Today, a brand's digital presence is its first impression to consumers, media, sales prospects, vendors and employees alike. Amarte - a luxury skin care brand - tasked 5W with revamping its digital presence - website, mobile, social media, consumer and partner communications - to create an effective, elegant first impression during a critical period of growth.

Prior to the project, the brand's digital aesthetic did not adequately reflect the products' efficacy or luxury; fluffy messaging ostracized male and spa audiences, top press was not being leveraged beyond newsstands and social media channels were an afterthought for brand communications, rather than a key focus. The website was also not optimized for mobile, showing inconsistent face to prospective spa partners and customers.

Visit the new site at www.amarteskincare.com

Media Placements

Amarte PR Firm - 5W Beauty Public Relations Agency

STRATEGY

  • Elevate Amarte's digital presence and create new color scheme to accurately reflect the brand's glamorous, efficacious, luxury aesthetic, while appealing to both men and women
  • Align the look, feel and function of all digital assets - Website, e-commerce emails, consumer and spa partner communications and social media - With streamlined copy and user experience
  • Tell the same passionate, positive story established through PR efforts in this digital sphere, and further highlight and monetize the press and powerful testimonials that have been secured
  • Optimize site for desktop and mobile
  • Redesign e-commerce emails for a more streamlined customer experience
  • Polish the brand's aesthetic, improving UX for easily trackable orders, adding calls-to-action to accumulate more customer reviews
  • Create a visually driven, adaptable email template, allowing for "plug-and-play" communications with spa/retail partners, consumers and internal teams
  • Conduct full audit of social media following to decipher the needs and interests of each channel's audience
  • Develop a strategic social media content calendar using insights from the audit
  • Maintain a consistent flow of elevated content and messaging
  • Take media communications to the next level by engaging with editors, influencers and consumers across all social channels, and repurposing their content for additional visibility

RESULTS

Web/Mobile/Email:

  • Site traffic, orders and number of email subscribers increased after launch
  • Mobile shopping capabilities and fresh emails improved customer experiences

Social:

  • All social channels increased in following and engagement (even without paid campaigns)
  • Media content and editor interactions are now leveraged in real time
  • Organic relationships with celebrities Cindy Chu and Carlson Young, as well as editors and influencers fully leveraged via social in real time, dramatically boosted social following without additional spend

CASE STUDIES

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