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October 21, 2011
5W PUBLIC RELATIONS ADDS SHAKE WEIGHT™ TO ITS CONSUMER LIFESTYLE CLIENT ROSTER
New York, New York – October 21, 2011 – 5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Shake Weight™ to its diverse roster of consumer lifestyle clients. Shake Weight™ is a scientifically proven product that helps men and women to shape and tone their arms, shoulders and chest in just six minutes per day. Shake Weight™ leverages the benefits of Dynamic Inertia, a new workout technology that can increase muscle activity to nearly 300% compared to a standard dumbbell.
Shake Weight™ is a product of Fitness IQ™, a California-based health and fitness company dedicated to bringing innovative, practical and affordable fitness products directly to consumers across the globe. Shake Weight™ is available in 2.5 lbs for women at a retail price of $19.95 and 5 lbs for men at a retail price of $29.95.
“5WPR is so pleased to be working with this industry-leading company,” said Ronn Torossian, CEO of 5W Public Relations. “We are looking forward to helping this brand capture additional market share and elevating its visibility within leading consumer media.”
“Shake Weight™ is a global brand and we are thrilled to have 5W Public Relations on board to help execute our public relations strategies, said Johann Verheem, CEO of JH Direct, the California-based direct response company that manages Fitness IQ, the developers of the Shake Weight™. “We are impressed with 5W’s commitment to the Shake Weight™ brand and are confident they will be an asset to us in delivering our core messages to our consumers.”
For Shake Weight™, 5W Public Relations will execute a campaign featuring media relations, celebrity seeding, product integrations, co-branded partnerships, and more.
ABOUT 5W PUBLIC RELATIONS:
5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients’ business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation’s “fastest-growing PR agency” three years in a row. Our 24/7 approach led the industry’s foremost trade magazine to describe 5WPR as “aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One.”
Contact: Ronn Torossian, firstname.lastname@example.org, 212-999-5585
October 1, 2011
CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: “For Immediate Release”
New York, New York – October 1, 2011 – Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 largest U.S. PR firms, is proud to announce the launch of his debut book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.” The book is available at bookstores nationwide, including Barnes & Noble, starting October 15th or online at:
In “For Immediate Release”, Torossian discusses the power of public relations in today’s 24/7 media driven society; while specifically highlighting the case that public relations is needed by any business – “or anyone with a pulse for that matter.” Torossian defines great public relations as “making the impersonal personal” and discusses the importance of helping companies define themselves and become game-changers and thought leaders through carefully constructed PR campaigns.
An intriguing guide-book for any marketer, business owner or Fortune 500 CEO, “For Immediate Release” takes the reader on an insider’s view of an elusive industry that “moves people and shifts minds.” In the book, Ronn captures the complexities of the PR business in plain and simple language. He discloses the strategies and successes of creating his own PR agency, 5W Public Relations, an agency modeled after the core-principles of a no-nonsense approach. He reveals candid insider stories including insights from top-tier consumer brands such as Whole Foods, Louis Vuitton, Zappos, BP, Toyota, and a variety of other fascinating and useful case studies. Additionally, he presents readers with easy-to-implement brand building strategies including how to frame ongoing media debates, integrate new and old forms of media, and develop engaging content.
“For Immediate Release is the perfect handbook for navigating the firestorm of press interest. Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand resource. Read this book!” says Ben Brafman, legal counsel to clients including Dominique Strauss-Kahn, Sean Combs, and Jay-Z.
“I wrote this book to provide a clear understanding of today’s PR industry and provide insight into how PR can help grow a business, a concept, a person,” said Ronn Torossian. Old PR methods are archaic and today’s PR industry is completely different than ever before. With business, culture and society being highly influenced by the media, people in any type of business need to understand it, adapt new skills and use it to their advantage. Hopefully this book gives people some insight on how to do just that,” added Torossian.
The book is available at bookstores nationwide including Barnes & Noble and Amazon.com for $24.95 starting October 15th. To order a copy of the book, please visit www.barnesandnoble.com or www.amazon.com
About the Author
Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (www.5wpr.com). He has overseen the company’s rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. A semi-finalist for Ernst & Young’s Entrepreneur of the Year, Ronn Torossian was named to PR Week’s “40 Under 40″ list, Advertising Age’s “40 Under 40″ list, and is a member of Young Presidents.
