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June 24, 2008
Toy Wishes Names 5W PR Agency of Record
more>
June 17, 2008
Smart Online Names 5W PR Agency of Record Leader in Private-Label Software-as-a-Service Arena Seeks Business-Building Visibility
more>
June 16, 2008
5W Public Relations Adds Sure Fit and Beverly Hills Rent-A-Car To Client Roster
more>
May 21, 2008
5W Public Relations Adds Harrah’s Entertainment, Inc. to Consumer Roster
more>
May 8, 2008
5W PUBLIC RELATIONS EXPANDS CORPORATE DIVISION WITH RAISECAPITAL.COM, INC.
more>
April 28, 2008
PR WEEK “AGENCY BUSINESS REPORT” - 5W Public Relations
more>
April 7, 2008
5W PUBLIC RELATIONS & TRI-GLOBAL STRATEGIC VENTURES ANNOUNCE STRATEGIC PARTNERSHIP TO FOCUS ON RUSSIA, UKRAINE AND EASTERN EUROPE
more>
April 4, 2008
5W PUBLIC RELATIONS PRESENTS THE 2008 BODY BEAUTIFUL MEDIA SYMPOSIUM
more>
March 17, 2008
5W PUBLIC RELATIONS ENTERS "TOP 25" OF INDEPENDENT PR FIRMS IN THE U.S.
more>
March 10, 2008
5W PUBLIC RELATIONS SIGNS FOUR NEW ONLINE TECHNOLOGY & ENTERTAINMENT CLIENTS
TO ROSTER
more>
March 3, 2008
5W PUBLIC RELATIONS SIGNS GEN ART, THE ARBITERS OF EMERGING TALENT IN FILM,
FASHION, MUSIC AND ART
more>
February 21, 2008
5W PUBLIC RELATIONS SIGNS TWO NEW CLIENTS TO EXPANDING RESTAURANT & HOSPITALITY
DIVISION
more>
February 18, 2008
5W PUBLIC RELATIONS HOSTS EXCLUSIVE BEAUTY & WELLNESS INDUSTRY EVENT
more>
January 22, 2008
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR LICENSING INTERNATIONAL EXPO
2008
more>
December 12, 2007
5W PUBLIC RELATIONS SIGNS TOP COSMETICS ENTERPRISE
more>
October 29, 2007
5W PUBLIC RELATIONS SIGNS THREE EXCITING TECHNOLOGY COMPANIES
more>
October 5, 2007
5W PUBLIC RELATIONS EXPANDS CORPORATE DIVISION WITH URBAN RETAIL PROPERTIES
CO., LLC
more>
September 17, 2007
5W PUBLIC RELATIONS EXPANDS ONLINE & TECHNOLOGY DIVISION WITH THREE NEW CLIENTS
more>
August 21, 2007
5W PUBLIC RELATIONS NAMED TO 2007 INC. MAGAZINE’S COVETED INC. 500 LIST
more>
July 19, 2007
5W PUBLIC RELATIONS TECHNOLOGY DIVISION ADDS THREE NEW CLIENTS
more>
July 19, 2007
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR REGENT UNIVERSITY
more>
July 5, 2007
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS
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June 25, 2007
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR PASTOR JOHN HAGEE AND CHRISTIANS
UNITED FOR ISRAEL
more>
June 5, 2007
5W PUBLIC RELATIONS CHOSEN BY JUICECASTER
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May 7, 2007
5W PUBLIC RELATIONS HOSTS EXCLUSIVE HEALTH & BEAUTY INDUSTRY MEDIA EVENT
more>
March 28, 2007
5W Public Relations Los Angeles Continues Rapid Growth with Fannie Mae Foundation’s
Help the Homeless Event
more>
March 26, 2007
5w public relations signs seven new clients
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March 6, 2007
5w public relations named fastest growing independent pr firm in us by o’dwyers
more>
March 5, 2007
5w public relations los angeles signs six new clients
more>
February 19, 2007
5w public relations adds sparta systems, almost golf, francky l’official to
client roster
more>
January 22, 2007
5w public relations adds three clients to growing advertising & marketing
practice
more>
January 21, 2007
5W PUBLIC RELATIONS SUNDANCE ESCAPE 2007: A MECCA FOR GLOBAL BRANDS AND CELEBRITIES
more>
January 12, 2007
def jam interactive chooses 5w
more>
January 11, 2007
5w public relations presents sundance escape 2007
more>
January 3, 2007
5w public relations signs five new clients in the new year
more>
December 19, 2006
5w public relations announces emmy win for client wolfgang’s vault on cbs
sunday morning news
more>
November 30, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR MUSIC NATION
more>
November 1, 2006
5W Public Relations To Handle Martin Luther King, Jr. Memorial Project
more>
October 16, 2006
5W PUBLIC RELATIONS SIGNS FIVE NEW CLIENTS
more>
October 13, 2006
5W Public Relations Los Angeles Continues Rapid Growth with Three High Profile
Account Wins
more>
September 19,
2006
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS TO ENTERTAINMENT DIVISION
more>
September 5, 2006
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS
more>
August 7, 2006
RA/PATINA TAPS 5W PUBLIC RELATIONS AS AGENCY OF RECORD
more>
July 17, 2006
5W PUBLIC RELATIONS ANNOUNCES MOM & BABY DIVISION
more>
June 19,
2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE HEALTHCENTRAL NETWORK
more>
June 8, 2006
5W PUBLIC RELATIONS SECURES THE TOP CELEBRITY PRODUCT PLACEMENT IN THE WORLD
– SHILOH NOUVEL JOLIE PITT
more>
June 5, 2006
5W PUBLIC RELATIONS FEATURED IN BUSINESS WEEK
more>
May 19, 2006
5W PUBLIC RELATIONS SIGNS FIVE NEW ACCOUNTS
more>
May 3, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE WORLD’S MOST FAMOUS PET
more>
April 26, 2006
5W PUBLIC RELATIONS’ CONTINUES AMAZING GROWTH WITH NEW CLIENTS
more>
April 3, 2006
5W PUBLIC RELATIONS’ CONTINUES AMAZING GROWTH WITH NEW CONSUMER, ENTERTAINMENT
AND NON-PROFIT GROWTH
more>
March 20, 2006
5W PUBLIC RELATIONS’ CORPORATE, HEALTHCARE, LIFESTYLE AND TECHNOLOGY PRACTICES
ANNOUNCES FIVE NEW ACCOUNT SIGNINGS
more>
March 6, 2006
5W PUBLIC RELATIONS NAMED FASTEST GROWING INDEPENDENT PR FIRM IN US BY O’DWYERS
more>
March 1, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE PRITIKIN LONGEVITY CENTER
& SPA
more>
February 12, 2006
5W PUBLIC RELATIONS LOS ANGELES SIGNS TWO NEW CLIENTS – THE CHOPRA CENTER
AND LEARNFOREX
more>
January 23, 2006
5W PUBLIC RELATIONS ACQUIRES THE PINNACLE GROUP
more>
January 9, 2006
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR GIANT MAGAZINE, LEADING ENTERTAINMENT/POP
CULTURE MAGAZINE
more>
December 22, 2005
STEWART PARTNERS LLC SELECTS 5W PUBLIC RELATIONS LOS ANGELES AS AGENCY OF
RECORD
more>
December 12, 2005
5W PUBLIC RELATIONS SIGNS 2 NEW CLIENTS TO THE GROWING FASHION AND LIFESTYLE
DIVISION
more>
November 11, 2005
THE LAUGH FACTORY (NYC) HIRES 5W PUBLIC RELATIONS
more>
November 10, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR FAMILY TREE ENTERTAINMENT
more>
November 7, 2005
THE NEW YORK-BASED UNIVERSITY SETTLEMENT SIGNS 5W PUBLIC RELATIONS AS AGENCY
OF RECORD
more>
October 18, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR ZOGO – REVOLUTIONARY WIRELESS
DATING COMPANY
more>
September 15,
2005
deltathree (NASDAQ:DDDC) NAMES 5W PUBLIC RELATIONS AS AGENCY OF RECORD
more>
September 1, 2005
5W PUBLIC RELATIONS SIGNS 6 NEW CLIENTS
more>
August 18, 2005
MULTI -PLATINUM SUPERSTAR CIARA HIRES 5W PUBLIC RELATIONS AS AGENCY OF RECORD
more>
August 17, 2005
5W PUBLIC RELATIONS SIGNS INTERNATIONALLY RENOWNED PORCELAIN COMPANY, LLADRO
more>
August 3, 2005
ELITE MODEL MANAGEMENT HIRES 5W PUBLIC RELATIONS
more>
July 25, 2005
5W PUBLIC RELATIONS OPENS LOS ANGELES OFFICE
more>
July 6, 2005
5W PUBLIC RELATIONS SIGNS 5 NEW CLIENTS
more>
June 14, 2005
EMPIRE RESORTS INC., OWNER & OPERATOR OF THE MONTICELLO RACEWAY AND MIGHTY
M GAMING, SELECT 5W PUBLIC RELATIONS AS AGENCY OF RECORD
more>
May 16, 2005
SCANBUY CHOOSES 5W PUBLIC RELATIONS AS AGENCY OF RECORD
more>
May 9, 2005
MULTI-PLATINUM HIP-HOP SUPERSTAR, TWISTA HIRES 5W PUBLIC RELATIONS AS AGENCY
OF RECORD
more>
May 3, 2005
MULTI-PLATINUM SUPER PRODUCER, SWIZZ BEATZ HIRES 5W PUBLIC RELATIONS AS AGENCY
OF RECORD
more>
April 8, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR 3B UK UNLIMITED & VITAL MARKETING
more>
March 18, 2005
5W PUBLIC RELATIONS WINS 3 NEW ACCOUNTS: ROY JONES, JR. RECORD LABEL, AUTHOR
RASHEEDA ALI (MUHAMMAD ALI'S DAUGHTER) & LEADING DIRECT SELLER OF PET PRODUCTS
more>
March 8, 2005
ODWYERS NAMES 5W PUBLIC RELATIONS THE FASTEST GROWING INDEPENDENT PR FIRM
IN THE U.S.
