest
licensee of boys clothing in the United States,
Fishman & Tobin for corporate communications,
and media relations. Fishman & Tobin is
celebrating their 90th anniversary, and have
over 3,000 employees.
Additionally, 5W will work on product placement
and consumer public relations for the following
Fishman & Tobin boys brands:
Sean John Boys: One of the fastest growing
clothing lines in the country, led by hip-hop
entrepreneur P. Diddy.
Izod Boys: One of the most recognizable
brands of sportswear in America for over
60 years.
Claiborne: A top name brand with formal
wear, different color palate shirts.
Van Heusen: The nation's number one dress
shirt brand for boys.
Arrow: The leading menswear brand in the
value department store channel.
John Henry: A dress casual sportswear collection
reflecting the diverse and versatile lifestyle
of today's modern man.
"We are quite excited to be chosen
as the agency of record for Fishman &
Tobin who have a unique understanding of
the boys clothing market. We look forward
to working with them on the 90th anniversary
of the company's founding," said Ronn
D. Torossian, President & CEO of 5W Public Relations. "Additionally, working
with leading brands like Sean John Boys',
IZOD, Claiborne and others is very exciting
for our rapidly growing fashion & lifestyle
division. We are confident we will be able
to dress many young trendsetters, and affect
brand knowledge.
5W Public Relations Signs 3 New Clients
Growing Diverse Agency Adds Advertising Company,
Leading NYC Hotel and Medical Assistance and
Security Company
New York, NY, March 23, 2004 - 5W Public Relations, the fastest growing public relations
agency in the United States announced the
continuation of their growth with three
new clients. New clients of the agency include:
Medaire: Delivering the right information
and resources to the right place at the
right time has been the cornerstone of MedAire's
solid success since forming in 1986. Through
the innovative use of technology and its
solid expertise in remote medical care and
international travel security, MedAire has
established the infrastructure, processes
and experience for managing health and security
incidents in virtually any type of environment
- air, land or sea. 5W will coordinate media
relations and strategic communications efforts
for Medaire.
Alloy Marketing & Promotions (AMP/DI):
AMP/DI is the promotional marketing business
of Alloy, Inc. (Nasdaq:ALOY). As part of
Alloy's Media & Marketing Division,
AMP/DI integrates the assets and experience
of established promotion agencies and marketing
services companies including to deliver
effective, customized promotions. 5W will
coordinate media relations, speaking engagements
and entertainment marketing for AMP/DI.
The Buckingham Hotel: An intimate, boutique
hotel perfectly located on New York's most
exciting street: 57th Street, across from
Carnegie Hall and just seconds from Central
Park. Hip but historic, the Hotel is home
to musical and performing artists, and no
New York hotel is better positioned for
visiting the world's most famous houses
of theater, music. 5W will handle media
relations and event management for The Buckingham
Hotel.
"We continue to deliver our widely
diverse range of clients results, and welcome
Medaire, AMP and The Buckingham Hotel to
our client family," said Ronn D. Torossian,
President & CEO of 5W Public Relations.
"We expect this year to continue to
be a banner year for our firm as we understand
our business like no one else in the space.
We are looking to make a number of acquisitions
of PR firms this year, and will continue
to grow organically."
5W Public Relations Named Agency of Record
For Leading Beverage Company, National Council
On Economic Education And Mutual Fund
New York, NY, March 2, 2004 - 5W Public Relations,
the fastest growing public relations agency
in the United States announced today the addition
of three major new clients.
New clients include:
United States Beverage (USB), an innovative
beverage company dedicated to aggressively
building brands in the premium malt beverage
segment. The company's portfolio of brands
includes imported beers, regional craft
beers and malt based specialty products. 5W Public Relations will work on media relations,
product placement and event planning for
USB.
USB's brands include:
Seagram's Coolers, for which 5W will hold
a series of 20 year launch events. For more
than 20 years, the name has been synonymous
with great tasting, low alcohol refreshment.
