February 19, 2013

New York, NY – February 19, 2013 - Thanks to the fabulous 5wpr team, we secured an amazing free endorsement from Oprah Winfrey for our client T-Fal Actifry, a low-oil frying pan. Just amazing to watch sales explode, the stock go up so quickly and all of the residual effects of “The Oprah Effect.”

Late Friday, she tweeted along with an Instagram photo of her holding the product: “This machine…T-Fal actifry has changed my life. And they’re not paying me to say it.”

Just great to watch it happen. More here: