Top 25 Public Relations agency

OBJECTIVE

The International Bowling Campus (IBC) is comprised of three organizations that serve the bowling industry: The United States Bowling Congress (USBC), the Bowling Proprietors’ Association of America (BPAA), and Strike Ten Entertainment (STE). These organizations engaged 5W Public Relations to deliver on three key objectives: 1) position the sport of bowling as a fun, competitive, healthy, family-friendly lifestyle sport that can be enjoyed for a lifetime, ultimately driving consumers into member bowling centers; 2) continue to build media awareness amongst youth in bowling and keep pace with the rise in this segment; and 3) create fun and entertaining ways to garner media attention to the sport of bowling.

STRATEGY

In February 2015, Hakim Emmanuel of Stoughton, Massachusetts became the 26th bowler in history to roll a “900 series,” which consists of three perfect games (36 strikes) in a row. Upon learning of this incredible accomplishment in the sport of bowling, 5W immediately began working on a diversified public relations strategy that focused on sharing Hakim’s story with key media influences across multiple verticals, including tier-1 sports, lifestyle, men and women’s interest, and general consumer interest. 5W positioned bowling as a fun and entertaining sport that can be full of surprises, highlighting the fact that Hakim is not a professional bowler. Additionally, 5W worked to emphasize the rarity of a 900 series, generating further excitement for Hakim’s story and the sport of bowling in general. Finally, 5W leveraged Hakim’s story to open dialogues with key media influencers within the sports industry, establishing relationships for future media coverage.

RESULTS

In less than three days, 5W secured more than 517,517,208 media impressions on behalf of the sport of bowling. 5W secured placement for Hakim Emmanuel’s 900 series in a vast number of top-tier national and international print, online, and broadcast media outlets including Associated Press, USA Today, ESPN Sports Center “Top Plays,” Boston Globe, ESPN.com, Sports Illustrated, Yahoo! News, Live With Kelly and Michael, MSN.com, Daily Mail, and FOX Sports, among many others. Coverage also consisted of dozens of broadcast affiliates from NBC, CBS, ABC, and FOX, as well as many radio placements across the country.

PR firm, PR Agency, Public Relations

PR firm, PR Agency, Public Relations

PR firm, PR Agency, Public Relations

PR firm, PR Agency, Public Relations

PR firm, PR Agency, Public Relations

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