more>
February 26, 2005
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR RUSS BERRIE
more>
February 24, 2005
5W PUBLIC RELATIONS MOVING OFFICE HEADQUARTERS 10,000 SQUARE FEET IN MIDTOWN
FOR FASTEST GROWING NYC PR AGENCY
more>
January 24, 2005
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH WITH THE ADDITION OF 4 NEW CLIENTS
TO THE LIFESTYLE & ENTERTAINMENT DIVISION
more>
January 21, 2005
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH
more>
December 18, 2004
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR AMERICAN CENTER FOR LAW & JUSTICE
more>
December 17, 2004
NetMusic Entertainment Engages 5W Public Relations
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December 8, 2004
5W Public Relations: Two New Fashion & Lifestyle Clients
more>
November 18, 2004
5W Public Relations Wins Brian Kilmeade of Fox & Friends For Personal Publicity
more>
October 27, 2004
5W PUBLIC RELATIONS CONTINUES RAPID GROWTH, ADDS 5 NEW CLIENTS
more>
October 5, 2004
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS AGENCY OF RECORD FOR AKADEMIKS
& PLUMCHOICE
more>
September 28,
2004
STACIE J, JUST FIRED FROM THE APPRENTICE NAMES 5W PUBLIC RELATIONS AGENCY
OF RECORD
more>
September 22,
2004
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS AGENCY OF RECORD FOR UNITED
RETAIL GROUP
more>
September 7, 2004
5W PUBLIC RELATIONS CHOSEN AS PUBLIC RELATIONS AGENCY OF RECORD FOR THE SOURCE
AWARDS WEEKEND
more>
August 20, 2004
BLASTGARD INTERNATIONAL TAPS 5W PUBLIC RELATIONS TO LAUNCH REVOLUTIONARY EXPLOSION
MITIGATING TECHNOLOGY
more>
August 10, 2004
REGGIE DANCE AND ALYSHA CROUSE JOIN 5W PUBLIC RELATIONS
more>
August 9, 2004
GRAMMY WINNING, MULTI-PLATINUM RECORDING ARTIST LIL' KIM AND 5W PUBLIC RELATIONS
ANNOUNCE STRATEGIC PARTNERSHIP
more>
July 27, 2004
5W PUBLIC RELATIONS SIGNS 3 NEW CLIENTS:NBA SUPERSTAR JALEN ROSE, URBAN VISIONARY
EMIL WILBEKIN AND GAGE BABCOCK, LEADING FIRE PROTECTION COMPANY
more>
June 4, 2004
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR NOTED CRIMINAL DEFENSE ATTORNEY
BEN BRAFMAN
more>
May 5, 2004
5W Public Relations Named Agency of Record For Fishman & Tobin - Leading Boys
Licensee' 5w To Represent Sean John Boys', Izod, Claiborne & Van Heusen
more>
March 23, 2004
5W Public Relations Signs 3 New Clients
more>
March 2, 2004
5W Public Relations Named Agency of Record For Leading Beverage Company, National
Council On Economic Education And Mutual Fund
more>
February 10, 2004
5W Public Relations Continues Rapid Growth With 3 New Clients
more>
January 12, 2004
Sms Pr To Merge With 5W Public Relations
more>
January 9, 2004
Israel Ministry of Tourism Names Mww Group And 5W Public Relations Co-lead
Agencies of Record
more>
October 9, 2003
5W Public Relations Continues Rapid Growth
more>
August 26, 2003
5W Public Relations Acquires Industree Pr
more>
August 11, 2003
5W Public Relations Wins 2 New Accounts
more>
June 25, 2003
5W Public Relations Forms Strategic Partnership With Israeli Based Pr Firm
more>
June 13, 2003
5W Public Relations Selected For Public Relations Counsel For Sean John Navigator
more>
May 19, 2003
5W Public Relations Continues To Experience Growth
more>
April 1, 2003
Lebanese American Council For Democracy Selects 5W Public Relations For Public
Relations Counsel
more>
February 4, 2003
Justin'S Restaurants Selects 5W Public Relations For Public Relations Counsel
more>
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Toy Wishes Names 5W PR Agency of Record
New York, New York – June 24, 2008 – 5W Public Relations today announced the addition of Toy Wishes, the leader in toy and family entertainment media, to its roster of high-profile clients. The agency will be responsible for publicity and branding surrounding the 2008 Holiday Preview event and Toy Wishes bi-annual magazines."5WPR is thrilled to be working with Toy Wishes. The company's culture and propensity for big ideas made this a perfect match," said Ronn Torossian, President and CEO of 5W Public Relations.
“Toy Wishes is excited to be working with 5W to continue our tradition as the go-to resource in the toy industry,” said Toy Wishes publisher Gareb Shamus. “We have seen results from 5W from Day One and are looking forward to the success of our 2008 Holiday Preview event.”
About Toy Wishes:
Toy Wishes is the preeminent guide for toy shopping, children’s entertainment and parenting tips. This one-of-a-kind publication previews and reviews the hottest new toys throughout the year, in their semi-annual issues. The Toy Wishes “Hot Dozen”—the 12 toys predicted to be the most in demand—has been the most consistently cited hot toy list since the magazine’s debut in 1999. The magazine is published by entertainment guru Gareb Shamus and edited by former Nick Jr. Magazine editor Wendy Smolen.
Smart Online Names 5W PR Agency of Record Leader in Private-Label Software-as-a-Service Arena Seeks Business-Building Visibility
New York, New York – June 17, 2008 – 5W Public Relations today announced Smart Online, Inc. (OTCBB: SOLN) has named it agency of record for its corporate branding and service marketing needs.
"In 5W we found a PR firm whose collective smarts, entrepreneurial attitude and focus on driving results distinguishes it from all others," said Tom Furr, Smart Online's Chief Strategy Officer. "We were impressed with the speed with which the 5W team grasped the challenges we face and engaged us with the media. They've boosted our visibility, literally from Day One."
Smart Online is the leader in private label software-as-a-service (SaaS) for small businesses. The company markets its on-demand business, sales and customer management applications to organizations that represent or serve small business operators.
"This company is a leader that won't rest on its laurels. Smart Online wants to grow and is looking to 5W to help accelerate its rate of growth," said Ronn Torossian, 5WPR's president and CEO. "We are thrilled to add this dynamic company to our roster of clients in 5W's Technology Practice.
5W Public Relations Adds Sure Fit and Beverly Hills Rent-A-Car To Client Roster
New York, New York – June 16, 2008 – 5W Public Relations announced today the addition of two premium lifestyle brands to its diverse roster of clientele. Sure Fit Furniture Covers and Beverly Hills Rent-A-Car have tasked the award-winning PR firm to manage publicity, sponsorships and events for each brand.
“Both Sure Fit and Beverly Hills Rent-A-Car strive to provide their consumers with the best product possible, much like 5W’s commitment to our clients,” said Ronn Torossian, President and CEO of 5W Public Relations. “Our likeminded mentalities are a perfect match and 5W looks forward to taking each of these brands to the next level of success.”
Sure Fit is the nation’s leading provider of ready-made slipcovers and related accessories. Its product line includes slipcovers for sofas, loveseats, ottomans and a variety of chairs, as well as furniture throws. Sure Fit’s design team takes its fabric direction from the upholstery market, offering the latest styles in machine-washable. The brand also has a number of patents and patents pending, covering its innovations in slipcover fit and function. Sure Fit is also the home of the Ten Minute Makeover®, which provides an attractive and affordable solution for consumers who need to protect furniture from children, pets and general wear or want to quickly and cost-effectively enhance the appearance of a room.
Since its inception, Beverly Hills Rent-A-Car has been one of the primary providers of luxury and exotic vehicles in Southern California, Arizona and Las Vegas— and is now branching out to New York City. Quality customer service and a wide-ranging selection of the finest and most prestigious automobiles in the world have given Beverly Hills Rent-A-Car a well-developed and international reputation. Beverly Hills Rent-A-Car has been honored to serve the needs of the world's most renowned personalities, corporate leaders, and members of numerous royal families.
5W Public Relations Adds Harrah’s Entertainment, Inc. to Consumer Roster
New York, New York – May 21, 2008 – 5W Public Relations is pleased to announce the addition of Harrah’s Entertainment, Inc. to its roster of high-profile consumer clients. The firm will be responsible for managing publicity and events surrounding the Jackie Collins Total Rewards Access Lifestyle Event, sponsored by Harrah’s Entertainment, throughout summer 2008.
“5WPR is thrilled to be working with Harrah’s Entertainment. The company’s dynamic culture and propensity for big ideas made this a perfect match, and we look forward to the tour’s ultimate success,” said Ronn Torossian, President and CEO of 5W Public Relations.
Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®.
This is Harrah’s Entertainment first ever bus tour, a collaboration with bestselling author Jackie Collins and St. Martin’s Press. Harrah’s is pulling out all the stops with the literary icon, ensuring her latest novel, Married Lovers (St. Martin’s Press, June 10, 2008), hits the best-sellers list in high style and helping her legions of fans engage in this summer’s hottest affair. Jackie Collins will be traveling across the country in a state-of-the-art tour bus to more than a dozen Harrah’s Entertainment casinos and other locations, introducing readers to her most seductive characters to date.
5W PUBLIC RELATIONS EXPANDS CORPORATE DIVISION WITH RAISECAPITAL.COM, INC.
Agency's Corporate Division Continues Steady Growth
New York, NY - May 8, 2008 - 5W Public Relations announced today that the firm has been named agency of record for RaiseCapital.com, Inc., further expanding the agency's successful Corporate division. RaiseCapital.com is a free online community where entrepreneurs can display business ideas and capital needs to a vast array of investors. Whether the venture is a start-up or existing business, RaiseCapital.com provides an ideal forum for entrepreneurs seeking capital.
"We are very pleased to be chosen by RaiseCapital.com whose ideals align with 5W's commitment to promoting the entrepreneurial spirit and ingenuity," said Ronn Torossian, President and CEO of 5W Public Relations. "We are confident that our team will be able to successfully increase RaiseCapital.com's brand recognition and position the company as a go-to resource to business owners and entrepreneurs."
"5W's extensive experience and track record for developing successful PR programs for entrepreneurial companies makes the firm an ideal fit for promoting our business," commented Richard Singer, co-founder and CEO of RaiseCapital.com, Inc. "We look forward to working with 5W to raise awareness of our company's innovative networking platform as the solution for aspiring and current business owners' funding issues."
