Today, a brand's digital presence is its first impression to consumers, media, sales prospects, vendors and employees alike. Amarte - a luxury skin care brand - tasked 5W with revamping its digital presence - website, mobile, social media, consumer and partner communications - to create an effective, elegant first impression during a critical period of growth.

Prior to the project, the brand's digital aesthetic did not adequately reflect the products' efficacy or luxury; fluffy messaging ostracized male and spa audiences, top press was not being leveraged beyond newsstands and social media channels were an afterthought for brand communications, rather than a key focus. The website was also not optimized for mobile, showing inconsistent face to prospective spa partners and customers.

Visit the new site at

Media Placements

Amarte PR Firm - 5W Beauty Public Relations Agency


  • Elevate Amarte's digital presence and create new color scheme to accurately reflect the brand's glamorous, efficacious, luxury aesthetic, while appealing to both men and women
  • Align the look, feel and function of all digital assets - Website, e-commerce emails, consumer and spa partner communications and social media - With streamlined copy and user experience
  • Tell the same passionate, positive story established through PR efforts in this digital sphere, and further highlight and monetize the press and powerful testimonials that have been secured
  • Optimize site for desktop and mobile
  • Redesign e-commerce emails for a more streamlined customer experience
  • Polish the brand's aesthetic, improving UX for easily trackable orders, adding calls-to-action to accumulate more customer reviews
  • Create a visually driven, adaptable email template, allowing for "plug-and-play" communications with spa/retail partners, consumers and internal teams
  • Conduct full audit of social media following to decipher the needs and interests of each channel's audience
  • Develop a strategic social media content calendar using insights from the audit
  • Maintain a consistent flow of elevated content and messaging
  • Take media communications to the next level by engaging with editors, influencers and consumers across all social channels, and repurposing their content for additional visibility



  • Site traffic, orders and number of email subscribers increased after launch
  • Mobile shopping capabilities and fresh emails improved customer experiences


  • All social channels increased in following and engagement (even without paid campaigns)
  • Media content and editor interactions are now leveraged in real time
  • Organic relationships with celebrities Cindy Chu and Carlson Young, as well as editors and influencers fully leveraged via social in real time, dramatically boosted social following without additional spend


  • It's a 10 Haircare
    It's a 10 Haircare is the go-to haircare brand ...
  • Decléor Paris
    Decléor Paris, the L'Oréal-owned prestige skincare brand ...
  • Amarte
    Today, a brand's digital presence is its first impression to consumers, media ...
  • Jane Iredale
    Known for its natural, distinctly feminine mineral makeup, jane iredale ...
  • UniK
    Uni K Wax is a pioneer in waxing, providing the cleanest, greenest ...
  • Ethique
    Ethique is the world’s first zero plastic, zero waste personal...
  • INGLOT Cosmetics
    INGLOT Company was established over 30 years ago ...