Now available in 10 delicious fruity flavors,
Seagram's Coolers are still the perfect
beverage choice for backyard BBQ's, a day
at the beach or simply relaxing at home.
Seagram's Smooth: A hip new premium malt
beverage born for those who have an edge
that sets them apart. Grolsch Premium Lager:
From Holland... a superior quality handcrafted
beer expertly brewed since 1615. Staropramen:
Prague's #1 selling beer brewed in the Czech
Republic.
Additional new clients:
The National Council on Economic Education
(NCEE): A nationwide network that leads
in promoting economic literacy with students
and their teachers. NCEE's mission is to
help students develop the real-life skills
they need to succeed: to be able to think
and choose responsibly as consumers, savers,
investors, citizens, members of the workforce,
and effective participants in a global economy.
The Blue & White Fund: One of the first
U.S. mutual funds to invest exclusively
in Israeli companies that are publicly traded
on the NYSE, NASDAQ and Amex, as well as
the Tel Aviv Stock Exchange. The fund targets
Israeli companies of all sizes, across market
sectors.
"We are quite excited to be chosen
as the agency of record for United States
Beverage who chose us because of our unique
ability to help build brands and make products
the hottest on the market. We look forward
to working with them on the branding of
the 20th anniversary of Seagram's Coolers
and a variety of other fun and exciting
brands," said Ronn D. Torossian, President
& CEO of 5W Public Relations. "NCEE
chose us because of our amazing ability
to penetrate the media and achieve top-tier
results, and The Blue & White Fund chose
us because of our unique understanding of
the financial markets. Our diversity continues
to allow us tremendous growth."
February 10,
s Continues Rapid Growth
With 3 New Clients
New York, NY, February 10, 2004 - 5W Public Relations, the fastest growing public relations
agency in the United States announced today
the addition of three new clients, and two
new staffers.
New clients, for whom services will include
media relations, corporate positioning and
strategic communications include:
Global Software, Inc., founded in 1981,
develops and markets analytic and financial/procurement
solutions for e-commerce and IBM iSeries
environments. The Global Data Analytics
Suite which is comprised of Global's flagship
products, Spreadsheet Server, a real-time
financial analysis and reporting tool leveraging
Microsoft® Excel, Executive DASH(tm),
a real-time enterprise reporting also leveraging
Microsoft® and analysis tool also are
compatible with widely used ERP packages
such as BPCS(tm), J.D. Edwards(tm), Infinium(tm).
Blue Fusion: A consultancy and talent agency
focused solely on the youth market.
Blue Fusion is dedicated to providing companies
with the ability to reach youth by better
understanding youth. Through aggregation
and analysis research, Blue Fusion is able
to produce quality ideas that positively
affect the bottom line of its clients. The
organization's executives include Morris
L. Reid, managing director of Westin Rinehart
and Tina Wells, chief executive officer
of BuzzMG
Impex Systems: A Miami based leading consumer
goods company, which makes products including
OOK, America's most popular brand of art
hanging hardware, ToiletClean, the first
and only chemical free, self cleaning toilet
cleaner, the Hydrocoil Garden Hose, and
AgraLab plant meal.
New employees include Sarah Cirkiel, Account
Executive, formerly of ProKeds who has joined
5W's rapidly growing fashion practice.
"Our growth speaks for itself - From
corporate brand building to fashion lines,
technology companies to consumer products,
we get it and deliver results," said
Ronn D. Torossian, President & CEO of 5W Public Relations. "We please clients,
and our new business potentials continue
to stream through our doors."
Sms Pr To Merge With 5W Public Relations
New York, NY, January 12, 2004 - 5W Public Relations, the fastest growing public relations
agency in the United States announced today
that SMS Public Relations will merge with
5W, effective immediately. Stephen M. Schechter,
President of SMS PR, has joined 5W Public Relations as Associate Vice President and
will oversee a variety of travel and corporate
accounts for the agency. SMS PR's clients
have joined the 5W Public Relations client
base.