PR WEEK “AGENCY BUSINESS REPORT” - 5W Public Relations
Outlook
5W boasts high employee-retention rates. President and CEO Ronn Torossian made PRWeek's 2007 40 Under 40 list. The firm was included on Inc.'s 500 list, and was profiled in Business Week, Gotham, and the New York Post.
"We need to adapt in terms of working with bigger RFPs and need to grow into more of an AOR for larger brands," he says. "I expect that we will continue to grow, and as a five-year-old agency, we need to continue to mature."
Staff
The firm added 25 staffers. Headcount is now 85. 5W reported 6% turnover. Senior hires included VP Clint Cantwell. No senior departures were reported.
Practice areas
Eight: Corporate communications, consumer goods, technology, lifestyle and entertainment, public affairs, crisis communications, healthcare, and nonprofit. Consumer goods, corporate
communications, and technology have shown the most growth; entertainment, the least.
Corporate communications and consumer goods each accounts for a quarter of 5W's business. Tech brings in 22.5%; lifestyle and entertainment, 10%; public affairs, healthcare, and crisis
communications, 5%; and nonprofits, 2.5%.
5W has a diverse portfolio, including Evian Natural Spring Water, IHOP, Anheuser-Busch, NICE Systems, Phillips-Van Heusen, Urban Retail Properties, Lifestyles, The Ice Rink at Rockefeller Center, Loews Regency, Vail Resorts, Weatherproof Garment, stars Snoop Dogg and Ice Cube, The Pritikin Longevity Center and Spa, and Philipe Chow.
Accounts
Key wins included Phillips-Van Heusen, Spinvox, Ahava, and United Retail Properties. The firm is also doing more global outreach with NICE Systems.
Financial performance
5W disclosed a global revenue of $11.5 million, a 23% increase in global revenue, and a 33% global profit margin, all representative of its US business. While 60% of the company's growth was organic, 40% came from new business.
Key facts
Principal:Ronn Torossian, president and CEO
Ownership: Independent
Offices: Two - New York and LA
5W PUBLIC RELATIONS & TRI-GLOBAL STRATEGIC VENTURES ANNOUNCE STRATEGIC PARTNERSHIP TO FOCUS ON RUSSIA, UKRAINE AND EASTERN EUROPE
NEW YORK, NY – April 7, 2008 –5W Public Relations & Tri-Global Strategic Ventures (TGSV) announced today a strategic partnership to focus on the communications needs of prominent Russian & Ukrainian companies, and individuals.
Initial clients of the joint venture include some of the largest industrial groups and influential political and business leaders, including a number of members of the Forbes 500 list. The companies have jointly served many different business leaders in the countries, including individuals referred to by the media as oligarchs, and publicly traded entities.
"This is the ideal time for us to focus on this market, as Russian and Ukrainian companies are looking west for their business opportunities," said Vitaly Pruss, a principal of TriGlobal Strategic Ventures. "This market is one we know quite well, and with offices in Kiev and Moscow, we are confident our success will be tremendous. We will have tailor made, special approaches for every single client, depending on their focus and objectives. We have worked closely with 5WPR on a number of major initiatives and are confident we will have joint success."
"5WPR is proud to partner with Triglobal and excited about this burgeoning market. We understand the intricacies of communications for Ukrainian and Russian companies and individuals entering the U.S. and welcome the unique challenges. We have worked extensively with clients from the region and expect the market to only continue to rapidly grow," said Ronn Torossian, 5W Public Relations President & CEO.
5W PUBLIC RELATIONS PRESENTS THE 2008 BODY BEAUTIFUL MEDIA SYMPOSIUM
Exclusive educational portal to highlight top beauty and wellness corporations committed to making a difference
NEW YORK, NY – April 4, 2008 –5W Public Relations will host the 2008 Body Beautiful Media Symposium, an educational conference for media and industry insiders in the beauty and wellness world and will be highlighting The Skin Cancer Foundation’s first public awareness campaign, “Go With Your Own Glow.”
On Earth Day, April 22nd, brands including Clarins, Physicians Formula, Bliss, La Prairie, Ahava, Cargo, Ted Gibson, June Jacobs, 3Lab and Conair will come together at Providence on West 57th Street to showcase new initiatives as part of an industry-wide movement to become more socially and environmentally conscious.
Additionally, the event will present The Skin Cancer Foundation’s “Go With Your Own Glow” campaign which highlights how tanning as a lifestyle is over. It features skin wisdom from Coco Chanel, O, The Oprah Magazine Beauty Director Valerie Monroe and More Beauty Director Lois Joy Johnson. To support this initiative, an exclusive collection of four innovative products called “Body Beautiful Care” will be offered at an exclusive price with all proceeds benefiting The Skin Cancer Foundation.
“This is the ideal venue for us to feature our Glow campaign,” said Perry Robins, MD, President, The Skin Cancer Foundation. “This is the very audience we need to help us spread the word about the campaign. We truly appreciate 5WPR’s support and that of the companies that are participating in the event.”
“5WPR is proud to host this essential initiative to change the way people think. Movements begin within an industry, which is why we’re providing these primary circles with education that’s essential to making a difference,” says Ronn Torossian, 5W Public Relations President and CEO.
The Body Beautiful Symposium is being held on Earth Day, Tuesday, April 22nd from 10 a.m. to 2 p.m. at Providence, located at 311 West 57th Street, across from the Hearst Tower and near the Time Warner Center.
Visit www.5wpr.com/BodyBeautifulMedia.cfm for more information.
5W PUBLIC RELATIONS ENTERS "TOP 25" OF INDEPENDENT PR FIRMS IN THE U.S.
NEW YORK, NY - March 17, 2008 - 5W Public Relations, the fastest growing public relations agency in the U.S., announced this March that leading public relations industry newsletter O'Dwyers has named 5W as the 21st largest independent PR firm in the U.S. in their recently released rankings.
This is 5W Public Relations' 5th full year of operations and second time ranked among the top 25 largest independent firms in the U.S., with $11,581,939 in revenues and 24% growth. 5W has garnered numerous accolades from O'dwyers since launching in 2003, including fastest growing public relations agency in the U.S. for three consecutive years.
"It is quite exciting to be the 21st largest firm in the U.S. in such a relatively short period of time. We expect to continue our growth in 2008 and hope to be ranked within the top 15 in next year's survey," said Ronn Torossian, President & CEO of 5W Public Relations. "Our creativity, energy and enthusiasm allow us continued success."
5W PUBLIC RELATIONS SIGNS FOUR NEW ONLINE TECHNOLOGY & ENTERTAINMENT CLIENTS TO ROSTER
New York, NY – March 10, 2008 – 5W Public Relations today announced
the addition of four new online technology clients to their growing client roster.
The clients, an online video networking company for content delivery of video,
music, movies and other multimedia, a leading operator of some of the Internet’s
premier destinations for music videos, movie reviews and original shows, a digital
entertainment entity and the premier online auction gateway represent emerging
players in the online space turning to 5W for strategic communications.
New clients include:
ViDeOnline Communications, Ltd (www.videonline.com): A leader in aggregating
digital media content for distribution over its secured O8 Media network to
Internet Service Providers, broadband carriers, IPTV and Digital TV providers
and mobile phone carriers. ViDeOnline's initial market focus is Asia, specifically
China. The Company secures the content by enhancing industry standard Digital
Rights Management technologies for delivery to PCs, set top boxes, mobile phones
and DRM supported portable players.
Blastro Networks: Operator of three of the most popular online music sites
on the Internet. Genre specific, Blastro Networks allow advertisers such as
Pfizer, Proctor & Gamble, Ford and Toyota / Scion to reach a targeted audience
before and after the sites’ tremendous library of music video content.
The company’s three sites are Blastro.com (major label and independent
hip-hop, R&B and Latin artists), Roxwel.com (major label and independent
rock and pop artists) and Yallwire.com (major label and independent country,
bluegrass, alternative country and Christian artists)
M3X (www.mthreex.com): A cutting edge digital entertainment & multimedia
company with a core focus on portable and mobile multimedia solutions. The company’s
entities include its GRUV ME multimedia portal and its GRUV Music Group digital
music label.
Live Auctioneers (www.liveauctioneers.com): The premier gateway linking bidders
to traditional auction events broadcast in real-time via the Internet. The company’s
exclusive technology and services suite connects auction houses and bidders
worldwide through eBayLiveAuctions.com. LiveAuctioneers provides bidders with
unprecedented levels of access to hundreds of auctions and remote saleroom floors
the world over, while substantially expanding the potential bidding audience
for auction houses.
“Our experience in the digital media space both from a business to business
perspective and from a consumer entertainment stance has made us the choice
for brands looking to stand out in this crowded industry,” said 5W President
and CEO Ronn Torossian. “At the speed at which the Internet media &
marketing sector is moving, companies simply cannot afford to be passive in
their communications and that is why we have continued to win these types of
accounts.”
5W PUBLIC RELATIONS SIGNS GEN ART, THE ARBITERS OF EMERGING TALENT IN FILM, FASHION, MUSIC AND ART
New York, NY – March 3, 2008 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced this month that it signed Gen Art as the newest client in the firm’s expanding roster of fashion and entertainment clients.
Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago Gen Art produces over 100 events annually, ranging from a week-long film festival to massive star-studded fashion shows, live music performances, art exhibitions, multi-media events and much, much more.
“Gen Art is very excited to begin working with 5W Public Relations. We have seen what they have been able to do for other clients and believe that their creativity, energy and enthusiasm will help take recognition of Gen Art and its programming to a new level,” said Ian Gerard, CEO/Founder, Gen Art.
“5W Public Relations is thrilled to forge this relationship with such a forward-thinking brand,” said Ronn Torossian, President & CEO, 5W Public Relations. “For the highly-anticipated film festivals and fashion shows throughout the year, we will, as always, think out of the box, to maximize awareness for this truly unique company.“
The Gen Art mission is to provide access to the film, fashion, art and music worlds for those that are interested in these areas, but often are intimidated and made to feel unwelcomed by the exclusive nature of these art / entertainment realms. Gen Art is closely supported by the peer group of the artistic talent it showcases. It has cultivated a loyal following of people who want to keep in touch with new developments in the arts and who strive to be in-the-know about new happenings in their city.
