AirHelp is an air-passenger rights mobile app that helps travelers obtain compensation from airlines when their flight is delayed, cancelled or overbooked. The start-up is also known for launching the world's first app-operated boarding pass scanner for immediate compensation claims.<

Media Placements

Tech Case Study – AirHelp – 5WPR

STRATEGY

5W developed and executed a comprehensive top-tier media relations campaign, identifying a wide array of personal finance, business, general consumer, national news and technology media to gain significant exposure for AirHelp and its ability to make airline travel claims a seamless and easy experience.
5W also tapped into consumer testimonials to boost awareness and spread the significant benefits of using the app, like convenience, compensation and simple solutions to common travel pain-points.

RESULTS

5W secured top-tier media coverage on:

  • NBC Nightly News
  • CBS News
  • Fox Business
  • ABC News online
  • NBC News online
Digital features included Mashable, U.S. News, Bloomberg, Digital Trends, Afar, Travel Weekly.
With over 40 media placements this campaign generated over 3.8B media impressions.


Technology PR Firm

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