SMS PR was a full service PR agency that
worked with International SOS Assistance,
Nikon USA, AMSEC International, ITT, The
Ashforth Company, J. R. Simplot Company,
Crucible Security Specialists, the Diamond
& Jewelry Business Improvement District
and a wide variety of others. Schechter
previously served as a Vice President at
Burson-Marsteller, a Vice President at The
Rowland Company and a Vice President at
Hill & Knowlton. His years of experience
include work with General Foods, Gillette,
P&G, Citicorp, American Express, Toyota,
The NBA, HBO, Georgia-Pacific and a variety
of others.
Miles Ehrenkranz, former assistant to Senator
Joe Lieberman, and candidate for New Rochelle
City Council (2003) has also joined the
firm as an Account Executive and will report
to Schechter.
"We are pleased Stephen Schechter
and his agency, SMS PR, have chosen to merge
with our rapidly growing agency. They are
hungry, aggressive, smart public relations
professionals who understand the need for
results driven PR work, and provide us with
additional capabilities," said Ronn
D. Torossian, President & CEO of 5W Public Relations.
Israel Ministry of Tourism Names Mww Group
And 5W Public Relations Co-lead Agencies of
Record
Contract To Market Tourism To Israel
NEW YORK, January 9, 2004 - 5W Public Relations
and MWW Group announced today they have
been selected as co-lead agencies of record
for North American public relations and
marketing for the Israel Ministry of Tourism,
the official tourism promotion agency of
the Israeli government. The budget was assigned
following a competition among 15 marketing
and public relations firms.
"We are quite pleased to be selected
as co-agency of record for Israel's Ministry
of Tourism, together with MWW Group,"
said Ronn Torossian, president and CEO of 5W Public Relations. "We believe our
targeted plan will benefit and inform journalists,
travel professionals and the North American
public. We are confident we can deliver
tremendous value for our client and encourage
tourists to visit the Holy Land. Indeed,
tourism to Israel is already on the rise."
The assignment includes extensive liaison
with the Jewish and evangelical Christian
communities -- the groups statistically
most inclined to travel to Israel. It also
covers communication with the U.S. travel
industry overall as well as grassroots marketing,
creative materials development and placement
and a variety of other assignments.
5W Public Relations Continues Rapid Growth
Former P. Diddy Road Manager, Leading Hip-Hop
Web Site and Leading Educator Hire Fastest
Growing NYC PR Agency
New York, NY, October 9, 2003 - 5W Public Relations, a premier Public Relations agency
announced today that 3 new clients had retained
the firm for strategic Public Relations
counsel.
New clients include:
* POWER MOVES: Founded in 2003 by Former
Road Manager for Sean "P. Diddy"
Combs, and former Senior Executive at Bad
Boy Worldwide Entertainment Group, Shawn
Prez, Powermoves is a full service promotion,
marketing and event-planning agency dedicated
to transforming traditional marketing strategies
into dynamic trend-setting campaigns. Known
for being the most aggressive promotions
company, and years of experience in grass
roots guerilla street marketing, clients
include Bad Boy Entertainment Worldwide
Group, And 1, Sean John Clothing Company,
and Pepsi.
* BUYHIPHOP.COM: A full service hip-hop
electronic commerce provider and e-business
consulting firm targeted at the urban community,
the company has marketing, import-export
operations and a European distribution fulfillment
center based in Paris, France. BUYHIPHOP.com
provides a worldwide, online retail and
wholesale distribution channel for hip-hop
entrepreneurs through its E-Marketplace.
* OSTRUM EDUCATION: Eva Ostrum is considered
to be one of the nation's foremost experts
on education and a consultant to schools
and school systems on everything from financing
to curriculum to performance improvement.
A former admissions officer at Yale University,
Ms. Ostrum is the author of a soon-to-be-published
college admissions guide. She is also the
producer of the film, "Turusma: A Young
Man's Journey to College". A former
high school teacher, she holds degrees from
Harvard and Yale.
"In our world, results count - Not
fancy talk, all day meetings where nothing
is accomplished - Results only. Our focus
has led to our reputation as the most aggressive
agency, which has allowed us, continued
rapid growth, day-to-day and month-to-month.
All of our business comes from client referrals,
and word of mouth buzz and is testament
to our work ethic," said Ronn Torossian,
President/CEO of 5W Public Relations.
5W Public Relations ACQUIRES INDUSTREE PR
Tracy Nguyen joins firm as Director of Fashion
+ Lifestyle: clients include Detny, Ron &
Ron, Direct Impulse
New York, NY, August 26, 2003 - 5W Public Relations, a premier public relations agency,
announced today the acquisition of boutique
Public Relations agency, IndustreePR. The
firm, which specializes in fashion, lifestyle
and entertainment was founded by Tracy Nguyen,
who has joined 5W Public Relations as Director
of Fashion + Lifestyle.
Clients serviced by IndustreePR, who will
be joining 5W Public Relations include DETNY
footwear, designed by twin brothers Shane
& Shawn Ward, RON & RON, a high-end
menswear line consisting of fine tailored
Italian suits designed by twin brothers,
Ronald and Rony Delice, and DIRECT IMPULSE,
an urban marketing and special events firm.
Nguyen will handle all aspects of day-to-day
press for clients in the Fashion + Lifestyle
industry, in addition to producing special
events that include fashion shows, openings,
launches, premieres, benefits, and VIP red
carpet events. Prior to forming her own
agency, Nguyen worked at two-boutique fashion
Public Relations agencies.
"Tracy Nguyen, and her agency, IndustreePR
are very welcome additions to 5W Public Relations. They are hungry, aggressive smart
Public Relations professionals who understand
the need for results driven PR work, and
provide us with additional capabilities.
Tracy is well networked, intelligent and
driven - The ideal fit for 5W Public Relations,"
said Ronn D. Torossian, President/CEO of 5W Public Relations. "We are looking
at a number of other acquisitions, and expect
similar announcements in coming days. We
expect to continue to experience rapid growth
because of our results, focused approach,
and for that reason are the fastest growing
Public Relations agency in the business."
5W Public Relations WINS 2 NEW ACCOUNTS
Technology Companies Call On Fastest Growing
Agency For Counsel
NEW YORK, N.Y., August 11, 2003 - 5W Public Relations announced today the addition of
2 new industry leading technology companies
for Public and Media Relations counsel:
NICE Systems (NASDAQ: NICE): A worldwide
leader of multimedia digital recording solutions,
applications and related professional services
for business interaction management. NICE
products and solutions are used in contact
centers, trading floors, air traffic control
(ATC) sites, CCTV (closed circuit television)
security installations and Government markets.
NICE's synergistic technology platform enables
customers to capture, evaluate and analyze
business interactions in order to improve
business processes and gain competitive
advantage. (NICE Web Site: www.nice.com)
Autoemploy.com maintains the largest listing
of car dealership jobs in the world. The
site is the largest targeted website for
automobile dealers seeking personnel.
"We are quite pleased to have been
selected by both NICE Systems and Autoemploy.com
as they recognize that our tremendous no
frills-style of PR brings results and makes
them more money," stated Ronn Torossian,
President/CEO of 5W Public Relations. "We
are the fastest growing Public Relations
agency in the U.S. and expect to continue
to experience rapid growth and success,
with our client partners. Our leading clients
ranging from the political arena to entertainment,
travel to our new technology additions continue
to allow us to exceed our clients expectations."
5W Public Relations FORMS STRATEGIC PARTNERSHIP
WITH ISRAELI BASED PR FIRM
New York, NY, June 25, 2003 - 5W Public Relations
(www.5Wpr.com), a premier Public Relations
agency, and Exitplus (www.exitplus.co.il),
a strategic communications consulting firm
headquartered in Tel Aviv, Israel announced
today the formation of a strategic partnership.