Gen Art consists of three companies. Gen Art and Gen Art Media and the Gen Art Foundation, which is a not-for-profit charity. The mission of the Gen Art Foundation is to provide support and services to emerging talent. Each year it supplies grants/awards to such talent. Gen Art is a production company which seeks out corporate partners and produces the events for the Gen Art Foundation, as well as other events. All of the ticket fees raised through such Gen Art branded events go to the Gen Art Foundation.
5W PUBLIC RELATIONS SIGNS TWO NEW CLIENTS TO EXPANDING RESTAURANT & HOSPITALITY DIVISION
New York, NY – February 21, 2008 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced this month that it signed IHOP and Loews Regency as the newest clients in the firm’s expanding roster of top-tier restaurant & hospitality clients, which includes The Rink at Rockefeller Center, The Patina Restaurant Group, Philippe and Strip House, among others.
IHOP, one of America’s favorite restaurants for breakfast, lunch and dinner, has served people of all ages its world-famous pancakes for 50 years. The 1,344 IHOP restaurants throughout the U.S. offer guests an affordable, everyday dining experience with warm and friendly service.
The Loews Regency, the flagship property of Loews Hotels, has been host to some of New York City’s most elite visitors for more than 45 years. Its central Manhattan location is optimal for conducting business or taking advantage of the city’s best shopping, culture and dining. Loews Regency is a recipient of the Mobil Four Star and AAA Four Diamond honors.
“5W Public Relations continues to be the choice for restaurant and hospitality organizations looking to build their brand through strategic public relations,” said Ronn Torossian, President & CEO, 5W Public Relations. “From The Rink at Rockefeller Center to Strip House, the trendsetting New York City steakhouse, we are excited to use our experience, commitment and deep understanding of the media to maximize awareness and build reputations for these premier properties.”
5W PUBLIC RELATIONS HOSTS EXCLUSIVE BEAUTY & WELLNESS INDUSTRY EVENT 2008
New York, NY – February 18, 2008 – 5W Public Relations, named the fastest growing PR agency in the U.S., announced today that it will host its annual “Body Beautiful Media Symposium”, showcasing exclusive consumer brands from 5W’s Health & Beauty Division and beyond. The event is being held on Tuesday, April 22nd from 10 a.m. to 2 p.m. at Providence, located at 311 West 57th Street, across from the Hearst building and near the Time Warner Center.
This invitation only educational portal will give the industry elite an inside look of what’s to be expected in the beauty and wellness realm as we enter the most body conscious season of the year, summer 2008. The morning and afternoon at Providence will feature editors, producers, marketing executives, buyers and celebrities perusing the best in health & beauty products and services. Media attending will range from news magazines to celebrity weeklies and high-end glossy publications, to top-tier daily papers focusing on beauty, health, and consumer interests.
“The health & beauty market is combined the biggest interest among consumers and 5W has a strong foothold in servicing this market information to the media and key marketing decision makers,” says Ronn Torossian, 5W Public Relations Founder, President and CEO. “5W has had its finger on the pulse of what’s new – from the latest trends in plastic surgery to over the top spa treatments; the media looks to us for tomorrow’s news in health and beauty.”
5W Public Relations successfully launched Body Beautiful Media Symposium in 2007 at Rockefeller Center due to the increasing demand for brands to access editors, celebrities and influencers. The event boasted attendees including Avon, Cornelia Day Resort, La Prairie, The Pritikin Longevity Center & Spa, Arrojo Studio, Chefs Diet, Borghese, Alaur Skin Sollutions, Sephora, New London Pharmacy, among many others; as well as media coverage from People Magazine, Elle, The Today Show, Vogue, Cosmopolitan, The New York Times, New York Magazine, US Weekly, Glamour, Harper’s Bazaar, Food & Wine, Maxim, Men’s Journal and Woman’s Day.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR LICENSING INTERNATIONAL EXPO 2008
The World's Leading Brand & Property Marketplace Turns to 5W for Strategic Communications
New York, NY - January 22, 2008 - Now in its 28th year, Licensing International Expo 2008 is the leading trade show serving the estimated $187 Billion licensing industry. Licensing International Expo 2008 looks to heighten awareness on a national and international scale for the many properties, brands and characters that have made the show the industry's premier global event. Advanstar Communications, Inc., owner of Licensing International Expo 2008, has contracted 5W Public Relations to increase media exposure and awareness for this global event.
Licensing International Expo has served as the springboard for some of the most successful consumer product launches with leaders in the entertainment, lifestyle, sports, and Art & Design sectors all descending upon the Jacob Javits Center in New York City on June 10-12. Confirmed exhibitors to the show include BBC Worldwide, Cartoon Network, Crayola, General Mills, Mattel, MGM Consumer Products, Nintendo, NASCAR and Sketchers. In addition to showcasing more than 6,000 brands, the three-day Licensing International Expo 2008 will also play host to over 25,000 attendees from 82 countries representing the world's leading retailers, manufacturers, agents and brand owners.
"5W Public Relations will help our customers gain global media exposure before, during and after the show to spotlight their innovative products" said Georgiann DeCenzo, Vice President, Licensing Group, Advanstar Communications.
"We are thrilled to be representing Licensing International Expo 2008," said Ronn Torossian, CEO of 5W Public Relations. "As a firm that has experience working with both major entertainment and corporate entities, we feel we are uniquely qualified for this assignment and look forward to a successful engagement."
For questions regarding Licensing International Expo 2008, media can email expo2008@5wpr.com.
5W PUBLIC RELATIONS SIGNS TOP COSMETICS ENTERPRISE
Addition of AHAVA Expands Agency's Diverse Wellness & Beauty Practice
New York, NY - December 12, 2007 - 5W Public Relations today announced the addition of international skincare brand, AHAVA, to their steadily growing Wellness & Beauty practice. AHAVA, the creative innovators of luxurious skin and body products and the only company indigenous to the Dead Sea region, further reinforces the agency's strength and proficiency in the health and beauty industry.
"The addition of AHAVA to our client roster solidifies our presence as a leader in the luxury health and beauty market," said 5W President and CEO, Ronn Torossian. "We are thrilled to be working with a company like AHAVA who has a truly unique vision."
"We're really looking forward to this partnership with 5W Public Relations," said AHAVA CEO Michael Etedgi. "Their passion and media expertise is in line with our strategy to take the brand to the next level."
AHAVA is the Hebrew word for "love," and harnesses the essence of vitality, health, and beauty that delivers the nourishing benefits of the Dead Sea. The brand leverages the inherent purity of Dead Sea minerals, salts, and botanicals in the creation of products that pamper the skin with a natural, effortless glow. Appealing to consumers internationally, the company recently signed on actress Kristin Davis as its new international face for the brand. The beautifully designed ad campaign is set to launch in January 2008.
5W PUBLIC RELATIONS SIGNS THREE EXCITING TECHNOLOGY COMPANIES
Additions Expand Agency's Burgeoning Online & Technology Practice
New York, NY – October 29, 2007 - 5W Public Relations today announced the addition of three leading technology clients to their steadily growing Online & Technology Practice. The clients, a social networking site, a next-generation high-definition web video provider and a voice-to-text technology, further reinforce agency's strength and proficiency in the social networking, online and telecomm spaces.As a result of the new additions, the 5W online & technology team recently added a number of new employees to accommodate the expanded client load.
"These additions further round out our proficiency in the online and technology spaces," said 5W President and CEO, Ronn Torossian. "Clients often come to us unsolicited based on our prior work. We are in a good position."
New clients include:
Capazoo.com - a new and unique social network and entertainment site that combines the industry's most popular elements of video, photos, music and blogging with a wide range of entertainment, celebrities, personal services and the ability to meet and connect with friends in a single destination. Capazoo.com is the first online community with its own Member-driven economy, empowering Members to gain both personal recognition and to generate real money through their participation in site features.
Vividas - a developer and provider of video streaming technology and related products. Vividas enables straightforward playback on personal computers of full screen, high-definition video via discs or over networks, including the Internet, without requiring software installations.
SpinVox - combines the two most popular methods of communication - voice and text - to create a new category of messaging called Voice-to-Screen™. Its award-winning service makes everyday communication simpler and more powerful, creating new recurring revenues for wireless, landline, cable and VOIP carriers as well as service providers and web partners. At the heart of SpinVox is its Voice Message Conversion System™ (VMCS), which works by combining state-of-the-art speech technologies with a live-learning language process. VMCS is being rolled-out across four continents in four languages - English, French, Spanish and German.
5W PUBLIC RELATIONS EXPANDS CORPORATE DIVISION WITH URBAN RETAIL PROPERTIES CO., LLC
Agency’s Corporate Division Continues Steady Growth
New York, NY – October 5, 2007 – 5W Public Relations today has been named agency of record for Urban Retail Properties Co.,LLC, further expanding the agency’s successful Corporate division. Urban Retail Properties Co., LLC is an independent, privately held company, and has been the developer for more than 75 projects, which include premier, shopping destinations and mixed-use products. Headquartered in Chicago, IL and with offices in Florida, Massachusetts, Washington, DC, New Jersey, Iowa and Texas, Urban Retail is also the nation's leading third-party real estate manager, managing over 40 million square feet of space in 21 states and the District of Columbia as well as provide consulting services for clients worldwide. The company was formed more than 30 years ago and manages a diverse portfolio that includes retail, office, residential and government projects.
"We are very pleased to be chosen by Urban Retail who has had over thirty years of experience in shopping center management, leasing and ground up development and to help them enhance their position as a global industry leader," said Ronn Torossian, President and CEO of 5W Public Relations. "We are confident that we will help Urban continue to be enormously successful in the commercial retail real estate industry.”
5W PUBLIC RELATIONS EXPANDS ONLINE & TECHNOLOGY DIVISION WITH THREE NEW CLIENTS
Agency’s O&T Division Continues Steady Growth
New York, NY - September 17, 2007 – 5W Public Relations today announced the addition of two wireless technologies and one online video client, further expanding the agency’s successful Online & Technology (O&T) division. 5W Public Relations was recently named to the Inc. 500 list as one of the fastest growing companies in the US and has been recognized by O’Dwyer’s PR as “fastest growing PR agency” for the past three years.
“These latest client additions round out the agency’s expertise in wireless communications as well as online video and entertainment,” said Ronn Torossian, president and CEO of 5W Public Relations. “We’re the go-to agency for tech companies looking to rise above a cluttered market.”