FOR IMMEDIATE RELEASE
263 pages / $24.95
Publication: October 18, 2011
September 28, 2011
5W Public Relations Selected as Agency of Record for My Love Affair
Cathy Guetta and Raphael Aflalo Led Entertainment Branding Agency Taps 5W To Expand US Presence –
New York, New York – September 28, 2011 – 5W Public Relations, one of the 25 largest independent US PR Agencies today announced its selection as the agency of record for My Love Affair, an international agency dedicated to pairing artists and brands that was created by Cathy Guetta and Raphael Aflalo.
Through its appointment, 5W Public Relations will be charged with developing and growing brand awareness within the US as well as event execution and promotion for the recently launched European-based group’s domestic projects. Additionally, 5W Public Relations will help bring recognition for My Love Affair’s creative and innovative new platform for bridging the gap between music entertainment and brands.
My Love Affair, a subsidiary of Be My Guest Communication Limited, offers top-tier brands such as HP, Renault & Givenchy direct access to an exclusive roster of international artists such as world acclaimed producer David Guetta and others in order to create multi-tiered marketing campaigns that engage artists’ fans in an emotionally impactful and interactive way.
“What Raphael and Cathy have built in such a short frame of time is nothing short of extraordinary and we are delighted to be working with them as they look to bring their creativity and energy from Europe to the US market,” said Ronn Torossian, CEO and President of 5W Public Relations. “We are excited to succeed,” added Ronn Torossian.
“Having experienced their work first hand, we couldn’t imagine a PR agency better equipped to assist us as we set out to make tremendous noise in the US entertainment and branding spaces,” states the co-founders of My Love Affair. “This new platform we have built and the new model we have conceptualized will certainly change the way consumer brands and fans will engage each other going forward.”
About My Love Affair
My Love Affair is the international agency dedicated to pairing artists and brands, created by Cathy Guetta and Raphael Aflalo. Both experts in their field, music and the digital world, respectively, My Love Affair was launched by Be My Guest Communication Limited. The agency’s catalog will include a long list of artists – in fact, three flagship names are already on board: David Guetta, F… Me I’m Famous and Cathy Guetta. The company is based in Paris and London, and is expected to expand internationally, thanks to a fundraising effort that involves some of the Internet’s biggest names. More info on www.my-loveaffair.com
August 1, 2011
5W Public Relations Expands Consumer Lifestyle Practice, Winning MyRegistry.com
New York, New York – August 1, 2011 – 5W Public Relations, one of the 25 largest independent PR Firms in the U.S., today announced the addition of MyRegistry.com to its diverse roster of consumer lifestyle clients. MyRegistry.com is the premiere designation for universal gift registry services, giving users the ability to create one centralized registry for any gift-giving occasion, including weddings, baby showers, birthdays, graduations, housewarmings, holidays and more. Many organizations and non-profits also use MyRegistry.com as a valuable fundraising too and convenient resource for requesting supplies and donations.
“5WPR is so pleased to be working with this industry-innovating company,” said Ronn Torossian, CEO of 5W Public Relations. “We are looking forward to helping MyRegistry.com capture additional market share and elevating its visibility within leading consumer media.”
As the leader of global online gift registry services, MyRegistry.com gives customers the flexibility to choose they items they like best from any store in the world – either online or brick and mortar – and also makes the registering process easy via free and customizable e-cards, SMS Text Message Alerts, a Thank You Note reminder tool and the ability to register tastefully for cash gifts. Its iPhone App enables members to use their smartphones as a barcode scanner to add any item to their MyRegistry.com gift list. Merchants can benefit from joining MyRegistry.com by downloading a highly customizable widget that adds the universal gift registry functionality to their own website. For MyRegistry.com 5W Public Relations will execute campaigns featuring media relations, celebrity seeding, spokesperson procurement, product integrations, co-branded partnerships, event management, and more.
June 1, 2011
5W PUBLIC RELATIONS ADDS T-FAL ACTIFRY TO ITS CONSUMER BRANDS CLIENT ROSTER
New York, New York – June 1, 2011 – 5W Public Relations, one of the 25 largest PR Firms in the U.S., today announced the addition of T-fal ActiFry to its diverse roster of consumer clients. The T-fal ActiFry is a revolutionary new way of cooking delicious dishes while using less oil. You can make a broad range of meals in one machine using vegetables, meat, poultry, seafood, grains and fruits – all with little to no oil.
“5WPR is extremely excited to begin our work with T-fal ActiFry,” said Ronn Torossian, CEO of 5W Public Relations. “The history of T-fal is marked with world-class innovations and we are excited to create added awareness and enthusiasm for this convenient kitchen appliance to the American consumer.”
T-fal has a rich history in pioneering the latest innovations in cookware and appliances and for understanding the consumer’s needs and offering easy-to-follow solutions. With T-fal ActiFry, they have combined convenience and versatility with healthy eating. It has a 2.2-pound food capacity; cooking food with little or no oil by using a unique stirring paddle and pulse heat technology.
5W Public Relations will execute a comprehensive integrated public relations program to promote T-fal ActiFry in the consumer marketplace. Key elements will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, special events and more.
April 13, 2011
5W Public Relations Adds Cold-EEZE® to its Consumer Brands Client Roster
New York, New York – April 13, 2011 – 5W Public Relations, one of the 25 largest PR Agencies in the U.S., today announced the addition of Cold-EEZE to its diverse roster of consumer clients. Cold-EEZE is clinically proven to reduce the duration and symptoms of the common cold including cough, stuffy nose, sore throat, sneezing, post-nasal drip and hoarseness.
“5WPR is extremely excited to be named PR Agency of Record for Cold-EEZE,” said Ronn Torossian, CEO of 5W Public Relations. “We have seen tremendous growth in our consumer wellness division in the last few years and look forward to creating added awareness and excitement to the Cold-EEZE brand.”
Cold-EEZE is the No. 1 pharmacist-recommended zinc cold remedy and the proprietary (zinc gluconate) formula is believed by researchers to interfere with the cold virus’ ability to reproduce. Cold-EEZE uses natural flavors and has no preservatives or colors. It is non-drowsy, non-agitating and does not affect blood pressure. It actually shortens your cold to help you get well sooner.
5W Public Relations will execute a comprehensive integrated public relations program to promote Cold-EEZE in the consumer marketplace. Key elements will include media relations, celebrity integrations, co-branded partnerships, special events and more.
April 5, 2011
5W PUBLIC RELATIONS ADDS KRUPS TO ITS CONSUMER BRANDS CLIENT ROSTER
New York, New York – April 5, 2011 – 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of KRUPS to its diverse roster of consumer clients. Since 1846, KRUPS has won admiration for its innovative, high-grade devices that deliver uncompromising performance, quality and design. In the 1950s, KRUPS launched its own revolution to design and introduce a wide range of kitchen appliances for those who continuously seek new gourmet experiences.
“5WPR is delighted to begin our work with KRUPS,” said Ronn Torossian, CEO of 5W Public Relations. “This storied brand produces the most precise, convenient, and beautifully designed kitchen appliances available and demonstrates a passion for quality that is second to none.”
Bold design, ingenuity, and master craftsmanship uniquely define the philosophy of the KRUPS brand, which employs cutting edge engineering to bring premiere products and the latest technologies to kitchens around the world. Whether to produce the perfect espresso or cup of coffee, create a masterfully frothed cappuccino, or using its array of products to craft the perfect breakfast, KRUPS has set the standard for product design and functionality.
5W Public Relations will execute a comprehensive integrated public relations program to promote KRUPS’ products and legacy in the consumer marketplace. Key elements will include media and trade relations, social and digital media activations, celebrity integrations, co-branded partnerships, special events and more.
February 10, 2011
5W PUBLIC RELATIONS ADDS THE JACKIE ROBINSON FOUNDATION TO ITS CLIENT ROSTER
New York, New York – February 10, 2011 – 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of the Jackie Robinson Foundation to its client roster.