The firms will work on a number of accounts
together to serve clients, and offer companies
the opportunity for seamless work in both
Israel and the United States. The firms plan
to pitch business together, and capitalize
upon the continued close ties between Israeli
companies and the United States.
The firms are currently collaborating on
a major project for CHIM-NIR, a publicly
traded Israeli company which is Israel's
only general owned and operated aviation
company offering helicopter trips within
Israel.
"As a firm that does extensive work
in Israel, having an office of professionals
on the ground in Tel Aviv we can work with
is a tremendous advantage. We understand
the Israeli market and plan on continuing
to grow our presence there," said Ronn Torossian, President, CEO of 5W Public Relations.
"We are quite impressed with Exitplus's
capabilities and look forward to working
with them on a day to day basis to grow
our business and better serve our clients."
"In our ever-changing world, in which
modern technology enables all players to
act in one joint arena, we often feel that
distance is no obstacle. However, we in
Exitplus, share 5W Public Relations' belief,
that there can be no replacement to the
"Hands On" approach", says
Avi Kalstein, Exitplus' co-founder and CEO.
"We feel, that in light of increasing
U.S-Israeli collaboration, only by experiencing
the local climate, can we provide our clients
with the fullest, most professional strategic
communications solutions for their individual
needs. It is our privilege to cooperate
with a company as versatile and experienced
as 5W Public Relations."
5W PUBLIC RELATIONS SELECTED FOR PUBLIC RELATIONS
COUNSEL FOR SEAN JOHN NAVIGATOR
New York, NY, June 13, 2003 - 5W Public Relations,
a premier Public Relations agency announced
today that Buzztone, a lifestyle marketing
company had selected the firm for media relations
surrounding the launch of the customized "Sean
John" Lincoln Navigator. 5W Public Relations
will handle media relations for the launch
of the customized Navigators, priced at $85,000.
100 of the customized Navigators will be
sold beginning on August 1 at select Lincoln
dealerships in the U.S. Sean "P Diddy"
Combs collaborated with the best design
& manufacturing team, the premier wheel
designer Boyd Coddington Jr. and the best
of breed in the automotive category to develop
something that truly reflects his style
and taste. Some of the proprietary and unique
features include a 22 inch Sean John Wheel,
custom badging, black chrome paint treatment,
exhaust, back up camera, exclusive Jacob
& Co watch as the "Clock",
a Premier Audio System with satellite radio,
three DVD players and six TV monitors, a
Playstation 2, highest-grade leather seats,
heated/vibrating driver and front passenger
seats, suede covered center consoles, and
black interior.
"We are a hands-on agency, and on
our first day produced a front-page USA
TODAY story. Frankly and simply, we deliver
results," said Ronn Torossian, President/CEO
of 5W Public Relations. "We were selected
because of our longstanding knowledge of
the urban space, and are proud to work with
Buzztone, and continue to work with Mr.
Combs' Bad Boy Entertainment."
5W PUBLIC RELATIONS CONTINUES TO EXPERIENCE
GROWTH
Hotels and Media Advocacy Organization Among
Newest Clients.
New York, NY, May 19, 2003 - 5W Public Relations, a premier Public Relations agency
announced a number of new clients had retained
their services today. New clients include
2 leading New York City Hotels, Iroquois
Hotel and Le Marquis Hotel, as well as Media
Watch International, a non-profit, non partisan
organization dedicated to promoting accurate
media coverage of Israel.
"We are one of the fastest growing
PR agencies in New York City because we
deliver results - No holds barred counsel,
hits and straight answers, unlike so many
of our peers in the PR industry," said
Ronn D. Torossian, President/CEO of 5W Public Relations.
LEBANESE AMERICAN COUNCIL FOR DEMOCRACY SELECTS 5W Public Relations FOR PUBLIC RELATIONS COUNSEL
Lebanese-American Organization Committed To
Democracy In Middle East Retains Growing Public
Relations Firm.