New Clients Include:
Vividas Group
Vividas technology enables content owners to distribute full-screen broadcast or high definition quality video over the internet or corporate networks quickly and simply with no delivery restrictions across corporate networks, firewalls or virus-checking systems. Additionally, Vividas requires no installed software on viewers’ machines and requires 20-30% less bandwidth than competing video player formats.
Already successful in Europe, Vividas looks to 5W PR to position them as a strategic alternative to Windows Media, Adobe and other competitors.
Vumber
A provider of anonymous, disposable phone numbers, Vumber’s service appeals to Internet daters, small business and a variety of other interests who require privacy or additional phone numbers. Vumber allows users to send and receive calls from their “Vumbers,” thus ensuring a two-way anonymous calling service. Vumber enlisted 5W PR to launch their service among businesses as well as to raise awareness among targeted youth markets throughout the Country.
SendUDirect & SendUMobile
SendUDirect offers mobile solutions to both advertisers and consumers via a mobile community that allows consumers to create their own private online network to share music, video and photos under one, easy-to-use application. Built upon the SendUMobile community, this web 2.0 application allows for free two-way SMS, allowing users to send alerts of new and updated content to their community of friends at no cost.
SendUDirect’s mobile solutions for advertisers offers a new way of communicating to target markets with their application called Campaign Wizard. Offering companies the ability to tailor individual outreach, SendUDirect offers tools such as branded alert communications, targeted permission based messages in audio, text, flash, animation and video. This content can be distributed directly to the person or to a group and on several devices, all coordinated via an easy to use online application.
5W will launch SendUMobile at the upcoming College Fest in Boston MA, followed by an extensive outreach campaign geared toward business and advertising markets.
5W PUBLIC RELATIONS NAMED TO 2007 INC. MAGAZINE’S COVETED INC. 500 LIST
New York, NY - August 21st, 2007 – 5W Public Relations, the nation’s fastest growing public relations firm three consecutive years announced today its debut on the 2007 Inc. 500 list of fastest-growing private companies in America. The firm which was founded in December 2002 maintains practice areas in consumer products and services, corporate relations, technology, public affairs, marketing communications, entertainment, sports, health and wellness and crisis management.
5W Public Relations appeared at #153 on the INC. 2007 list.
“Thus far, this is the proudest moment for 5W Public Relations since the creation of the firm,” said Ronn Torossian, President & CEO of 5W Public Relations. “We work hard to deliver unparalleled results for our clients, and it is that tenacity and commitment to excellence that has enabled us to rapidly expand our brand. I am delighted to see our growth recognized outside of the PR industry and this honor clearly proves that our philosophy… strategic, aggressive and proactive public relations is what companies are demanding and we are the only firm from which these values can be delivered. As has been noted previously, we are the only Top 50 independent PR firm in the U.S. owned by anyone under the age of 45. The world has changed, and we will continue to achieve success. Onward and upward,” added Torossian.
5W PUBLIC RELATIONS TECHNOLOGY DIVISION ADDS THREE NEW CLIENTS
New York, NY – July 19, 2007 – In a development that further reinforces their position as fastest growing independent PR firm in the US, 5W Public Relations today announced the addition of three new accounts to their steadily expanding Online & Technology Division.
The three new clients, InferX, Shoplet and Shvoong, each stand among the vanguard in their respective fields and join the agency’s distinguished list of online and technology clients.
“Clients choose to work with us because we deliver results from day one,” said Ronn Torossian, President and CEO of 5W Public Relations. “Start-ups as well as established corporations demand an immediate return on their PR investment; meeting that demand helps make us an industry leader.”
The latest additions to the 5W PR client Roster appear below.
InferX is a Virginia-based predictive analytics firm whose technology was originally developed for the Department of Defense. InferX offers a suite of commercialized data analytical risk and threat assessment solutions that deliver secure intelligence and tactical decision-making support for government agencies and commercial enterprises.
Shoplet is a ten-year-old e-procurement provider with over two million subscribed customers. Their seven specialty stores provide office supplies, computer hardware, software, networking equipment, office furniture, and IT supplies to tens of thousands of businesses throughout the US.
Shvoong web properties focus on the premise of education through the sharing of knowledge. Their flagship website, Shvoong.com compiles user-generated content concerning human history and provides a broad spectrum of perspectives from academic institutions, publishers, intellectuals as well as common web users. Content providers receive a portion of the site’s revenue in exchange for their contributions.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR REGENT UNIVERSITY
New York, NY – July 19, 2007 – 5W Public Relations, the fastest growing PR agency in the U.S. for the third year in a row, announced today that Regent University has hired the firm to promote its innovative online learning programs, distinguished faculty, and lauded academic programs. Regent University is one of the nation’s premier Christian educational institutions, founded by Dr. Pat Robertson, offers students unprecedented access to today’s political environment; unlike any other university. Their distinguished faculty includes the likes of former Attorney General John Ashcroft, Supreme Court lawyer Jay Sekulow, two Fulbright Scholars amongst others.
Regent University is proud to be the alma mater of members of the President’s administration, Judicial and Congressional wings of government; on the national, regional and local level. However, Regent’s leading role in conservative politics is not limited to the current presidential administration.
As the 2007 winner of American Bar Association’s Negotiation Competition, previously won by Harvard; the 2006 winner of American Bar Association’s National Moot Court Championship, previously won by Yale and after their law school was ranked 2nd out of 117 (’05) and 4th out of 170 (’06,07) in the nation for the Best Quality of Life by The Princeton Review; there is no argument against the quality of Regent University Law education, or the pride and commitment to its student body and acclaimed faculty.
“We are extremely honored that Regent University has chosen 5W as the agency of record,” said Ronn Torossian, President & CEO, 5W Public Relations. “Given our breadth of experience in the political and religious arenas, we think this is a match made in heaven.”
5W PUBLIC RELATIONS SIGNS FOUR NEW CLIENTS
NEW YORK, NY – July 5, 2007 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced today that it has signed four new clients to its growing roster.
Duggal Dimensions: Founded by Baldev Duggal who has been at the forefront of technology and creative innovation in the photo and computer imaging field for over 35 years, Duggal Dimensions is the driving force behind numerous technology and Internet ventures.
Dr. Stephen T. Greenberg, MD: A nationally renowned Cosmetic Plastic Surgeon based in Manhattan and Woodbury, Long Island, New York. Dr. Greenberg is well-known for his expertise in the field of cosmetic plastic surgery. He recently released his newest book "A Little Nip, A Little Tuck" in May and his cosmetic line Cosmetic Surgeon in a Jar, will follow this fall.
WatchIndia: WatchIndia is partnering with top rated networks in India to provide breaking news, hit series and entertainment specials, fascinating documentaries, thrilling sports events, cricket matches, exclusive commentary, and the best of Bollywood movies to those residing outside of the country. The site is the first for Live Asia TV, a media company that was founded in early 2006.
The Second Annual Michael Strahan / Dreier LLP Charity Golf Tournament: Bringing together a star-studded array of sports and entertainment personalities for a weekend of action-packed activities with New York style and sophistication. Co-sponsored by Dreier LLP, one of New York’s top law firms, 5W will handle publicity for the weekend’s festivities.
“5W Public Relations continues to be the choice for entrepreneurs looking to build their brand through strategic public relations,” said Ronn Torossian, President & CEO, 5W Public Relations. “From Baldev Duggal, one of the world’s true visionaries in photo and computer imaging to Dr. Stephen Greenberg, MD, a leader in cosmetic surgery to WatchIndia, a breakthrough online venture that will connect the world’s Indian community with the country’s finest in news and entertainment to Dreier LLP one of the country’s leading law firms we are excited to maximize each’s exposure through successful media campaigns.”
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR PASTOR JOHN HAGEE AND CHRISTIANS UNITED FOR ISRAEL
NEW YORK, NY – June 25, 2007 – 5W Public Relations, the fastest growing PR agency in the U.S., announced today that Past John Hagee, founder of Christians United for Israel (www.cufi.org), has retained the firm to handle its general media and its upcoming second annual Washington Israel Summit this July 16-19. CUFI, created in 2006, is the organization bringing together the millions of Christians across America with a deep love for Israel and the Jewish people to stand together during these difficult days.
Pastor Hagee has developed an impressive and constantly growing following of both Christians and Jews worldwide. His devotion to the cause made him a featured speaker at the American Israel Public Affairs Committee policy conference in March 2007, where he was included among the ranks of such prominent leaders such as former CIA director James Woolsey, Ambassador Dore Gold, and Vice President Dick Cheney. It is that same dedication that will be a key factor in making this year’s Washington Israel Summit the biggest yet with an expected 5,000 people in attendance.
“We are very excited to be working with the premiere pro-Israel Christian organization in the world,” said Ronn Torossian, President & CEO, 5W Public Relations. “Christians United For Israel has a profound effect on the U.S./Israel relationship and will continue to do so when supported through a successful media campaign.”
5W PUBLIC RELATIONS CHOSEN BY JUICECASTER
NEW YORK, NY – June 5, 2007 – 5W Public Relations, the fastest growing public relations agency in the U.S., announced today that the world's first multimedia personal broadcast network, JuiceCaster (www.juicecaster.com), has hired the firm as agency of record.
With this next-generation social network, members can create JuiceCasts and share video, audio, photos and text on phones and virtually anywhere on the Internet. With a single click, you can post JuiceCasts directly to blogs, photo-sharing sites like Flickr, and personal sites like MySpace. With JuiceCaster, members can browse one another’s profiles, add friends, and use the JuiceCaster Network to share content on a collection of interconnected but independent websites. Users can also post a JuiceCaster MediaBox – a free mini-application used to display JuiceCasts – on any web page such as MySpace, Xanga or Blogger and insert them into as many web pages as desired. The JuiceCaster MediaBoxes will all be updated simultaneously as new JuiceCasts are created.
“We are extremely honored that JuiceCaster has chosen 5W Public Relations,” said Ronn Torossian, President & CEO, 5W Public Relations. “Given our breadth and depth of experience in the online arena, entertainment and technology, we think this is a perfect match.”
“5W Public Relations is a firm with unmatched experience in harnessing the force behind interactive Internet culture and speaking the language of the online world,” said Nick Desai, chief executive officer of JuiceCaster. “Combined with extensive expertise in business and entertainment, 5W Public Relations is uniquely qualified to handle this innovative account.”
5W PUBLIC RELATIONS HOSTS EXCLUSIVE HEALTH & BEAUTY INDUSTRY MEDIA EVENT
Mainstream and Luxury Brands Congregate for Exclusive Press Preview,
5W Public Relations Body Beautiful Media Symposium
NEW YORK, NY- May 7, 2007 – 5W Public Relations, named the nation’s fastest growing PR firm three years in a row by O’Dwyers, announced today that it will host its annual “Body Beautiful Media Symposium”, showcasing exclusive consumer brands from 5W’s Health & Beauty Division and beyond. The event is being held on Tuesday, May 22nd from 8am to 12pm at Rockefeller Center’s landmark ice rink and Sea Grill.
This by invitation learning annex will give journalists from the most well regarded consumer and business media in the country an inside look of what’s to be expected in the health and beauty realm as we enter the most body conscious season of the year, summer 2007. The morning and afternoon at Rockefeller Center will feature editors, marketing executives and celebrities perusing the best in health & beauty products and services. Media attending will range from news magazines to celebrity weeklies and high-end glossy publications, to top-tier daily papers focusing on beauty, health, and consumer interests.
5W’s health and beauty division has grown steadily and is already the firm to beat with top tier clients and results. The Health & Beauty Division roster and event includes the following brands: Evian Natural Spring Water, Greenhouse Spa, Cornelia Spa, Nick Arrojo, AVON, The Pritikin Longevity Center & Spa, Bella Lucce, Therapy Systems, David Ryan Salon, C Wat’re Skincare, Complexions by Dr. David Watts, Kiss Balance Integration, SmileSpa, LeMetric, Tozzi Skincare, Sabon, Just For Redheads, The Good Home Co., ChefsDiet, , CM3, Dr. David Watts (Plastic Surgeon), Dr. Zachary Gerut (Plastic Surgeon), Dr. Anthony Griffin (Plastic Surgeon), Dr. Holly Phillips (General Internist), Borghese, Jonathan Product, Bombilla & Gourd, Twist New.Brand.Ventures – Tina Hedges & Beth Ann Catalano (Beauty Industry), Marlo Mittler, MS RD (Nutritionist), Dr. Tracy Pfeifer (Plastic Surgeon), Dr. Deirdre Habermehl (Obstetrician/Gynecologist), Dr. Pia Lieb – SexySmile (Dentist), Dr. Johnny Benjamin (Orthopedic Surgeon), the HealthCentralNetwork, Francky L’Official, Oz Garcia Longevity Pak, , Sheila Stotts – Los Angeles and Bella Mama.
“The health & beauty market is combined the biggest interest among consumers and 5W has a strong foothold in servicing this market information to the media and key marketing decision makers,” says Ronn Torossian, 5W Public Relations, President & CEO. “5W has had its finger on the pulse of what’s new – from the obesity explosion to the plastic surgery boom; the media looks to us for what’s news tomorrow in the health & beauty spaces and we provide.”
5W Public Relations Los Angeles Continues Rapid Growth with Fannie Mae Foundation’s Help the Homeless Event
Foundation’s 20th Anniversary Help the Homeless Walkathon Taps 5W Los Angeles to Steer Celebrity Program
Los Angeles, CA - March 28, 2007 – 5W Public Relations Los Angeles continues its rapid expansion as the Fannie Mae Foundation’s Help the Homeless Walkathon has retained the agency. 5W will coordinate the celebrity program and participation for the foundation’s 20th Anniversary Walkathon, taking place on Saturday, November 17, 2007 in Washington, D.C. 5W lead Fannie Mae’s celebrity program in 2006, securing Jewel as the event’s honorary chair.
Jewel’s connection to homelessness was the perfect match for the event, raising the awareness surrounding the walkathon and the foundation’s mission statement. For the 20th Anniversary, 5W will again lead the celebrity program and secure both an honorary chairperson and performer to attend and perform for the tens of thousands of supporters. 5W has also been tasked with handling all celebrity and media relations relating to the talent initiative.
In 1988, Fannie Mae created the Help the Homeless Program to respond to the growing needs of homeless people in the Washington metropolitan area. The program a fund-raising and awareness-raising effort culminates each year in the Help the Homeless Walkathon on the National Mall in Washington, D.C., the Saturday before Thanksgiving. In 2007, the Help the Homeless Program, which has become the largest funding collaborative focused on homelessness in the nation, marks its 20th year. To date, the effort has raised more than $62.5 million for local nonprofit organizations that serve homeless people and those at risk of becoming homeless.
This high profile assignment follows 5W’s tremendously successful work surrounding the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc., for the groundbreaking and gala in honor of Dr. Martin Luther King Jr.’s legacy on Monday, November 13, 2006.
“We are thrilled to once again collaborate with the Fannie Mae Foundation and develop the celebrity program for this amazing event, “said Ronn Torossian, Founder and CEO of 5W Public Relations. “We have developed a core understanding of the non-profit world, and are confident we will deliver top tier results for the Fannie Mae Foundation’s event, and we look forward to developing yet another successful event.“
5w public relations signs seven new clients
NEW YORK, NY - March 26, 2007 – 5W Public Relations today announced the addition of seven new clients to their client roster for full scale public relations campaigns.
New Clients include:
Stewart Lane’s Let’s Put On A Show!: An entertaining “how-to” guide for anyone who wants to put on a show at any level, and includes several of Mr. Lane's own personal accounts of his experiences in the theater business. Mr. Lane is a three-time Tony Award winning Producer for Thoroughly Modern Millie, The Will Rogers Follies, La Cage Aux Follies, and is currently producing Broadway’s Legally Blonde at the Palace Theater. Mr. Lane’s Tony Nominations include Fiddler on the Roof (Alfred Molina), Gypsy (Revival)”, 1776 (Revival), The Goodbye Girl, and Woman of the Year.
Keith Ablow: Keith Ablow, M.D., New York Times bestselling author, frequent Today show contributor, repeat Oprah guest and host of his own daily talk show, The Dr. Keith Ablow Show. Dr. Ablow is one of the leading healing voices in America, with a core message that no one has a perfect life, that all of us have pain we must overcome and that when we face our conflicts head-on we become more powerful than ever before. His strategies have been the driving force behind his daily television program and are incisively presented in Living the Truth: Transform Your Life Through the Power of Insight and Honesty, one of the most highly anticipated books of 2007 (May, 2007, Little, Brown).
AnswersMedia: AnswersMedia provides a full range of media communications services to the marketplace, including award winning creative and production services as well as leading post production services. AnswersMedia is a leader in broadband and cross platform video distribution strategies.
TravelWorm: For over a decade, TravelWorm.com has been a leading online provider of consumer hotel, flight, car rental, tour reservations and show tickets at premiere casino resorts and leisure destinations nationwide. Hotel reservations booked through TravelWorm.com are guaranteed to be the lowest rate you can find amongst any of their competitors (excluding all individual hotel properties).
We Are Family Foundation: The "We Are Family Project" began in response to the tragic events of September 11th. Legendary songwriter/producer Nile Rodgers and Tommy Boy Music president, Tom Silverman gathered 200 celebrities on the weekend of September 22nd to re-record Nile's world renowned hit song "We Are Family" to commence the healing process. The recording sessions that weekend again proved the song's power to give hope and allow people to feel better through an uplifting beat and a message of unity. The event was captured on film as a documentary by director Danny Schechter entitled The Making and Meaning of We Are Family and a music video by director Spike Lee. Nile had no idea that the hit song he and his late music partner Bernard Edwards wrote for Sister Sledge in 1979 would be a part of history again by helping to bring people together and give hope that we can live together in a peaceful world.
PURE Bioscience: PURE Bioscience (PURE) develops and markets technology-based bioscience products that provide solutions to numerous global health challenges. PURE's proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety.
Shalom TV: A mainstream cultural Jewish television network. While the video service does not represent any specific religious movement or organization in the Jewish community, Shalom TV reflects and addresses the diversity and pluralism of Jewish life. The network is also programmed for anyone with a passion for learning and a desire to gain a greater understanding of the Jewish tradition, Jewish life, and the land of Israel.
“Each of these accounts are tremendously exciting for us –from a Broadway legend to the leading TV psychiatrist to a premier online travel site, the diversity of these new brands to our roster reflects the results that we generate for our clients across the board. We are confident that we will continue to do the type of tremendous work that has enabled us to grow and consistently attract new business for the firm," said Ronn Torossian, President & CEO, 5W Public Relations.
5w public relations named fastest growing independent pr firm in us by o’dwyers
Leading PR Industry Magazine Names 5W Fastest Growing 3 Years In A Row
NEW YORK, NY - March 6, 2007 - 5W Public Relations announced today they were named the fastest growing independent PR firm in the U.S. for the 3rd year in a row, with 85% growth for 2006 by O’Dwyers, a leading industry trade publication. This is a back-to-back-to-back achievement for 5W, having been named the fastest growing PR firm in the U.S. every year since 2004. The firm was named the 21st largest independent in the U.S. for 2006.
"The unprecedented achievement of 5W being named the fastest growing independent firm in the U.S for a third year in a row is a tremendous feat and one I am amazingly proud of. 5W wins business and deliver results to our clients because of our aggressive and focused culture that is unmatched in the industry. We love what we do, and are just getting started in growing our business,” said Ronn Torossian, President & CEO of 5W. “We build our business because of our client referrals and great work we do. We expect 2007 to be another tremendous year for 5W.”
5w public relations los angeles signs six new clients
Los Angeles Office Continues Rapid Expansion with Entertainment, Lifestyle and Corporate Account Wins for Strategic Communications and Media Relations
Los Angeles, CA – March 5, 2007 – 5W Public Relations Los Angeles (www.5wpr.com) announced today the signing of six new clients for the agency’s West Coast presence. Joining the already diverse roster of clients and practices areas, including talent, consumer products, lifestyle, fashion, entertainment, business, technology, environment and transportation -- the rapidly growing office has developed into one of Los Angeles’ most diverse and successful firms.
New Signed Client Include:
Helinet: The Helinet Group of companies includes Helinet Aviation Services and Cineflex. Helinet Aviation Services, a globally operated company, routinely transports heads of state, celebrities, Fortune 500 executives, critical care patients and transplant organs. Helinet is recognized as a premier aerial photography firm for electronic newsgathering (ENG), feature films and commercials. Cineflex specializes in high definition gyro-stabilized cameras for a variety of commercial and law enforcement applications.
Twin Spin Music: Independent label Twin Spin Music has selected 5W PR for the launch of the hottest new pop/rock duo sensation, Carmen and Camille. Carmen and Camille are touring domestically and internationally as they prepare for wide release of their debut album “Two” later in 2007; their CD is currently available on iTunes.
Jaded Entertainment: Jaded Entertainment artists include Eastwood and The Board Bangers. 10 year rap veteran Eastwood, has been affiliated with two major labels, The Row Records (formerly Death Row) and Black Wall Street, and will be releasing his first single “Self Made” later this month, with his debut album “Making History” following in the summer. The Board Bangers are poised to take the world by surprise with the release of their first two albums in the first half of ’07, and is making history already by launching their debut with 24 music videos.
MakeMeHeal: Make Me Heal is the consumer gateway to all cosmetic surgery and anti-aging needs backed by board certified plastic surgeons. It is one of the web's largest information and social networking hubs in addition to the largest online shopping division with more than 35,000 products, including leading brands of recovery and preparation products for every type of plastic surgery and non-surgical cosmetic procedures.
Babylicious: Babylicious is the leading affordable luxury line of baby essentials and nursery items designed by expert nursery stylist and mom, Tina Barkley. Babylicious is perfect for the minimalist and modern family who appreciates fashion but doesn’t want to spend hundreds of dollars on their little tot’s style.
C’Watre: Founded in 2004, C’watre is a luxurious oceanic skin care line designed to heal and firm the skin and protect against aging, acne and other skin and beauty challenges. The nutrient rich products protect, detoxify, and defend the delicate balance of the skin, allowing for accelerated transfer of minerals and restoring its vitality.
“5W’s Los Angeles office is expanding quickly in the West Coast market with a diverse account load of terrific companies, and an unbeatable team of professionals,” said Ronn Torossian, President & CEO of 5W Public Relations. “The LA market has proven itself to be in need of an aggressive, New York style firm that knows how to navigate the media landscape and secure top tier results for our clients.”
5W PUBLIC RELATIONS ADDS SPARTA SYSTEMS, ALMOST GOLF, FRANCKY L’OFFICIAL TO CLIENT ROSTER
New York, NY - February 19, 2007 – 5W Public Relations, the fastest growing PR firm in the U.S., today announced the addition of three new clients to their client roster.
Earlier this week, 5W Public Relations’ technology practice signed on to be the North American agency of record for Sparta Systems, Inc., the leading provider of enterprise process management software in the US and Europe. Sparta’s vision is to provide business organizations with versatile, powerful and configurable management tracking and reporting systems.
In addition, almostGOLF selected 5W Public Relations to prepare golf players around the US for the upcoming season. almostGOLF is the creator of Point3 golf ball – the first solid core, limited distance, internal pressure practice ball that provides players with on-course performance in an off-course golf ball.
5W Public Relations continues to grow its luxury sector with the signing of hair pro Francky L’Official. Located on Madison Avenue, Francky L’Official haute coiffure salon defines avant-garde styling while exuding Parisian elegance and timeless sophistication. Creative Director Francky L’Official’s immeasurable experience in both styling and color delivers a divine dimension to couture hair.
“We continue to grow in terms of staff and new clients because we adhere to a simple formula: treat your staff right and foster an environment where great work is rewarded,” said Ronn Torossian, CEO of 5W Public Relations. “A large part of our new business is a result of referrals from existing clients.”
5W PUBLIC RELATIONS ADDS THREE CLIENTS TO GROWING ADVERTISING & MARKETING PRACTICE
David & Goliath, EMAK and The Sawtooth Group Turn to Industry Leader for Strategic Communication
New York, NY – January 22, 2007 – 5W Public Relations (www.5wpr.com), the fastest growing PR agency in the U.S., announced today the signing of three new clients for its growing bi-coastal Advertising & Marketing Practice.
New Signed Client Include:
davidandgoliath advertising (www.dng.com): davidandgoliath (dng) advertising is a leading national full-service independent agency of hand-selected professionals with outstanding creative, media, integrated marketing, account planning, account management, TV and print production capabilities. Based in Los Angeles, with field offices in New York, Chicago and Atlanta, davidandgoliath advertising is the agency of record for consumer powerhouses such as Kia Motors America, Inc., Universal Hollywood, Outback Steakhouse, DishTV and Re/Max.
EMAK (www.emak.com): EMAK Worldwide is a family of three high successful marketing agencies: Equity Marketing using entertainment as social currency to activate clients’ brands, Upshot challenging consumer indifference with non-traditional marketing and Logistix developing ingenious promotional products and programs to touch consumers. The EMAK family is proud to include household names Burger King and Kellogg’s on their diverse client roster.
The Sawtooth Group (www.sawtoothgroup.com): Founded in 1988, The Sawtooth Group is a leading New Jersey based advertising agency helping their clients increase sales and raise brand awareness through inventive print and broadcast campaigns. The agency’s roster includes such clients as McCormick & Company, The Hartz Mountain Corporation and Pabst Blue Ribbon.
The three agencies join the ranks of advertising & marketing agencies that have worked with 5W Public Relations. Past and current clients include Access 360 Media, Alloy Media + Marketing, Blue Flame Marketing & Advertising, Bradley and Montgomery, iris and Vital Marketing amongst others.
“As the advertising & marketing sector gets increasingly competitive with the rise of interactive, non-traditional and niche marketing, agencies need to be aggressive to stand out from the pack in order to get the attention of today’s brands,” said Ronn Torossian, President and CEO of 5W Public Relations. “The focus of 5W Public Relations has always been about generating real results that will move the needle for these companies and that has been why we have been so successful in this space. We are thrilled to be working with David and Goliath, EMAK and The Sawtooth Group and look forward to continue to be the agency that advertising & marketing firms are tapping to maximize their visibility in the marketplace.”
5W PUBLIC RELATIONS SUNDANCE ESCAPE 2007: A MECCA FOR GLOBAL BRANDS AND CELEBRITIES
Sean “Diddy” Combs, Josh Hartnett, Sienna Miller, and Harvey Weinstein Join Evian And Budweiser Select at 5W Sundance Mansion
New York, NY, January 21, 2007 – 5W Public Relations (www.5wpr.com), the fastest growing PR firm in the U.S. 2 years in a row created and hosted a series of exclusive events at a private residence, dubbed the “Sundance Escape Mansion,” at this year’s Sundance Film Festival. Making an indelible imprint at the festival, 5W created a unique experience for festival-goers, celebrities, influencers and brands alike. Sundance Escape 2007 was created to provide a comfortable, but exciting environment where business and pleasure could equally co-exist. Despite competing with major brands like MySpace and Motorola, 5W turned their inaugural Sundance venture into THE destination of choice during the prestigious annual festival. From Sean “Diddy” Combs to Harvey Weinstein, Sienna Miller to Josh Hartnett, the 5W Sundance Escape proved to be the most exclusive private event at Sundance, bar none.
In order to create the ultimate atmosphere, 5W worked day and night, handling everything from event production and branding to celebrity outreach and media attendance. The four day event series included gifting suites and spa services as well as private dinners. By day, the Sundance Escape was a gifting lounge and spa hosted by celebrity hairstylist Sheila Stotts. By night, the house transformed into a hotspot where celebrities, industry leaders and tastemakers all came together in celebration of the festival.
Schedule Of Events and Highlights:
Thursday PM: Welcome to Sundance Dinner Hosted By Nick Cannon
Friday PM: The after party for Independent film: Weapons’, where attendees Sean "Diddy" Combs, Harvey Weinstein, Marc Ecko and MTV’s SuChin Pak all danced till the early morning to the tunes of DJ Nick Cannon
Saturday PM: Boost Mobile presents a private dinner with Celebrity Blogger Perez Hilton, attended by Nick Cannon and a number of high profile agents and managers.
Saturday PM: Celebrity attendees included Josh Hartnett, Sienna Miller, Harvey Weinstein, Sean "Diddy" Combs, Jamie-Lynn Sigler, Jamie Kennedy, Damon Dash, Mathew St. Patrick, Aubrey from Danity Kane, Marc Ecko, Ron Burkle and Perez Hilton dancing to the tunes of DJ Nick Cannon.
Sunday afternoon: Todd Brunson hosted a celebrity poker tournament where $10,000 was raised for Operation Smile. Arriving together were Lance Bass and on again beau Reichen Lehmkuhl who played against Danny Masterson, Nick Cannon, David Moscow, David Denman, World Series of Poker Champion Jamie Gold and Todd Brunson, who were all beat by SAG President Alan Rosenberg.
Sponsors included Boost Mobile, Evian, Budweiser Select, Screenvision, Stickam.com, Luggage Express and PM Lounge.
“We created a brand presence for our sponsors at Sundance that was unmatched, with celebrities and brands able to come together and have a great time. Our events were intended for people to spend hours at a time, as they did and return time and time again,” said Ronn Torossian, President & CEO of 5W Public Relations. “Literally, bar none the 5W Sundance experience was the highest profile private events at Sundance and created longlasting brand awareness for our clients.”
DEF JAM INTERACTIVE CHOOSES 5W
NEW YORK –January 11th, 2007 – 5W Public Relations, the fastest growing PR agency in the U.S., announced today that urban lifestyle powerhouse Def Jam Interactive has hired the firm to promote new initiatives. Def Jam Interactive, a division of Def Jam Enterprises, is a preeminent force in the digital industry, providing an authentic hip hop experience through gameplay, cultural nuances, strategic partnerships, talent and executive direction. For more than 20 years, the executive team behind Def Jam Enterprises has helped guide the most successful careers in entertainment, including Jay Z, Mariah Carey, Ludacris, T.I., Kanye West, Bon Jovi, The Killers and many more.
The company is partnered with gaming giant Electronic Arts to bring innovative content to the next generation of gaming. This will be the third title created under the Def Jam Interactive/Electronic Arts partnership.
“We are extremely honored that Def Jam Interactive has chosen 5W Public Relations,” said Ronn Torossian, President & CEO, 5W Public Relations. “Given our breadth and depth of experience in hip hop entertainment as well as leading edge technology, we think this is a perfect match.”