The Jackie Robinson Foundation (JRF) is a not-for profit organization founded in 1973 as a vehicle to perpetuate the memory of Jackie Robinson through the advancement of higher education among underserved populations. Uniquely, JRF provides generous four-year college scholarships in conjunction with a comprehensive set of skills and opportunities to disadvantaged students of color to ensure their success in college and to develop their leadership potential.
“We are thrilled to be working with the Jackie Robinson Foundation,” said Ronn Torossian, CEO of 5W Public Relations. “It is a privilege to work to help honor the legacy of such an important historical figure and the incredible good performed by this Foundation. We are looking forward to producing results that raise awareness and inspire people to challenge their limits and strive for excellence, just as Mr. Robinson himself did.”
“5WPR has a reputation for delivering top of the line service. We are extremely pleased to have them working with our team of professionals,” observed Jackie Robinson Foundation President and Chief Executive Officer Della Britton Baeza.
JRF’s hands on, four year program includes peer and professional mentoring, internship placement, extensive leadership training, international travel and community service options, the conveyance of practical life skills, and a myriad of networking opportunities. JRF’s strategic combination of financial assistance and support services results consistently in a nearly 100% college graduation rate.
5W Public Relations will execute a comprehensive public relations program to raise awareness to the Foundation’s annual Awards Gala on March 7, 2011 and for Jackie Robinson Day on April 15, 2011. Key elements of the program will include media relations, event management, and other integration initiatives.
January 5, 2011
5W PUBLIC RELATIONS NAMED PR AGENCY OF RECORD FOR DAUPHIN MEDIA’S HOLMES: THE MAGAZINE TO MAKE IT RIGHT
New York, New York – January 5, 2011 – 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of Dauphin Media Group’s HOLMES: The Magazine to Make it Right to its roster of consumer brands and lifestyle clients.
Distributed by Time Warner Retail, HOLMES: The Magazine to Make it Right is a shelter publication designed to serve as a manual for every homeowner. The first issue hit stands in November and is growing by an average of 1,000 new subscribers per week. Introduced with an initial run of 75,000 copies, the magazine already boasts a print run of 230,000 and growing with average sell-throughs above 50 percent. The magazine will soon be introduced in the United Kingdom and Australia.
The magazine is edited by Kelly Beamon, formerly of This Old House, Interior Design and Dow Jones. Its Creative Director is Nick Torello who led design teams at BusinessWeek and CondeNast where he oversaw the redesign of Parade, Golf Digest and other publications. He has also consulted for countless other magazines including Cosmopolitan, Elle, Esquire, Ferrari, Redbook, Rolling Stone, TV Guide, Us Weekly and many more. Holmes: the Magazine to Make it Right is published by Mike Dunphy, a former commercial contractor turned publisher, whose other magazine titles include Canadian Architecture and Design and the upcoming Male Perspective.
“HOLMES: The Magazine to Make it Right is a unique publication that is setting trend with content that is useful to every homeowner. We are thrilled to have been chosen as the magazine’s PR agency of record. As Dauphin Media continues to be a change-agent in publishing, we look forward to helping build its brands exponentially,” said Ronn Torossian, President and CEO of 5W Public Relations.
“We’re excited to partner with 5WPR in our efforts to build awareness to HOLMES: The Magazine to Make it Right,” said Mike Dunphy, Publisher, Dauphin Media Group. “The magazine is an invaluable resource for homeowners, filled with practical information of interest to men and women alike. We look forward to accelerating the momentum of this brand.”
5W Public Relations will execute a comprehensive public relations program to raise awareness and increase recognition in the consumer and corporate marketplace of HOLMES: The Magazine to Make it Right. Key elements of the program will include media relations, company award recognition, and product integration initiatives.
About Mike Holmes: Mike Holmes has been in the contracting business for over 20 years and is committed to integrity and quality craftsmanship. He is the host of “Holmes on Homes,” and “Holmes Inspection,” as seen on HGTV in the United States and Canada and on other specialty channels around the world. About Dauphin Media Group: Dauphin Media Group has offices in Toronto, Ontario and New York, New York The publisher of Holmes: the Magazine to Make It Right also publishes the successful Canadian Architecture & Design Magazine and will publish the upcoming title Male Perspective.