New York, New York – August 1, 2011 - 5W Public Relations, one of the 25 largest independent
in the U.S., today announced the addition of MyRegistry.com to its diverse roster of consumer lifestyle clients. MyRegistry.com is the premiere designation for universal gift registry services, giving users the ability to create one centralized registry for any gift-giving occasion, including weddings, baby showers, birthdays, graduations, housewarmings, holidays and more. Many organizations and non-profits also use MyRegistry.com as a valuable fundraising too and convenient resource for requesting supplies and donations.
"5WPR is so pleased to be working with this industry-innovating company," said
, CEO of 5W Public Relations. "We are looking forward to helping MyRegistry.com capture additional market share and elevating its visibility within leading consumer media."
As the leader of global online gift registry services, MyRegistry.com gives customers the flexibility to choose they items they like best from any store in the world - either online or brick and mortar - and also makes the registering process easy via free and customizable e-cards, SMS Text Message Alerts, a Thank You Note reminder tool and the ability to register tastefully for cash gifts. Its iPhone App enables members to use their smartphones as a barcode scanner to add any item to their MyRegistry.com gift list. Merchants can benefit from joining MyRegistry.com by downloading a highly customizable widget that adds the universal gift registry functionality to their own website.
For MyRegistry.com 5W Public Relations will execute campaigns featuring media relations, celebrity seeding, spokesperson procurement, product integrations, co-branded partnerships, event management, and more.
New York, New York – June 1, 2011 - 5W Public Relations, one of the 25 largest PR Firms
in the U.S., today announced the addition of T-fal ActiFry to its diverse roster of consumer clients. The T-fal ActiFry is a revolutionary new way of cooking delicious dishes while using less oil. You can make a broad range of meals in one machine using vegetables, meat, poultry, seafood, grains and fruits - all with little to no oil.
“5WPR is extremely excited to begin our work with T-fal ActiFry,” said Ronn Torossian
, CEO of 5W Public Relations. “The history of T-fal is marked with world-class innovations and we are excited to create added awareness and enthusiasm for this convenient kitchen appliance to the American consumer.”
T-fal has a rich history in pioneering the latest innovations in cookware and appliances and for understanding the consumer's needs and offering easy-to-follow solutions. With T-fal ActiFry, they have combined convenience and versatility with healthy eating. It has a 2.2-pound food capacity; cooking food with little or no oil by using a unique stirring paddle and pulse heat technology.
5W Public Relations will execute a comprehensive integrated public relations program to promote T-fal ActiFry in the consumer marketplace. Key elements will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, special events and more.
5W Public Relations Adds Cold-EEZE® to its Consumer Brands Client Roster
5W PUBLIC RELATIONS ADDS KRUPS TO ITS CONSUMER BRANDS CLIENT ROSTER
New York, New York – April 13, 2011 - 5W Public Relations, one of the 25 largest PR Agencies
in the U.S., today announced the addition of Cold-EEZE to its diverse roster of consumer clients. Cold-EEZE is clinically proven to reduce the duration and symptoms of the common cold including cough, stuffy nose, sore throat, sneezing, post-nasal drip and hoarseness.
"5WPR is extremely excited to be named PR Agency of Record for Cold-EEZE," said Ronn Torossian
, CEO of 5W Public Relations. "We have seen tremendous growth in our consumer wellness division in the last few years and look forward to creating added awareness and excitement to the Cold-EEZE brand."
Cold-EEZE is the No. 1 pharmacist-recommended zinc cold remedy and the proprietary (zinc gluconate) formula is believed by researchers to interfere with the cold virus' ability to reproduce. Cold-EEZE uses natural flavors and has no preservatives or colors. It is non-drowsy, non-agitating and does not affect blood pressure. It actually shortens your cold to help you get well sooner.
5W Public Relations will execute a comprehensive integrated public relations program to promote Cold-EEZE in the consumer marketplace. Key elements will include media relations, celebrity integrations, co-branded partnerships, special events and more.
5W PUBLIC RELATIONS ADDS THE JACKIE ROBINSON FOUNDATION TO ITS CLIENT ROSTER
New York, New York – April 5, 2011 - 5W Public Relations, one of the 25 largest PR firms
in the U.S., today announced the addition of KRUPS to its diverse roster of consumer clients. Since 1846, KRUPS has won admiration for its innovative, high-grade devices that deliver uncompromising performance, quality and design. In the 1950s, KRUPS launched its own revolution to design and introduce a wide range of kitchen appliances for those who continuously seek new gourmet experiences.
“5WPR is delighted to begin our work with KRUPS,” said Ronn Torossian
, CEO of 5W Public Relations. “This storied brand produces the most precise, convenient, and beautifully designed kitchen appliances available and demonstrates a passion for quality that is second to none.”
Bold design, ingenuity, and master craftsmanship uniquely define the philosophy of the KRUPS brand, which employs cutting edge engineering to bring premiere products and the latest technologies to kitchens around the world. Whether to produce the perfect espresso or cup of coffee, create a masterfully frothed cappuccino, or using its array of products to craft the perfect breakfast, KRUPS has set the standard for product design and functionality.
5W Public Relations will execute a comprehensive integrated public relations program to promote KRUPS’ products and legacy in the consumer marketplace. Key elements will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, special events and more.
5W PUBLIC RELATIONS NAMED PR AGENCY OF RECORD FOR DAUPHIN MEDIA’S HOLMES: THE MAGAZINE TO MAKE IT RIGHT
New York, New York – February 10, 2011 - 5W Public Relations, one of the 15 largest independent PR agencies
in the U.S., today announced the addition of the Jackie Robinson Foundation to its client roster.
The Jackie Robinson Foundation (JRF) is a not-for profit organization founded in 1973 as a vehicle to perpetuate the memory of Jackie Robinson through the advancement of higher education among underserved populations. Uniquely, JRF provides generous four-year college scholarships in conjunction with a comprehensive set of skills and opportunities to disadvantaged students of color to ensure their success in college and to develop their leadership potential.
"We are thrilled to be working with the Jackie Robinson Foundation," said Ronn Torossian
, CEO of 5W Public Relations
. "It is a privilege to work to help honor the legacy of such an important historical figure and the incredible good performed by this Foundation. We are looking forward to producing results that raise awareness and inspire people to challenge their limits and strive for excellence, just as Mr. Robinson himself did."
has a reputation for delivering top of the line service. We are extremely pleased to have them working with our team of professionals," observed Jackie Robinson Foundation President and Chief Executive Officer Della Britton Baeza.
JRF's hands on, four year program includes peer and professional mentoring, internship placement, extensive leadership training, international travel and community service options, the conveyance of practical life skills, and a myriad of networking opportunities. JRF's strategic combination of financial assistance and support services results consistently in a nearly 100% college graduation rate.
5W Public Relations
will execute a comprehensive public relations program to raise awareness to the Foundation's annual Awards Gala on March 7, 2011 and for Jackie Robinson Day on April 15, 2011. Key elements of the program will include media relations, event management, and other integration initiatives.
New York, New York – January 5, 2011 - 5W Public Relations, one of the 15 largest independent PR agencies
in the U.S., today announced the addition of Dauphin Media Group’s HOLMES: The Magazine to Make it Right to its roster of consumer brands and lifestyle clients.
Distributed by Time Warner Retail, HOLMES: The Magazine to Make it Right is a shelter publication designed to serve as a manual for every homeowner. The first issue hit stands in November and is growing by an average of 1,000 new subscribers per week. Introduced with an initial run of 75,000 copies, the magazine already boasts a print run of 230,000 and growing with average sell-throughs above 50 percent. The magazine will soon be introduced in the United Kingdom and Australia.
The magazine is edited by Kelly Beamon, formerly of This Old House, Interior Design and Dow Jones. Its Creative Director is Nick Torello who led design teams at BusinessWeek and CondeNast where he oversaw the redesign of Parade, Golf Digest and other publications. He has also consulted for countless other magazines including Cosmopolitan, Elle, Esquire, Ferrari, Redbook, Rolling Stone, TV Guide, Us Weekly and many more. Holmes: the Magazine to Make it Right is published by Mike Dunphy, a former commercial contractor turned publisher, whose other magazine titles include Canadian Architecture and Design and the upcoming Male Perspective.
“HOLMES: The Magazine to Make it Right is a unique publication that is setting trend with content that is useful to every homeowner. We are thrilled to have been chosen as the magazine’s PR agency of record. As Dauphin Media continues to be a change-agent in publishing, we look forward to helping build its brands exponentially,” said Ronn Torossian
, President and CEO of 5W Public Relations
“We’re excited to partner with 5WPR in our efforts to build awareness to HOLMES: The Magazine to Make it Right,” said Mike Dunphy, Publisher, Dauphin Media Group. “The magazine is an invaluable resource for homeowners, filled with practical information of interest to men and women alike. We look forward to accelerating the momentum of this brand.”
5W Public Relations will execute a comprehensive public relations program to raise awareness and increase recognition in the consumer and corporate marketplace of HOLMES: The Magazine to Make it Right. Key elements of the program will include media relations, company award recognition, and product integration initiatives.
About Mike Holmes:
Mike Holmes has been in the contracting business for over 20 years and is committed to integrity and quality craftsmanship. He is the host of “Holmes on Homes,” and “Holmes Inspection,” as seen on HGTV in the United States and Canada and on other specialty channels around the world. About Dauphin Media Group: Dauphin Media Group has offices in Toronto, Ontario and New York, New York The publisher of Holmes: the Magazine to Make It Right also publishes the successful Canadian Architecture & Design Magazine and will publish the upcoming title Male Perspective.