5W Public Relations has worked with a who’s who of celebrity recording artists including Sean “Diddy” Combs, Snoop Dogg, Lil’ Kim, Ciara, Ice Cube, Nas, Scott Storch, Swizz Beatz and Chamillionaire.
“5W Public Relations is a firm with unmatched experience in harnessing the force behind hip hop culture and speaking the language of the music world,” said Lauren Wirtzer, Vice President, Marketing. “Combined with extensive expertise in business and technology, 5W Public Relations is uniquely qualified to handle this innovative account.”
5W PUBLIC RELATIONS PRESENTS SUNDANCE ESCAPE 2007
Sundance Film Festival a Mecca for Brands to Align with Celebrities
NEW YORK, NY – January 11, 2007 – 5W Public Relations, named the nation’s fastest growing public relations firm two years in a row, announced today a partnership with PM Lounge NYC, a leading NYC nightclub at the 2007 Sundance Film Festival, in Park City, UT. The Sundance Escape 2007 will be hosted by 5W clients Evian Natural Spring Water, Budweiser Select, Boost Mobile and legendary poker player Doyle Brunson, and will take place from January 18th- 22nd.
5W Public Relations and PM Lounge NYC will be hosting a series of private events, parties and an exclusive celebrity poker tournament for the VIP attendees of the Sundance Film Festival at a private residence in Park City. For those who cannot be a part of the festivities, they will be simulcast live provided through 5W client Stickam’s website, www.stickam.com. Music at all events will be provided by renowned DJ Ruckus.
“Every year, the Sundance Film Festival attracts the top celebrities and trendsetters. We believe the festival is a great networking opportunity for our agency and our clients, as access to these influencers becomes increasingly necessary to a brand,” said Ronn Torossian, President & CEO of 5W Public Relations. “We are thrilled to have a presence this year, and to have our clients Evian, Anheuser-Busch and Doyle Brunson, joining. Much as with our Hamptons estate this past summer, 5W is one of the few mainstream PR firms at the epicenter of today’s cultural events.”
5W PUBLIC RELATIONS SIGNS FIVE NEW CLIENTS IN THE NEW YEAR
FreeSell, Hanger Network, MyRatePlan, Gershwin Hotel and Track Couture Choose the Agency
New York, NY – January 3, 2007 – 5W Public Relations, named the nation’s fastest growing public relations firm two years in a row, announced today the signing of five new clients to its New York consumer, lifestyle and corporate divisions.
5W Public Relations’ newly signed clients include:
FreeSell: FreeSell.com (www.freesell.com) is a bustling, 24-hour online community where buyers and sellers from around the globe meet, create relationships and do business. Members hold auctions without charge, and pay a flat 1 percent success fee after an item is sold. Buyers can research, compare and choose the item they want, the best price, and the most reputable dealer. >From individuals that sell just a few personal items to businesses that conduct millions in sales volume every year, FreeSell is the one Web site that can satisfy the most acute commerce needs.
Hanger Network: Hanger Network (www.hangernetwork.com) is an innovative in-home marketing platform that mergers businesses with consumers via environmentally friendly Eco-hangers. Produced in the U.S. from 100 percent recycled paper products, Eco-hangers are a captivating marketing solution that dramatically reduces the environmental impact caused by over 3.5 billion wire hangers. By partnering with brands like AirTran, Bose and Gillette amongst others, the hangers are offered directly to drycleaners at no cost, and advertising is sold on a per DMA basis. The hangers’ sturdy surface empowers companies with the perfect means to reach consumers during their coveted morning routines, and consumers also benefit from special offers, trial products and coupons just by choosing drycleaners that offer these Eco-friendly hangers.
My Rate Plan: MyRatePlan (www.myrateplan.com) is the most sophisticated and comprehensive rate plan calculator on the Internet, making it easier for consumers to find the best online service providers in a variety of industries, including wireless, long distance and satellite TV. The site saves shoppers hours of time by offering the widest possible choice of carriers, plans and phones to compare. MyRatePlan helps consumers find the optimal selection without ever having to leave the comfort of home.
TrackCouture: TrackCouture (www.trackcouture.com) is a lifestyle brand, based in Memphis, Tenn. that focuses on creating, producing, distributing, promoting, and selling NASCAR licensed merchandise. Founders Lisa Heros and Kathleen Smith have created a lifestyle brand that takes female race fan apparel up several notches with flattering cuts, popular styles and fun designs thus far unseen in the world of NASCAR. Designed by women to meet the needs of female NASCAR fans, TrackCouture is the chicest way to say “Vroom!”
GERSHWIN HOTEL: The Gershwin Hotel: (www.gershwinhotel.com) Located in the middle of Manhattan on East 27th Street and Fifth Avenue, The Gershwin Hotel is adorned with the artwork of famous artists from Andy Warhol to Stefan Lindfors to Banks Clayton with a mission to keep the work of artists alive. The hotel offers a wide range of accommodations and services from families to the low budget wanders.
“Each of these brands are unique market leaders we are pleased to be in business with. Freesell is a direct competitor to Ebay allowing cheaper rates, The Hanger Network offers unique in-home marketing solutions for advertisers, and Myrateplan.com makes it easy for consumers to find the best online service providers,” said Ronn Torossian, President & CEO of 5W Public Relations. “TrackCouture is focused on the needs of female NASCAR fans – An overlooked market that needs to be better served. We look forward to helping them to continue to expand their growth.”
5W PUBLIC RELATIONS ANNOUNCES EMMY WIN FOR CLIENT WOLFGANG’S VAULT ON CBS SUNDAY MORNING NEWS
NEW YORK, NY – December 19, 2006 – 5W Public Relations, named the nation’s fastest growing PR firm two years in a row, announced today their success of having booked an in depth feature segment for client, Wolfgang’s Vault on CBS Sunday Morning News earlier this year, which just received an Emmy for “Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast”.
Last February, Wolfgang’s Vault, the premier online shop for legendary music impresario, Bill Graham’s rock memorabilia, launched “Vault Radio” which streams previously unreleased audio recordings for the first time in history. 5W Public Relations strategically capitalized on this momentous occasion to secure the first-ever walking tour of the 20,000 square foot “Vault” located in San Francisco, to one of the highest rated programs in the nation, CBS News Sunday Morning. The ten minute feature included the history of Bill Graham dating back to the 1960’s up to the evolution of Bill Sagan, CEO of Wolfgang’s Vault who acquired Graham’s archives in 2003. Interwoven was commentary from Sagan, about the history and business of creating the largest online collection of rock, a walking tour highlighting some of the rarest documents, posters, prints and apparel from the archive, combined with authentic and previously unreleased audio and video clips, from renowned rockers such as Peter Frampton, Bob Marley, Led Zeppelin, Sex Pistols and Red Hot Chili Peppers, to name a few.
“It’s creating brand awareness at its finest. It’s a perfect reflection of our work. Securing in-depth television features on one of the most coveted television programs nationwide, such as CBS Sunday Morning News, is a huge component of any clients’ public relations outreach. We are extremely proud of our entire consumer team who works tirelessly; making sure our clients’ message make it into the right hands and that it resonates nationwide,” said Ronn Torossian, President & CEO of 5W Public Relations.
Wolfgang’s Vault is one of the many lifestyle clients achieving marketable recognition under 5W Public Relations Lifestyle / Consumer division of New York and Los Angeles. Other successful lifestyle campaigns include Evian, Anheuser-Busch, Music Nation, and Stickam.
5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR MUSIC NATION
New York, NY – November 30, 2006 – 5W Public Relations, the fastest growing PR agency in the U.S., announced today that Music Nation (www.MusicNation.com), the artist development company, has hired the firm to promote its innovative multi-genre online video music competition. The U.S. competition officially begins January 15th, 2007, looking to find the best musical talent across the rock, pop and urban genres during a 15-week online contest, with an artist or band in each category winning a recording contract with Epic Records. The site launched in beta on November 16th and has already been flooded with submissions from emerging acts across the competition’s genres.
Additionally, Clear Channel Radio will promote the contest on their radio networks throughout the United States, as well as online through their local sites. One of the three winners will also be showcased on STRIPPED, Clear Channel Radio’s exclusive in-studio performance series. Music Nation also plans to roll out competitions internationally throughout 2007, with winners receiving recording contracts with Mercury Records (in Europe and Latin America) and Typhoon/EMI (in Asia).
Music Nation was founded in April 2006, aiming to empower musicians by creating an online, video-based music competition designed to also be a service for artists, helping to break down the barriers associated with being discovered. The company’s founders are some of the leading entrepreneurs in the music and digital arenas:
Daniel Klaus (CEO): Klaus founded the indie record company and music publisher Passion Music Group at age 18 before selling their catalog to BMG Music in 1998. An expert on digital content strategy, Klaus has also consulted with music companies like Yahoo! Music, Bertelsmann, MusicMatch, Comverse Technologies, and Sony Pictures Mobile as president of the Fabric Group, a media advisory firm.
Lucas Mann (CMO): As President of Clique, Inc. (Sparkart LLC), Mann developed new revenue streams through cutting edge technology and design for artists and labels like Eminem, Faith Hill, 50 Cent, Linkin Park, UMG, EMI and WMG. During his career, Mann has also managed Platinum Recording artists Dishwalla.
Kevin P. Ryan (Chairman): Former President and later CEO of DoubleClick, Ryan is one of the most well known Internet entrepreneurs. Under his leadership, DoubleClick grew from a startup of 20 people to a global leader of over 1,500 employees, culminating in the company’s sale for $1.1 billion to Hellman and Friedman. Ryan is also currently CEO of ShopWiki, the shopping search engine, and Panther Express, the content delivery network.
Peter Read (Managing Director UK & Europe): Prior to Music Nation, Read served as President of VNU/Nielsen Entertainment Information Group -comprised of NRG (National Research Group), BDS (Broadcast Data Systems), EMS (Entertainment Marketing Solutions) and SoundScan.
“5W Public Relations is a firm that speaks the language of the music world as well as the business and technology sectors, making them uniquely qualified to handle our account,” said Lucas Mann, Co-Founder and CMO of Music Nation. “As the competition gears up, we are confident that they can get our message out and make Music Nation a groundbreaking force in the entertainment community.”
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