New York, NY, April 1, 2003 - 5W Public Relations, a premier Public Relations agency
announced today that the Lebanese American
Council For Democracy has hired the firm
for strategic public relations council.
The organization is committed to ending
Syrian control of Lebanon, and promoting
a free, democratic and stable Lebanon. Lebanon,
under Syria's occupation is currently a
breeding ground for terrorist organizations.
The Lebanese American Council For Democracy
is committed to eradicating terrorism in
Lebanon, freeing Lebanon from the yoke of
Syrian occupation and achieving democratic
change for building genuine democracy and
restoring freedom in Lebanon.
"In the midst of the conflict with
Iraq, and the post 9-11 area, the goals
of the Lebanese American Council For Democracy
are extremely important and we look forward
to working with them to further educate
the American people about these pressing
issues," said Ronn Torossian, President/CEO
of 5W Public Relations. "Syria is a
nation which possesses an unmatched record
of state sponsored terrorism, human rights
abuse and anti-democratic practices and
we are committed to working with this organization
to bring democracy, and pro-US sentiments
to Lebanon."
JUSTIN'S RESTAURANTS SELECTS 5W Public Relations
FOR PUBLIC RELATIONS COUNSEL
Popular Restaurant Chain Founded By Sean "P.
Diddy" Combs Retains Growing Public Relations
Firm
New York, NY, February 4, 2003 - 5W Public Relations, a premier Public Relations agency
announced today that Justin's Restaurants
has hired the firm for strategic public
relations counsel. Ronn Torossian, President/CEO
of 5W Public Relations will personally lead
the campaign, which is intended to heighten
awareness of Justin's Restaurant, which
was founded by CEO Sean "P. Diddy"
Combs.
Justin's Restaurant, named after Mr. Combs
first-born son, is widely acclaimed for
the upscale decor, service and quality food.
The restaurants, located in New York City
and Atlanta, generate sales exceeding $6
Million annually. Justin's is Sean "P.
Diddy" Combs chain of restaurants,
opened in 1997 in the Chelsea section of
New York. Mr. Combs followed the success
of his original NYC restaurant with the
1999 opening of a second Justin's in the
Buckhead neighborhood of Atlanta. Based
on this success, the Justin's chain is scouting
locations in several other cities, including
Washington D.C., Chicago, Detroit and Miami.
"We are thrilled to partner with Justin's,
and extend our scope of work with P. Diddy's
various companies, and are confident we
will do an outstanding job for this leading
restaurant. Our work with Blue Flame Marketing,
P. Diddy's advertising and marketing company
led to this contract and we continue to
represent market leaders in various industries,"
said Ronn Torossian, President/ CEO of 5W Public Relations. "Our vast experience
and results-driven philosophy will help
Justin's flourish in the coming years."
Justin's is part of Bad Boy Worldwide Entertainment
Group (BBWEG), founded by CEO Sean "P.
Diddy" Combs, one of the world's preeminent
urban entertainment companies, encompassing
a broad range of businesses including recording,
music publishing, artist management, television
and film production, marketing and advertising,
apparel and restaurants.
P. Diddy style
Chicago Tribune Copyright 2003, Chicago
Tribune. All Rights Reserved.
Busta's passing the Courvoisier and Nelly
has enough sponsors to qualify for NASCAR.
Now P. Diddy has gotten into the act.
Rap's dapper don is offering to help companies
Diddy up their image--for the right dinero.
The Bad Boy CEO will slip products in videos,
slap T-shirts on artists--even wear apparel
himself--all for a sum in the five- to eight-figure
range, sources say.
"Mr. Combs is a very ... well-connected
person and we're going to make the most
of those opportunities," said Ronn Torossian of Bad Boy's Blue Flame Marketing
and Advertising.
A Fortune 500 company has taken Diddy up
on the offer, Torossian said, though he
did not name the company.
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